VAPO
(https://vapo.co.nz) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a notable lack of Person schema or named experts, despite claims of trained staff and dedicated wholesale managers. While the Organization schema is technically sound and includes contact points, it lacks sameAs links to social profiles or business registrations in the extracted JSON-LD. The authority relies on physical footprint (30+ locations) rather than digital thought leadership.
The marketing tone is surprisingly restrained, focusing on compliance and logistics rather than bold performance hyperbole. Claims regarding overnight shipping and NZ ownership are standard for the region and supported by the local contact details in the schema. The blog posts are dated as recently as April 2026, showing active maintenance.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "VAPO",
"logo": "https://www.vapo.co.nz/cdn/shop/files/logo.webp?v=1701142609&width=500",
"sameAs": [],
"url": "https://www.vapo.co.nz",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+64-9-5704025",
"contactType": "Customer Service",
"areaServed": "NZ",
"availableLanguage": [
"English"
],
"email": "contact@vapo.co.nz",
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "16:30"
}
]
},
{
"@type": "ContactPoint",
"telephone": "+64-9-5704025",
"contactType": "Wholesale Enquiries",
"areaServed": "NZ",
"availableLanguage": [
"English"
],
"email": "wholesale@vapo.co.nz",
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "16:30"
}
]
}
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": [
"NZ"
],
"returnPolicyCountry": "NZ",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 14,
"refundType": "https://schema.org/FullRefund",
"returnFees": "https://schema.org/FreeReturn",
"returnMethod": [
"https://schema.org/ReturnByMail",
"https://schema.org/ReturnInStore"
]
}
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "VAPO",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.vapo.co.nz/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.vapo.co.nz"
}
]
/pages/stockist-locator/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "VAPO",
"logo": "https://www.vapo.co.nz/cdn/shop/files/logo.webp?v=1701142609&width=500",
"sameAs": [],
"url": "https://www.vapo.co.nz/pages/stockist-locator",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+64-9-5704025",
"contactType": "Customer Service",
"areaServed": "NZ",
"availableLanguage": [
"English"
],
"email": "contact@vapo.co.nz",
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "16:30"
}
]
},
{
"@type": "ContactPoint",
"telephone": "+64-9-5704025",
"contactType": "Wholesale Enquiries",
"areaServed": "NZ",
"availableLanguage": [
"English"
],
"email": "wholesale@vapo.co.nz",
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "16:30"
}
]
}
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": [
"NZ"
],
"returnPolicyCountry": "NZ",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 14,
"refundType": "https://schema.org/FullRefund",
"returnFees": "https://schema.org/FreeReturn",
"returnMethod": [
"https://schema.org/ReturnByMail",
"https://schema.org/ReturnInStore"
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Store Locator",
"item": "/pages/stockist-locator"
}
]
}
]
/collections/all/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "VAPO",
"logo": "https://www.vapo.co.nz/cdn/shop/files/logo.webp?v=1701142609&width=500",
"sameAs": [],
"url": "https://www.vapo.co.nz",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+64-9-5704025",
"contactType": "Customer Service",
"areaServed": "NZ",
"availableLanguage": [
"English"
],
"email": "contact@vapo.co.nz",
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "16:30"
}
]
},
{
"@type": "ContactPoint",
"telephone": "+64-9-5704025",
"contactType": "Wholesale Enquiries",
"areaServed": "NZ",
"availableLanguage": [
"English"
],
"email": "wholesale@vapo.co.nz",
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "16:30"
}
]
}
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": [
"NZ"
],
"returnPolicyCountry": "NZ",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 14,
"refundType": "https://schema.org/FullRefund",
"returnFees": "https://schema.org/FreeReturn",
"returnMethod": [
"https://schema.org/ReturnByMail",
"https://schema.org/ReturnInStore"
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "/"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Products",
"item": "/collections/all"
}
]
}
]
/pages/wholesale-vape-nz-gear-and-e-cigarettes/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "VAPO",
"logo": "https://www.vapo.co.nz/cdn/shop/files/logo.webp?v=1701142609&width=500",
"sameAs": [],
"url": "https://www.vapo.co.nz/pages/wholesale-vape-nz-gear-and-e-cigarettes",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+64-9-5704025",
"contactType": "Customer Service",
"areaServed": "NZ",
"availableLanguage": [
"English"
],
"email": "contact@vapo.co.nz",
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "16:30"
}
]
},
{
"@type": "ContactPoint",
"telephone": "+64-9-5704025",
"contactType": "Wholesale Enquiries",
"areaServed": "NZ",
"availableLanguage": [
"English"
],
"email": "wholesale@vapo.co.nz",
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "16:30"
}
]
}
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": [
"NZ"
],
"returnPolicyCountry": "NZ",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 14,
"refundType": "https://schema.org/FullRefund",
"returnFees": "https://schema.org/FreeReturn",
"returnMethod": [
"https://schema.org/ReturnByMail",
"https://schema.org/ReturnInStore"
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Wholesale Vape Enquiries",
"item": "/pages/wholesale-vape-nz-gear-and-e-cigarettes"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 137 | 1 |
| /pages/stockist-locator/ | 137 | 1 |
| /collections/all/ | 138 | 1 |
| /pages/wholesale-vape-nz-gear-and-e-cigarettes/ | 137 | 1 |
This page presents a snapshot of public data from VAPO, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to VAPO: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://vapo.co.nz to view the most current version of its content and see directly what this company is about and what it offers.