Scouting America (ScoutShop.org)
(https://scoutshop.org) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is verified through a robust technical footprint. The Organization schema is complete, featuring five sameAs links to official social media accounts and detailed ContactPoint data. There are no claims of ‘expertise’ that aren’t backed by the brand’s position as the legal retail arm of the Scouting America organization.
The site avoids bold performance marketing claims, focusing instead on utility and identity. Instead of claiming to be ‘the best,’ it identifies as ‘Official,’ a claim substantiated by the domain ownership and branding. There are no disconnected claims regarding ‘unbeatable results’ or ‘synergy’ that often plague generic ecommerce sites.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.scoutshop.org/",
"name": "ScoutShop.org",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.scoutshop.org/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.scoutshop.org/",
"name": "Scouting America",
"logo": "https://www.scoutshop.org/media/logo/stores/1/logo-2025.png",
"description": "Official online store for Scouting America - offering outdoor gear, Scout uniforms, camping supplies, and Scouting expertise. Support BSA with every purchase",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-800-323-0736",
"contactType": "sales"
}
],
"address": {
"addressCountry": "US",
"postalCode": "62703",
"addressRegion": "Illinois",
"addressLocality": "Springfield",
"streetAddress": "5231 South Sixth Street Rd"
},
"sameAs": [
"https://www.facebook.com/ScoutShopBSA",
"https://twitter.com/scoutshopBSA",
"https://www.instagram.com/scoutshop_bsa",
"https://www.youtube.com/user/OfficialScoutstuff",
"https://www.pinterest.com/scoutshopbsa"
]
}
]
/events/eagle-scouts/gifts.html
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.scoutshop.org/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.scoutshop.org/events.html",
"name": "Events"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.scoutshop.org/events/eagle-scouts.html",
"name": "Eagle Scouts"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://www.scoutshop.org/events/eagle-scouts/gifts.html",
"name": "Eagle Scouts Gifts"
}
}
],
"_truncated": true,
"_original_size": 24198
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.scoutshop.org/",
"name": "ScoutShop.org",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.scoutshop.org/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"_truncated": true,
"_original_size": 24198
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.scoutshop.org/",
"name": "Scouting America",
"logo": "https://www.scoutshop.org/media/logo/stores/1/logo-2025.png",
"description": "Official online store for Scouting America - offering outdoor gear, Scout uniforms, camping supplies, and Scouting expertise. Support BSA with every purchase",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-800-323-0736",
"contactType": "sales"
}
],
"address": {
"addressCountry": "US",
"postalCode": "62703",
"addressRegion": "Illinois",
"addressLocality": "Springfield",
"streetAddress": "5231 South Sixth Street Rd"
},
"sameAs": [
"https://www.facebook.com/ScoutShopBSA",
"https://twitter.com/scoutshopBSA",
"https://www.instagram.com/scoutshop_bsa",
"https://www.youtube.com/user/OfficialScoutstuff",
"https://www.pinterest.com/scoutshopbsa"
],
"_truncated": true,
"_original_size": 24198
},
{
"0": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Eagle Scout Sterling Silver Award with Gift Box",
"description": "Eagle Scout Award, Sterling Silver.",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/1/3/137_2.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 99.99,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/eagle-scout-award-sterling-silver-137.html"
}
],
"url": "https://www.scoutshop.org/eagle-scout-award-sterling-silver-137.html",
"sku": "137",
"mpn": "137"
},
"1": {
"@context": "https://schema.org",
"@type": "Product",
"name": "National Eagle Scout Association (NESA) Lapel Pin",
"description": "Die struck holder with NESA color disc. Fuse post with clutch back. For civilian wear. Silver plated finish.",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/2/5/2518_nesa_lapel_pin_f.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 6.49,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/national-eagle-scout-association-lapel-pin-2518.html"
}
],
"url": "https://www.scoutshop.org/national-eagle-scout-association-lapel-pin-2518.html",
"sku": "2518",
"mpn": "2518"
},
"2": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Eagle Scout Mom Pin, Antique Finish",
"description": "Eagle Scout Mom pin in silver, with smooth polished antique finish. ",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/1/4/14121_2.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 5.49,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/eagle-scout-mom-pin-antique-finish-14121.html"
}
],
"url": "https://www.scoutshop.org/eagle-scout-mom-pin-antique-finish-14121.html",
"sku": "14121",
"mpn": "14121"
},
"3": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Eagle Scout Dad Pin, Antique Finish",
"description": "Show your pride with this Eagle Scout Dad pin in silver with a smooth polished antique finish. Perfect gift for fathers of Eagle Scouts!",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/1/4/14122_2.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 5.49,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/eagle-scout-dad-pin-antique-finish-14122.html"
}
],
"url": "https://www.scoutshop.org/eagle-scout-dad-pin-antique-finish-14122.html",
"sku": "14122",
"mpn": "14122"
},
"4": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Eagle Scout Mentor Pin, Antique Finish",
"description": "Eagle Mentor's pin, made of zinc alloy with smooth polished antique finish. For any non-parent who was instrumental in the Scout earning their Eagle rank. Measures 16 mm x 20 mm; thickness of 2 mm.",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/1/4/14123_1.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 5.49,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/eagle-scout-mentor-pin-antique-finish-14123.html"
}
],
"url": "https://www.scoutshop.org/eagle-scout-mentor-pin-antique-finish-14123.html",
"sku": "14123",
"mpn": "14123"
},
"_items_truncated": true,
"_truncated": true,
"_original_size": 24198
}
]
/sea-scouts-collection/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.scoutshop.org/",
"name": "ScoutShop.org",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.scoutshop.org/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.scoutshop.org/",
"name": "Scouting America",
"logo": "https://www.scoutshop.org/media/logo/stores/1/logo-2025.png",
"description": "Official online store for Scouting America - offering outdoor gear, Scout uniforms, camping supplies, and Scouting expertise. Support BSA with every purchase",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-800-323-0736",
"contactType": "sales"
}
],
"address": {
"addressCountry": "US",
"postalCode": "62703",
"addressRegion": "Illinois",
"addressLocality": "Springfield",
"streetAddress": "5231 South Sixth Street Rd"
},
"sameAs": [
"https://www.facebook.com/ScoutShopBSA",
"https://twitter.com/scoutshopBSA",
"https://www.instagram.com/scoutshop_bsa",
"https://www.youtube.com/user/OfficialScoutstuff",
"https://www.pinterest.com/scoutshopbsa"
]
}
]
/new-insignia/patches-and-badges/numerals.html
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.scoutshop.org/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.scoutshop.org/new-insignia.html",
"name": "Insignia"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.scoutshop.org/new-insignia/patches-and-badges.html",
"name": "Patches and Badges"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://www.scoutshop.org/new-insignia/patches-and-badges/numerals.html",
"name": "Numerals"
}
}
],
"_truncated": true,
"_original_size": 39241
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.scoutshop.org/",
"name": "ScoutShop.org",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.scoutshop.org/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"_truncated": true,
"_original_size": 39241
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.scoutshop.org/",
"name": "Scouting America",
"logo": "https://www.scoutshop.org/media/logo/stores/1/logo-2025.png",
"description": "Official online store for Scouting America - offering outdoor gear, Scout uniforms, camping supplies, and Scouting expertise. Support BSA with every purchase",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-800-323-0736",
"contactType": "sales"
}
],
"address": {
"addressCountry": "US",
"postalCode": "62703",
"addressRegion": "Illinois",
"addressLocality": "Springfield",
"streetAddress": "5231 South Sixth Street Rd"
},
"sameAs": [
"https://www.facebook.com/ScoutShopBSA",
"https://twitter.com/scoutshopBSA",
"https://www.instagram.com/scoutshop_bsa",
"https://www.youtube.com/user/OfficialScoutstuff",
"https://www.pinterest.com/scoutshopbsa"
],
"_truncated": true,
"_original_size": 39241
},
{
"0": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Scouts BSA Unit Numeral 0-9",
"description": "Display your troop number with the Scouts BSA Unit Numeral. Durable and easy to sew onto uniforms for long-lasting use.\r\nScouts BSA Unit Numeral:\r\n• Durable Material: Poly-Cotton with Laminate made to withstand outdoor adventures, ensuring long-lasting use.• Easy to Sew: Sew to the left sleeve of your Scouts BSA uniform.• Official Design: Features the classic unit numeral design, recognized across Scouts BSA Troops.• Identity & Pride: Helps Scouts build a sense of belonging and unity.• Uniform E",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/s/c/scouts_bsa_unit_numerals_all-cover.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 2.19,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/scouts-bsa-unit-numeral-0-9.html"
}
],
"url": "https://www.scoutshop.org/scouts-bsa-unit-numeral-0-9.html",
"sku": "1659229",
"mpn": "1659229"
},
"1": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Cub Scout Unit Numeral 0-9",
"description": "Proudly display your Cub Scout’s unit number with this unit numeral. Easy to sew on and designed to last through outdoor adventures.\r\nCub Scout Unit Numeral:\r\n• Durable Material: Poly-Cotton with Laminate made to withstand outdoor adventures, ensuring long-lasting use.• Easy to Sew: Sow to the left sleeve of your Cub Scout uniform.• Official Design: Features the classic unit numeral design, recognized across Cub Scout packs.• Identity & Pride: Helps Scouts build a sense of belonging and unity.• ",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/c/u/cub_scout_numeral_cover_0-9_1.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 2.19,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/cub-scout-unit-numeral-0-9.html"
}
],
"url": "https://www.scoutshop.org/cub-scout-unit-numeral-0-9.html",
"sku": "110400",
"mpn": "110400"
},
"2": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Sea Scout Unit Numeral 0-9",
"description": "Proudly display your Sea Scout’s unit number with this Sea Scout Unit Numeral. Easy to sew on and designed to last through outdoor adventures.\r\nSea Scouts Unit Numeral:\r\n• Durable Material: Poly-Cotton with Laminate made to withstand land and sea adventures, ensuring long-lasting use.• Easy to Sew: Sow to the left sleeve of your Sea Scouts uniform.• Official Design: Features the classic unit numeral design, recognized across Sea Scout Ships.• Identity & Pride: Helps Scouts build a sense of belon",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/1/6/1641610_sea_scout_numeral_0-9.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 2.19,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/sea-scout-unit-numeral-0-9.html"
}
],
"url": "https://www.scoutshop.org/sea-scout-unit-numeral-0-9.html",
"sku": "1641604",
"mpn": "1641604"
},
"3": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Scouts BSA Unit Numeral - 0",
"description": "A unit is a generic term used to describe an organized group of Scouts. Unit Numeral patches display the Scout's troop number and is worn on the left sleeve below the council patch.\r\n\r\nThis numeral \"0\" emblem is made to be worn on the official uniform shirt of the Scout uniform.\r\nScout BSA unit numerals are tan with the number embroidered in green\r\nUnit numbers consist of 3 or 4 numbers are sewn on the left sleeve below the council patch\r\nUnit numerals are part of the required official insignia ",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/6/5/659229_1_1.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 2.19,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/scouts-bsa-unit-numeral-0-659229.html"
}
],
"url": "https://www.scoutshop.org/scouts-bsa-unit-numeral-0-659229.html",
"sku": "659229",
"mpn": "659229"
},
"4": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Scouts BSA Unit Numeral - 8",
"description": "This unit numeral may be worn on the official Scouts BSA uniform.\r\n",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/6/5/659228_1.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 2.19,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/scouts-bsa-unit-numeral-8-659228.html"
}
],
"url": "https://www.scoutshop.org/scouts-bsa-unit-numeral-8-659228.html",
"sku": "659228",
"mpn": "659228"
},
"_items_truncated": true,
"_truncated": true,
"_original_size": 39241
}
]
🛡️ Trust Signals — external proof links that back the declared identity
156Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 43 | 1 |
| /events/eagle-scouts/gifts.html | 15 | 1 |
| /sea-scouts-collection/ | 84 | 1 |
| /new-insignia/patches-and-badges/numerals.html | 14 | 1 |
Explore the other reputation pillars for Scouting America (ScoutShop.org)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Scouting America (ScoutShop.org), captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Scouting America (ScoutShop.org): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://scoutshop.org to view the most current version of its content and see directly what this company is about and what it offers.