VAPO
(https://vapo.co.nz) 📸 Data Snapshot: May 26, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
While a review count of 137 is cited, the site lacks explicit links to independent third-party review platforms like Trustpilot or Google Reviews in the metadata. The recycling stats are the strongest proof points but are presented as internal figures. The trust_theatre_flag is false across all pages, suggesting an absence of fabricated verification badges.
The ratio of verifiable evidence to assertions is high, with 401 products listed and specific waste management totals cited multiple times. The site provides specific technical instructions for cleaning vapes and understanding coil issues, which serves as functional proof of expertise. The primary gap is the lack of external outbound links to third-party validation for the 17-tonne recycling claim.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 137 | 1 |
| /pages/stockist-locator/ | 137 | 1 |
| /collections/all/ | 138 | 1 |
| /pages/wholesale-vape-nz-gear-and-e-cigarettes/ | 137 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "VAPO",
"logo": "https://www.vapo.co.nz/cdn/shop/files/logo.webp?v=1701142609&width=500",
"sameAs": [],
"url": "https://www.vapo.co.nz",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+64-9-5704025",
"contactType": "Customer Service",
"areaServed": "NZ",
"availableLanguage": [
"English"
],
"email": "contact@vapo.co.nz",
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "16:30"
}
]
},
{
"@type": "ContactPoint",
"telephone": "+64-9-5704025",
"contactType": "Wholesale Enquiries",
"areaServed": "NZ",
"availableLanguage": [
"English"
],
"email": "wholesale@vapo.co.nz",
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "16:30"
}
]
}
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": [
"NZ"
],
"returnPolicyCountry": "NZ",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 14,
"refundType": "https://schema.org/FullRefund",
"returnFees": "https://schema.org/FreeReturn",
"returnMethod": [
"https://schema.org/ReturnByMail",
"https://schema.org/ReturnInStore"
]
}
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "VAPO",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.vapo.co.nz/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.vapo.co.nz"
}
]
/pages/stockist-locator/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "VAPO",
"logo": "https://www.vapo.co.nz/cdn/shop/files/logo.webp?v=1701142609&width=500",
"sameAs": [],
"url": "https://www.vapo.co.nz/pages/stockist-locator",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+64-9-5704025",
"contactType": "Customer Service",
"areaServed": "NZ",
"availableLanguage": [
"English"
],
"email": "contact@vapo.co.nz",
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "16:30"
}
]
},
{
"@type": "ContactPoint",
"telephone": "+64-9-5704025",
"contactType": "Wholesale Enquiries",
"areaServed": "NZ",
"availableLanguage": [
"English"
],
"email": "wholesale@vapo.co.nz",
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "16:30"
}
]
}
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": [
"NZ"
],
"returnPolicyCountry": "NZ",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 14,
"refundType": "https://schema.org/FullRefund",
"returnFees": "https://schema.org/FreeReturn",
"returnMethod": [
"https://schema.org/ReturnByMail",
"https://schema.org/ReturnInStore"
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Store Locator",
"item": "/pages/stockist-locator"
}
]
}
]
/collections/all/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "VAPO",
"logo": "https://www.vapo.co.nz/cdn/shop/files/logo.webp?v=1701142609&width=500",
"sameAs": [],
"url": "https://www.vapo.co.nz",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+64-9-5704025",
"contactType": "Customer Service",
"areaServed": "NZ",
"availableLanguage": [
"English"
],
"email": "contact@vapo.co.nz",
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "16:30"
}
]
},
{
"@type": "ContactPoint",
"telephone": "+64-9-5704025",
"contactType": "Wholesale Enquiries",
"areaServed": "NZ",
"availableLanguage": [
"English"
],
"email": "wholesale@vapo.co.nz",
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "16:30"
}
]
}
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": [
"NZ"
],
"returnPolicyCountry": "NZ",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 14,
"refundType": "https://schema.org/FullRefund",
"returnFees": "https://schema.org/FreeReturn",
"returnMethod": [
"https://schema.org/ReturnByMail",
"https://schema.org/ReturnInStore"
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "/"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Products",
"item": "/collections/all"
}
]
}
]
/pages/wholesale-vape-nz-gear-and-e-cigarettes/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "VAPO",
"logo": "https://www.vapo.co.nz/cdn/shop/files/logo.webp?v=1701142609&width=500",
"sameAs": [],
"url": "https://www.vapo.co.nz/pages/wholesale-vape-nz-gear-and-e-cigarettes",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+64-9-5704025",
"contactType": "Customer Service",
"areaServed": "NZ",
"availableLanguage": [
"English"
],
"email": "contact@vapo.co.nz",
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "16:30"
}
]
},
{
"@type": "ContactPoint",
"telephone": "+64-9-5704025",
"contactType": "Wholesale Enquiries",
"areaServed": "NZ",
"availableLanguage": [
"English"
],
"email": "wholesale@vapo.co.nz",
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "16:30"
}
]
}
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": [
"NZ"
],
"returnPolicyCountry": "NZ",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 14,
"refundType": "https://schema.org/FullRefund",
"returnFees": "https://schema.org/FreeReturn",
"returnMethod": [
"https://schema.org/ReturnByMail",
"https://schema.org/ReturnInStore"
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Wholesale Vape Enquiries",
"item": "/pages/wholesale-vape-nz-gear-and-e-cigarettes"
}
]
}
]
This page presents a snapshot of public data from VAPO, captured on May 26, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to VAPO: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://vapo.co.nz to view the most current version of its content and see directly what this company is about and what it offers.