Mr Puzzle
(https://mrpuzzle.com.au) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is firmly established through the documented 30-year history of Brian and Sue Young. The site references specific participation in international events like the Edward Hordern IPP Puzzle Exchange and names specific designers like Juno (Junichi Yananose). Identity is verified through a technical digital footprint that spans decades of craft markets and online trading.
The site makes no bold performance claims to disconnect from. Instead, it makes historical claims about production and difficulty—such as the SMS Box being ‘acknowledged as his hardest puzzle ever’—and then provides context on why collectors struggle with it. There is no marketing-to-substance gap because the site is purely documentation-led.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.mrpuzzle.com.au/blog/",
"url": "https://www.mrpuzzle.com.au/blog/",
"name": "Blog | Archives | Mr Puzzle",
"isPartOf": {
"@id": "https://www.mrpuzzle.com.au/#website"
},
"datePublished": "2019-10-04T06:53:49+00:00",
"dateModified": "2020-01-08T04:42:03+00:00",
"description": "Information about new puzzles to our site. Mr Puzzle manufactured puzzles documented for collectors.",
"breadcrumb": {
"@id": "https://www.mrpuzzle.com.au/blog/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mrpuzzle.com.au/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mrpuzzle.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mrpuzzle.com.au/#website",
"url": "https://www.mrpuzzle.com.au/",
"name": "Mr Puzzle",
"description": "",
"publisher": {
"@id": "https://www.mrpuzzle.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mrpuzzle.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.mrpuzzle.com.au/#organization",
"name": "Mr Puzzle",
"url": "https://www.mrpuzzle.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mrpuzzle.com.au/#/schema/logo/image/",
"url": "https://www.mrpuzzle.com.au/wp-content/uploads/2020/02/logo-blue.svg",
"contentUrl": "https://www.mrpuzzle.com.au/wp-content/uploads/2020/02/logo-blue.svg",
"width": 540,
"height": 617,
"caption": "Mr Puzzle"
},
"image": {
"@id": "https://www.mrpuzzle.com.au/#/schema/logo/image/"
}
}
]
}
/blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.mrpuzzle.com.au/blog/",
"url": "https://www.mrpuzzle.com.au/blog/",
"name": "Blog | Archives | Mr Puzzle",
"isPartOf": {
"@id": "https://www.mrpuzzle.com.au/#website"
},
"datePublished": "2019-10-04T06:53:49+00:00",
"dateModified": "2020-01-08T04:42:03+00:00",
"description": "Information about new puzzles to our site. Mr Puzzle manufactured puzzles documented for collectors.",
"breadcrumb": {
"@id": "https://www.mrpuzzle.com.au/blog/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mrpuzzle.com.au/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mrpuzzle.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mrpuzzle.com.au/#website",
"url": "https://www.mrpuzzle.com.au/",
"name": "Mr Puzzle",
"description": "",
"publisher": {
"@id": "https://www.mrpuzzle.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mrpuzzle.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.mrpuzzle.com.au/#organization",
"name": "Mr Puzzle",
"url": "https://www.mrpuzzle.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mrpuzzle.com.au/#/schema/logo/image/",
"url": "https://www.mrpuzzle.com.au/wp-content/uploads/2020/02/logo-blue.svg",
"contentUrl": "https://www.mrpuzzle.com.au/wp-content/uploads/2020/02/logo-blue.svg",
"width": 540,
"height": 617,
"caption": "Mr Puzzle"
},
"image": {
"@id": "https://www.mrpuzzle.com.au/#/schema/logo/image/"
}
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mrpuzzle.com.au/about-us/",
"url": "https://www.mrpuzzle.com.au/about-us/",
"name": "Complex Puzzles and Brainteasers since 1992 | About Us | Mr Puzzle",
"isPartOf": {
"@id": "https://www.mrpuzzle.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://www.mrpuzzle.com.au/about-us/#primaryimage"
},
"image": {
"@id": "https://www.mrpuzzle.com.au/about-us/#primaryimage"
},
"thumbnailUrl": "https://www.mrpuzzle.com.au/wp-content/uploads/2024/03/About-Us-scaled.jpg",
"datePublished": "2020-01-09T05:29:15+00:00",
"dateModified": "2026-04-05T03:57:28+00:00",
"description": "At Mr Puzzle we've been making and selling complex puzzles and brainteasers since 1992 and had an online store since 1998. We know puzzles! Click here to see all the amazing puzzles we have on sale.",
"breadcrumb": {
"@id": "https://www.mrpuzzle.com.au/about-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mrpuzzle.com.au/about-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mrpuzzle.com.au/about-us/#primaryimage",
"url": "https://www.mrpuzzle.com.au/wp-content/uploads/2024/03/About-Us-scaled.jpg",
"contentUrl": "https://www.mrpuzzle.com.au/wp-content/uploads/2024/03/About-Us-scaled.jpg",
"width": 2456,
"height": 2560
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mrpuzzle.com.au/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mrpuzzle.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mrpuzzle.com.au/#website",
"url": "https://www.mrpuzzle.com.au/",
"name": "Mr Puzzle",
"description": "",
"publisher": {
"@id": "https://www.mrpuzzle.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mrpuzzle.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.mrpuzzle.com.au/#organization",
"name": "Mr Puzzle",
"url": "https://www.mrpuzzle.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mrpuzzle.com.au/#/schema/logo/image/",
"url": "https://www.mrpuzzle.com.au/wp-content/uploads/2020/02/logo-blue.svg",
"contentUrl": "https://www.mrpuzzle.com.au/wp-content/uploads/2020/02/logo-blue.svg",
"width": 540,
"height": 617,
"caption": "Mr Puzzle"
},
"image": {
"@id": "https://www.mrpuzzle.com.au/#/schema/logo/image/"
}
}
]
}
/letterbox-ipp42-exchange-puzzle/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://www.mrpuzzle.com.au/letterbox-ipp42-exchange-puzzle/#article",
"isPartOf": {
"@id": "https://www.mrpuzzle.com.au/letterbox-ipp42-exchange-puzzle/"
},
"author": {
"name": "Sue Young",
"@id": "https://www.mrpuzzle.com.au/#/schema/person/530046ca63589343a35f36e51a9385f1"
},
"headline": "LetterBox IPP42 Exchange Puzzle",
"datePublished": "2025-10-01T05:22:57+00:00",
"dateModified": "2026-01-15T23:53:13+00:00",
"mainEntityOfPage": {
"@id": "https://www.mrpuzzle.com.au/letterbox-ipp42-exchange-puzzle/"
},
"wordCount": 144,
"commentCount": 0,
"publisher": {
"@id": "https://www.mrpuzzle.com.au/#organization"
},
"image": {
"@id": "https://www.mrpuzzle.com.au/letterbox-ipp42-exchange-puzzle/#primaryimage"
},
"thumbnailUrl": "https://www.mrpuzzle.com.au/wp-content/uploads/2026/01/Letter-Box-on-base.png",
"keywords": [
"ipp42"
],
"articleSection": [
"Interlocking - Other",
"IPP",
"Burrs"
],
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "CommentAction",
"name": "Comment",
"target": [
"https://www.mrpuzzle.com.au/letterbox-ipp42-exchange-puzzle/#respond"
]
}
]
},
{
"@type": "WebPage",
"@id": "https://www.mrpuzzle.com.au/letterbox-ipp42-exchange-puzzle/",
"url": "https://www.mrpuzzle.com.au/letterbox-ipp42-exchange-puzzle/",
"name": "LetterBox IPP42 Exchange Puzzle Letter Box IPP42 Puzzle",
"isPartOf": {
"@id": "https://www.mrpuzzle.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://www.mrpuzzle.com.au/letterbox-ipp42-exchange-puzzle/#primaryimage"
},
"image": {
"@id": "https://www.mrpuzzle.com.au/letterbox-ipp42-exchange-puzzle/#primaryimage"
},
"thumbnailUrl": "https://www.mrpuzzle.com.au/wp-content/uploads/2026/01/Letter-Box-on-base.png",
"datePublished": "2025-10-01T05:22:57+00:00",
"dateModified": "2026-01-15T23:53:13+00:00",
"description": "Read the full article LetterBox IPP42 Exchange Puzzle in our blog of our online store, Mr Puzzle. We know puzzles!",
"breadcrumb": {
"@id": "https://www.mrpuzzle.com.au/letterbox-ipp42-exchange-puzzle/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mrpuzzle.com.au/letterbox-ipp42-exchange-puzzle/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mrpuzzle.com.au/letterbox-ipp42-exchange-puzzle/#primaryimage",
"url": "https://www.mrpuzzle.com.au/wp-content/uploads/2026/01/Letter-Box-on-base.png",
"contentUrl": "https://www.mrpuzzle.com.au/wp-content/uploads/2026/01/Letter-Box-on-base.png",
"width": 1600,
"height": 1600
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mrpuzzle.com.au/letterbox-ipp42-exchange-puzzle/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mrpuzzle.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog",
"item": "https://www.mrpuzzle.com.au/blog/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Interlocking - Other",
"item": "https://www.mrpuzzle.com.au/category/interlocking-other/"
},
{
"@type": "ListItem",
"position": 4,
"name": "LetterBox IPP42 Exchange Puzzle"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mrpuzzle.com.au/#website",
"url": "https://www.mrpuzzle.com.au/",
"name": "Mr Puzzle",
"description": "",
"publisher": {
"@id": "https://www.mrpuzzle.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mrpuzzle.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.mrpuzzle.com.au/#organization",
"name": "Mr Puzzle",
"url": "https://www.mrpuzzle.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mrpuzzle.com.au/#/schema/logo/image/",
"url": "https://www.mrpuzzle.com.au/wp-content/uploads/2020/02/logo-blue.svg",
"contentUrl": "https://www.mrpuzzle.com.au/wp-content/uploads/2020/02/logo-blue.svg",
"width": 540,
"height": 617,
"caption": "Mr Puzzle"
},
"image": {
"@id": "https://www.mrpuzzle.com.au/#/schema/logo/image/"
}
},
{
"@type": "Person",
"@id": "https://www.mrpuzzle.com.au/#/schema/person/530046ca63589343a35f36e51a9385f1",
"name": "Sue Young",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mrpuzzle.com.au/#/schema/person/image/",
"url": "https://secure.gravatar.com/avatar/0ac9edd8f98dd03d45c508cce54cb6dfa31da502b8db74f90733805a41c39ee2?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/0ac9edd8f98dd03d45c508cce54cb6dfa31da502b8db74f90733805a41c39ee2?s=96&d=mm&r=g",
"caption": "Sue Young"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /blog/ | 2 | 1 |
| /about-us/ | 2 | 1 |
| /letterbox-ipp42-exchange-puzzle/ | 2 | 2 |
Explore the other reputation pillars for Mr Puzzle
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Mr Puzzle, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Mr Puzzle: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://mrpuzzle.com.au to view the most current version of its content and see directly what this company is about and what it offers.