Carbon38
(https://carbon38.com) 📸 Data Snapshot: June 20, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The website triggers the trust theatre flag primarily because it displays significant review counts (up to 1,711 on the Shoes collection) without providing proof_links_count to third-party verification platforms. While the presence of established global brands acts as a proxy for trust, the claims of being ‘trusted by thousands’ are inferred through numbers that lack an external validation path. This lack of verified proof paths for customer sentiment is the site’s primary source of BS points.
The proof density is high for an e-commerce platform, with dozens of specific SKU attributes acting as evidence for every brand claim. For every assertion of being a ‘curated collection,’ the sub-pages provide 100+ verifiable product instances with prices and sizing methodology. The site avoids vague performance metrics in favor of concrete product availability, which serves as its primary proof mechanism.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 846 | 0 |
| /search/ | 589 | 0 |
| /collections/new-arrivals/ | 1499 | 0 |
| /collections/shoes/ | 1711 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"OnlineStore"
],
"@id": "https://carbon38.com/#organization",
"name": "Carbon38",
"url": "https://carbon38.com",
"description": "Carbon38 is a luxury activewear and fashion-forward athleisure brand founded in 2013 by Katie Warner Johnson in Los Angeles. The brand brings fashion to function across a curated collection of global activewear brands, offering leggings, sports bras, sneakers, outerwear, and ready-to-wear for women who demand style and performance.",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.shopify.com/s/files/1/0578/6091/5389/files/Carbon38-Logo-Final-v2.0_CARBON_wht_14070748-befa-4d99-8293-99339376dce7.png?v=1659397264",
"width": 500,
"height": 100
},
"image": "https://cdn.shopify.com/s/files/1/0578/6091/5389/files/Carbon38-Logo-Final-v2.0_CARBON_wht_14070748-befa-4d99-8293-99339376dce7.png?v=1659397264",
"foundingDate": "2013",
"sameAs": [
"https://x.com/carbon38_",
"https://www.facebook.com/Carbon38/",
"https://pinterest.com/carbon38/",
"https://www.instagram.com/carbon38/",
"https://www.youtube.com/channel/UCy_yAUixI-pnnjIBBCO9HLg"
],
"email": "mailto:help@carbon38.com",
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer service",
"email": "help@carbon38.com",
"availableLanguage": "English",
"areaServed": "US"
}
],
"brand": {
"@type": "Brand",
"name": "Carbon38",
"url": "https://carbon38.com"
},
"knowsLanguage": "en",
"areaServed": {
"@type": "Country",
"name": "US"
}
},
{
"@type": "WebSite",
"@id": "https://carbon38.com/#website",
"name": "Carbon38",
"url": "https://carbon38.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://carbon38.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://carbon38.com/",
"name": "Carbon38 | Performance Fashion Designed to Move with You",
"url": "https://carbon38.com/",
"description": "Discover high-fashion activewear and women's ready-to-wear at Carbon38. We bring fashion to function across our curated collection of global activewear brands. Shop women's leggings, tank tops, sports bras, sneakers, outerwear and more.",
"isPartOf": {
"@type": "WebSite",
"@id": "https://carbon38.com/#website"
},
"publisher": {
"@type": "Organization",
"@id": "https://carbon38.com/#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "ReadAction",
"target": {
"urlTemplate": "https://carbon38.com/"
}
}
}
]
}
/search/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://carbon38.com/#organization",
"name": "Carbon38"
},
{
"@type": "WebSite",
"@id": "https://carbon38.com/#website",
"name": "Carbon38",
"url": "https://carbon38.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://carbon38.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://carbon38.com/search",
"name": "Search",
"url": "https://carbon38.com/search",
"description": "Discover high-fashion activewear and women's ready-to-wear at Carbon38. We bring fashion to function across our curated collection of global activewear brands. Shop women's leggings, tank tops, sports bras, sneakers, outerwear and more.",
"isPartOf": {
"@type": "WebSite",
"@id": "https://carbon38.com/#website"
},
"publisher": {
"@type": "Organization",
"@id": "https://carbon38.com/#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "ReadAction",
"target": {
"urlTemplate": "https://carbon38.com/search"
}
}
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://carbon38.com"
}
]
},
{
"@type": "SearchResultsPage",
"name": null,
"url": "https://carbon38.com/search?q=",
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 0,
"itemListElement": []
}
}
]
}
/collections/new-arrivals/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://carbon38.com/#organization",
"name": "Carbon38"
},
{
"@type": "WebSite",
"@id": "https://carbon38.com/#website",
"name": "Carbon38",
"url": "https://carbon38.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://carbon38.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://carbon38.com/collections/new-arrivals",
"name": "New Arrivals",
"url": "https://carbon38.com/collections/new-arrivals",
"description": "Discover high-fashion activewear and women's ready-to-wear at Carbon38. We bring fashion to function across our curated collection of global activewear brands. Shop women's leggings, tank tops, sports bras, sneakers, outerwear and more.",
"isPartOf": {
"@type": "WebSite",
"@id": "https://carbon38.com/#website"
},
"publisher": {
"@type": "Organization",
"@id": "https://carbon38.com/#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "ReadAction",
"target": {
"urlTemplate": "https://carbon38.com/collections/new-arrivals"
}
}
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://carbon38.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "New Arrivals",
"item": "https://carbon38.com/collections/new-arrivals"
}
]
},
{
"@type": "CollectionPage",
"name": "New Arrivals",
"url": "https://carbon38.com/collections/new-arrivals",
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 191,
"itemListElement": {
"0": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"1": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"2": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"3": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"4": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"_items_truncated": true
}
}
}
],
"_truncated": true,
"_original_size": 12408
}
/collections/shoes/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://carbon38.com/#organization",
"name": "Carbon38"
},
{
"@type": "WebSite",
"@id": "https://carbon38.com/#website",
"name": "Carbon38",
"url": "https://carbon38.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://carbon38.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://carbon38.com/collections/shoes",
"name": "Shoes",
"url": "https://carbon38.com/collections/shoes",
"description": "Discover high-fashion activewear and women's ready-to-wear at Carbon38. We bring fashion to function across our curated collection of global activewear brands. Shop women's leggings, tank tops, sports bras, sneakers, outerwear and more.",
"isPartOf": {
"@type": "WebSite",
"@id": "https://carbon38.com/#website"
},
"publisher": {
"@type": "Organization",
"@id": "https://carbon38.com/#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "ReadAction",
"target": {
"urlTemplate": "https://carbon38.com/collections/shoes"
}
}
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://carbon38.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shoes",
"item": "https://carbon38.com/collections/shoes"
}
]
},
{
"@type": "CollectionPage",
"name": "Shoes",
"url": "https://carbon38.com/collections/shoes",
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 104,
"itemListElement": {
"0": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"1": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"2": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"3": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"4": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]"
},
"_items_truncated": true
}
}
}
],
"_truncated": true,
"_original_size": 12066
}
This page presents a snapshot of public data from Carbon38, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Carbon38: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://carbon38.com to view the most current version of its content and see directly what this company is about and what it offers.