Durham University
(https://dur.ac.uk) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through named faculty, though technical authority markers like JSON-LD schema are missing in the provided data. The site references high-profile individuals such as the Chief Medical Officer and Professor David Alexander, providing a significant digital footprint even if structured data (Person schema) was not detected in this crawl. A technical gap exists where the homepage H1 is empty, which contradicts the positioning of a top-tier global university.
The disconnect between marketing claims and demonstrated performance is very low. The claim of being a leader for employer reputation is backed by a specific 49th in the world ranking. Similarly, the 88 percent graduate employment statistic provides a hard metric for the broader claim of preparing students for the extraordinary.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /search/ | 0 | 1 |
| /study/undergraduate/ | 0 | 1 |
| /study/postgraduate/ | 3 | 1 |
This page presents a snapshot of public data from Durham University, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Durham University: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://dur.ac.uk to view the most current version of its content and see directly what this company is about and what it offers.