Warehouse 23
(https://warehouse23.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through technical schema that identifies the organization and its social footprints (Facebook, YouTube, Instagram). The connection to Steve Jackson Games is a verifiable industry anchor. A minor gap exists in the lack of Person schema for the founders, despite their names being prominent in the brand identity.
There is no disconnect because the site makes almost no performance claims, focusing instead on utility. Rather than claiming to be ‘the best’, it simply lists its inventory and prices. The only ‘claims’ are functional (e.g., ‘options for your next game night’), which are immediately proven by the product listings.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Warehouse 23",
"description": "Warehouse 23 is your online source for games and geek toys. Fronted by Steve Jackson Games on behalf of the Illuminati, it offers a wide variety of roleplaying games, card games, and board games from many different companies. Fnord.",
"logo": "https://warehouse23.com/cdn/shop/files/yellow-logo-c797851057195a0ea94eb27c801d8217_1080x_34905968-9236-4694-a9b8-68c082126279.png?v=1645118367&width=200",
"url": "https://warehouse23.com/",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "512-447-7866",
"contactType": "Customer service"
}
],
"sameAs": [
"https://www.facebook.com/sjgames",
"",
"",
"http://www.pinterest.com/SJGames/pins/",
"http://instagram.com/stevejacksongames/",
"",
"",
"",
"",
"",
"http://www.youtube.com/user/SteveJacksonGames",
""
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Warehouse 23",
"potentialAction": {
"@type": "SearchAction",
"target": "https://warehouse23.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://warehouse23.com/"
}
]
/collections/games/
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://warehouse23.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Games",
"item": "https://warehouse23.com/collections/games"
}
]
},
{
"@type": "CollectionPage",
"name": "Games",
"url": "https://warehouse23.com/collections/games"
}
]
}
/collections/new/
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://warehouse23.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "New Releases",
"item": "https://warehouse23.com/collections/new"
}
]
},
{
"@type": "CollectionPage",
"name": "New Releases",
"url": "https://warehouse23.com/collections/new"
}
]
}
/pages/shipping-information/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Warehouse 23",
"description": "Warehouse 23 is your online source for games and geek toys. Fronted by Steve Jackson Games on behalf of the Illuminati, it offers a wide variety of roleplaying games, card games, and board games from many different companies. Fnord.",
"logo": "https://warehouse23.com/cdn/shop/files/yellow-logo-c797851057195a0ea94eb27c801d8217_1080x_34905968-9236-4694-a9b8-68c082126279.png?v=1645118367&width=200",
"url": "https://warehouse23.com/pages/shipping-information",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "512-447-7866",
"contactType": "Customer service"
}
],
"sameAs": [
"https://www.facebook.com/sjgames",
"",
"",
"http://www.pinterest.com/SJGames/pins/",
"http://instagram.com/stevejacksongames/",
"",
"",
"",
"",
"",
"http://www.youtube.com/user/SteveJacksonGames",
""
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /collections/games/ | 52 | 1 |
| /collections/new/ | 38 | 1 |
| /pages/shipping-information/ | 3 | 1 |
This page presents a snapshot of public data from Warehouse 23, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Warehouse 23: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://warehouse23.com to view the most current version of its content and see directly what this company is about and what it offers.