Ace & Tate
(https://aceandtate.com) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site includes solid Organization schema with a founder name (Mark de Lange) and a clear founding date (2013). However, while ‘Opticians’ are listed in the footer and services, there is no corresponding Person schema or expert bios to verify their credentials. This creates a minor authority gap where service claims (‘Book an eye test’) rely on the brand’s general reputation rather than individual professional authority.
The marketing tone is restrained, which prevents a major disconnect. The primary performance claims involve ‘handmade quality’ and ‘quality prescription glasses,’ which are not backed by manufacturing data or material sourcing transparency in the crawl. The 60% off offer is a standard retail tactic, but it doesn’t clash with the brand’s ‘premium’ positioning because the base price is clearly stated.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "Organization",
"address": "Stephensonstraat 19 1097 BA, Amsterdam",
"email": "hallo@aceandtate.nl",
"founder": "Mark de Lange",
"foundingDate": "2013",
"image": "https://ace-tate-res.cloudinary.com/image/upload/v1500456292/:spree/public/spree/products/39/original/logo.resized.png",
"logo": "https://ace-tate-res.cloudinary.com/image/upload/v1500456292/:spree/public/spree/products/39/original/logo.resized.png",
"name": "Ace & Tate",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=search_term_string",
"target": "https://www.aceandtate.com/search?query={search_term_string}"
},
"sameAs": [
"https://twitter.com/aceandtate",
"https://www.facebook.com/aceandtate",
"https://instagram.com/aceandtate/"
],
"telephone": "+31 (0)20 261 36 47",
"url": "https://aceandtate.com/"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 0 |
| /nl-en/sunglasses/ | 16 | 0 |
| /nl-en/legal/privacy-policy/ | 7 | 0 |
| /nl-en/glasses/ | 8 | 0 |
This page presents a snapshot of public data from Ace & Tate, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ace & Tate: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://aceandtate.com to view the most current version of its content and see directly what this company is about and what it offers.