Helmerich & Payne, Inc.
(https://hpinc.com) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
19
Impact Weight: 20 / 100
95% Reputation
Trust theatre is minimal. While the site shows a review_count of 6 on the homepage without direct verification links, it compensates with substantial proof paths to named collaborators like Baker Hughes and Tamboran Resources. The presence of specific performance-based contract descriptions serves as a high-level proof of confidence that marketing-only sites lack. A minor penalty is applied for the low proof_links_count relative to the high volume of performance claims.
Proof density is significantly higher than the industry average. Verifiable evidence includes exact employee counts (18,000+), specific regional data (West Texas), and named case studies with 12-hour trip time savings. Unsubstantiated claims are limited to legacy-style slogans (Expect Excellence) which are secondary to the primary data-led narrative.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
13Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 1 |
| /careers/ | 2 | 1 |
| /rig-fleet/flexrig-fleet/ | 3 | 1 |
| /drilling-expertise/performance-results/ | 2 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hpinc.com/",
"url": "https://www.hpinc.com/",
"name": "Global Drilling Contractor | Energy Drilling Rigs & Services | H&P Inc.",
"isPartOf": {
"@id": "https://www.hpinc.com/#website"
},
"about": {
"@id": "https://www.hpinc.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.hpinc.com/#primaryimage"
},
"image": {
"@id": "https://www.hpinc.com/#primaryimage"
},
"thumbnailUrl": "https://www.hpinc.com/wp-content/uploads/2025/08/0844_HP_Bakken_Rev25.jpg",
"datePublished": "2025-06-25T00:50:56+00:00",
"dateModified": "2026-04-23T14:34:28+00:00",
"description": "H&P delivers innovative drilling solutions worldwide, driving safety, efficiency, & performance. Explore our drilling solutions at hpinc.com.",
"breadcrumb": {
"@id": "https://www.hpinc.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hpinc.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.hpinc.com/#primaryimage",
"url": "https://www.hpinc.com/wp-content/uploads/2025/08/0844_HP_Bakken_Rev25.jpg",
"contentUrl": "https://www.hpinc.com/wp-content/uploads/2025/08/0844_HP_Bakken_Rev25.jpg",
"width": 1200,
"height": 801
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hpinc.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hpinc.com/#website",
"url": "https://www.hpinc.com/",
"name": "H&P, Inc.",
"description": "Drilling Rig Contractor Oil & Gas and Technology Company",
"publisher": {
"@id": "https://www.hpinc.com/#organization"
},
"alternateName": "Helmerich & Payne",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hpinc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.hpinc.com/#organization",
"name": "H&P, Inc.",
"alternateName": "Helmerich & Payne, Inc.",
"url": "https://www.hpinc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.hpinc.com/#/schema/logo/image/",
"url": "https://www.hpinc.com/wp-content/uploads/2025/06/HP.svg",
"contentUrl": "https://www.hpinc.com/wp-content/uploads/2025/06/HP.svg",
"width": 1571,
"height": 1074,
"caption": "H&P, Inc."
},
"image": {
"@id": "https://www.hpinc.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/helmerichpayne/",
"https://x.com/HelmerichPayne",
"https://www.instagram.com/helmerichpayne/?hl=en",
"https://www.linkedin.com/company/h-p-inc/"
]
}
]
}
/careers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hpinc.com/careers",
"url": "https://www.hpinc.com/careers",
"name": "Careers | H&P, Inc.",
"isPartOf": {
"@id": "https://www.hpinc.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hpinc.com/careers#primaryimage"
},
"image": {
"@id": "https://www.hpinc.com/careers#primaryimage"
},
"thumbnailUrl": "https://www.hpinc.com/wp-content/uploads/2025/08/image000000.jpg",
"datePublished": "2025-08-25T16:03:45+00:00",
"dateModified": "2026-01-29T19:14:05+00:00",
"description": "Explore career opportunities at H&P, Inc. and join a global team driving innovation, safety, and operational excellence in drilling and energy solutions.",
"breadcrumb": {
"@id": "https://www.hpinc.com/careers#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hpinc.com/careers"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.hpinc.com/careers#primaryimage",
"url": "https://www.hpinc.com/wp-content/uploads/2025/08/image000000.jpg",
"contentUrl": "https://www.hpinc.com/wp-content/uploads/2025/08/image000000.jpg",
"width": 1594,
"height": 1200,
"caption": "AUS Rig 469"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hpinc.com/careers#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.hpinc.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Careers"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hpinc.com/#website",
"url": "https://www.hpinc.com/",
"name": "H&P, Inc.",
"description": "Drilling Rig Contractor Oil & Gas and Technology Company",
"publisher": {
"@id": "https://www.hpinc.com/#organization"
},
"alternateName": "Helmerich & Payne",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hpinc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.hpinc.com/#organization",
"name": "H&P, Inc.",
"alternateName": "Helmerich & Payne, Inc.",
"url": "https://www.hpinc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.hpinc.com/#/schema/logo/image/",
"url": "https://www.hpinc.com/wp-content/uploads/2025/06/HP.svg",
"contentUrl": "https://www.hpinc.com/wp-content/uploads/2025/06/HP.svg",
"width": 1571,
"height": 1074,
"caption": "H&P, Inc."
},
"image": {
"@id": "https://www.hpinc.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/helmerichpayne/",
"https://x.com/HelmerichPayne",
"https://www.instagram.com/helmerichpayne/?hl=en",
"https://www.linkedin.com/company/h-p-inc/"
]
}
]
}
/rig-fleet/flexrig-fleet/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"ItemPage"
],
"@id": "https://www.hpinc.com/rig-fleet/flexrig-fleet",
"url": "https://www.hpinc.com/rig-fleet/flexrig-fleet",
"name": "FlexRig® Fleet | Unconventional Drilling & Automation | H&P Inc.",
"isPartOf": {
"@id": "https://www.hpinc.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hpinc.com/rig-fleet/flexrig-fleet#primaryimage"
},
"image": {
"@id": "https://www.hpinc.com/rig-fleet/flexrig-fleet#primaryimage"
},
"thumbnailUrl": "https://www.hpinc.com/wp-content/uploads/2025/08/0844_HP_Bakken_Rev25.jpg",
"datePublished": "2025-07-31T18:27:47+00:00",
"dateModified": "2026-04-02T14:02:34+00:00",
"description": "H&P’s FlexRig® Fleet powers unconventional drilling with advanced drilling automation, delivering safe, efficient, and reliable drilling operations worldwide.",
"breadcrumb": {
"@id": "https://www.hpinc.com/rig-fleet/flexrig-fleet#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hpinc.com/rig-fleet/flexrig-fleet"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.hpinc.com/rig-fleet/flexrig-fleet#primaryimage",
"url": "https://www.hpinc.com/wp-content/uploads/2025/08/0844_HP_Bakken_Rev25.jpg",
"contentUrl": "https://www.hpinc.com/wp-content/uploads/2025/08/0844_HP_Bakken_Rev25.jpg",
"width": 1200,
"height": 801
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hpinc.com/rig-fleet/flexrig-fleet#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.hpinc.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Rig Fleet",
"item": "https://www.hpinc.com/rig-fleet"
},
{
"@type": "ListItem",
"position": 3,
"name": "FlexRig® Fleet"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hpinc.com/#website",
"url": "https://www.hpinc.com/",
"name": "H&P, Inc.",
"description": "Drilling Rig Contractor Oil & Gas and Technology Company",
"publisher": {
"@id": "https://www.hpinc.com/#organization"
},
"alternateName": "Helmerich & Payne",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hpinc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.hpinc.com/#organization",
"name": "H&P, Inc.",
"alternateName": "Helmerich & Payne, Inc.",
"url": "https://www.hpinc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.hpinc.com/#/schema/logo/image/",
"url": "https://www.hpinc.com/wp-content/uploads/2025/06/HP.svg",
"contentUrl": "https://www.hpinc.com/wp-content/uploads/2025/06/HP.svg",
"width": 1571,
"height": 1074,
"caption": "H&P, Inc."
},
"image": {
"@id": "https://www.hpinc.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/helmerichpayne/",
"https://x.com/HelmerichPayne",
"https://www.instagram.com/helmerichpayne/?hl=en",
"https://www.linkedin.com/company/h-p-inc/"
]
}
]
}
/drilling-expertise/performance-results/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hpinc.com/drilling-expertise/performance-results",
"url": "https://www.hpinc.com/drilling-expertise/performance-results",
"name": "Performance Results | Efficient Energy Drilling | H&P Inc.",
"isPartOf": {
"@id": "https://www.hpinc.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hpinc.com/drilling-expertise/performance-results#primaryimage"
},
"image": {
"@id": "https://www.hpinc.com/drilling-expertise/performance-results#primaryimage"
},
"thumbnailUrl": "https://www.hpinc.com/wp-content/uploads/2025/09/SetInStoneMedia_DSRB_TamboranResources_030924_DJI_0042_Web-scaled.jpg",
"datePublished": "2025-09-05T13:50:15+00:00",
"dateModified": "2025-09-15T14:03:58+00:00",
"description": "Explore how H&P's unique application of drilling expertise and advanced technologies enables us to help operators maximize their well plans and improve their overall production.",
"breadcrumb": {
"@id": "https://www.hpinc.com/drilling-expertise/performance-results#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hpinc.com/drilling-expertise/performance-results"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.hpinc.com/drilling-expertise/performance-results#primaryimage",
"url": "https://www.hpinc.com/wp-content/uploads/2025/09/SetInStoneMedia_DSRB_TamboranResources_030924_DJI_0042_Web-scaled.jpg",
"contentUrl": "https://www.hpinc.com/wp-content/uploads/2025/09/SetInStoneMedia_DSRB_TamboranResources_030924_DJI_0042_Web-scaled.jpg",
"width": 2560,
"height": 1708
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hpinc.com/drilling-expertise/performance-results#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.hpinc.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Drilling Expertise",
"item": "https://www.hpinc.com/drilling-expertise"
},
{
"@type": "ListItem",
"position": 3,
"name": "Performance Results"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hpinc.com/#website",
"url": "https://www.hpinc.com/",
"name": "H&P, Inc.",
"description": "Drilling Rig Contractor Oil & Gas and Technology Company",
"publisher": {
"@id": "https://www.hpinc.com/#organization"
},
"alternateName": "Helmerich & Payne",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.hpinc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.hpinc.com/#organization",
"name": "H&P, Inc.",
"alternateName": "Helmerich & Payne, Inc.",
"url": "https://www.hpinc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.hpinc.com/#/schema/logo/image/",
"url": "https://www.hpinc.com/wp-content/uploads/2025/06/HP.svg",
"contentUrl": "https://www.hpinc.com/wp-content/uploads/2025/06/HP.svg",
"width": 1571,
"height": 1074,
"caption": "H&P, Inc."
},
"image": {
"@id": "https://www.hpinc.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/helmerichpayne/",
"https://x.com/HelmerichPayne",
"https://www.instagram.com/helmerichpayne/?hl=en",
"https://www.linkedin.com/company/h-p-inc/"
]
}
]
}
Explore the other reputation pillars for Helmerich & Payne, Inc.
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Helmerich & Payne, Inc., captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Helmerich & Payne, Inc.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://hpinc.com to view the most current version of its content and see directly what this company is about and what it offers.