Scouting America (ScoutShop.org)
(https://scoutshop.org) 📸 Data Snapshot: June 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
19
Impact Weight: 20 / 100
95% Reputation
Trust theatre is nearly non-existent as the site relies on institutional authority rather than marketing gimmicks. While review counts are listed (e.g., 84 reviews for Sea Scouts), they are supported by a proof_links_count of 1 and a comprehensive schema featuring a physical address and 1-800 contact number. The trust_theatre_flag remains false because the site doesn’t use third-party badges like Norton or Trustpilot to distract from its official status.
The ratio of verifiable evidence to assertions is high. For every product claim, there is a corresponding SKU, price ($2.19 for numerals, $99.99 for silver awards), and material description. The presence of ‘A Scout’s Guide to America’s 250th Anniversary’ demonstrates a commitment to current, relevant content that supports the retail mission.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
156Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 43 | 1 |
| /events/eagle-scouts/gifts.html | 15 | 1 |
| /sea-scouts-collection/ | 84 | 1 |
| /new-insignia/patches-and-badges/numerals.html | 14 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.scoutshop.org/",
"name": "ScoutShop.org",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.scoutshop.org/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.scoutshop.org/",
"name": "Scouting America",
"logo": "https://www.scoutshop.org/media/logo/stores/1/logo-2025.png",
"description": "Official online store for Scouting America - offering outdoor gear, Scout uniforms, camping supplies, and Scouting expertise. Support BSA with every purchase",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-800-323-0736",
"contactType": "sales"
}
],
"address": {
"addressCountry": "US",
"postalCode": "62703",
"addressRegion": "Illinois",
"addressLocality": "Springfield",
"streetAddress": "5231 South Sixth Street Rd"
},
"sameAs": [
"https://www.facebook.com/ScoutShopBSA",
"https://twitter.com/scoutshopBSA",
"https://www.instagram.com/scoutshop_bsa",
"https://www.youtube.com/user/OfficialScoutstuff",
"https://www.pinterest.com/scoutshopbsa"
]
}
]
/events/eagle-scouts/gifts.html
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.scoutshop.org/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.scoutshop.org/events.html",
"name": "Events"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.scoutshop.org/events/eagle-scouts.html",
"name": "Eagle Scouts"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://www.scoutshop.org/events/eagle-scouts/gifts.html",
"name": "Eagle Scouts Gifts"
}
}
],
"_truncated": true,
"_original_size": 24198
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.scoutshop.org/",
"name": "ScoutShop.org",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.scoutshop.org/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"_truncated": true,
"_original_size": 24198
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.scoutshop.org/",
"name": "Scouting America",
"logo": "https://www.scoutshop.org/media/logo/stores/1/logo-2025.png",
"description": "Official online store for Scouting America - offering outdoor gear, Scout uniforms, camping supplies, and Scouting expertise. Support BSA with every purchase",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-800-323-0736",
"contactType": "sales"
}
],
"address": {
"addressCountry": "US",
"postalCode": "62703",
"addressRegion": "Illinois",
"addressLocality": "Springfield",
"streetAddress": "5231 South Sixth Street Rd"
},
"sameAs": [
"https://www.facebook.com/ScoutShopBSA",
"https://twitter.com/scoutshopBSA",
"https://www.instagram.com/scoutshop_bsa",
"https://www.youtube.com/user/OfficialScoutstuff",
"https://www.pinterest.com/scoutshopbsa"
],
"_truncated": true,
"_original_size": 24198
},
{
"0": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Eagle Scout Sterling Silver Award with Gift Box",
"description": "Eagle Scout Award, Sterling Silver.",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/1/3/137_2.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 99.99,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/eagle-scout-award-sterling-silver-137.html"
}
],
"url": "https://www.scoutshop.org/eagle-scout-award-sterling-silver-137.html",
"sku": "137",
"mpn": "137"
},
"1": {
"@context": "https://schema.org",
"@type": "Product",
"name": "National Eagle Scout Association (NESA) Lapel Pin",
"description": "Die struck holder with NESA color disc. Fuse post with clutch back. For civilian wear. Silver plated finish.",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/2/5/2518_nesa_lapel_pin_f.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 6.49,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/national-eagle-scout-association-lapel-pin-2518.html"
}
],
"url": "https://www.scoutshop.org/national-eagle-scout-association-lapel-pin-2518.html",
"sku": "2518",
"mpn": "2518"
},
"2": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Eagle Scout Mom Pin, Antique Finish",
"description": "Eagle Scout Mom pin in silver, with smooth polished antique finish. ",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/1/4/14121_2.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 5.49,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/eagle-scout-mom-pin-antique-finish-14121.html"
}
],
"url": "https://www.scoutshop.org/eagle-scout-mom-pin-antique-finish-14121.html",
"sku": "14121",
"mpn": "14121"
},
"3": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Eagle Scout Dad Pin, Antique Finish",
"description": "Show your pride with this Eagle Scout Dad pin in silver with a smooth polished antique finish. Perfect gift for fathers of Eagle Scouts!",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/1/4/14122_2.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 5.49,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/eagle-scout-dad-pin-antique-finish-14122.html"
}
],
"url": "https://www.scoutshop.org/eagle-scout-dad-pin-antique-finish-14122.html",
"sku": "14122",
"mpn": "14122"
},
"4": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Eagle Scout Mentor Pin, Antique Finish",
"description": "Eagle Mentor's pin, made of zinc alloy with smooth polished antique finish. For any non-parent who was instrumental in the Scout earning their Eagle rank. Measures 16 mm x 20 mm; thickness of 2 mm.",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/1/4/14123_1.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 5.49,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/eagle-scout-mentor-pin-antique-finish-14123.html"
}
],
"url": "https://www.scoutshop.org/eagle-scout-mentor-pin-antique-finish-14123.html",
"sku": "14123",
"mpn": "14123"
},
"_items_truncated": true,
"_truncated": true,
"_original_size": 24198
}
]
/sea-scouts-collection/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.scoutshop.org/",
"name": "ScoutShop.org",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.scoutshop.org/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.scoutshop.org/",
"name": "Scouting America",
"logo": "https://www.scoutshop.org/media/logo/stores/1/logo-2025.png",
"description": "Official online store for Scouting America - offering outdoor gear, Scout uniforms, camping supplies, and Scouting expertise. Support BSA with every purchase",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-800-323-0736",
"contactType": "sales"
}
],
"address": {
"addressCountry": "US",
"postalCode": "62703",
"addressRegion": "Illinois",
"addressLocality": "Springfield",
"streetAddress": "5231 South Sixth Street Rd"
},
"sameAs": [
"https://www.facebook.com/ScoutShopBSA",
"https://twitter.com/scoutshopBSA",
"https://www.instagram.com/scoutshop_bsa",
"https://www.youtube.com/user/OfficialScoutstuff",
"https://www.pinterest.com/scoutshopbsa"
]
}
]
/new-insignia/patches-and-badges/numerals.html
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.scoutshop.org/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.scoutshop.org/new-insignia.html",
"name": "Insignia"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.scoutshop.org/new-insignia/patches-and-badges.html",
"name": "Patches and Badges"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://www.scoutshop.org/new-insignia/patches-and-badges/numerals.html",
"name": "Numerals"
}
}
],
"_truncated": true,
"_original_size": 39241
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.scoutshop.org/",
"name": "ScoutShop.org",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.scoutshop.org/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"_truncated": true,
"_original_size": 39241
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.scoutshop.org/",
"name": "Scouting America",
"logo": "https://www.scoutshop.org/media/logo/stores/1/logo-2025.png",
"description": "Official online store for Scouting America - offering outdoor gear, Scout uniforms, camping supplies, and Scouting expertise. Support BSA with every purchase",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-800-323-0736",
"contactType": "sales"
}
],
"address": {
"addressCountry": "US",
"postalCode": "62703",
"addressRegion": "Illinois",
"addressLocality": "Springfield",
"streetAddress": "5231 South Sixth Street Rd"
},
"sameAs": [
"https://www.facebook.com/ScoutShopBSA",
"https://twitter.com/scoutshopBSA",
"https://www.instagram.com/scoutshop_bsa",
"https://www.youtube.com/user/OfficialScoutstuff",
"https://www.pinterest.com/scoutshopbsa"
],
"_truncated": true,
"_original_size": 39241
},
{
"0": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Scouts BSA Unit Numeral 0-9",
"description": "Display your troop number with the Scouts BSA Unit Numeral. Durable and easy to sew onto uniforms for long-lasting use.\r\nScouts BSA Unit Numeral:\r\n• Durable Material: Poly-Cotton with Laminate made to withstand outdoor adventures, ensuring long-lasting use.• Easy to Sew: Sew to the left sleeve of your Scouts BSA uniform.• Official Design: Features the classic unit numeral design, recognized across Scouts BSA Troops.• Identity & Pride: Helps Scouts build a sense of belonging and unity.• Uniform E",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/s/c/scouts_bsa_unit_numerals_all-cover.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 2.19,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/scouts-bsa-unit-numeral-0-9.html"
}
],
"url": "https://www.scoutshop.org/scouts-bsa-unit-numeral-0-9.html",
"sku": "1659229",
"mpn": "1659229"
},
"1": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Cub Scout Unit Numeral 0-9",
"description": "Proudly display your Cub Scout’s unit number with this unit numeral. Easy to sew on and designed to last through outdoor adventures.\r\nCub Scout Unit Numeral:\r\n• Durable Material: Poly-Cotton with Laminate made to withstand outdoor adventures, ensuring long-lasting use.• Easy to Sew: Sow to the left sleeve of your Cub Scout uniform.• Official Design: Features the classic unit numeral design, recognized across Cub Scout packs.• Identity & Pride: Helps Scouts build a sense of belonging and unity.• ",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/c/u/cub_scout_numeral_cover_0-9_1.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 2.19,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/cub-scout-unit-numeral-0-9.html"
}
],
"url": "https://www.scoutshop.org/cub-scout-unit-numeral-0-9.html",
"sku": "110400",
"mpn": "110400"
},
"2": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Sea Scout Unit Numeral 0-9",
"description": "Proudly display your Sea Scout’s unit number with this Sea Scout Unit Numeral. Easy to sew on and designed to last through outdoor adventures.\r\nSea Scouts Unit Numeral:\r\n• Durable Material: Poly-Cotton with Laminate made to withstand land and sea adventures, ensuring long-lasting use.• Easy to Sew: Sow to the left sleeve of your Sea Scouts uniform.• Official Design: Features the classic unit numeral design, recognized across Sea Scout Ships.• Identity & Pride: Helps Scouts build a sense of belon",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/1/6/1641610_sea_scout_numeral_0-9.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 2.19,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/sea-scout-unit-numeral-0-9.html"
}
],
"url": "https://www.scoutshop.org/sea-scout-unit-numeral-0-9.html",
"sku": "1641604",
"mpn": "1641604"
},
"3": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Scouts BSA Unit Numeral - 0",
"description": "A unit is a generic term used to describe an organized group of Scouts. Unit Numeral patches display the Scout's troop number and is worn on the left sleeve below the council patch.\r\n\r\nThis numeral \"0\" emblem is made to be worn on the official uniform shirt of the Scout uniform.\r\nScout BSA unit numerals are tan with the number embroidered in green\r\nUnit numbers consist of 3 or 4 numbers are sewn on the left sleeve below the council patch\r\nUnit numerals are part of the required official insignia ",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/6/5/659229_1_1.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 2.19,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/scouts-bsa-unit-numeral-0-659229.html"
}
],
"url": "https://www.scoutshop.org/scouts-bsa-unit-numeral-0-659229.html",
"sku": "659229",
"mpn": "659229"
},
"4": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Scouts BSA Unit Numeral - 8",
"description": "This unit numeral may be worn on the official Scouts BSA uniform.\r\n",
"image": "https://www.scoutshop.org/media/catalog/product/cache/f8158826193ba5faa8b862a9bd1eb9e9/6/5/659228_1.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 2.19,
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "ScoutShop.org"
},
"url": "https://www.scoutshop.org/scouts-bsa-unit-numeral-8-659228.html"
}
],
"url": "https://www.scoutshop.org/scouts-bsa-unit-numeral-8-659228.html",
"sku": "659228",
"mpn": "659228"
},
"_items_truncated": true,
"_truncated": true,
"_original_size": 39241
}
]
Explore the other reputation pillars for Scouting America (ScoutShop.org)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Scouting America (ScoutShop.org), captured on June 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Scouting America (ScoutShop.org): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://scoutshop.org to view the most current version of its content and see directly what this company is about and what it offers.