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Identity & Authority: Mick Duncan Driving Instructor – Signal Evidence & AI Readability

Mick Duncan Driving Instructor

(http://mickduncan.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
8 Impact Weight: 15 / 100
53% Reputation

A technical credibility gap exists where the schema_json lists the author as a Hotmail email address rather than a formal Person entity with sameAs links to professional registries. While the ADI number (262555) is provided in the text, it is not integrated into the structured data to provide a verifiable digital footprint. The technical implementation is further weakened by the broken or unpopulated counter widgets, which signal a lack of attention to site accuracy.

The site makes bold performance claims such as ‘Mick is the best instructor’ and ‘help me pass first time’ within testimonials, but these are contradicted by the technical display of ‘0 + Test Passes.’ This creates a visual disconnect where the marketing tone (claims of success) is not supported by the site’s own data-tracking elements. The specific mention of a ‘Hyundai Kona’ as the training vehicle is a strong, concrete claim that provides some balance to these unverified performance assertions.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://mickduncan.co.uk/#organization",
            "name": "Mick Duncan Driving Instructor",
            "url": "https://mickduncan.co.uk",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://mickduncan.co.uk/#logo",
                "url": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png",
                "contentUrl": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png",
                "caption": "Mick Duncan Driving Instructor",
                "inLanguage": "en-US",
                "width": "1700",
                "height": "547"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://mickduncan.co.uk/#website",
            "url": "https://mickduncan.co.uk",
            "name": "Mick Duncan Driving Instructor",
            "alternateName": "Mick Duncan",
            "publisher": {
                "@id": "https://mickduncan.co.uk/#organization"
            },
            "inLanguage": "en-US",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://mickduncan.co.uk/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "ImageObject",
            "@id": "https://mickduncan.co.uk/wp-content/uploads/2024/10/35098072_10216933121265394_7993690580381073408_n-463x1024.jpg",
            "url": "https://mickduncan.co.uk/wp-content/uploads/2024/10/35098072_10216933121265394_7993690580381073408_n-463x1024.jpg",
            "width": "200",
            "height": "200",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://mickduncan.co.uk/#webpage",
            "url": "https://mickduncan.co.uk/",
            "name": "Driving Lessons In Newcastle - Mick Duncan",
            "datePublished": "2024-11-01T20:56:52+00:00",
            "dateModified": "2026-01-11T19:00:30+00:00",
            "about": {
                "@id": "https://mickduncan.co.uk/#organization"
            },
            "isPartOf": {
                "@id": "https://mickduncan.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://mickduncan.co.uk/wp-content/uploads/2024/10/35098072_10216933121265394_7993690580381073408_n-463x1024.jpg"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://mickduncan.co.uk/author/mickduncan80hotmail-com/",
            "name": "mickduncan80@hotmail.com",
            "url": "https://mickduncan.co.uk/author/mickduncan80hotmail-com/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/4260032822972a903defc66961a61fa9dc4ba6466506d1b49a400e9f3ed663cb?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/4260032822972a903defc66961a61fa9dc4ba6466506d1b49a400e9f3ed663cb?s=96&d=mm&r=g",
                "caption": "mickduncan80@hotmail.com",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "http://mickduncan.co.uk"
            ],
            "worksFor": {
                "@id": "https://mickduncan.co.uk/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Driving Lessons In Newcastle - Mick Duncan",
            "keywords": "driving lessons in newcastle",
            "datePublished": "2024-11-01T20:56:52+00:00",
            "dateModified": "2026-01-11T19:00:30+00:00",
            "author": {
                "@id": "https://mickduncan.co.uk/author/mickduncan80hotmail-com/",
                "name": "mickduncan80@hotmail.com"
            },
            "publisher": {
                "@id": "https://mickduncan.co.uk/#organization"
            },
            "description": "Quality automatic driving lessons in Newcastle | Call Mick Duncan now on 07795471867 | Taking enquiries today",
            "name": "Driving Lessons In Newcastle - Mick Duncan",
            "@id": "https://mickduncan.co.uk/#richSnippet",
            "isPartOf": {
                "@id": "https://mickduncan.co.uk/#webpage"
            },
            "image": {
                "@id": "https://mickduncan.co.uk/wp-content/uploads/2024/10/35098072_10216933121265394_7993690580381073408_n-463x1024.jpg"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://mickduncan.co.uk/#webpage"
            }
        }
    ]
}
/prices/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://mickduncan.co.uk/#organization",
            "name": "Mick Duncan Driving Instructor",
            "url": "https://mickduncan.co.uk",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://mickduncan.co.uk/#logo",
                "url": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png",
                "contentUrl": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png",
                "caption": "Mick Duncan Driving Instructor",
                "inLanguage": "en-US",
                "width": "1700",
                "height": "547"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://mickduncan.co.uk/#website",
            "url": "https://mickduncan.co.uk",
            "name": "Mick Duncan Driving Instructor",
            "alternateName": "Mick Duncan",
            "publisher": {
                "@id": "https://mickduncan.co.uk/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png",
            "url": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png",
            "width": "1700",
            "height": "547",
            "caption": "mick Duncan automatic driving instructor",
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://mickduncan.co.uk/prices/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://mickduncan.co.uk",
                        "name": "Home"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://mickduncan.co.uk/prices/",
                        "name": "Prices"
                    }
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://mickduncan.co.uk/prices/#webpage",
            "url": "https://mickduncan.co.uk/prices/",
            "name": "Prices - Mick Duncan",
            "datePublished": "2024-11-16T20:13:30+00:00",
            "dateModified": "2024-11-16T20:27:54+00:00",
            "isPartOf": {
                "@id": "https://mickduncan.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png"
            },
            "inLanguage": "en-US",
            "breadcrumb": {
                "@id": "https://mickduncan.co.uk/prices/#breadcrumb"
            }
        },
        {
            "@type": "Person",
            "@id": "https://mickduncan.co.uk/author/mickduncan80hotmail-com/",
            "name": "mickduncan80@hotmail.com",
            "url": "https://mickduncan.co.uk/author/mickduncan80hotmail-com/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/4260032822972a903defc66961a61fa9dc4ba6466506d1b49a400e9f3ed663cb?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/4260032822972a903defc66961a61fa9dc4ba6466506d1b49a400e9f3ed663cb?s=96&d=mm&r=g",
                "caption": "mickduncan80@hotmail.com",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "http://mickduncan.co.uk"
            ],
            "worksFor": {
                "@id": "https://mickduncan.co.uk/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Prices - Mick Duncan",
            "keywords": "prices",
            "datePublished": "2024-11-16T20:13:30+00:00",
            "dateModified": "2024-11-16T20:27:54+00:00",
            "author": {
                "@id": "https://mickduncan.co.uk/author/mickduncan80hotmail-com/",
                "name": "mickduncan80@hotmail.com"
            },
            "publisher": {
                "@id": "https://mickduncan.co.uk/#organization"
            },
            "description": "BeginnerLessons £80 2 Hour Sessions Automatic Lessons Theory Support Book Now Partly TrainedLessons £80 2 Hour Sessions Automatic Lessons Theory Support Book",
            "name": "Prices - Mick Duncan",
            "@id": "https://mickduncan.co.uk/prices/#richSnippet",
            "isPartOf": {
                "@id": "https://mickduncan.co.uk/prices/#webpage"
            },
            "image": {
                "@id": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://mickduncan.co.uk/prices/#webpage"
            }
        }
    ]
}
/enquiries/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://mickduncan.co.uk/#organization",
            "name": "Mick Duncan Driving Instructor",
            "url": "https://mickduncan.co.uk",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://mickduncan.co.uk/#logo",
                "url": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png",
                "contentUrl": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png",
                "caption": "Mick Duncan Driving Instructor",
                "inLanguage": "en-US",
                "width": "1700",
                "height": "547"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://mickduncan.co.uk/#website",
            "url": "https://mickduncan.co.uk",
            "name": "Mick Duncan Driving Instructor",
            "alternateName": "Mick Duncan",
            "publisher": {
                "@id": "https://mickduncan.co.uk/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png",
            "url": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png",
            "width": "1700",
            "height": "547",
            "caption": "mick Duncan automatic driving instructor",
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://mickduncan.co.uk/enquiries/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://mickduncan.co.uk",
                        "name": "Home"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://mickduncan.co.uk/enquiries/",
                        "name": "Enquiries"
                    }
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://mickduncan.co.uk/enquiries/#webpage",
            "url": "https://mickduncan.co.uk/enquiries/",
            "name": "Enquiries - Mick Duncan",
            "datePublished": "2024-11-05T14:01:42+00:00",
            "dateModified": "2025-07-15T10:20:32+00:00",
            "isPartOf": {
                "@id": "https://mickduncan.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png"
            },
            "inLanguage": "en-US",
            "breadcrumb": {
                "@id": "https://mickduncan.co.uk/enquiries/#breadcrumb"
            }
        },
        {
            "@type": "Person",
            "@id": "https://mickduncan.co.uk/author/mickduncan80hotmail-com/",
            "name": "mickduncan80@hotmail.com",
            "url": "https://mickduncan.co.uk/author/mickduncan80hotmail-com/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/4260032822972a903defc66961a61fa9dc4ba6466506d1b49a400e9f3ed663cb?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/4260032822972a903defc66961a61fa9dc4ba6466506d1b49a400e9f3ed663cb?s=96&d=mm&r=g",
                "caption": "mickduncan80@hotmail.com",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "http://mickduncan.co.uk"
            ],
            "worksFor": {
                "@id": "https://mickduncan.co.uk/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Enquiries - Mick Duncan",
            "keywords": "enquiries",
            "datePublished": "2024-11-05T14:01:42+00:00",
            "dateModified": "2025-07-15T10:20:32+00:00",
            "author": {
                "@id": "https://mickduncan.co.uk/author/mickduncan80hotmail-com/",
                "name": "mickduncan80@hotmail.com"
            },
            "publisher": {
                "@id": "https://mickduncan.co.uk/#organization"
            },
            "description": "Enquire about automatic driving lessons Enquiry FormFirst NameLast NameAre you.... Male FemaleDate of BirthAddressAddress Line 1CityPost CodeMobile",
            "name": "Enquiries - Mick Duncan",
            "@id": "https://mickduncan.co.uk/enquiries/#richSnippet",
            "isPartOf": {
                "@id": "https://mickduncan.co.uk/enquiries/#webpage"
            },
            "image": {
                "@id": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://mickduncan.co.uk/enquiries/#webpage"
            }
        }
    ]
}
/terms-conditions/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://mickduncan.co.uk/#organization",
            "name": "Mick Duncan Driving Instructor",
            "url": "https://mickduncan.co.uk",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://mickduncan.co.uk/#logo",
                "url": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png",
                "contentUrl": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png",
                "caption": "Mick Duncan Driving Instructor",
                "inLanguage": "en-US",
                "width": "1700",
                "height": "547"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://mickduncan.co.uk/#website",
            "url": "https://mickduncan.co.uk",
            "name": "Mick Duncan Driving Instructor",
            "alternateName": "Mick Duncan",
            "publisher": {
                "@id": "https://mickduncan.co.uk/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png",
            "url": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png",
            "width": "1700",
            "height": "547",
            "caption": "mick Duncan automatic driving instructor",
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://mickduncan.co.uk/terms-conditions/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://mickduncan.co.uk",
                        "name": "Home"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://mickduncan.co.uk/terms-conditions/",
                        "name": "Terms & Conditions"
                    }
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://mickduncan.co.uk/terms-conditions/#webpage",
            "url": "https://mickduncan.co.uk/terms-conditions/",
            "name": "Terms & Conditions - Mick Duncan",
            "datePublished": "2026-01-08T14:35:24+00:00",
            "dateModified": "2026-01-08T14:43:30+00:00",
            "isPartOf": {
                "@id": "https://mickduncan.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png"
            },
            "inLanguage": "en-US",
            "breadcrumb": {
                "@id": "https://mickduncan.co.uk/terms-conditions/#breadcrumb"
            }
        },
        {
            "@type": "Person",
            "@id": "https://mickduncan.co.uk/author/mickduncan80hotmail-com/",
            "name": "mickduncan80@hotmail.com",
            "url": "https://mickduncan.co.uk/author/mickduncan80hotmail-com/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/4260032822972a903defc66961a61fa9dc4ba6466506d1b49a400e9f3ed663cb?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/4260032822972a903defc66961a61fa9dc4ba6466506d1b49a400e9f3ed663cb?s=96&d=mm&r=g",
                "caption": "mickduncan80@hotmail.com",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "http://mickduncan.co.uk"
            ],
            "worksFor": {
                "@id": "https://mickduncan.co.uk/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Terms & Conditions - Mick Duncan",
            "datePublished": "2026-01-08T14:35:24+00:00",
            "dateModified": "2026-01-08T14:43:30+00:00",
            "author": {
                "@id": "https://mickduncan.co.uk/author/mickduncan80hotmail-com/",
                "name": "mickduncan80@hotmail.com"
            },
            "publisher": {
                "@id": "https://mickduncan.co.uk/#organization"
            },
            "description": "You must hold a current, valid UK driving licence (provisional or full) and produce it on or before your first lesson. You must be fit to drive. Your eyesight",
            "name": "Terms & Conditions - Mick Duncan",
            "@id": "https://mickduncan.co.uk/terms-conditions/#richSnippet",
            "isPartOf": {
                "@id": "https://mickduncan.co.uk/terms-conditions/#webpage"
            },
            "image": {
                "@id": "https://mickduncan.co.uk/wp-content/uploads/2024/10/Logo.png"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://mickduncan.co.uk/terms-conditions/#webpage"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
126Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 97 0
/prices/ 8 0
/enquiries/ 13 0
/terms-conditions/ 8 0
Explore the other reputation pillars for Mick Duncan Driving Instructor
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Mick Duncan Driving Instructor, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Mick Duncan Driving Instructor: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at http://mickduncan.co.uk to view the most current version of its content and see directly what this company is about and what it offers.