Helmerich & Payne, Inc.
(https://hpinc.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through robust Organization schema and sameAs links to major social platforms. A technical authority gap exists on the FlexRig Fleet page, which contains 34 repetitive H5 Did you know? placeholder headings, suggesting a technical maintenance failure or template bloat. Expert claims are supported by references to specific awards (2026 Women of H&P) and strategic collaborations with Baker Hughes.
The disconnect is remarkably low. Unlike competitors that claim efficiency without data, H&P provides a trailing 7-day performance dashboard (e.g., 2,279 collision avoidance alerts). The claim of being a technology company is backed by a specific technology portfolio including FlexFusion and StallAssist software. The marketing tone is assertive but grounded in measurable rig floor automation statistics.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hpinc.com/",
"url": "https://www.hpinc.com/",
"name": "Global Drilling Contractor | Energy Drilling Rigs & Services | H&P Inc.",
"isPartOf": {
"@id": "https://www.hpinc.com/#website"
},
"about": {
"@id": "https://www.hpinc.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.hpinc.com/#primaryimage"
},
"image": {
"@id": "https://www.hpinc.com/#primaryimage"
},
"thumbnailUrl": "https://www.hpinc.com/wp-content/uploads/2025/08/0844_HP_Bakken_Rev25.jpg",
"datePublished": "2025-06-25T00:50:56+00:00",
"dateModified": "2026-04-23T14:34:28+00:00",
"description": "H&P delivers innovative drilling solutions worldwide, driving safety, efficiency, & performance. Explore our drilling solutions at hpinc.com.",
"breadcrumb": {
"@id": "https://www.hpinc.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hpinc.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.hpinc.com/#primaryimage",
"url": "https://www.hpinc.com/wp-content/uploads/2025/08/0844_HP_Bakken_Rev25.jpg",
"contentUrl": "https://www.hpinc.com/wp-content/uploads/2025/08/0844_HP_Bakken_Rev25.jpg",
"width": 1200,
"height": 801
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hpinc.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hpinc.com/#website",
"url": "https://www.hpinc.com/",
"name": "H&P, Inc.",
"description": "Drilling Rig Contractor Oil & Gas and Technology Company",
"publisher": {
"@id": "https://www.hpinc.com/#organization"
},
"alternateName": "Helmerich & Payne",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hpinc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.hpinc.com/#organization",
"name": "H&P, Inc.",
"alternateName": "Helmerich & Payne, Inc.",
"url": "https://www.hpinc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.hpinc.com/#/schema/logo/image/",
"url": "https://www.hpinc.com/wp-content/uploads/2025/06/HP.svg",
"contentUrl": "https://www.hpinc.com/wp-content/uploads/2025/06/HP.svg",
"width": 1571,
"height": 1074,
"caption": "H&P, Inc."
},
"image": {
"@id": "https://www.hpinc.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/helmerichpayne/",
"https://x.com/HelmerichPayne",
"https://www.instagram.com/helmerichpayne/?hl=en",
"https://www.linkedin.com/company/h-p-inc/"
]
}
]
}
/careers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hpinc.com/careers",
"url": "https://www.hpinc.com/careers",
"name": "Careers | H&P, Inc.",
"isPartOf": {
"@id": "https://www.hpinc.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hpinc.com/careers#primaryimage"
},
"image": {
"@id": "https://www.hpinc.com/careers#primaryimage"
},
"thumbnailUrl": "https://www.hpinc.com/wp-content/uploads/2025/08/image000000.jpg",
"datePublished": "2025-08-25T16:03:45+00:00",
"dateModified": "2026-01-29T19:14:05+00:00",
"description": "Explore career opportunities at H&P, Inc. and join a global team driving innovation, safety, and operational excellence in drilling and energy solutions.",
"breadcrumb": {
"@id": "https://www.hpinc.com/careers#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hpinc.com/careers"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.hpinc.com/careers#primaryimage",
"url": "https://www.hpinc.com/wp-content/uploads/2025/08/image000000.jpg",
"contentUrl": "https://www.hpinc.com/wp-content/uploads/2025/08/image000000.jpg",
"width": 1594,
"height": 1200,
"caption": "AUS Rig 469"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hpinc.com/careers#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.hpinc.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Careers"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hpinc.com/#website",
"url": "https://www.hpinc.com/",
"name": "H&P, Inc.",
"description": "Drilling Rig Contractor Oil & Gas and Technology Company",
"publisher": {
"@id": "https://www.hpinc.com/#organization"
},
"alternateName": "Helmerich & Payne",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hpinc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.hpinc.com/#organization",
"name": "H&P, Inc.",
"alternateName": "Helmerich & Payne, Inc.",
"url": "https://www.hpinc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.hpinc.com/#/schema/logo/image/",
"url": "https://www.hpinc.com/wp-content/uploads/2025/06/HP.svg",
"contentUrl": "https://www.hpinc.com/wp-content/uploads/2025/06/HP.svg",
"width": 1571,
"height": 1074,
"caption": "H&P, Inc."
},
"image": {
"@id": "https://www.hpinc.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/helmerichpayne/",
"https://x.com/HelmerichPayne",
"https://www.instagram.com/helmerichpayne/?hl=en",
"https://www.linkedin.com/company/h-p-inc/"
]
}
]
}
/rig-fleet/flexrig-fleet/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"ItemPage"
],
"@id": "https://www.hpinc.com/rig-fleet/flexrig-fleet",
"url": "https://www.hpinc.com/rig-fleet/flexrig-fleet",
"name": "FlexRig® Fleet | Unconventional Drilling & Automation | H&P Inc.",
"isPartOf": {
"@id": "https://www.hpinc.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hpinc.com/rig-fleet/flexrig-fleet#primaryimage"
},
"image": {
"@id": "https://www.hpinc.com/rig-fleet/flexrig-fleet#primaryimage"
},
"thumbnailUrl": "https://www.hpinc.com/wp-content/uploads/2025/08/0844_HP_Bakken_Rev25.jpg",
"datePublished": "2025-07-31T18:27:47+00:00",
"dateModified": "2026-04-02T14:02:34+00:00",
"description": "H&P’s FlexRig® Fleet powers unconventional drilling with advanced drilling automation, delivering safe, efficient, and reliable drilling operations worldwide.",
"breadcrumb": {
"@id": "https://www.hpinc.com/rig-fleet/flexrig-fleet#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hpinc.com/rig-fleet/flexrig-fleet"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.hpinc.com/rig-fleet/flexrig-fleet#primaryimage",
"url": "https://www.hpinc.com/wp-content/uploads/2025/08/0844_HP_Bakken_Rev25.jpg",
"contentUrl": "https://www.hpinc.com/wp-content/uploads/2025/08/0844_HP_Bakken_Rev25.jpg",
"width": 1200,
"height": 801
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hpinc.com/rig-fleet/flexrig-fleet#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.hpinc.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Rig Fleet",
"item": "https://www.hpinc.com/rig-fleet"
},
{
"@type": "ListItem",
"position": 3,
"name": "FlexRig® Fleet"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hpinc.com/#website",
"url": "https://www.hpinc.com/",
"name": "H&P, Inc.",
"description": "Drilling Rig Contractor Oil & Gas and Technology Company",
"publisher": {
"@id": "https://www.hpinc.com/#organization"
},
"alternateName": "Helmerich & Payne",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hpinc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.hpinc.com/#organization",
"name": "H&P, Inc.",
"alternateName": "Helmerich & Payne, Inc.",
"url": "https://www.hpinc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.hpinc.com/#/schema/logo/image/",
"url": "https://www.hpinc.com/wp-content/uploads/2025/06/HP.svg",
"contentUrl": "https://www.hpinc.com/wp-content/uploads/2025/06/HP.svg",
"width": 1571,
"height": 1074,
"caption": "H&P, Inc."
},
"image": {
"@id": "https://www.hpinc.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/helmerichpayne/",
"https://x.com/HelmerichPayne",
"https://www.instagram.com/helmerichpayne/?hl=en",
"https://www.linkedin.com/company/h-p-inc/"
]
}
]
}
/drilling-expertise/performance-results/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hpinc.com/drilling-expertise/performance-results",
"url": "https://www.hpinc.com/drilling-expertise/performance-results",
"name": "Performance Results | Efficient Energy Drilling | H&P Inc.",
"isPartOf": {
"@id": "https://www.hpinc.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hpinc.com/drilling-expertise/performance-results#primaryimage"
},
"image": {
"@id": "https://www.hpinc.com/drilling-expertise/performance-results#primaryimage"
},
"thumbnailUrl": "https://www.hpinc.com/wp-content/uploads/2025/09/SetInStoneMedia_DSRB_TamboranResources_030924_DJI_0042_Web-scaled.jpg",
"datePublished": "2025-09-05T13:50:15+00:00",
"dateModified": "2025-09-15T14:03:58+00:00",
"description": "Explore how H&P's unique application of drilling expertise and advanced technologies enables us to help operators maximize their well plans and improve their overall production.",
"breadcrumb": {
"@id": "https://www.hpinc.com/drilling-expertise/performance-results#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hpinc.com/drilling-expertise/performance-results"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.hpinc.com/drilling-expertise/performance-results#primaryimage",
"url": "https://www.hpinc.com/wp-content/uploads/2025/09/SetInStoneMedia_DSRB_TamboranResources_030924_DJI_0042_Web-scaled.jpg",
"contentUrl": "https://www.hpinc.com/wp-content/uploads/2025/09/SetInStoneMedia_DSRB_TamboranResources_030924_DJI_0042_Web-scaled.jpg",
"width": 2560,
"height": 1708
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hpinc.com/drilling-expertise/performance-results#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.hpinc.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Drilling Expertise",
"item": "https://www.hpinc.com/drilling-expertise"
},
{
"@type": "ListItem",
"position": 3,
"name": "Performance Results"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hpinc.com/#website",
"url": "https://www.hpinc.com/",
"name": "H&P, Inc.",
"description": "Drilling Rig Contractor Oil & Gas and Technology Company",
"publisher": {
"@id": "https://www.hpinc.com/#organization"
},
"alternateName": "Helmerich & Payne",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hpinc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.hpinc.com/#organization",
"name": "H&P, Inc.",
"alternateName": "Helmerich & Payne, Inc.",
"url": "https://www.hpinc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.hpinc.com/#/schema/logo/image/",
"url": "https://www.hpinc.com/wp-content/uploads/2025/06/HP.svg",
"contentUrl": "https://www.hpinc.com/wp-content/uploads/2025/06/HP.svg",
"width": 1571,
"height": 1074,
"caption": "H&P, Inc."
},
"image": {
"@id": "https://www.hpinc.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/helmerichpayne/",
"https://x.com/HelmerichPayne",
"https://www.instagram.com/helmerichpayne/?hl=en",
"https://www.linkedin.com/company/h-p-inc/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
13Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 1 |
| /careers/ | 2 | 1 |
| /rig-fleet/flexrig-fleet/ | 3 | 1 |
| /drilling-expertise/performance-results/ | 2 | 1 |
Explore the other reputation pillars for Helmerich & Payne, Inc.
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Helmerich & Payne, Inc., captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Helmerich & Payne, Inc.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://hpinc.com to view the most current version of its content and see directly what this company is about and what it offers.