D2L (Desire2Learn)
(https://www.d2l.com) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through a 25-year history and comprehensive Organization schema with numerous sameAs links to social footprints. A minor authority gap exists because the named experts used in testimonials (e.g., Joy Karavedas, Harold Watkins) are not supported by Person schema or direct links to their professional profiles, making them slightly less verifiable in the structured data than the company itself. The technical credibility is high, with a perfectly logical heading hierarchy and valid JSON-LD.
D2L minimizes the disconnect by providing a dedicated Customer Stories page that addresses real challenges with measurable impact. While they claim to be the easiest LMS, they balance this bold marketing assertion with a detailed FAQ section and a dedicated Services and Support page that outlines a clear four-stage customer success path (Evaluate, Onboard, Optimize, Grow). The ratio of verifiable evidence to vague marketing assertions favors the former.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.d2l.com/",
"url": "https://www.d2l.com/",
"name": "D2L | Online Learning Platform | Creators of the Brightspace LMS Software",
"isPartOf": {
"@id": "https://www.d2l.com/#website"
},
"about": {
"@id": "https://www.d2l.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.d2l.com/#primaryimage"
},
"image": {
"@id": "https://www.d2l.com/#primaryimage"
},
"thumbnailUrl": "https://www.d2l.com/wp-content/uploads/2026/04/img-Homepage-Thumbnail-Justin-NA.png",
"datePublished": "2022-07-15T04:00:21+00:00",
"dateModified": "2026-04-20T17:50:48+00:00",
"description": "Created by D2L, Brightspace is the best LMS software for online learning and teaching. Discover how our online learning platform for schools and companies can help your organization today.",
"breadcrumb": {
"@id": "https://www.d2l.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.d2l.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.d2l.com/#primaryimage",
"url": "https://www.d2l.com/wp-content/uploads/2026/04/img-Homepage-Thumbnail-Justin-NA.png",
"contentUrl": "https://www.d2l.com/wp-content/uploads/2026/04/img-Homepage-Thumbnail-Justin-NA.png",
"width": 1200,
"height": 630
},
{
"@type": "BreadcrumbList",
"@id": "https://www.d2l.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.d2l.com/#website",
"url": "https://www.d2l.com/",
"name": "D2L",
"description": "Online Learning Platform",
"publisher": {
"@id": "https://www.d2l.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.d2l.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.d2l.com/#organization",
"name": "D2L",
"alternateName": "Desire2Learn",
"url": "https://www.d2l.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.d2l.com/#/schema/logo/image/",
"url": "https://www.d2l.com/wp-content/uploads/2022/08/logo.svg",
"contentUrl": "https://www.d2l.com/wp-content/uploads/2022/08/logo.svg",
"width": 1,
"height": 1,
"caption": "D2L"
},
"image": {
"@id": "https://www.d2l.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/D2Linc",
"https://x.com/D2L",
"https://www.linkedin.com/company/d2l/",
"https://www.youtube.com/user/desire2learninc",
"https://www.instagram.com/d2l/"
]
}
]
}
/why-d2l/customers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.d2l.com/why-d2l/customers/",
"url": "https://www.d2l.com/why-d2l/customers/",
"name": "Our Customer Stories | D2L",
"isPartOf": {
"@id": "https://www.d2l.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.d2l.com/why-d2l/customers/#primaryimage"
},
"image": {
"@id": "https://www.d2l.com/why-d2l/customers/#primaryimage"
},
"thumbnailUrl": "https://www.d2l.com/wp-content/uploads/2026/05/img-customer-story-uottawa.png",
"description": "Find out how D2L's customers are transforming education around the world. Hear What our Customers Have to Say.",
"breadcrumb": {
"@id": "https://www.d2l.com/why-d2l/customers/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.d2l.com/why-d2l/customers/#primaryimage",
"url": "https://www.d2l.com/wp-content/uploads/2026/05/img-customer-story-uottawa.png",
"contentUrl": "https://www.d2l.com/wp-content/uploads/2026/05/img-customer-story-uottawa.png",
"width": 1920,
"height": 1080
},
{
"@type": "BreadcrumbList",
"@id": "https://www.d2l.com/why-d2l/customers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.d2l.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Customer Stories"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.d2l.com/#website",
"url": "https://www.d2l.com/",
"name": "D2L",
"description": "Online Learning Platform",
"publisher": {
"@id": "https://www.d2l.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.d2l.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.d2l.com/#organization",
"name": "D2L",
"alternateName": "Desire2Learn",
"url": "https://www.d2l.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.d2l.com/#/schema/logo/image/",
"url": "https://www.d2l.com/wp-content/uploads/2022/08/logo.svg",
"contentUrl": "https://www.d2l.com/wp-content/uploads/2022/08/logo.svg",
"width": 1,
"height": 1,
"caption": "D2L"
},
"image": {
"@id": "https://www.d2l.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/D2Linc",
"https://x.com/D2L",
"https://www.linkedin.com/company/d2l/",
"https://www.youtube.com/user/desire2learninc",
"https://www.instagram.com/d2l/"
]
}
]
}
/events/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.d2l.com/events/",
"url": "https://www.d2l.com/events/",
"name": "Education Events & Tradeshows | D2L",
"isPartOf": {
"@id": "https://www.d2l.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.d2l.com/events/#primaryimage"
},
"image": {
"@id": "https://www.d2l.com/events/#primaryimage"
},
"thumbnailUrl": "https://www.d2l.com/wp-content/uploads/2026/04/img-webinar_thumbnail-Communicative_Cognitive_AI.png",
"description": "View upcoming educational events and tradeshow dates that the D2L team will be attending. Stop by and give Brightspace LMS a try, you won't regret it.",
"breadcrumb": {
"@id": "https://www.d2l.com/events/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.d2l.com/events/#primaryimage",
"url": "https://www.d2l.com/wp-content/uploads/2026/04/img-webinar_thumbnail-Communicative_Cognitive_AI.png",
"contentUrl": "https://www.d2l.com/wp-content/uploads/2026/04/img-webinar_thumbnail-Communicative_Cognitive_AI.png",
"width": 1200,
"height": 630
},
{
"@type": "BreadcrumbList",
"@id": "https://www.d2l.com/events/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.d2l.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Events"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.d2l.com/#website",
"url": "https://www.d2l.com/",
"name": "D2L",
"description": "Online Learning Platform",
"publisher": {
"@id": "https://www.d2l.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.d2l.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.d2l.com/#organization",
"name": "D2L",
"alternateName": "Desire2Learn",
"url": "https://www.d2l.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.d2l.com/#/schema/logo/image/",
"url": "https://www.d2l.com/wp-content/uploads/2022/08/logo.svg",
"contentUrl": "https://www.d2l.com/wp-content/uploads/2022/08/logo.svg",
"width": 1,
"height": 1,
"caption": "D2L"
},
"image": {
"@id": "https://www.d2l.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/D2Linc",
"https://x.com/D2L",
"https://www.linkedin.com/company/d2l/",
"https://www.youtube.com/user/desire2learninc",
"https://www.instagram.com/d2l/"
]
}
]
}
/brightspace/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.d2l.com/brightspace/",
"url": "https://www.d2l.com/brightspace/",
"name": "Brightspace Learning Management System | LMS Platform | D2L",
"isPartOf": {
"@id": "https://www.d2l.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.d2l.com/brightspace/#primaryimage"
},
"image": {
"@id": "https://www.d2l.com/brightspace/#primaryimage"
},
"thumbnailUrl": "https://www.d2l.com/wp-content/uploads/2022/10/Hero-images-Vertical-Tall-Brightspace2.jpg",
"datePublished": "2022-09-11T15:21:22+00:00",
"dateModified": "2025-05-07T14:10:43+00:00",
"description": "Move Beyond a Learning Management System Break free from the limitations of an LMS with D2L Brightspace, a learning innovation platform built to help you.",
"breadcrumb": {
"@id": "https://www.d2l.com/brightspace/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.d2l.com/brightspace/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.d2l.com/brightspace/#primaryimage",
"url": "https://www.d2l.com/wp-content/uploads/2022/10/Hero-images-Vertical-Tall-Brightspace2.jpg",
"contentUrl": "https://www.d2l.com/wp-content/uploads/2022/10/Hero-images-Vertical-Tall-Brightspace2.jpg",
"width": 1630,
"height": 2440
},
{
"@type": "BreadcrumbList",
"@id": "https://www.d2l.com/brightspace/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.d2l.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Brightspace"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.d2l.com/#website",
"url": "https://www.d2l.com/",
"name": "D2L",
"description": "Online Learning Platform",
"publisher": {
"@id": "https://www.d2l.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.d2l.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.d2l.com/#organization",
"name": "D2L",
"alternateName": "Desire2Learn",
"url": "https://www.d2l.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.d2l.com/#/schema/logo/image/",
"url": "https://www.d2l.com/wp-content/uploads/2022/08/logo.svg",
"contentUrl": "https://www.d2l.com/wp-content/uploads/2022/08/logo.svg",
"width": 1,
"height": 1,
"caption": "D2L"
},
"image": {
"@id": "https://www.d2l.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/D2Linc",
"https://x.com/D2L",
"https://www.linkedin.com/company/d2l/",
"https://www.youtube.com/user/desire2learninc",
"https://www.instagram.com/d2l/"
]
}
]
}
/services-and-support/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.d2l.com/services-and-support/",
"url": "https://www.d2l.com/services-and-support/",
"name": "Services and Support | D2L",
"isPartOf": {
"@id": "https://www.d2l.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.d2l.com/services-and-support/#primaryimage"
},
"image": {
"@id": "https://www.d2l.com/services-and-support/#primaryimage"
},
"thumbnailUrl": "https://www.d2l.com/wp-content/uploads/2024/01/Joy-Karavedas-_grey-background-youtube-thumbnail.jpg",
"datePublished": "2022-09-15T14:10:27+00:00",
"dateModified": "2025-04-14T16:01:08+00:00",
"description": "Whether you’re a first-time or a long-term customer, our services and support are personalized to your needs to ensure success at every step.",
"breadcrumb": {
"@id": "https://www.d2l.com/services-and-support/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.d2l.com/services-and-support/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.d2l.com/services-and-support/#primaryimage",
"url": "https://www.d2l.com/wp-content/uploads/2024/01/Joy-Karavedas-_grey-background-youtube-thumbnail.jpg",
"contentUrl": "https://www.d2l.com/wp-content/uploads/2024/01/Joy-Karavedas-_grey-background-youtube-thumbnail.jpg",
"width": 1920,
"height": 1080,
"caption": "Dr. Joy Karavedas"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.d2l.com/services-and-support/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.d2l.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services and Support"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.d2l.com/#website",
"url": "https://www.d2l.com/",
"name": "D2L",
"description": "Online Learning Platform",
"publisher": {
"@id": "https://www.d2l.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.d2l.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.d2l.com/#organization",
"name": "D2L",
"alternateName": "Desire2Learn",
"url": "https://www.d2l.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.d2l.com/#/schema/logo/image/",
"url": "https://www.d2l.com/wp-content/uploads/2022/08/logo.svg",
"contentUrl": "https://www.d2l.com/wp-content/uploads/2022/08/logo.svg",
"width": 1,
"height": 1,
"caption": "D2L"
},
"image": {
"@id": "https://www.d2l.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/D2Linc",
"https://x.com/D2L",
"https://www.linkedin.com/company/d2l/",
"https://www.youtube.com/user/desire2learninc",
"https://www.instagram.com/d2l/"
]
}
]
}
/about/awards/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.d2l.com/about/awards/",
"url": "https://www.d2l.com/about/awards/",
"name": "Awards & Recognition | D2L",
"isPartOf": {
"@id": "https://www.d2l.com/#website"
},
"datePublished": "2022-09-13T11:36:04+00:00",
"dateModified": "2025-03-03T18:07:18+00:00",
"description": "We think our customers, partners, products, and staff are awesome, and we’re not alone! Check out our accomplishments.",
"breadcrumb": {
"@id": "https://www.d2l.com/about/awards/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.d2l.com/about/awards/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.d2l.com/about/awards/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.d2l.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us",
"item": "https://www.d2l.com/about/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Awards & Recognition"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.d2l.com/#website",
"url": "https://www.d2l.com/",
"name": "D2L",
"description": "Online Learning Platform",
"publisher": {
"@id": "https://www.d2l.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.d2l.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.d2l.com/#organization",
"name": "D2L",
"alternateName": "Desire2Learn",
"url": "https://www.d2l.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.d2l.com/#/schema/logo/image/",
"url": "https://www.d2l.com/wp-content/uploads/2022/08/logo.svg",
"contentUrl": "https://www.d2l.com/wp-content/uploads/2022/08/logo.svg",
"width": 1,
"height": 1,
"caption": "D2L"
},
"image": {
"@id": "https://www.d2l.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/D2Linc",
"https://x.com/D2L",
"https://www.linkedin.com/company/d2l/",
"https://www.youtube.com/user/desire2learninc",
"https://www.instagram.com/d2l/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
80Review mentions (all pages)
24External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 3 |
| /why-d2l/customers/ | 19 | 1 |
| /events/ | 22 | 1 |
| /brightspace/ | 7 | 3 |
| /services-and-support/ | 6 | 1 |
| /about/awards/ | 20 | 15 |
Explore the other reputation pillars for D2L (Desire2Learn)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from D2L (Desire2Learn), captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to D2L (Desire2Learn): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.d2l.com to view the most current version of its content and see directly what this company is about and what it offers.