New Addington Florist
(http://www.newaddingtonflorist.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a notable authority gap regarding the ‘team of qualified florists’ who remain entirely anonymous, lacking individual names, Person schema, or digital footprints. While the business provides a valid UK company number and physical address (2 Central Parade), the expertise is attributed to a collective ‘team’ rather than verifiable professionals. The claim of British Florist Association membership is a high-authority signal that lacks the necessary sameAs link in schema to confirm its validity.
The site makes bold performance claims such as ‘hand delivering thousands of floral creations’ and providing ‘expertly conditioned’ flowers without providing a single case study or gallery of actual customer orders. The tone is highly authoritative (‘The Ultimate Guide,’ ‘Mastering Stem Care’), but the ‘Expert advice’ provided is standard botanical knowledge found on any gardening blog. There is a disconnect between the claim of ‘bespoke floral design’ and the standardized product grid offered.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Florist",
"@id": "https://newaddingtonflorist.co.uk/#business",
"name": "New Addington Florist",
"url": "https://newaddingtonflorist.co.uk/",
"image": "https://newaddingtonflorist.co.uk/pub/logo_new_addington.png",
"email": "info@newaddingtonflorist.co.uk",
"telephone": "02081266270",
"priceRange": "££",
"address": {
"@type": "PostalAddress",
"streetAddress": "2 Central Parade, New Addington, Croydon, CR0 0JB",
"addressLocality": "London",
"addressCountry": "GB"
},
"areaServed": {
"@type": "Place",
"name": "New Addington"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "24:00"
}
],
"paymentAccepted": [
"Visa",
"Mastercard",
"American Express",
"PayPal"
],
"description": "Beautifully arranged flowers delivered across New Addington with same-day service. Hand-tied bouquets, wedding flowers, funeral tributes, and more from your trusted local florist."
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Review",
"@id": "https://newaddingtonflorist.co.uk/#t0",
"author": {
"@type": "Person",
"name": "Kyndal Garibay"
},
"reviewBody": "Stunning flowers received on the promised date and in great condition.",
"itemReviewed": {
"@type": "Organization",
"@id": "https://newaddingtonflorist.co.uk/#business",
"name": "New Addington Florist"
}
}
]
}
]
/about-us/
{
"@context": "https://schema.org",
"@type": "Florist",
"@id": "https://newaddingtonflorist.co.uk/#business",
"name": "New Addington Florist",
"url": "https://newaddingtonflorist.co.uk/",
"image": "https://newaddingtonflorist.co.uk/pub/logo_new_addington.png",
"email": "info@newaddingtonflorist.co.uk",
"telephone": "02081266270",
"priceRange": "££",
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "London",
"addressCountry": "GB"
},
"areaServed": {
"@type": "Place",
"name": "New Addington"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "24:00"
}
],
"paymentAccepted": [
"Visa",
"Mastercard",
"American Express",
"PayPal"
],
"description": "Discover the story of New Addington Florist—serving the community for over a decade, offering beautiful flower arrangements, eco-friendly practices, and local flower delivery across New Addington."
}
/contact-us/
{
"@context": "https://schema.org",
"@type": "Florist",
"@id": "https://newaddingtonflorist.co.uk/#business",
"name": "New Addington Florist",
"url": "https://newaddingtonflorist.co.uk/",
"image": "https://newaddingtonflorist.co.uk/pub/logo_new_addington.png",
"email": "info@newaddingtonflorist.co.uk",
"telephone": "02081266270",
"priceRange": "££",
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "London",
"addressCountry": "GB"
},
"areaServed": {
"@type": "Place",
"name": "New Addington"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "24:00"
}
],
"paymentAccepted": [
"Visa",
"Mastercard",
"American Express",
"PayPal"
],
"description": "Connect with New Addington Florist, your local flower shop near Central Parade, New Addington, and get guidance on bespoke floral arrangements, delivery, and special events."
}
/delivery/
{
"@context": "https://schema.org",
"@type": "Florist",
"@id": "https://newaddingtonflorist.co.uk/#business",
"name": "New Addington Florist",
"url": "https://newaddingtonflorist.co.uk/",
"image": "https://newaddingtonflorist.co.uk/pub/logo_new_addington.png",
"email": "info@newaddingtonflorist.co.uk",
"telephone": "02081266270",
"priceRange": "££",
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "London",
"addressCountry": "GB"
},
"areaServed": {
"@type": "Place",
"name": "New Addington"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "24:00"
}
],
"paymentAccepted": [
"Visa",
"Mastercard",
"American Express",
"PayPal"
],
"description": "Explore New Addington Florist’s efficient same day flower delivery. Full details on delivery areas, cut-off times, fees, and our green vans. Proudly serving New Addington, keeping it blooming every day."
}
/flower-care/
{
"@context": "https://schema.org",
"@type": "Florist",
"@id": "https://newaddingtonflorist.co.uk/#business",
"name": "New Addington Florist",
"url": "https://newaddingtonflorist.co.uk/",
"image": "https://newaddingtonflorist.co.uk/pub/logo_new_addington.png",
"email": "info@newaddingtonflorist.co.uk",
"telephone": "02081266270",
"priceRange": "££",
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "London",
"addressCountry": "GB"
},
"areaServed": {
"@type": "Place",
"name": "New Addington"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "24:00"
}
],
"paymentAccepted": [
"Visa",
"Mastercard",
"American Express",
"PayPal"
],
"description": "Discover expert flower care tips from our New Addington florists. Learn how to care for Flowers in New Addington, increase vase longevity, and enjoy beautiful, fresh blooms."
}
/guarantees/
{
"@context": "https://schema.org",
"@type": "Florist",
"@id": "https://newaddingtonflorist.co.uk/#business",
"name": "New Addington Florist",
"url": "https://newaddingtonflorist.co.uk/",
"image": "https://newaddingtonflorist.co.uk/pub/logo_new_addington.png",
"email": "info@newaddingtonflorist.co.uk",
"telephone": "02081266270",
"priceRange": "££",
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "London",
"addressCountry": "GB"
},
"areaServed": {
"@type": "Place",
"name": "New Addington"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "24:00"
}
],
"paymentAccepted": [
"Visa",
"Mastercard",
"American Express",
"PayPal"
],
"description": "Discover New Addington Florist's unmatched guarantees on 100% fresh flowers, prompt deliveries, sustainable packaging, and secure payments for every order in New Addington."
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 64 | 0 |
| /about-us/ | 42 | 0 |
| /contact-us/ | 42 | 0 |
| /delivery/ | 43 | 0 |
| /flower-care/ | 43 | 0 |
| /guarantees/ | 42 | 0 |
This page presents a snapshot of public data from New Addington Florist, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to New Addington Florist: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.newaddingtonflorist.co.uk to view the most current version of its content and see directly what this company is about and what it offers.