Identity & Authority: 11 Degrees – Signal Evidence & AI Readability

11 Degrees

(https://11degrees.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
3 Impact Weight: 15 / 100
20% Reputation

A significant technical authority gap is present in the schema_json, where the ‘sameAs’ array is populated with empty strings, indicating a failure to link the brand entity to verified social footprints or external authorities. There is a total absence of Person schema or named designers/founders, leaving the brand as an anonymous corporate entity with no human authority. The technical implementation of the heading hierarchy is consistent, but the lack of ‘expertise’ properties in the Organization schema undermines any claims of being a ‘known’ fashion leader.

The site makes bold qualitative claims such as ‘timeless pieces’ and ‘statement streetwear’ that are contradicted by the ‘fast-fashion’ pricing and heavy discounting seen across the collection. A ‘timeless’ claim generally requires evidence of durability or slow-fashion manufacturing protocols, yet 11 Degrees provides no such data. The claim of ‘premium’ positioning is unsubstantiated by any technical specifications or material sourcing transparency.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "11 Degrees",
        "logo": "https://www.11degrees.com/cdn/shop/files/Logo-BLK.png?v=1758274077&width=1372",
        "sameAs": [
            "",
            "",
            "",
            "",
            "",
            "",
            "",
            "",
            ""
        ],
        "url": "https://www.11degrees.com"
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "11 Degrees",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.11degrees.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "url": "https://www.11degrees.com"
    }
]
/collections/mens-clothing/
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "11 Degrees",
    "logo": "https://www.11degrees.com/cdn/shop/files/Logo-BLK.png?v=1758274077&width=1372",
    "sameAs": [
        "",
        "",
        "",
        "",
        "",
        "",
        "",
        "",
        ""
    ],
    "url": "https://www.11degrees.com"
}
/collections/core-collection/
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "11 Degrees",
    "logo": "https://www.11degrees.com/cdn/shop/files/Logo-BLK.png?v=1758274077&width=1372",
    "sameAs": [
        "",
        "",
        "",
        "",
        "",
        "",
        "",
        "",
        ""
    ],
    "url": "https://www.11degrees.com"
}
/collections/mens-hoodies-sweatshirts/
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "11 Degrees",
    "logo": "https://www.11degrees.com/cdn/shop/files/Logo-BLK.png?v=1758274077&width=1372",
    "sameAs": [
        "",
        "",
        "",
        "",
        "",
        "",
        "",
        "",
        ""
    ],
    "url": "https://www.11degrees.com"
}
🛡️ Trust Signals — external proof links that back the declared identity
932Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 297 0
/collections/mens-clothing/ 245 0
/collections/core-collection/ 209 0
/collections/mens-hoodies-sweatshirts/ 181 0