Mad Rock Climbing
(https://madrock.com) 📸 Data Snapshot: May 25, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through the naming of Young Chu and Matt Fultz, providing a human anchor to the brand. The technical credibility is reinforced by the inclusion of specific climbing lasted forms and a verifiable history with major industry players like Five Ten. The schema_json includes sameAs links to five different social platforms, suggesting a broad and verified digital footprint. No significant gaps exist between the brand’s claim of being ‘climber owned and operated’ and the deep technical knowledge demonstrated in the text.
Marketing claims are consistently anchored to technical specifications or historical facts. The claim of ‘world-class designs’ is substantiated by the 2004 ISPO Outdoor Award for the Hooker Lace and Hooker EZ models. Performance assertions regarding shoe ‘tightness’ are categorized by climber level (Beginner to Advanced), demonstrating a realistic understanding of the sport rather than making universal superlative claims. The site demonstrates performance through expertise rather than just claiming it through ad-copy.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Mad Rock Climbing",
"logo": "https://madrock.com/cdn/shop/files/MAD-ROCK_M_BLACK_118b7310-2dbd-47f9-b154-9cd3ac5d491b.png?v=1741286783&width=1600",
"sameAs": [
"https://twitter.com/madrockclimbing?lang=en",
"https://www.facebook.com/MadRockClimbing",
null,
"https://www.instagram.com/madrockclimbing/?hl=en",
"https://www.tiktok.com/@madrockclimbing?lang=en",
null,
null,
null,
null,
null,
"https://www.youtube.com/channel/UCrFsMvYLsMUDdMExJSAJKHg",
null
],
"url": "https://madrock.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Mad Rock Climbing",
"potentialAction": {
"@type": "SearchAction",
"target": "https://madrock.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://madrock.com"
}
]
/pages/sizing-guide/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Mad Rock Climbing",
"logo": "https://madrock.com/cdn/shop/files/MAD-ROCK_M_BLACK_118b7310-2dbd-47f9-b154-9cd3ac5d491b.png?v=1741286783&width=1600",
"sameAs": [
"https://twitter.com/madrockclimbing?lang=en",
"https://www.facebook.com/MadRockClimbing",
null,
"https://www.instagram.com/madrockclimbing/?hl=en",
"https://www.tiktok.com/@madrockclimbing?lang=en",
null,
null,
null,
null,
null,
"https://www.youtube.com/channel/UCrFsMvYLsMUDdMExJSAJKHg",
null
],
"url": "https://madrock.com/pages/sizing-guide"
}
/pages/get-in-touch/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Mad Rock Climbing",
"logo": "https://madrock.com/cdn/shop/files/MAD-ROCK_M_BLACK_118b7310-2dbd-47f9-b154-9cd3ac5d491b.png?v=1741286783&width=1600",
"sameAs": [
"https://twitter.com/madrockclimbing?lang=en",
"https://www.facebook.com/MadRockClimbing",
null,
"https://www.instagram.com/madrockclimbing/?hl=en",
"https://www.tiktok.com/@madrockclimbing?lang=en",
null,
null,
null,
null,
null,
"https://www.youtube.com/channel/UCrFsMvYLsMUDdMExJSAJKHg",
null
],
"url": "https://madrock.com/pages/get-in-touch"
}
/pages/about-us/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Mad Rock Climbing",
"logo": "https://madrock.com/cdn/shop/files/MAD-ROCK_M_BLACK_118b7310-2dbd-47f9-b154-9cd3ac5d491b.png?v=1741286783&width=1600",
"sameAs": [
"https://twitter.com/madrockclimbing?lang=en",
"https://www.facebook.com/MadRockClimbing",
null,
"https://www.instagram.com/madrockclimbing/?hl=en",
"https://www.tiktok.com/@madrockclimbing?lang=en",
null,
null,
null,
null,
null,
"https://www.youtube.com/channel/UCrFsMvYLsMUDdMExJSAJKHg",
null
],
"url": "https://madrock.com/pages/about-us"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 485 | 2 |
| /pages/sizing-guide/ | 459 | 3 |
| /pages/get-in-touch/ | 459 | 3 |
| /pages/about-us/ | 459 | 3 |
This page presents a snapshot of public data from Mad Rock Climbing, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Mad Rock Climbing: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://madrock.com to view the most current version of its content and see directly what this company is about and what it offers.