Cheeky Chums
(http://www.cheekychums.co.uk) 📸 Data Snapshot: May 22, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
9
Impact Weight: 20 / 100
45% Reputation
The site displays high review counts, including 140 on the homepage and 98 on location pages, yet the proof_links_count remains consistently low (3-4), indicating these reviews are likely displayed without verification links to third-party platforms. Furthermore, the meta description explicitly mentions an ‘Inspection outcome from Osted,’ but the body text fails to provide a link or specific grade for this crucial claim.
The site provides a high ratio of event-based evidence, naming specific visitors and dates like ‘April 15, 2026’ for the Police Visit, which reduces the BS score. However, this operational proof is not matched by structural proof; there are zero links to external inspection reports or third-party verified reviews, leaving the most critical trust claims (Ofsted results) as vague assertions.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
614Review mentions (all pages)
19External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 140 | 4 |
| /new-learning/ | 94 | 3 |
| /police-visit/ | 94 | 3 |
| /fire-brigade-visit/ | 94 | 3 |
| /eid-celebrations/ | 94 | 3 |
| /edgware-south-parade/ | 98 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.cheekychums.co.uk/",
"url": "https://www.cheekychums.co.uk/",
"name": "Homepage - Cheeky Chums",
"isPartOf": {
"@id": "https://www.cheekychums.co.uk/#website"
},
"datePublished": "2025-04-21T05:59:59+00:00",
"dateModified": "2025-09-15T14:44:10+00:00",
"description": "Cheeky Chums Daycare nursery in Edgware, Pinner and Uxbridge for children from 3 months to 5 years of age. Inspection outcome from Osted.",
"breadcrumb": {
"@id": "https://www.cheekychums.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.cheekychums.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.cheekychums.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.cheekychums.co.uk/#website",
"url": "https://www.cheekychums.co.uk/",
"name": "Cheeky Chums",
"description": "Cheeky Chums",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.cheekychums.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/new-learning/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.cheekychums.co.uk/new-learning/",
"url": "https://www.cheekychums.co.uk/new-learning/",
"name": "Learning - Cheeky Chums",
"isPartOf": {
"@id": "https://www.cheekychums.co.uk/#website"
},
"datePublished": "2025-04-21T09:24:26+00:00",
"dateModified": "2025-07-31T12:47:34+00:00",
"breadcrumb": {
"@id": "https://www.cheekychums.co.uk/new-learning/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.cheekychums.co.uk/new-learning/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.cheekychums.co.uk/new-learning/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.cheekychums.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Learning"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.cheekychums.co.uk/#website",
"url": "https://www.cheekychums.co.uk/",
"name": "Cheeky Chums",
"description": "Cheeky Chums",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.cheekychums.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/police-visit/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://www.cheekychums.co.uk/police-visit/#article",
"isPartOf": {
"@id": "https://www.cheekychums.co.uk/police-visit/"
},
"author": {
"name": "Developer",
"@id": "https://www.cheekychums.co.uk/#/schema/person/0a7239af53694460972d7077adb520e3"
},
"headline": "Police Visit",
"datePublished": "2026-04-15T17:54:17+00:00",
"dateModified": "2026-04-16T17:56:41+00:00",
"mainEntityOfPage": {
"@id": "https://www.cheekychums.co.uk/police-visit/"
},
"wordCount": 38,
"commentCount": 0,
"image": {
"@id": "https://www.cheekychums.co.uk/police-visit/#primaryimage"
},
"thumbnailUrl": "https://www.cheekychums.co.uk/wp-content/uploads/2026/04/police-visit.jpg",
"articleSection": [
"Uxbridge"
],
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "CommentAction",
"name": "Comment",
"target": [
"https://www.cheekychums.co.uk/police-visit/#respond"
]
}
]
},
{
"@type": "WebPage",
"@id": "https://www.cheekychums.co.uk/police-visit/",
"url": "https://www.cheekychums.co.uk/police-visit/",
"name": "Police Visit - Cheeky Chums",
"isPartOf": {
"@id": "https://www.cheekychums.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.cheekychums.co.uk/police-visit/#primaryimage"
},
"image": {
"@id": "https://www.cheekychums.co.uk/police-visit/#primaryimage"
},
"thumbnailUrl": "https://www.cheekychums.co.uk/wp-content/uploads/2026/04/police-visit.jpg",
"datePublished": "2026-04-15T17:54:17+00:00",
"dateModified": "2026-04-16T17:56:41+00:00",
"author": {
"@id": "https://www.cheekychums.co.uk/#/schema/person/0a7239af53694460972d7077adb520e3"
},
"breadcrumb": {
"@id": "https://www.cheekychums.co.uk/police-visit/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.cheekychums.co.uk/police-visit/"
]
}
]
},
{
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"inLanguage": "en-US",
"@id": "https://www.cheekychums.co.uk/police-visit/#primaryimage",
"url": "https://www.cheekychums.co.uk/wp-content/uploads/2026/04/police-visit.jpg",
"contentUrl": "https://www.cheekychums.co.uk/wp-content/uploads/2026/04/police-visit.jpg",
"width": 462,
"height": 640,
"caption": "Police Visit"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.cheekychums.co.uk/police-visit/#breadcrumb",
"itemListElement": [
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},
{
"@type": "ListItem",
"position": 2,
"name": "Police Visit"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.cheekychums.co.uk/#website",
"url": "https://www.cheekychums.co.uk/",
"name": "Cheeky Chums",
"description": "Cheeky Chums",
"potentialAction": [
{
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"target": {
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"urlTemplate": "https://www.cheekychums.co.uk/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
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"name": "Developer",
"image": {
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"caption": "Developer"
},
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}
]
}
/fire-brigade-visit/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://www.cheekychums.co.uk/fire-brigade-visit/#article",
"isPartOf": {
"@id": "https://www.cheekychums.co.uk/fire-brigade-visit/"
},
"author": {
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},
"headline": "Fire Brigade Visit",
"datePublished": "2026-04-15T17:49:46+00:00",
"dateModified": "2026-04-16T17:54:11+00:00",
"mainEntityOfPage": {
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},
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"commentCount": 0,
"image": {
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},
"thumbnailUrl": "https://www.cheekychums.co.uk/wp-content/uploads/2026/04/fire-brigade-visit-rotated.jpg",
"articleSection": [
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],
"inLanguage": "en-US",
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"target": [
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]
}
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},
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"url": "https://www.cheekychums.co.uk/fire-brigade-visit/",
"name": "Fire Brigade Visit - Cheeky Chums",
"isPartOf": {
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},
"primaryImageOfPage": {
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},
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},
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"datePublished": "2026-04-15T17:49:46+00:00",
"dateModified": "2026-04-16T17:54:11+00:00",
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},
"breadcrumb": {
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},
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]
}
]
},
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"contentUrl": "https://www.cheekychums.co.uk/wp-content/uploads/2026/04/fire-brigade-visit-rotated.jpg",
"width": 428,
"height": 640,
"caption": "Fire Brigade Visit"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.cheekychums.co.uk/fire-brigade-visit/#breadcrumb",
"itemListElement": [
{
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"position": 1,
"name": "Home",
"item": "https://www.cheekychums.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Fire Brigade Visit"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.cheekychums.co.uk/#website",
"url": "https://www.cheekychums.co.uk/",
"name": "Cheeky Chums",
"description": "Cheeky Chums",
"potentialAction": [
{
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"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.cheekychums.co.uk/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Person",
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"name": "Developer",
"image": {
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},
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}
]
}
/eid-celebrations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://www.cheekychums.co.uk/eid-celebrations/#article",
"isPartOf": {
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},
"author": {
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},
"headline": "Eid Celebrations",
"datePublished": "2026-03-23T16:00:45+00:00",
"dateModified": "2026-03-24T16:57:09+00:00",
"mainEntityOfPage": {
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},
"wordCount": 66,
"commentCount": 0,
"image": {
"@id": "https://www.cheekychums.co.uk/eid-celebrations/#primaryimage"
},
"thumbnailUrl": "https://www.cheekychums.co.uk/wp-content/uploads/2026/03/EidCelebrations-scaled.jpg",
"articleSection": [
"Edgware"
],
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "CommentAction",
"name": "Comment",
"target": [
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]
}
]
},
{
"@type": "WebPage",
"@id": "https://www.cheekychums.co.uk/eid-celebrations/",
"url": "https://www.cheekychums.co.uk/eid-celebrations/",
"name": "Eid Celebrations - Cheeky Chums",
"isPartOf": {
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},
"primaryImageOfPage": {
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},
"image": {
"@id": "https://www.cheekychums.co.uk/eid-celebrations/#primaryimage"
},
"thumbnailUrl": "https://www.cheekychums.co.uk/wp-content/uploads/2026/03/EidCelebrations-scaled.jpg",
"datePublished": "2026-03-23T16:00:45+00:00",
"dateModified": "2026-03-24T16:57:09+00:00",
"author": {
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},
"breadcrumb": {
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},
"inLanguage": "en-US",
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},
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"inLanguage": "en-US",
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"width": 1920,
"height": 2560,
"caption": "Eid Celebrations"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.cheekychums.co.uk/eid-celebrations/#breadcrumb",
"itemListElement": [
{
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"position": 1,
"name": "Home",
"item": "https://www.cheekychums.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Eid Celebrations"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.cheekychums.co.uk/#website",
"url": "https://www.cheekychums.co.uk/",
"name": "Cheeky Chums",
"description": "Cheeky Chums",
"potentialAction": [
{
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"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.cheekychums.co.uk/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://www.cheekychums.co.uk/#/schema/person/0a7239af53694460972d7077adb520e3",
"name": "Developer",
"image": {
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},
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}
]
}
/edgware-south-parade/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.cheekychums.co.uk/edgware-south-parade/",
"url": "https://www.cheekychums.co.uk/edgware-south-parade/",
"name": "Edgware South Parade - Cheeky Chums",
"isPartOf": {
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},
"datePublished": "2025-04-22T12:36:04+00:00",
"dateModified": "2026-03-19T07:39:08+00:00",
"description": "Our Edgware nursery operates across two conveniently located premises, situated just across the road from each other, offering families flexibility and ease of access.",
"breadcrumb": {
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},
"inLanguage": "en-US",
"potentialAction": [
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]
}
]
},
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"itemListElement": [
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"position": 1,
"name": "Home",
"item": "https://www.cheekychums.co.uk/"
},
{
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"position": 2,
"name": "Edgware South Parade"
}
]
},
{
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"@id": "https://www.cheekychums.co.uk/#website",
"url": "https://www.cheekychums.co.uk/",
"name": "Cheeky Chums",
"description": "Cheeky Chums",
"potentialAction": [
{
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"target": {
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"urlTemplate": "https://www.cheekychums.co.uk/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
Explore the other reputation pillars for Cheeky Chums
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Cheeky Chums, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Cheeky Chums: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.cheekychums.co.uk to view the most current version of its content and see directly what this company is about and what it offers.