Rohlik.cz
(https://www.rohlik.cz) 📸 Data Snapshot: May 16, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The authority is established through a clean technical footprint and robust Organization schema that includes social media links (sameAs) to Facebook, Instagram, and YouTube. There is no Person schema for a founder or CEO, but in a large-scale retail model, the brand’s logistics and supplier network (Od farmářů) serve as the primary authority. A small gap exists due to the Načítání textu technical errors, which slightly undermines the technical excellence claims of a tech-first retailer. The presence of specific legal information in the FAQ regarding Adyen N.V. for payments adds significant technical credibility.
There is a strong connection between marketing tone and demonstrated capability. The claim of being more than a supermarket is backed by the existence of specialized sub-brands like Lambini (BIO) and specific membership tiers that calculate average savings (919 Kč per 3 months). Performance claims regarding delivery speed are not just slogans but are supported by a structured FAQ explaining the Soft POS payment system and 15-minute delivery slot mechanics. The site demonstrates its performance through a transparent breakdown of costs, such as the 15 Kč fixed bag fee.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Rohlik.cz",
"url": "https://www.rohlik.cz",
"logo": "https://cdn.rohlik.cz/images/company/rohlik-logo.svg",
"sameAs": [
"https://www.facebook.com/damerohlik",
"https://www.instagram.com/rohlik.cz/",
"https://www.youtube.com/channel/UCujKbgc3b9dknzX9jwI8yOA",
"https://twitter.com/rohlikcz"
]
}
/xtra/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Rohlik.cz",
"url": "https://www.rohlik.cz",
"logo": "https://cdn.rohlik.cz/images/company/rohlik-logo.svg",
"sameAs": [
"https://www.facebook.com/damerohlik",
"https://www.instagram.com/rohlik.cz/",
"https://www.youtube.com/channel/UCujKbgc3b9dknzX9jwI8yOA",
"https://twitter.com/rohlikcz"
]
}
/cenove-trhaky/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Rohlik.cz",
"url": "https://www.rohlik.cz",
"logo": "https://cdn.rohlik.cz/images/company/rohlik-logo.svg",
"sameAs": [
"https://www.facebook.com/damerohlik",
"https://www.instagram.com/rohlik.cz/",
"https://www.youtube.com/channel/UCujKbgc3b9dknzX9jwI8yOA",
"https://twitter.com/rohlikcz"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Rohlik.cz",
"item": "https://www.rohlik.cz/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Cenové trháky",
"item": "https://www.rohlik.cz/"
}
]
}
]
/tema/klub-rohlik-bez-barier/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Rohlik.cz",
"url": "https://www.rohlik.cz",
"logo": "https://cdn.rohlik.cz/images/company/rohlik-logo.svg",
"sameAs": [
"https://www.facebook.com/damerohlik",
"https://www.instagram.com/rohlik.cz/",
"https://www.youtube.com/channel/UCujKbgc3b9dknzX9jwI8yOA",
"https://twitter.com/rohlikcz"
]
}
/rohlicek/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Rohlik.cz",
"url": "https://www.rohlik.cz",
"logo": "https://cdn.rohlik.cz/images/company/rohlik-logo.svg",
"sameAs": [
"https://www.facebook.com/damerohlik",
"https://www.instagram.com/rohlik.cz/",
"https://www.youtube.com/channel/UCujKbgc3b9dknzX9jwI8yOA",
"https://twitter.com/rohlikcz"
]
}
/stranka/caste-dotazy/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Rohlik.cz",
"url": "https://www.rohlik.cz",
"logo": "https://cdn.rohlik.cz/images/company/rohlik-logo.svg",
"sameAs": [
"https://www.facebook.com/damerohlik",
"https://www.instagram.com/rohlik.cz/",
"https://www.youtube.com/channel/UCujKbgc3b9dknzX9jwI8yOA",
"https://twitter.com/rohlikcz"
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 34 | 1 |
| /xtra/ | 22 | 1 |
| /cenove-trhaky/ | 188 | 1 |
| /tema/klub-rohlik-bez-barier/ | 19 | 1 |
| /rohlicek/ | 19 | 1 |
| /stranka/caste-dotazy/ | 19 | 2 |
This page presents a snapshot of public data from Rohlik.cz, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Rohlik.cz: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.rohlik.cz to view the most current version of its content and see directly what this company is about and what it offers.