Identity & Authority: Westmoreland Mining – Signal Evidence & AI Readability

Westmoreland Mining

(https://westmoreland.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
11 Impact Weight: 15 / 100
73% Reputation

Authority is well-established through detailed executive bios that cite specific previous employers like Peabody Energy and Rio Tinto, adding significant technical credibility. However, a gap exists in the technical footprint for the claimed transition to renewables; none of the named leadership bios highlight specific expertise in solar or wind, and there is no Person schema for the ‘admin’ author who publishes the news content.

The homepage makes a bold claim of ‘transitioning from coal to renewable energy,’ but the site fails to demonstrate a single specific renewable project or MW capacity currently under management. While the ‘storied past’ is proven through 170 years of tenure, the ‘multifaceted energy future’ is currently supported only by marketing tone rather than operational evidence or case studies.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://westmoreland.com/#organization",
            "name": "Westmoreland Mining",
            "url": "https://westmoreland.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://westmoreland.com/#logo",
                "url": "https://westmoreland.com/wp-content/uploads/2025/08/fav-icon.webp",
                "contentUrl": "https://westmoreland.com/wp-content/uploads/2025/08/fav-icon.webp",
                "caption": "Westmoreland Mining",
                "inLanguage": "en-US",
                "width": "32",
                "height": "32"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://westmoreland.com/#website",
            "url": "https://westmoreland.com",
            "name": "Westmoreland Mining",
            "publisher": {
                "@id": "https://westmoreland.com/#organization"
            },
            "inLanguage": "en-US",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://westmoreland.com/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://westmoreland.com/#webpage",
            "url": "https://westmoreland.com/",
            "name": "Home - Westmoreland Mining",
            "datePublished": "2024-09-10T09:39:07+00:00",
            "dateModified": "2024-09-10T09:39:07+00:00",
            "about": {
                "@id": "https://westmoreland.com/#organization"
            },
            "isPartOf": {
                "@id": "https://westmoreland.com/#website"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://westmoreland.com/author/admin/",
            "name": "admin",
            "url": "https://westmoreland.com/author/admin/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/fd4be4d084e31583b1d055ce0e63576421d4726c4369cb729572b0212438d40b?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/fd4be4d084e31583b1d055ce0e63576421d4726c4369cb729572b0212438d40b?s=96&d=mm&r=g",
                "caption": "admin",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "https://wordpress-1423742-5766333.cloudwaysapps.com"
            ],
            "worksFor": {
                "@id": "https://westmoreland.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Home - Westmoreland Mining",
            "datePublished": "2024-09-10T09:39:07+00:00",
            "dateModified": "2024-09-10T09:39:07+00:00",
            "author": {
                "@id": "https://westmoreland.com/author/admin/",
                "name": "admin"
            },
            "publisher": {
                "@id": "https://westmoreland.com/#organization"
            },
            "name": "Home - Westmoreland Mining",
            "@id": "https://westmoreland.com/#richSnippet",
            "isPartOf": {
                "@id": "https://westmoreland.com/#webpage"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://westmoreland.com/#webpage"
            }
        }
    ]
}
/executive-team/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://westmoreland.com/#organization",
            "name": "Westmoreland Mining",
            "url": "https://westmoreland.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://westmoreland.com/#logo",
                "url": "https://westmoreland.com/wp-content/uploads/2025/08/fav-icon.webp",
                "contentUrl": "https://westmoreland.com/wp-content/uploads/2025/08/fav-icon.webp",
                "caption": "Westmoreland Mining",
                "inLanguage": "en-US",
                "width": "32",
                "height": "32"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://westmoreland.com/#website",
            "url": "https://westmoreland.com",
            "name": "Westmoreland Mining",
            "publisher": {
                "@id": "https://westmoreland.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://westmoreland.com/executive-team/#webpage",
            "url": "https://westmoreland.com/executive-team/",
            "name": "Executive Team - Westmoreland Mining",
            "datePublished": "2024-09-11T10:13:52+00:00",
            "dateModified": "2024-09-11T10:13:52+00:00",
            "isPartOf": {
                "@id": "https://westmoreland.com/#website"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://westmoreland.com/author/admin/",
            "name": "admin",
            "url": "https://westmoreland.com/author/admin/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/fd4be4d084e31583b1d055ce0e63576421d4726c4369cb729572b0212438d40b?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/fd4be4d084e31583b1d055ce0e63576421d4726c4369cb729572b0212438d40b?s=96&d=mm&r=g",
                "caption": "admin",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "https://wordpress-1423742-5766333.cloudwaysapps.com"
            ],
            "worksFor": {
                "@id": "https://westmoreland.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Executive Team - Westmoreland Mining",
            "datePublished": "2024-09-11T10:13:52+00:00",
            "dateModified": "2024-09-11T10:13:52+00:00",
            "author": {
                "@id": "https://westmoreland.com/author/admin/",
                "name": "admin"
            },
            "publisher": {
                "@id": "https://westmoreland.com/#organization"
            },
            "name": "Executive Team - Westmoreland Mining",
            "@id": "https://westmoreland.com/executive-team/#richSnippet",
            "isPartOf": {
                "@id": "https://westmoreland.com/executive-team/#webpage"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://westmoreland.com/executive-team/#webpage"
            }
        }
    ]
}
/careers/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://westmoreland.com/#organization",
            "name": "Westmoreland Mining",
            "url": "https://westmoreland.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://westmoreland.com/#logo",
                "url": "https://westmoreland.com/wp-content/uploads/2025/08/fav-icon.webp",
                "contentUrl": "https://westmoreland.com/wp-content/uploads/2025/08/fav-icon.webp",
                "caption": "Westmoreland Mining",
                "inLanguage": "en-US",
                "width": "32",
                "height": "32"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://westmoreland.com/#website",
            "url": "https://westmoreland.com",
            "name": "Westmoreland Mining",
            "publisher": {
                "@id": "https://westmoreland.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://westmoreland.com/wp-content/uploads/2025/06/DSC08254-scaled.jpg",
            "url": "https://westmoreland.com/wp-content/uploads/2025/06/DSC08254-scaled.jpg",
            "width": "2560",
            "height": "1447",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://westmoreland.com/careers/#webpage",
            "url": "https://westmoreland.com/careers/",
            "name": "Careers - Westmoreland Mining",
            "datePublished": "2024-09-10T09:40:01+00:00",
            "dateModified": "2026-02-25T14:49:32+00:00",
            "isPartOf": {
                "@id": "https://westmoreland.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://westmoreland.com/wp-content/uploads/2025/06/DSC08254-scaled.jpg"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://westmoreland.com/author/admin/",
            "name": "admin",
            "url": "https://westmoreland.com/author/admin/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/fd4be4d084e31583b1d055ce0e63576421d4726c4369cb729572b0212438d40b?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/fd4be4d084e31583b1d055ce0e63576421d4726c4369cb729572b0212438d40b?s=96&d=mm&r=g",
                "caption": "admin",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "https://wordpress-1423742-5766333.cloudwaysapps.com"
            ],
            "worksFor": {
                "@id": "https://westmoreland.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Careers - Westmoreland Mining",
            "datePublished": "2024-09-10T09:40:01+00:00",
            "dateModified": "2026-02-25T14:49:32+00:00",
            "author": {
                "@id": "https://westmoreland.com/author/admin/",
                "name": "admin"
            },
            "publisher": {
                "@id": "https://westmoreland.com/#organization"
            },
            "name": "Careers - Westmoreland Mining",
            "@id": "https://westmoreland.com/careers/#richSnippet",
            "isPartOf": {
                "@id": "https://westmoreland.com/careers/#webpage"
            },
            "image": {
                "@id": "https://westmoreland.com/wp-content/uploads/2025/06/DSC08254-scaled.jpg"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://westmoreland.com/careers/#webpage"
            }
        }
    ]
}
/past/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://westmoreland.com/#organization",
            "name": "Westmoreland Mining",
            "url": "https://westmoreland.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://westmoreland.com/#logo",
                "url": "https://westmoreland.com/wp-content/uploads/2025/08/fav-icon.webp",
                "contentUrl": "https://westmoreland.com/wp-content/uploads/2025/08/fav-icon.webp",
                "caption": "Westmoreland Mining",
                "inLanguage": "en-US",
                "width": "32",
                "height": "32"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://westmoreland.com/#website",
            "url": "https://westmoreland.com",
            "name": "Westmoreland Mining",
            "publisher": {
                "@id": "https://westmoreland.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://westmoreland.com/past/#webpage",
            "url": "https://westmoreland.com/past/",
            "name": "Past - Westmoreland Mining",
            "datePublished": "2024-12-12T14:08:52+00:00",
            "dateModified": "2024-12-12T14:08:52+00:00",
            "isPartOf": {
                "@id": "https://westmoreland.com/#website"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://westmoreland.com/author/admin/",
            "name": "admin",
            "url": "https://westmoreland.com/author/admin/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/fd4be4d084e31583b1d055ce0e63576421d4726c4369cb729572b0212438d40b?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/fd4be4d084e31583b1d055ce0e63576421d4726c4369cb729572b0212438d40b?s=96&d=mm&r=g",
                "caption": "admin",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "https://wordpress-1423742-5766333.cloudwaysapps.com"
            ],
            "worksFor": {
                "@id": "https://westmoreland.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Past - Westmoreland Mining",
            "datePublished": "2024-12-12T14:08:52+00:00",
            "dateModified": "2024-12-12T14:08:52+00:00",
            "author": {
                "@id": "https://westmoreland.com/author/admin/",
                "name": "admin"
            },
            "publisher": {
                "@id": "https://westmoreland.com/#organization"
            },
            "name": "Past - Westmoreland Mining",
            "@id": "https://westmoreland.com/past/#richSnippet",
            "isPartOf": {
                "@id": "https://westmoreland.com/past/#webpage"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://westmoreland.com/past/#webpage"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
24Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 5 0
/executive-team/ 8 0
/careers/ 9 0
/past/ 2 0