Yukon Outfitters
(https://yukon-outfitters.com) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
14
Impact Weight: 20 / 100
70% Reputation
The site avoids standard trust theatre flags by integrating GOVX ID for military verification, a legitimate third-party service. While the review counts are healthy (e.g., 146 for the Fit Forty), they appear to be internal Shopify reviews rather than linked to independent platforms like Trustpilot, creating a minor verification gap.
Proof density is solid for a product-led model. The ratio of verifiable specs (dimensions, material grades, weights) to vague assertions is high. The primary proof point missing is external third-party test results or professional certifications beyond the GOVX ID link.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
298Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /products/tech-cooler/ | 112 | 1 |
| /products/fit-forty/ | 146 | 1 |
| /products/surge-32oz-water-bottle/ | 40 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage — no schema detected (entity gap)
/products/tech-cooler/
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "30 Can Tech Cooler",
"url": "https://yukon-outfitters.com/products/tech-cooler",
"image": [
"https://yukon-outfitters.com/cdn/shop/files/30CanTechCooler_Charcoal_Green__Front800pix_800x.png?v=1710124300"
],
"description": "Capable of holding up to \"30 cans of Freedom\", our Tech Cooler offers you a lightweight option for keeping the good stuff cold. Four lashing points allow you to secure your Tech Cooler to an ATV or kayak without restricting access, and our patent-pending tech pocket lets you keep the playlist fresh without getting your phone wet.\n\nKeeps Ice for 2-3 days (depending on climate and starting temperature)\nRugged TPU Composite Welded Construction \nEasy View Tech Pocket (patent pending) \nClosed Cell Thermal Insulation\nEntire Cooler floats!\nLeak Proof Zipper keeping liquids in and heat out\nAntimicrobial Liner resists odor, mold, and mildew.\nPadded Carry handle and Padded Shoulder Strap\nPop a top! Attached bottle opener\n\n\n \n \n \n\nDimensions:\n\nOuter: 15.5\"W x 11.5\"D x 13.5\"H\nInner: 13,5\"W x 9\"D x 9.5\"H\n\nWeight: 3.3 lbs\nMaterials: TPU / Nylon Composite\n",
"sku": "MG30CTSCBLR",
"brand": {
"@type": "Brand",
"name": "Yukon Outfitters"
},
"mpn": "810111931212",
"offers": [
{
"@type": "Offer",
"sku": "MG30CTSCBLR",
"availability": "http://schema.org/InStock",
"price": 129.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=46438360416424",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CHBLK",
"availability": "http://schema.org/InStock",
"price": 129.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=52520805531816",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCGR",
"availability": "http://schema.org/InStock",
"price": 129.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=46688198131880",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCNT",
"availability": "http://schema.org/InStock",
"price": 129.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=46688145932456",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCGVG",
"availability": "http://schema.org/InStock",
"price": 129.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=14428738355245",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCMOB",
"availability": "http://schema.org/InStock",
"price": 139.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=39552110461096",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCSTH",
"availability": "http://schema.org/InStock",
"price": 139.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=47227535655080",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCGG",
"availability": "http://schema.org/InStock",
"price": 139.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=41654461464744",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCXK7",
"availability": "http://schema.org/InStock",
"price": 139.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=43223429939368",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCRTD",
"availability": "http://schema.org/InStock",
"price": 129.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=45513885319336",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCYVC",
"availability": "http://schema.org/InStock",
"price": 139.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=46190520467624",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "MG30CTSCRT",
"availability": "http://schema.org/InStock",
"price": 139.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/tech-cooler?variant=49427090636968",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
}
]
}
/products/fit-forty/
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "40 oz Fit Forty",
"url": "https://yukon-outfitters.com/products/fit-forty",
"image": [
"https://yukon-outfitters.com/cdn/shop/files/Fit_Forty_40oz_Tumbler_HUSBAND_EXHAUSTING__Front_1200pix_05656137-f720-48a9-bd49-7c08da6c870b_1200x.png?v=1742488728"
],
"description": "Yukon Outfitter's NEWEST Tumbler has quickly become a crowd favorite, known for its high performance and durability. Made of high grade 18/8 stainless steel and double wall vacuum insulated, they will keep your favorite beverage hot or cold for hours.\n Product Features:\n\n\n\nDouble Wall Vacuum Insulated - provides maximum temperature retention of both hot and cold beverages. Up to 6 hours hot and 24 hours cold.\nHigh-Grade 18/8 (304) Stainless Steel - highly durable and corrosion-resistant. \nCopper Plate Insulation\nThree Position Slider: Cover, Sip, Chug\nReusable Straw\nErgonomic Handle\nDuraGrip Powder Coat Finish - our proprietary finish is both ultra-durable and provides a textured surface for you to grip. \nSweat Free Exterior\nEnvironmental Friendly Recycled Content BPA Free\nDesigned to fit most cup holders\nNon slip base\n\n\n\nSpecifications:\n\n\n\nDimensions: 10.35\"H x 3.85\" diameter\nCapacity: 40oz / 1183ml\nWeight: 54 ounces\n\n\n\n\nReplacement Accessories \n\n\nReplacement Lid Here \nFit Forty Straw Set with Brush\n\n\n \n ",
"sku": "YH40APC6",
"brand": {
"@type": "Brand",
"name": "Yukon Outfitters"
},
"offers": [
{
"@type": "Offer",
"sku": "YH40APC6",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=46958350434472",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40BEK",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51882788192424",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40BLK",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=44105281274024",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40BLKG-PVD",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=54709779693736",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40BP",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51882611441832",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40CHAR",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51893168668840",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40GOLD",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51882669506728",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40LAV",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=44105281437864",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40MB7",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=46958343061672",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40NB",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51882538926248",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH4008",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=44105013657768",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40SB",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=44105281339560",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40SD5",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=46958162477224",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40TTM",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=46958547632296",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40BB4",
"availability": "http://schema.org/OutOfStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=47065385828520",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40CB8",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=46958317666472",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40ET",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51882847371432",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40GDL",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=44105281601704",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40HE",
"availability": "http://schema.org/OutOfStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51882775117992",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40M3B",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=46969233408168",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40MS9",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=47021489782952",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40NS",
"availability": "http://schema.org/OutOfStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51882723836072",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40RGL",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=44105281503400",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40SNDL",
"availability": "http://schema.org/OutOfStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=51893175386280",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40PJ",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=48487010238632",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YH40UVBL",
"availability": "http://schema.org/InStock",
"price": 29.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/fit-forty?variant=44104875835560",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
}
]
}
/products/surge-32oz-water-bottle/
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Surge 32 oz Water Bottle",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle",
"image": [
"https://yukon-outfitters.com/cdn/shop/files/32oz_Surge_Water_Bottle_Navy__Front_1200pix_1200x.png?v=1740554397"
],
"description": "Product Features:\n\n\n\nDouble Wall Vacuum Insulated - provides maximum temperature retention of both hot and cold beverages. Up to 6 hours hot and 24 hours cold.\nHigh-Grade 18/8 (304) Stainless Steel - highly durable and corrosion-resistant. \nCopper Plate Insulation\nDuraGrip Powder Coat Finish - our proprietary finish is both ultra-durable and provides a textured surface for you to grip. (excluding stainless steel variant) \n\nSweat Free Exterior\nSip 'n Chug Leakproof Lid - offers easy options for both sipping or chugging, and an integrated carry handle\nBPA Free\n\n\n\nSpecifications:\n\n\n\nDimensions: 10.5\"H x 3.6\"Dia\nCapacity: 32oz / 942ml\n\n\n\n \n32oz Surge Water Bottle Replacement Lid Here",
"sku": "YSB32MNT",
"brand": {
"@type": "Brand",
"name": "Yukon Outfitters"
},
"offers": [
{
"@type": "Offer",
"sku": "YSB32MNT",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=41656211079336",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YSB32SP",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=41656293261480",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YSB32WHT",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=41656211144872",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YSB32BLK",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=41656210653352",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YSB32MBL",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=43055676489896",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YSB32UVBL",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=43055678488744",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YSB32GDL",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=47139411099816",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YSB32NB",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=51616120602792",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
},
{
"@type": "Offer",
"sku": "YSB32NS",
"availability": "http://schema.org/InStock",
"price": 24.99,
"priceCurrency": "USD",
"url": "https://yukon-outfitters.com/products/surge-32oz-water-bottle?variant=51789357023400",
"seller": {
"@type": "Organization",
"name": "Yukon Outfitters"
}
}
]
}
Explore the other reputation pillars for Yukon Outfitters
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Yukon Outfitters, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Yukon Outfitters: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://yukon-outfitters.com to view the most current version of its content and see directly what this company is about and what it offers.