New Addington Florist
(http://www.newaddingtonflorist.co.uk) 📸 Data Snapshot: May 22, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site triggers significant trust theatre flags; it claims a 4.9-star rating and displays a review count of 64 on the homepage, yet the proof_links_count is 0 across the entire domain. Claims of being ‘regularly recognised in local press’ and listed in the ‘Good Florist Guide’ lack outbound verification links, making these credentials unsubstantiated ‘trust badges’. The single schema-embedded review from Kyndal Garibay is dated April 2026, which is current relative to the May 2026 system date but insufficient to back the ‘trusted by thousands’ implication.
The ratio of verifiable proof to assertions is lopsided; the site provides excellent geographic proof (street and venue names) but zero external validation for its professional credentials. Out of 15+ major claims regarding awards, press, and association memberships, none are supported by outbound links or third-party badges. The proof density is concentrated in local geography rather than professional capability.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 64 | 0 |
| /about-us/ | 42 | 0 |
| /contact-us/ | 42 | 0 |
| /delivery/ | 43 | 0 |
| /flower-care/ | 43 | 0 |
| /guarantees/ | 42 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Florist",
"@id": "https://newaddingtonflorist.co.uk/#business",
"name": "New Addington Florist",
"url": "https://newaddingtonflorist.co.uk/",
"image": "https://newaddingtonflorist.co.uk/pub/logo_new_addington.png",
"email": "info@newaddingtonflorist.co.uk",
"telephone": "02081266270",
"priceRange": "££",
"address": {
"@type": "PostalAddress",
"streetAddress": "2 Central Parade, New Addington, Croydon, CR0 0JB",
"addressLocality": "London",
"addressCountry": "GB"
},
"areaServed": {
"@type": "Place",
"name": "New Addington"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "24:00"
}
],
"paymentAccepted": [
"Visa",
"Mastercard",
"American Express",
"PayPal"
],
"description": "Beautifully arranged flowers delivered across New Addington with same-day service. Hand-tied bouquets, wedding flowers, funeral tributes, and more from your trusted local florist."
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Review",
"@id": "https://newaddingtonflorist.co.uk/#t0",
"author": {
"@type": "Person",
"name": "Kyndal Garibay"
},
"reviewBody": "Stunning flowers received on the promised date and in great condition.",
"itemReviewed": {
"@type": "Organization",
"@id": "https://newaddingtonflorist.co.uk/#business",
"name": "New Addington Florist"
}
}
]
}
]
/about-us/
{
"@context": "https://schema.org",
"@type": "Florist",
"@id": "https://newaddingtonflorist.co.uk/#business",
"name": "New Addington Florist",
"url": "https://newaddingtonflorist.co.uk/",
"image": "https://newaddingtonflorist.co.uk/pub/logo_new_addington.png",
"email": "info@newaddingtonflorist.co.uk",
"telephone": "02081266270",
"priceRange": "££",
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "London",
"addressCountry": "GB"
},
"areaServed": {
"@type": "Place",
"name": "New Addington"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "24:00"
}
],
"paymentAccepted": [
"Visa",
"Mastercard",
"American Express",
"PayPal"
],
"description": "Discover the story of New Addington Florist—serving the community for over a decade, offering beautiful flower arrangements, eco-friendly practices, and local flower delivery across New Addington."
}
/contact-us/
{
"@context": "https://schema.org",
"@type": "Florist",
"@id": "https://newaddingtonflorist.co.uk/#business",
"name": "New Addington Florist",
"url": "https://newaddingtonflorist.co.uk/",
"image": "https://newaddingtonflorist.co.uk/pub/logo_new_addington.png",
"email": "info@newaddingtonflorist.co.uk",
"telephone": "02081266270",
"priceRange": "££",
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "London",
"addressCountry": "GB"
},
"areaServed": {
"@type": "Place",
"name": "New Addington"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "24:00"
}
],
"paymentAccepted": [
"Visa",
"Mastercard",
"American Express",
"PayPal"
],
"description": "Connect with New Addington Florist, your local flower shop near Central Parade, New Addington, and get guidance on bespoke floral arrangements, delivery, and special events."
}
/delivery/
{
"@context": "https://schema.org",
"@type": "Florist",
"@id": "https://newaddingtonflorist.co.uk/#business",
"name": "New Addington Florist",
"url": "https://newaddingtonflorist.co.uk/",
"image": "https://newaddingtonflorist.co.uk/pub/logo_new_addington.png",
"email": "info@newaddingtonflorist.co.uk",
"telephone": "02081266270",
"priceRange": "££",
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "London",
"addressCountry": "GB"
},
"areaServed": {
"@type": "Place",
"name": "New Addington"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "24:00"
}
],
"paymentAccepted": [
"Visa",
"Mastercard",
"American Express",
"PayPal"
],
"description": "Explore New Addington Florist’s efficient same day flower delivery. Full details on delivery areas, cut-off times, fees, and our green vans. Proudly serving New Addington, keeping it blooming every day."
}
/flower-care/
{
"@context": "https://schema.org",
"@type": "Florist",
"@id": "https://newaddingtonflorist.co.uk/#business",
"name": "New Addington Florist",
"url": "https://newaddingtonflorist.co.uk/",
"image": "https://newaddingtonflorist.co.uk/pub/logo_new_addington.png",
"email": "info@newaddingtonflorist.co.uk",
"telephone": "02081266270",
"priceRange": "££",
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "London",
"addressCountry": "GB"
},
"areaServed": {
"@type": "Place",
"name": "New Addington"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "24:00"
}
],
"paymentAccepted": [
"Visa",
"Mastercard",
"American Express",
"PayPal"
],
"description": "Discover expert flower care tips from our New Addington florists. Learn how to care for Flowers in New Addington, increase vase longevity, and enjoy beautiful, fresh blooms."
}
/guarantees/
{
"@context": "https://schema.org",
"@type": "Florist",
"@id": "https://newaddingtonflorist.co.uk/#business",
"name": "New Addington Florist",
"url": "https://newaddingtonflorist.co.uk/",
"image": "https://newaddingtonflorist.co.uk/pub/logo_new_addington.png",
"email": "info@newaddingtonflorist.co.uk",
"telephone": "02081266270",
"priceRange": "££",
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "London",
"addressCountry": "GB"
},
"areaServed": {
"@type": "Place",
"name": "New Addington"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "24:00"
}
],
"paymentAccepted": [
"Visa",
"Mastercard",
"American Express",
"PayPal"
],
"description": "Discover New Addington Florist's unmatched guarantees on 100% fresh flowers, prompt deliveries, sustainable packaging, and secure payments for every order in New Addington."
}
This page presents a snapshot of public data from New Addington Florist, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to New Addington Florist: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.newaddingtonflorist.co.uk to view the most current version of its content and see directly what this company is about and what it offers.