Field Notes Brand
(https://fieldnotesbrand.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through high-quality structured data and named collaborations. The schema_json includes a verified physical address in Chicago (401 North Racine Avenue) and a clear identity as ‘Field Notes Brand.’ The brand’s authority is further bolstered by naming the specific artists and printing firms involved in production, providing a digital footprint that extends beyond the domain. The only minor gap is the lack of explicit Person schema for the founders or designers, though this is mitigated by the brand’s well-documented history in the ‘Lucky’ campaign text.
The site makes few performance claims, focusing instead on aesthetic and material qualities. When a claim is made, such as the ‘Expedition’ notebook being waterproof, the site provides technical context (Domtar Lynx Opaque 60-lb paper) rather than just a marketing slogan. The marketing tone is nostalgic and descriptive, which matches the physical demonstrations of the products shown in the imagery and the ‘film archive’ references. There is no disconnect between what the site says the product is and the technical specifications provided to back it up.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://fieldnotesbrand.com#identity"
},
"copyrightHolder": {
"@id": "https://fieldnotesbrand.com#identity"
},
"copyrightYear": "2015",
"creator": {
"@id": "https://fieldnotesbrand.com#creator"
},
"dateCreated": "2015-11-12T16:13:35-06:00",
"dateModified": "2026-05-22T12:42:05-05:00",
"datePublished": "2015-11-12T16:13:35-06:00",
"description": "Field Notes offers smartly-designed, vintage-inspired pocket notebooks, notepads, journals, calendars, planners, and writing accoutrements.",
"headline": "Memo Books, Notebooks, Journals & Planners",
"image": {
"@type": "ImageObject",
"url": "https://s3.us-east-1.amazonaws.com/field-notes-prod/images/_1200x630_crop_center-center_82_none/fnb_default_image.jpg?mtime=1680795079"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://fieldnotesbrand.com/",
"name": "Field Notes",
"publisher": {
"@id": "https://fieldnotesbrand.com#creator"
},
"url": "https://fieldnotesbrand.com/"
},
{
"@id": "https://fieldnotesbrand.com#identity",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Chicago",
"addressRegion": "IL",
"postalCode": "60642",
"streetAddress": "401 North Racine Avenue"
},
"alternateName": "Field Notes",
"description": "Field Notes offers smartly-designed, vintage-inspired pocket notebooks, notepads, journals, calendars, planners, and writing accoutrements.",
"email": "crew@fieldnotesbrand.com",
"name": "Field Notes Brand",
"sameAs": [
"https://twitter.com/fieldnotesbrand",
"https://www.facebook.com/fieldnotes/",
"https://www.instagram.com/fieldnotesbrand/"
],
"url": "https://fieldnotesbrand.com"
},
{
"@id": "https://onedesigncompany.com/#creator",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressLocality": "Chicago",
"addressRegion": "IL",
"postalCode": "60654",
"streetAddress": "230 W Superior, Suite 700"
},
"alternateName": "ODC",
"description": "One Design Company transforms research and insight into memorable web design, development and brand strategy.",
"email": "info@onedesigncompany.com",
"name": "One Design Company",
"telephone": "312 602 3335",
"url": "https://onedesigncompany.com/"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://fieldnotesbrand.com/",
"name": "Home",
"position": 1
}
],
"name": "Breadcrumbs"
}
]
}
/products/explore-america/
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "Product",
"description": "We are excited to expand our offering of memo books celebrating great American vistas in our Explore America series.",
"image": {
"@type": "ImageObject",
"url": "https://s3.us-east-1.amazonaws.com/field-notes-prod/images/_1200x630_crop_center-center_82_none/explore_six_hero.jpg?mtime=1779209141"
},
"mainEntityOfPage": "https://fieldnotesbrand.com/products/explore-america",
"name": "Explore America",
"offers": {
"@type": "Offer",
"availability": "http://schema.org/InStock",
"offeredBy": {
"@id": "https://fieldnotesbrand.com#identity"
},
"price": "14.95",
"priceCurrency": "USD",
"seller": {
"@id": "https://fieldnotesbrand.com#identity"
},
"url": "https://fieldnotesbrand.com/products/explore-america"
},
"sku": "FN-50a",
"url": "https://fieldnotesbrand.com/products/explore-america"
},
{
"@id": "https://fieldnotesbrand.com#identity",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Chicago",
"addressRegion": "IL",
"postalCode": "60642",
"streetAddress": "401 North Racine Avenue"
},
"alternateName": "Field Notes",
"description": "Field Notes offers smartly-designed, vintage-inspired pocket notebooks, notepads, journals, calendars, planners, and writing accoutrements.",
"email": "crew@fieldnotesbrand.com",
"name": "Field Notes Brand",
"sameAs": [
"https://twitter.com/fieldnotesbrand",
"https://www.facebook.com/fieldnotes/",
"https://www.instagram.com/fieldnotesbrand/"
],
"url": "https://fieldnotesbrand.com"
},
{
"@id": "https://onedesigncompany.com/#creator",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressLocality": "Chicago",
"addressRegion": "IL",
"postalCode": "60654",
"streetAddress": "230 W Superior, Suite 700"
},
"alternateName": "ODC",
"description": "One Design Company transforms research and insight into memorable web design, development and brand strategy.",
"email": "info@onedesigncompany.com",
"name": "One Design Company",
"telephone": "312 602 3335",
"url": "https://onedesigncompany.com/"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://fieldnotesbrand.com/",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://fieldnotesbrand.com/products/explore-america",
"name": "Explore America",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
/products/lucky/
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "Product",
"description": "Spring 2026 has arrived, and with the season of change comes our 70th quarterly edition, “Lucky,” a farewell to the fortuitous penny.",
"image": {
"@type": "ImageObject",
"url": "https://s3.us-east-1.amazonaws.com/field-notes-prod/images/_1200x630_crop_center-center_82_none/three-penny_hero.jpg?mtime=1773674343"
},
"mainEntityOfPage": "https://fieldnotesbrand.com/products/lucky",
"name": "Lucky",
"offers": {
"@type": "Offer",
"availability": "http://schema.org/InStock",
"offeredBy": {
"@id": "https://fieldnotesbrand.com#identity"
},
"price": "14.95",
"priceCurrency": "USD",
"seller": {
"@id": "https://fieldnotesbrand.com#identity"
},
"url": "https://fieldnotesbrand.com/products/lucky"
},
"sku": "FNC-70",
"url": "https://fieldnotesbrand.com/products/lucky"
},
{
"@id": "https://fieldnotesbrand.com#identity",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Chicago",
"addressRegion": "IL",
"postalCode": "60642",
"streetAddress": "401 North Racine Avenue"
},
"alternateName": "Field Notes",
"description": "Field Notes offers smartly-designed, vintage-inspired pocket notebooks, notepads, journals, calendars, planners, and writing accoutrements.",
"email": "crew@fieldnotesbrand.com",
"name": "Field Notes Brand",
"sameAs": [
"https://twitter.com/fieldnotesbrand",
"https://www.facebook.com/fieldnotes/",
"https://www.instagram.com/fieldnotesbrand/"
],
"url": "https://fieldnotesbrand.com"
},
{
"@id": "https://onedesigncompany.com/#creator",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressLocality": "Chicago",
"addressRegion": "IL",
"postalCode": "60654",
"streetAddress": "230 W Superior, Suite 700"
},
"alternateName": "ODC",
"description": "One Design Company transforms research and insight into memorable web design, development and brand strategy.",
"email": "info@onedesigncompany.com",
"name": "One Design Company",
"telephone": "312 602 3335",
"url": "https://onedesigncompany.com/"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://fieldnotesbrand.com/",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://fieldnotesbrand.com/products/lucky",
"name": "Lucky",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
/customer/sign-up/
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "WebSite",
"author": {
"@id": "https://fieldnotesbrand.com#identity"
},
"copyrightHolder": {
"@id": "https://fieldnotesbrand.com#identity"
},
"creator": {
"@id": "https://onedesigncompany.com/#creator"
},
"description": "Field Notes offers smartly-designed, vintage-inspired pocket notebooks, notepads, journals, calendars, planners, and writing accoutrements.",
"image": {
"@type": "ImageObject",
"url": "https://s3.us-east-1.amazonaws.com/field-notes-prod/images/_1200x630_crop_center-center_82_none/fnb_default_image.jpg?mtime=1680795079"
},
"mainEntityOfPage": "https://fieldnotesbrand.com/customer/sign-up",
"name": "Field Notes",
"url": "https://fieldnotesbrand.com/customer/sign-up"
},
{
"@id": "https://fieldnotesbrand.com#identity",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Chicago",
"addressRegion": "IL",
"postalCode": "60642",
"streetAddress": "401 North Racine Avenue"
},
"alternateName": "Field Notes",
"description": "Field Notes offers smartly-designed, vintage-inspired pocket notebooks, notepads, journals, calendars, planners, and writing accoutrements.",
"email": "crew@fieldnotesbrand.com",
"name": "Field Notes Brand",
"sameAs": [
"https://twitter.com/fieldnotesbrand",
"https://www.facebook.com/fieldnotes/",
"https://www.instagram.com/fieldnotesbrand/"
],
"url": "https://fieldnotesbrand.com"
},
{
"@id": "https://onedesigncompany.com/#creator",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressLocality": "Chicago",
"addressRegion": "IL",
"postalCode": "60654",
"streetAddress": "230 W Superior, Suite 700"
},
"alternateName": "ODC",
"description": "One Design Company transforms research and insight into memorable web design, development and brand strategy.",
"email": "info@onedesigncompany.com",
"name": "One Design Company",
"telephone": "312 602 3335",
"url": "https://onedesigncompany.com/"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://fieldnotesbrand.com/",
"name": "Home",
"position": 1
}
],
"name": "Breadcrumbs"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /products/explore-america/ | 5 | 1 |
| /products/lucky/ | 0 | 1 |
| /customer/sign-up/ | 0 | 1 |
This page presents a snapshot of public data from Field Notes Brand, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Field Notes Brand: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://fieldnotesbrand.com to view the most current version of its content and see directly what this company is about and what it offers.