Carbon38
(https://carbon38.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are non-existent as the structured data provides a clear digital footprint for the Organization and its founder. The schema_json explicitly identifies Katie Warner Johnson as the founder and Los Angeles as the founding location, providing external social media links (Instagram, YouTube) for verification. Unlike many lifestyle brands that hide behind vague ‘we’ statements, this site connects its brand identity to a verifiable founding date and entity structure.
The brand’s marketing tone is assertive regarding ‘Performance,’ but this is demonstrated through the inventory rather than just stated in text. By carrying technical lines like ‘Diamond Compression’ and ‘HOKA’ footwear, the site provides substance for its performance claims. There is no disconnect between the marketing promise of ‘function’ and the actual technical specifications implied by the brands listed in the ‘Shop by Activity’ section.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"OnlineStore"
],
"@id": "https://carbon38.com/#organization",
"name": "Carbon38",
"url": "https://carbon38.com",
"description": "Carbon38 is a luxury activewear and fashion-forward athleisure brand founded in 2013 by Katie Warner Johnson in Los Angeles. The brand brings fashion to function across a curated collection of global activewear brands, offering leggings, sports bras, sneakers, outerwear, and ready-to-wear for women who demand style and performance.",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.shopify.com/s/files/1/0578/6091/5389/files/Carbon38-Logo-Final-v2.0_CARBON_wht_14070748-befa-4d99-8293-99339376dce7.png?v=1659397264",
"width": 500,
"height": 100
},
"image": "https://cdn.shopify.com/s/files/1/0578/6091/5389/files/Carbon38-Logo-Final-v2.0_CARBON_wht_14070748-befa-4d99-8293-99339376dce7.png?v=1659397264",
"foundingDate": "2013",
"sameAs": [
"https://x.com/carbon38_",
"https://www.facebook.com/Carbon38/",
"https://pinterest.com/carbon38/",
"https://www.instagram.com/carbon38/",
"https://www.youtube.com/channel/UCy_yAUixI-pnnjIBBCO9HLg"
],
"email": "mailto:help@carbon38.com",
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer service",
"email": "help@carbon38.com",
"availableLanguage": "English",
"areaServed": "US"
}
],
"brand": {
"@type": "Brand",
"name": "Carbon38",
"url": "https://carbon38.com"
},
"knowsLanguage": "en",
"areaServed": {
"@type": "Country",
"name": "US"
}
},
{
"@type": "WebSite",
"@id": "https://carbon38.com/#website",
"name": "Carbon38",
"url": "https://carbon38.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://carbon38.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://carbon38.com/",
"name": "Carbon38 | Performance Fashion Designed to Move with You",
"url": "https://carbon38.com/",
"description": "Discover high-fashion activewear and women's ready-to-wear at Carbon38. We bring fashion to function across our curated collection of global activewear brands. Shop women's leggings, tank tops, sports bras, sneakers, outerwear and more.",
"isPartOf": {
"@type": "WebSite",
"@id": "https://carbon38.com/#website"
},
"publisher": {
"@type": "Organization",
"@id": "https://carbon38.com/#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "ReadAction",
"target": {
"urlTemplate": "https://carbon38.com/"
}
}
}
]
}
/search/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://carbon38.com/#organization",
"name": "Carbon38"
},
{
"@type": "WebSite",
"@id": "https://carbon38.com/#website",
"name": "Carbon38",
"url": "https://carbon38.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://carbon38.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://carbon38.com/search",
"name": "Search",
"url": "https://carbon38.com/search",
"description": "Discover high-fashion activewear and women's ready-to-wear at Carbon38. We bring fashion to function across our curated collection of global activewear brands. Shop women's leggings, tank tops, sports bras, sneakers, outerwear and more.",
"isPartOf": {
"@type": "WebSite",
"@id": "https://carbon38.com/#website"
},
"publisher": {
"@type": "Organization",
"@id": "https://carbon38.com/#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "ReadAction",
"target": {
"urlTemplate": "https://carbon38.com/search"
}
}
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://carbon38.com"
}
]
},
{
"@type": "SearchResultsPage",
"name": null,
"url": "https://carbon38.com/search?q=",
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 0,
"itemListElement": []
}
}
]
}
/collections/new-arrivals/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://carbon38.com/#organization",
"name": "Carbon38"
},
{
"@type": "WebSite",
"@id": "https://carbon38.com/#website",
"name": "Carbon38",
"url": "https://carbon38.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://carbon38.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://carbon38.com/collections/new-arrivals",
"name": "New Arrivals",
"url": "https://carbon38.com/collections/new-arrivals",
"description": "Discover high-fashion activewear and women's ready-to-wear at Carbon38. We bring fashion to function across our curated collection of global activewear brands. Shop women's leggings, tank tops, sports bras, sneakers, outerwear and more.",
"isPartOf": {
"@type": "WebSite",
"@id": "https://carbon38.com/#website"
},
"publisher": {
"@type": "Organization",
"@id": "https://carbon38.com/#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "ReadAction",
"target": {
"urlTemplate": "https://carbon38.com/collections/new-arrivals"
}
}
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://carbon38.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "New Arrivals",
"item": "https://carbon38.com/collections/new-arrivals"
}
]
},
{
"@type": "CollectionPage",
"name": "New Arrivals",
"url": "https://carbon38.com/collections/new-arrivals",
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 191,
"itemListElement": {
"0": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"1": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"2": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"3": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"4": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"_items_truncated": true
}
}
}
],
"_truncated": true,
"_original_size": 12408
}
/collections/shoes/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://carbon38.com/#organization",
"name": "Carbon38"
},
{
"@type": "WebSite",
"@id": "https://carbon38.com/#website",
"name": "Carbon38",
"url": "https://carbon38.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://carbon38.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://carbon38.com/collections/shoes",
"name": "Shoes",
"url": "https://carbon38.com/collections/shoes",
"description": "Discover high-fashion activewear and women's ready-to-wear at Carbon38. We bring fashion to function across our curated collection of global activewear brands. Shop women's leggings, tank tops, sports bras, sneakers, outerwear and more.",
"isPartOf": {
"@type": "WebSite",
"@id": "https://carbon38.com/#website"
},
"publisher": {
"@type": "Organization",
"@id": "https://carbon38.com/#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "ReadAction",
"target": {
"urlTemplate": "https://carbon38.com/collections/shoes"
}
}
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://carbon38.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shoes",
"item": "https://carbon38.com/collections/shoes"
}
]
},
{
"@type": "CollectionPage",
"name": "Shoes",
"url": "https://carbon38.com/collections/shoes",
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 104,
"itemListElement": {
"0": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"1": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"2": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"3": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"4": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"_items_truncated": true
}
}
}
],
"_truncated": true,
"_original_size": 12066
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 846 | 0 |
| /search/ | 589 | 0 |
| /collections/new-arrivals/ | 1499 | 0 |
| /collections/shoes/ | 1711 | 0 |
This page presents a snapshot of public data from Carbon38, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Carbon38: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://carbon38.com to view the most current version of its content and see directly what this company is about and what it offers.