Based on 816 businesses audited.
Education, Schools & Universities Reputation: Auburn Alumni Association (alumni.auburn.edu)
Auburn Alumni Association provides a substantive, evidence-heavy experience that largely avoids the ‘hot air’ typical of university marketing. Its BS score is driven primarily by technical omissions (missing schema) and stale data (3-year-old scholarship stats) rather than deceptive signaling. It is a functionally honest site that needs a data and technical refresh.
Education, Schools & Universities Reputation: Auburn Alumni Association (alumni.auburn.edu)
The site is a perfect match for the Education and Alumni category, focusing heavily on university-specific engagement, scholarship funding, and athletic community building. All content aligns with the mission of a higher-education support organization.
“The score of 67 is low-moderate, driven largely by the Identity and Authority pillar (9/15) due to a total lack of structured data and the Trust and Proof pillar (11/20) due to stale 2022-2023 data being used in 2026.”