Yukon Outfitters
(https://yukon-outfitters.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
8
Impact Weight: 15 / 100
53% Reputation
Authority gaps exist primarily in the structured data. While Product schema is well-implemented with SKUs and MPNs, there is a lack of Organization or Person schema to anchor the brand to a physical headquarters or named leadership team. The homepage notably lacks an H1 tag, indicating a minor technical SEO/Authority oversight.
The performance claims are largely substantiated by technical specifications. Claims like ‘Keeps Ice for 2-3 days’ are supported by descriptions of ‘Closed Cell Thermal Insulation’ and ‘Copper Plate Insulation,’ rather than just vague adjectives. There is no major disconnect between the marketing tone and the technical reality shown.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
/products/tech-cooler/
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "30 Can Tech Cooler",
"url": "https://yukon-outfitters.com/products/tech-cooler",
"image": [
"https://yukon-outfitters.com/cdn/shop/files/30CanTechCooler_Charcoal_Green__Front800pix_800x.png?v=1710124300"
],
"description": "Capable of holding up to \"30 cans of Freedom\", our Tech Cooler offers you a lightweight option for keeping the good stuff cold. Four lashing points allow you to secure your Tech Cooler to an ATV or kayak without restricting access, and our patent-pending tech pocket lets you keep the playlist fresh without getting your phone wet.\n\nKeeps Ice for 2-3 days (depending on climate and starting temperature)\nRugged TPU Composite Welded Construction \nEasy View Tech Pocket (patent pending) \nClosed Cell Thermal Insulation\nEntire Cooler floats!\nLeak Proof Zipper keeping liquids in and heat out\nAntimicrobial Liner resists odor, mold, and mildew.\nPadded Carry handle and Padded Shoulder Strap\nPop a top! Attached bottle opener\n\n\n \n \n \n\nDimensions:\n\nOuter: 15.5\"W x 11.5\"D x 13.5\"H\nInner: 13,5\"W x 9\"D x 9.5\"H\n\nWeight: 3.3 lbs\nMaterials: TPU / Nylon Composite\n",
"sku": "MG30CTSCBLR",
"brand": {
"@type": "Brand",
"name": "Yukon Outfitters"
},
"mpn": "810111931212",
"offers": [
{
"@type": "Offer",
"sku": "MG30CTSCBLR",
"availability": "http://schema.org/InStock",
"price": 129.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=46438360416424",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CHBLK",
"availability": "http://schema.org/InStock",
"price": 129.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=52520805531816",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCGR",
"availability": "http://schema.org/InStock",
"price": 129.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=46688198131880",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCNT",
"availability": "http://schema.org/InStock",
"price": 129.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=46688145932456",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCGVG",
"availability": "http://schema.org/InStock",
"price": 129.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=14428738355245",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCMOB",
"availability": "http://schema.org/InStock",
"price": 139.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=39552110461096",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCSTH",
"availability": "http://schema.org/InStock",
"price": 139.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=47227535655080",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCGG",
"availability": "http://schema.org/InStock",
"price": 139.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=41654461464744",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCXK7",
"availability": "http://schema.org/InStock",
"price": 139.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=43223429939368",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCRTD",
"availability": "http://schema.org/InStock",
"price": 129.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=45513885319336",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCYVC",
"availability": "http://schema.org/InStock",
"price": 139.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=46190520467624",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCRT",
"availability": "http://schema.org/InStock",
"price": 139.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=49427090636968",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
}
]
}
/products/fit-forty/
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "40 oz Fit Forty",
"url": "https://yukon-outfitters.com/products/fit-forty",
"image": [
"https://yukon-outfitters.com/cdn/shop/files/Fit_Forty_40oz_Tumbler_HUSBAND_EXHAUSTING__Front_1200pix_05656137-f720-48a9-bd49-7c08da6c870b_1200x.png?v=1742488728"
],
"description": "Yukon Outfitter's NEWEST Tumbler has quickly become a crowd favorite, known for its high performance and durability. Made of high grade 18/8 stainless steel and double wall vacuum insulated, they will keep your favorite beverage hot or cold for hours.\n Product Features:\n\n\n\nDouble Wall Vacuum Insulated - provides maximum temperature retention of both hot and cold beverages. Up to 6 hours hot and 24 hours cold.\nHigh-Grade 18/8 (304) Stainless Steel - highly durable and corrosion-resistant. \nCopper Plate Insulation\nThree Position Slider: Cover, Sip, Chug\nReusable Straw\nErgonomic Handle\nDuraGrip Powder Coat Finish - our proprietary finish is both ultra-durable and provides a textured surface for you to grip. \nSweat Free Exterior\nEnvironmental Friendly Recycled Content BPA Free\nDesigned to fit most cup holders\nNon slip base\n\n\n\nSpecifications:\n\n\n\nDimensions: 10.35\"H x 3.85\" diameter\nCapacity: 40oz / 1183ml\nWeight: 54 ounces\n\n\n\n\nReplacement Accessories \n\n\nReplacement Lid Here \nFit Forty Straw Set with Brush\n\n\n \n ",
"sku": "YH40APC6",
"brand": {
"@type": "Brand",
"name": "Yukon Outfitters"
},
"offers": [
{
"@type": "Offer",
"sku": "YH40APC6",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=46958350434472",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40BEK",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51882788192424",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40BLK",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=44105281274024",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40BLKG-PVD",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=54709779693736",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40BP",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51882611441832",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40CHAR",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51893168668840",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40GOLD",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51882669506728",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40LAV",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=44105281437864",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40MB7",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=46958343061672",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40NB",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51882538926248",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH4008",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=44105013657768",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40SB",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=44105281339560",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40SD5",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=46958162477224",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40TTM",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=46958547632296",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40BB4",
"availability": "http://schema.org/OutOfStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=47065385828520",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40CB8",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=46958317666472",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40ET",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51882847371432",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40GDL",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=44105281601704",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40HE",
"availability": "http://schema.org/OutOfStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51882775117992",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40M3B",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=46969233408168",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40MS9",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=47021489782952",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40NS",
"availability": "http://schema.org/OutOfStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51882723836072",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40RGL",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=44105281503400",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40SNDL",
"availability": "http://schema.org/OutOfStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51893175386280",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40PJ",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=48487010238632",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40UVBL",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=44104875835560",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
}
]
}
/products/surge-32oz-water-bottle/
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Surge 32 oz Water Bottle",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle",
"image": [
"https://yukon-outfitters.com/cdn/shop/files/32oz_Surge_Water_Bottle_Navy__Front_1200pix_1200x.png?v=1740554397"
],
"description": "Product Features:\n\n\n\nDouble Wall Vacuum Insulated - provides maximum temperature retention of both hot and cold beverages. Up to 6 hours hot and 24 hours cold.\nHigh-Grade 18/8 (304) Stainless Steel - highly durable and corrosion-resistant. \nCopper Plate Insulation\nDuraGrip Powder Coat Finish - our proprietary finish is both ultra-durable and provides a textured surface for you to grip. (excluding stainless steel variant) \n\nSweat Free Exterior\nSip 'n Chug Leakproof Lid - offers easy options for both sipping or chugging, and an integrated carry handle\nBPA Free\n\n\n\nSpecifications:\n\n\n\nDimensions: 10.5\"H x 3.6\"Dia\nCapacity: 32oz / 942ml\n\n\n\n \n32oz Surge Water Bottle Replacement Lid Here",
"sku": "YSB32MNT",
"brand": {
"@type": "Brand",
"name": "Yukon Outfitters"
},
"offers": [
{
"@type": "Offer",
"sku": "YSB32MNT",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=41656211079336",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YSB32SP",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=41656293261480",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YSB32WHT",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=41656211144872",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YSB32BLK",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=41656210653352",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YSB32MBL",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=43055676489896",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YSB32UVBL",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=43055678488744",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YSB32GDL",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=47139411099816",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YSB32NB",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=51616120602792",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YSB32NS",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=51789357023400",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
298Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /products/tech-cooler/ | 112 | 1 |
| /products/fit-forty/ | 146 | 1 |
| /products/surge-32oz-water-bottle/ | 40 | 1 |
Explore the other reputation pillars for Yukon Outfitters
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Yukon Outfitters, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Yukon Outfitters: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://yukon-outfitters.com to view the most current version of its content and see directly what this company is about and what it offers.