Brough Primary School
(https://broughprimaryschool.co.uk) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is established through the Headteacher’s name (Helen Shepherdson) and the connection to East Riding of Yorkshire Council. However, there is no Person schema or individual digital footprint for the leadership team, and the technical implementation of the heading hierarchy (18 repeating H2s) suggests a template-first approach rather than expert-led content strategy.
The site makes bold claims about being a ‘calm and orderly environment’ and having ‘well-informed’ governors, but these are almost exclusively presented as external Ofsted quotes rather than the school’s own demonstrated metrics or current-year evidence. The marketing tone relies on validation from the past (Ofsted) to justify current performance.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://broughprimaryschool.co.uk/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://broughprimaryschool.co.uk#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://broughprimaryschool.co.uk/#organization",
"name": "Brough Primary School",
"description": "Welcome to Brough Primary School",
"url": "https://broughprimaryschool.co.uk/"
},
{
"@type": "WebPage",
"@id": "https://broughprimaryschool.co.uk/#webpage",
"url": "https://broughprimaryschool.co.uk/",
"name": "Brough Primary School – East Riding of Yorkshire",
"description": "At Brough Primary School we believe that learning should be about the journey, not the destination.",
"inLanguage": "en-GB",
"isPartOf": {
"@id": "https://broughprimaryschool.co.uk/#website"
},
"breadcrumb": {
"@id": "https://broughprimaryschool.co.uk/#breadcrumblist"
},
"datePublished": "2015-12-02T10:48:37+00:00",
"dateModified": "2026-04-23T13:07:43+01:00"
},
{
"@type": "WebSite",
"@id": "https://broughprimaryschool.co.uk/#website",
"url": "https://broughprimaryschool.co.uk/",
"name": "Brough Primary School",
"description": "Welcome to Brough Primary School",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://broughprimaryschool.co.uk/#organization"
}
}
]
}
/admissions/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://broughprimaryschool.co.uk/admissions/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://broughprimaryschool.co.uk#listItem",
"position": 1,
"name": "Home",
"item": "https://broughprimaryschool.co.uk",
"nextItem": {
"@type": "ListItem",
"@id": "https://broughprimaryschool.co.uk/admissions/#listItem",
"name": "Admission information"
}
},
{
"@type": "ListItem",
"@id": "https://broughprimaryschool.co.uk/admissions/#listItem",
"position": 2,
"name": "Admission information",
"previousItem": {
"@type": "ListItem",
"@id": "https://broughprimaryschool.co.uk#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://broughprimaryschool.co.uk/#organization",
"name": "Brough Primary School",
"description": "Welcome to Brough Primary School",
"url": "https://broughprimaryschool.co.uk/"
},
{
"@type": "WebPage",
"@id": "https://broughprimaryschool.co.uk/admissions/#webpage",
"url": "https://broughprimaryschool.co.uk/admissions/",
"name": "Admission information | Brough Primary School",
"description": "The school’s current admission arrangements adhere to the East Riding of Yorkshire Local Authority Admissions Policy.",
"inLanguage": "en-GB",
"isPartOf": {
"@id": "https://broughprimaryschool.co.uk/#website"
},
"breadcrumb": {
"@id": "https://broughprimaryschool.co.uk/admissions/#breadcrumblist"
},
"datePublished": "2019-06-04T11:12:06+01:00",
"dateModified": "2025-02-10T11:50:34+00:00"
},
{
"@type": "WebSite",
"@id": "https://broughprimaryschool.co.uk/#website",
"url": "https://broughprimaryschool.co.uk/",
"name": "Brough Primary School",
"description": "Welcome to Brough Primary School",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://broughprimaryschool.co.uk/#organization"
}
}
]
}
/online-safety/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://broughprimaryschool.co.uk/online-safety/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://broughprimaryschool.co.uk#listItem",
"position": 1,
"name": "Home",
"item": "https://broughprimaryschool.co.uk",
"nextItem": {
"@type": "ListItem",
"@id": "https://broughprimaryschool.co.uk/online-safety/#listItem",
"name": "Online safety"
}
},
{
"@type": "ListItem",
"@id": "https://broughprimaryschool.co.uk/online-safety/#listItem",
"position": 2,
"name": "Online safety",
"previousItem": {
"@type": "ListItem",
"@id": "https://broughprimaryschool.co.uk#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://broughprimaryschool.co.uk/#organization",
"name": "Brough Primary School",
"description": "Welcome to Brough Primary School",
"url": "https://broughprimaryschool.co.uk/"
},
{
"@type": "WebPage",
"@id": "https://broughprimaryschool.co.uk/online-safety/#webpage",
"url": "https://broughprimaryschool.co.uk/online-safety/",
"name": "Online safety | Brough Primary School",
"description": "Online safety is taught to all pupils explaining and demonstrating how to stay safe and behave appropriately online.",
"inLanguage": "en-GB",
"isPartOf": {
"@id": "https://broughprimaryschool.co.uk/#website"
},
"breadcrumb": {
"@id": "https://broughprimaryschool.co.uk/online-safety/#breadcrumblist"
},
"datePublished": "2019-06-04T11:17:18+01:00",
"dateModified": "2024-09-24T09:31:03+01:00"
},
{
"@type": "WebSite",
"@id": "https://broughprimaryschool.co.uk/#website",
"url": "https://broughprimaryschool.co.uk/",
"name": "Brough Primary School",
"description": "Welcome to Brough Primary School",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://broughprimaryschool.co.uk/#organization"
}
}
]
}
/school-meals/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://broughprimaryschool.co.uk/school-meals/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://broughprimaryschool.co.uk#listItem",
"position": 1,
"name": "Home",
"item": "https://broughprimaryschool.co.uk",
"nextItem": {
"@type": "ListItem",
"@id": "https://broughprimaryschool.co.uk/school-meals/#listItem",
"name": "School lunches"
}
},
{
"@type": "ListItem",
"@id": "https://broughprimaryschool.co.uk/school-meals/#listItem",
"position": 2,
"name": "School lunches",
"previousItem": {
"@type": "ListItem",
"@id": "https://broughprimaryschool.co.uk#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://broughprimaryschool.co.uk/#organization",
"name": "Brough Primary School",
"description": "Welcome to Brough Primary School",
"url": "https://broughprimaryschool.co.uk/"
},
{
"@type": "WebPage",
"@id": "https://broughprimaryschool.co.uk/school-meals/#webpage",
"url": "https://broughprimaryschool.co.uk/school-meals/",
"name": "School lunches | Brough Primary School",
"description": "We are very lucky at Brough Primary School as we have our own canteen and kitchens. This means that our meals are prepared on site by staff who know the school really well.",
"inLanguage": "en-GB",
"isPartOf": {
"@id": "https://broughprimaryschool.co.uk/#website"
},
"breadcrumb": {
"@id": "https://broughprimaryschool.co.uk/school-meals/#breadcrumblist"
},
"datePublished": "2019-06-04T12:00:09+01:00",
"dateModified": "2026-05-12T13:15:49+01:00"
},
{
"@type": "WebSite",
"@id": "https://broughprimaryschool.co.uk/#website",
"url": "https://broughprimaryschool.co.uk/",
"name": "Brough Primary School",
"description": "Welcome to Brough Primary School",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://broughprimaryschool.co.uk/#organization"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 55 | 1 |
| /admissions/ | 55 | 1 |
| /online-safety/ | 60 | 1 |
| /school-meals/ | 55 | 1 |
This page presents a snapshot of public data from Brough Primary School, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Brough Primary School: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://broughprimaryschool.co.uk to view the most current version of its content and see directly what this company is about and what it offers.