Trust & Proof: Mr Puzzle – Signal Evidence & AI Readability

Mr Puzzle

(https://mrpuzzle.com.au) 📸 Data Snapshot: May 31, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
20 Impact Weight: 20 / 100
100% Reputation

Trust theatre is non-existent. The site provides high-veracity proof paths, such as direct links to the PuzzBuzz database (ID 9131) and the Mr Puzzle eBay shop for secondary market verification. review_count is low and proportional to a niche specialty business rather than being inflated by generic five-star badges.

Proof density is significantly higher than industry averages. For example, the LetterBox IPP42 page includes the exact number made (105), the specific goal of the puzzle, the material thickness (3mm and 5mm), and dimensions (65mm x 65mm). Every claim regarding a puzzle’s rarity is backed by a specific date or event (e.g., Tokyo, September 2025).

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
8Review mentions (all pages)
5External proof links (all pages)
PageReviewsProof links
/ (home) 2 1
/blog/ 2 1
/about-us/ 2 1
/letterbox-ipp42-exchange-puzzle/ 2 2
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
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    "@graph": [
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            "@type": [
                "WebPage",
                "CollectionPage"
            ],
            "@id": "https://www.mrpuzzle.com.au/blog/",
            "url": "https://www.mrpuzzle.com.au/blog/",
            "name": "Blog | Archives | Mr Puzzle",
            "isPartOf": {
                "@id": "https://www.mrpuzzle.com.au/#website"
            },
            "datePublished": "2019-10-04T06:53:49+00:00",
            "dateModified": "2020-01-08T04:42:03+00:00",
            "description": "Information about new puzzles to our site. Mr Puzzle manufactured puzzles documented for collectors.",
            "breadcrumb": {
                "@id": "https://www.mrpuzzle.com.au/blog/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
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                    "position": 1,
                    "name": "Home",
                    "item": "https://www.mrpuzzle.com.au/"
                },
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                    "@type": "ListItem",
                    "position": 2,
                    "name": "Blog"
                }
            ]
        },
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            "description": "",
            "publisher": {
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            },
            "potentialAction": [
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                    },
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                    }
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            "inLanguage": "en-US"
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            "name": "Mr Puzzle",
            "url": "https://www.mrpuzzle.com.au/",
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                "url": "https://www.mrpuzzle.com.au/wp-content/uploads/2020/02/logo-blue.svg",
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            },
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/blog/
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            ],
            "@id": "https://www.mrpuzzle.com.au/blog/",
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            "name": "Blog | Archives | Mr Puzzle",
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            },
            "datePublished": "2019-10-04T06:53:49+00:00",
            "dateModified": "2020-01-08T04:42:03+00:00",
            "description": "Information about new puzzles to our site. Mr Puzzle manufactured puzzles documented for collectors.",
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            },
            "inLanguage": "en-US"
        },
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                },
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                }
            ]
        },
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            "description": "",
            "publisher": {
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            },
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                    },
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            "inLanguage": "en-US"
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            "name": "Mr Puzzle",
            "url": "https://www.mrpuzzle.com.au/",
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            },
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            }
        }
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}
/about-us/
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            "isPartOf": {
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            },
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            "datePublished": "2020-01-09T05:29:15+00:00",
            "dateModified": "2026-04-05T03:57:28+00:00",
            "description": "At Mr Puzzle we've been making and selling complex puzzles and brainteasers since 1992 and had an online store since 1998. We know puzzles! Click here to see all the amazing puzzles we have on sale.",
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            },
            "inLanguage": "en-US",
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            "height": 2560
        },
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                },
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                }
            ]
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            "description": "",
            "publisher": {
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            },
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}
/letterbox-ipp42-exchange-puzzle/
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            },
            "headline": "LetterBox IPP42 Exchange Puzzle",
            "datePublished": "2025-10-01T05:22:57+00:00",
            "dateModified": "2026-01-15T23:53:13+00:00",
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                "ipp42"
            ],
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                "IPP",
                "Burrs"
            ],
            "inLanguage": "en-US",
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                    "name": "LetterBox IPP42 Exchange Puzzle"
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}