edX
(https://www.edx.org) 📸 Data Snapshot: May 17, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
16
Impact Weight: 20 / 100
80% Reputation
Trust signals are grounded in institutional authority rather than marketing theatre. While there are review counts (102 on homepage, 55 for Harvard), the primary proof is the existence of the specific school sub-pages which function as co-branding verification. The trust_theatre_flag is false across all pages, and the presence of external proof paths (e.g., links to 2u.com newsrooms and institutional logos) validates the claims.
The ratio of verifiable evidence to assertions is high. For every claim of being an online course provider, the site provides a list of 112 more in Courses for Harvard alone. Specificity is further enhanced by naming specific faculty structures, historical founding dates, and detailed program names like MicroBachelors and MicroMasters, which are trademarked technical products rather than generic marketing descriptors.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
210Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 102 | 1 |
| /courses-and-programs-promo/ | 17 | 1 |
| /school/harvardx/ | 55 | 1 |
| /school/mitx/ | 11 | 1 |
| /school/universityofcambridge/ | 25 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.edx.org#organization",
"name": "edX",
"alternateName": [
"edX",
"Online Course Provider"
],
"description": "Online learning Massive Open Online Course Platform offering courses from leading institutions worldwide",
"url": "https://www.edx.org",
"logo": {
"@type": "ImageObject",
"@id": "https://www.edx.org/images/logos/edx-logo-elm.svg",
"name": "edX Logo",
"description": "Official edX logo",
"url": "https://www.edx.org/images/logos/edx-logo-elm.svg",
"width": "112",
"height": "112"
},
"sameAs": [
"https://www.facebook.com/edX",
"https://twitter.com/edXOnline",
"https://www.linkedin.com/company/edx",
"https://www.instagram.com/edxonline",
"https://www.youtube.com/user/edxonline"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "",
"addressRegion": "",
"postalCode": "",
"addressCountry": "US"
}
},
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "edX",
"url": "https://www.edx.org",
"logo": "https://www.edx.org/images/logos/edx-logo-elm.svg",
"description": "Discover thousands of offerings — from free courses to full degrees — delivered by world-class partners like Harvard, Google, Amazon and more.",
"sameAs": [
"https://www.facebook.com/edX",
"https://x.com/edXOnline",
"https://www.linkedin.com/company/edx",
"https://www.instagram.com/edxonline",
"https://www.youtube.com/user/edxonline"
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"provider": "[DEPTH_TRUNCATED]"
},
"1": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"provider": "[DEPTH_TRUNCATED]"
},
"2": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"provider": "[DEPTH_TRUNCATED]"
},
"3": {
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"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"provider": "[DEPTH_TRUNCATED]"
},
"4": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"provider": "[DEPTH_TRUNCATED]"
},
"_items_truncated": true
},
"itemListOrder": "https://schema.org/ItemListOrderAscending"
},
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.edx.org",
"name": "Build new skills. Advance your career.",
"alternateName": "edX Online",
"datePublished": "2024-12-02T14:29:38Z",
"dateModified": "2026-05-13T20:48:00Z"
}
]
],
null
],
"_truncated": true,
"_original_size": 38386
}
/courses-and-programs-promo/
{
"@context": "https://schema.org",
"@graph": [
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.edx.org#organization",
"name": "edX",
"alternateName": [
"edX",
"Online Course Provider"
],
"description": "Online learning Massive Open Online Course Platform offering courses from leading institutions worldwide",
"url": "https://www.edx.org",
"logo": {
"@type": "ImageObject",
"@id": "https://www.edx.org/images/logos/edx-logo-elm.svg",
"name": "edX Logo",
"description": "Official edX logo",
"url": "https://www.edx.org/images/logos/edx-logo-elm.svg",
"width": "112",
"height": "112"
},
"sameAs": [
"https://www.facebook.com/edX",
"https://twitter.com/edXOnline",
"https://www.linkedin.com/company/edx",
"https://www.instagram.com/edxonline",
"https://www.youtube.com/user/edxonline"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "",
"addressRegion": "",
"postalCode": "",
"addressCountry": "US"
}
},
{
"@type": "Article",
"@id": "courses-and-programs-promo#article",
"headline": "Looking to recharge your career goals this quarter? Here comes your second wind. Offer runs until May 19, 2026.",
"datePublished": "2025-09-16T03:56:23Z",
"dateModified": "2026-04-28T04:11:54Z",
"author": [
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.edx.org#organization",
"name": "edX",
"alternateName": [
"edX",
"Online Course Provider"
],
"description": "Online learning Massive Open Online Course Platform offering courses from leading institutions worldwide",
"url": "https://www.edx.org",
"logo": {
"@type": "ImageObject",
"@id": "https://www.edx.org/images/logos/edx-logo-elm.svg",
"name": "edX Logo",
"description": "Official edX logo",
"url": "https://www.edx.org/images/logos/edx-logo-elm.svg",
"width": "112",
"height": "112"
},
"sameAs": [
"https://www.facebook.com/edX",
"https://twitter.com/edXOnline",
"https://www.linkedin.com/company/edx",
"https://www.instagram.com/edxonline",
"https://www.youtube.com/user/edxonline"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "",
"addressRegion": "",
"postalCode": "",
"addressCountry": "US"
}
}
],
"image": "https://images.cdn.edx.org/attachment-28174EdX_homepage-marketing-module_hero_graphic_img1_mktgprj-8154_543x512.jpg",
"publisher": {
"@id": "https://www.edx.org#organization"
}
},
null
]
}
/school/harvardx/
{
"@context": "https://schema.org",
"@graph": [
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.edx.org#organization",
"name": "edX",
"alternateName": [
"edX",
"Online Course Provider"
],
"description": "Online learning Massive Open Online Course Platform offering courses from leading institutions worldwide",
"url": "https://www.edx.org",
"logo": {
"@type": "ImageObject",
"@id": "https://www.edx.org/images/logos/edx-logo-elm.svg",
"name": "edX Logo",
"description": "Official edX logo",
"url": "https://www.edx.org/images/logos/edx-logo-elm.svg",
"width": "112",
"height": "112"
},
"sameAs": [
"https://www.facebook.com/edX",
"https://twitter.com/edXOnline",
"https://www.linkedin.com/company/edx",
"https://www.instagram.com/edxonline",
"https://www.youtube.com/user/edxonline"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "",
"addressRegion": "",
"postalCode": "",
"addressCountry": "US"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.edx.org/school/harvardx#org",
"name": "Harvard University",
"alternateName": [
"Harvard University",
"Online Course Provider"
],
"description": "Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. Harvard faculty are engaged with teaching and research to push the boundaries of human knowledge. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study.\r\nEstablished in 1636, Harvard is the oldest institution of higher education in the United States. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world.",
"url": "https://www.edx.org/school/harvardx",
"logo": {
"@type": "ImageObject",
"@id": "https://prod-discovery.edx-cdn.org/organization/banner_images/44022f13-20df-4666-9111-cede3e5dc5b6-0b49946717cf.png",
"name": "Harvard University Logo",
"description": "Official Harvard University logo",
"url": "https://prod-discovery.edx-cdn.org/organization/banner_images/44022f13-20df-4666-9111-cede3e5dc5b6-0b49946717cf.png",
"width": "112",
"height": "112"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "",
"addressRegion": "",
"postalCode": "",
"addressCountry": "US"
}
},
null
]
}
/school/mitx/
{
"@context": "https://schema.org",
"@graph": [
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.edx.org#organization",
"name": "edX",
"alternateName": [
"edX",
"Online Course Provider"
],
"description": "Online learning Massive Open Online Course Platform offering courses from leading institutions worldwide",
"url": "https://www.edx.org",
"logo": {
"@type": "ImageObject",
"@id": "https://www.edx.org/images/logos/edx-logo-elm.svg",
"name": "edX Logo",
"description": "Official edX logo",
"url": "https://www.edx.org/images/logos/edx-logo-elm.svg",
"width": "112",
"height": "112"
},
"sameAs": [
"https://www.facebook.com/edX",
"https://twitter.com/edXOnline",
"https://www.linkedin.com/company/edx",
"https://www.instagram.com/edxonline",
"https://www.youtube.com/user/edxonline"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "",
"addressRegion": "",
"postalCode": "",
"addressCountry": "US"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.edx.org/school/mitx#org",
"name": "Massachusetts Institute of Technology",
"alternateName": [
"Massachusetts Institute of Technology",
"Online Course Provider"
],
"description": "Massachusetts Institute of Technology — a coeducational, privately endowed research university founded in 1861 — is dedicated to advancing knowledge and educating students in science, technology, and other areas of scholarship that will best serve the nation and the world in the 21st century. Learn more about MIT. Through MITx, the Institute furthers its commitment to improving education worldwide.\r\nMITx Courses\r\nMITx courses embody the inventiveness, openness, rigor and quality that are hallmarks of MIT, and many use materials developed for MIT residential courses in the Institute's five schools and 33 academic disciplines. Browse MITx courses below.",
"url": "https://www.edx.org/school/mitx",
"logo": {
"@type": "ImageObject",
"@id": "https://prod-discovery.edx-cdn.org/organization/banner_images/2a73d2ce-c34a-4e08-8223-83bca9d2f01d-68b89c5f2e3e.png",
"name": "Massachusetts Institute of Technology Logo",
"description": "Official Massachusetts Institute of Technology logo",
"url": "https://prod-discovery.edx-cdn.org/organization/banner_images/2a73d2ce-c34a-4e08-8223-83bca9d2f01d-68b89c5f2e3e.png",
"width": "112",
"height": "112"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "",
"addressRegion": "",
"postalCode": "",
"addressCountry": "US"
}
},
null
]
}
/school/universityofcambridge/
{
"@context": "https://schema.org",
"@graph": [
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.edx.org#organization",
"name": "edX",
"alternateName": [
"edX",
"Online Course Provider"
],
"description": "Online learning Massive Open Online Course Platform offering courses from leading institutions worldwide",
"url": "https://www.edx.org",
"logo": {
"@type": "ImageObject",
"@id": "https://www.edx.org/images/logos/edx-logo-elm.svg",
"name": "edX Logo",
"description": "Official edX logo",
"url": "https://www.edx.org/images/logos/edx-logo-elm.svg",
"width": "112",
"height": "112"
},
"sameAs": [
"https://www.facebook.com/edX",
"https://twitter.com/edXOnline",
"https://www.linkedin.com/company/edx",
"https://www.instagram.com/edxonline",
"https://www.youtube.com/user/edxonline"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "",
"addressRegion": "",
"postalCode": "",
"addressCountry": "US"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.edx.org/school/universityofcambridge#org",
"name": "University of Cambridge",
"alternateName": [
"University of Cambridge",
"Online Course Provider"
],
"description": "The University of Cambridge is known globally for its contributions to society through education, research, and innovation. With courses, certificates, and degree programs from Cambridge on edX, you can learn how to make a difference alongside a\r\n worldwide community of change-makers.\r\nMake an impact in your career and cultivate a lifelong love of learning. Explore the University of Cambridge’s online education programs, and enroll today on edX.\r\nTA legacy of innovation\r\nHistory\r\nFounded by scholars in 1209, the University of Cambridge is the fourth-oldest university in the world — and one of the most impactful in history. Its mission is “to\r\n contribute to society through the pursuit of education, learning, and research at the highest international levels of excellence.”\r\nAlumni\r\nWith over 300,000 living alumni in 142 countries, Cambridge has been a premier launchpad for cultural and scientific innovators for over eight centuries. It has produced 125 Nobel Prize Laureates, 47 Heads of State, and 217 Olympic medallists\r\n among its alumni and affiliates.\r\nNotable Cambridge alumni include:\r\n\r\n Charles Darwin\r\n Sylvia Plath\r\n Hugh Laurie\r\n Stephen Hawking\r\n Emma Thompson\r\n\r\nResearch\r\nResearch from the University of Cambridge has contributed to significant societal transformations, including pioneering in vitro fertilization (IVF), developing artificial intelligence and machine learning, and advancing stem cell research. The\r\n institution also partners with influential businesses to drive innovation through research and education.\r\nTargeted learning for change-makers\r\nThe University of Cambridge has 31 constituent colleges, founded between the 13th and 20th centuries, with over 20,000 students and 12,000 professors. The constituent colleges are self-governed charities with their own endowments, admissions, and\r\n communities.\r\nThe University of Cambridge also offers targeted learning opportunities to students worldwide on edX. These courses provide the same rigor and commitment as their on-campus counterparts but allow students to study from anywhere, even on a busy\r\n schedule.\r\nThe University of Cambridge on edX\r\nThe Cambridge Institute for Sustainability Leadership (CISL)\r\nFounded in 1988, CISL guides business leaders to prioritize environmental sustainability through education and research.\r\nUniversity of Cambridge Professional and Continuing Education (PACE)\r\nCambridge’s largest and longest-standing provider of part-time education. PACE provides flexible, accessible Cambridge education to all kinds of adult learners.\r\nTogether, we can be extraordinary\r\nCambridge aims to enrich society through education. By collaborating with edX, the university enables learners from all over the globe to benefit from its passion for knowledge and discovery.\r\nOn edX, Cambridge offers different types of online courses and programs, all tailored to suit your personal and professional goals:\r\nIf...You’re a business executive who wants to guide your company toward a sustainable future,Then take...CISL’s Leading Sustainability: High Impact Leadership.\r\nIf...You’re hoping to be promoted and want to better understand the financial side of your business,Then take... University of Cambridge: Finance for Non-Finance Professionals.\r\n“Taking this course from Cambridge — which is undeniably rigorous — was an amazing validation for me on my own learning journey, that I was going in the right direction.” — Arizona Muse | London, England | CISL\r\n“We had to adapt or die. We thrived with good leadership, innovation, and fast decision-making — all skills I learned through the University of Cambridge.” — Hanlie Linde | Bergrivier Municipality, South Africa | University of Cambridge: High Impact Leadership\r\n\"This short course has provided me with the perfect opportunity to understand the specific challenges, opportunities, and innovations that exist in the finance sector. The course also importantly focuses on the personal leadership qualities required to lead what can often feel like daunting organizational changes. The interactive approach of learning, supported by the invaluable ability to network with peers and learn from each other in a 'safe space,' is something I will continue to treasure and call upon.\" — Paul W. | Director, Supply Chain Sustainability | CISL Sustainability Finance",
"url": "https://www.edx.org/school/universityofcambridge",
"logo": {
"@type": "ImageObject",
"@id": "https://prod-discovery.edx-cdn.org/organization/banner_images/a7e2febc-e366-4b23-9fc3-5659cf53d452-abe35bc45868.png",
"name": "University of Cambridge Logo",
"description": "Official University of Cambridge logo",
"url": "https://prod-discovery.edx-cdn.org/organization/banner_images/a7e2febc-e366-4b23-9fc3-5659cf53d452-abe35bc45868.png",
"width": "112",
"height": "112"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "",
"addressRegion": "",
"postalCode": "",
"addressCountry": "US"
}
},
null
]
}
Explore the other reputation pillars for edX
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from edX, captured on May 17, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to edX: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.edx.org to view the most current version of its content and see directly what this company is about and what it offers.