Trust & Proof: 11 Degrees – Signal Evidence & AI Readability

11 Degrees

(https://11degrees.com) 📸 Data Snapshot: May 29, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
0 Impact Weight: 20 / 100
0% Reputation

The site exhibits maximum Trust Theatre characteristics with a trust_theatre_flag of true and significant review counts (e.g., 297 on homepage) paired with a proof_links_count of 0 across all pages. This indicates that while customer sentiment is claimed, there is no outbound path to a verified third-party review platform like Trustpilot or Yotpo. Furthermore, claims like ‘known for its timeless pieces’ are entirely self-referential with no external citations or ‘featured in’ proof points to substantiate the brand’s ‘known’ status.

The proof density is critically low, as the only verifiable data points provided are pricing (£29.99 to £16.99) and product counts. Out of the 15,000 characters analyzed, there is not a single mention of a sustainability certification, factory audit, or specific fabric technology (e.g., organic cotton, recycled polyester). The ratio of vague assertions (‘cosy sweats’, ‘perfect addition’) to verifiable evidence is roughly 10:1.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
932Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 297 0
/collections/mens-clothing/ 245 0
/collections/core-collection/ 209 0
/collections/mens-hoodies-sweatshirts/ 181 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "11 Degrees",
        "logo": "https://www.11degrees.com/cdn/shop/files/Logo-BLK.png?v=1758274077&width=1372",
        "sameAs": [
            "",
            "",
            "",
            "",
            "",
            "",
            "",
            "",
            ""
        ],
        "url": "https://www.11degrees.com"
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "11 Degrees",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.11degrees.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "url": "https://www.11degrees.com"
    }
]
/collections/mens-clothing/
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "11 Degrees",
    "logo": "https://www.11degrees.com/cdn/shop/files/Logo-BLK.png?v=1758274077&width=1372",
    "sameAs": [
        "",
        "",
        "",
        "",
        "",
        "",
        "",
        "",
        ""
    ],
    "url": "https://www.11degrees.com"
}
/collections/core-collection/
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "11 Degrees",
    "logo": "https://www.11degrees.com/cdn/shop/files/Logo-BLK.png?v=1758274077&width=1372",
    "sameAs": [
        "",
        "",
        "",
        "",
        "",
        "",
        "",
        "",
        ""
    ],
    "url": "https://www.11degrees.com"
}
/collections/mens-hoodies-sweatshirts/
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "11 Degrees",
    "logo": "https://www.11degrees.com/cdn/shop/files/Logo-BLK.png?v=1758274077&width=1372",
    "sameAs": [
        "",
        "",
        "",
        "",
        "",
        "",
        "",
        "",
        ""
    ],
    "url": "https://www.11degrees.com"
}