Chaco (Wolverine World Wide, Inc.)
(https://chacos.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority is well-established through the parent company Wolverine World Wide, which is correctly identified in the Organization schema. A minor gap exists in the lack of named experts; while ‘podiatric specialists’ are cited, no specific individuals are named or linked. Technically, the site is sound, though the homepage lacks a designated H1 tag, which is a minor technical oversight for a brand of this scale.
The performance claims are largely grounded in physical attributes. Claims of ‘grippiest tread’ are paired with the ‘Vibram’ brand name, a recognized industry benchmark. Unlike BS-heavy sites, Chaco quantifies its durability claims by listing exactly how many items are ‘Repairable’ (106) and ‘Sustainable’ (152), providing a measurable basis for their brand promises.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Wolverine World Wide, Inc.",
"url": "https://www.wolverineworldwide.com/",
"logo": "https://www.wolverineworldwide.com/wp-content/themes/wolverine-site-1.1.3-2/images/wolverine-logo.png",
"sameAs": [
"https://www.facebook.com/WolverineWorldWide/",
"https://twitter.com/wolverineww",
"https://www.instagram.com/wolverineworldwide/",
"https://www.linkedin.com/company/wolverineworldwide/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "9341 Courtland Dr NE",
"addressLocality": "Rockford",
"addressRegion": "MI",
"postalCode": "49351",
"addressCountry": "US"
},
"telephone": "+1-616-866-5500",
"email": "wwwcommunications@wwwinc.com"
}
/US/en/content/ — no schema detected (entity gap)
/US/en/memorial-day-sale/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"@id": "https://www.chacos.com/US/en/memorial-day-sale/#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.chacos.com/US"
},
{
"@type": "ListItem",
"position": 2,
"name": "Memorial Day Sale",
"item": "https://www.chacos.com/US/en/memorial-day-sale/"
}
],
"_truncated": true,
"_original_size": 169815
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"@id": "https://www.chacos.com/US/en/memorial-day-sale/#itemlist",
"url": "https://www.chacos.com/US/en/memorial-day-sale/",
"name": "Memorial Day Sale",
"numberOfItems": "314",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "Z/2 Adjustable Strap Classic Sandal",
"url": "https://www.chacos.com/US/en/z-2-adjustable-strap-classic-sandal/24107W.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAW-JCH00000046-071425-S26-000/?preset=dw-medium",
"sku": "24107W",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 64.99,
"maxPrice": 115,
"price": 115,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-2-adjustable-strap-classic-sandal/24107W.html"
}
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "Townes Midform Sandal",
"url": "https://www.chacos.com/US/en/townes-midform-sandal/195020167649.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAW-JCH109480-032222-S23-000/?preset=dw-medium",
"sku": "195020167649",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 33.99,
"maxPrice": 33.99,
"price": 33.99,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/townes-midform-sandal/195020167649.html"
}
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "Z/1 Adjustable Strap Classic Sandal",
"url": "https://www.chacos.com/US/en/z-1-adjustable-strap-classic-sandal/24081M.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAM-J105375-061615-S16-000/?preset=dw-medium",
"sku": "24081M",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 61.99,
"maxPrice": 84,
"price": 84,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-adjustable-strap-classic-sandal/24081M.html"
}
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "Lowdown Strappy Sandal",
"url": "https://www.chacos.com/US/en/lowdown-strappy-sandal/195020169308.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAW-JCH109644-042023-S24-000/?preset=dw-medium",
"sku": "195020169308",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 68,
"maxPrice": 68,
"price": 68,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/lowdown-strappy-sandal/195020169308.html"
}
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "Z/1 Adjustable Strap Classic Sandal",
"url": "https://www.chacos.com/US/en/z-1-adjustable-strap-classic-sandal/195020157770.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAW-J105414-061615-S16-000/?preset=dw-medium",
"sku": "195020157770",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 76,
"maxPrice": 76,
"price": 76,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-adjustable-strap-classic-sandal/195020157770.html"
}
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 169815
}
]
/US/en/kids/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"@id": "https://www.chacos.com/US/en/kids/#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.chacos.com/US"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kids",
"item": "https://www.chacos.com/US/en/kids/"
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"@id": "https://www.chacos.com/US/en/kids/#itemlist",
"url": "https://www.chacos.com/US/en/kids/",
"name": "Kids",
"numberOfItems": "16",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "ZX/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/zx-1-ecotread-sandal/195021738749.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH00001081-073125-S26-000/?preset=dw-medium",
"sku": "195021738749",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/zx-1-ecotread-sandal/195021738749.html"
}
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "ZX/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/zx-1-ecotread-sandal/195021738848.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH00001082-071625-S26-000/?preset=dw-medium",
"sku": "195021738848",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/zx-1-ecotread-sandal/195021738848.html"
}
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "ZX/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/zx-1-ecotread-sandal/195021738909.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH00001082-071625-S26-000/?preset=dw-medium",
"sku": "195021738909",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/zx-1-ecotread-sandal/195021738909.html"
}
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "ZX/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/zx-1-ecotread-sandal/195021738800.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH00001081-073125-S26-000/?preset=dw-medium",
"sku": "195021738800",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/zx-1-ecotread-sandal/195021738800.html"
}
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "Z/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195021738619.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH00001079-071625-S26-000/?preset=dw-medium",
"sku": "195021738619",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195021738619.html"
}
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "Product",
"name": "Z/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195021738695.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH00001080-071625-S26-000/?preset=dw-medium",
"sku": "195021738695",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195021738695.html"
}
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "Product",
"name": "Z/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195021071600.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH180197ZR-080624-S25-000/?preset=dw-medium",
"sku": "195021071600",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 49.99,
"maxPrice": 49.99,
"price": 49.99,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195021071600.html"
}
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "Product",
"name": "Z/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195020173718.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH180393-031523-S24-000/?preset=dw-medium",
"sku": "195020173718",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195020173718.html"
}
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "Product",
"name": "Z/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195020173633.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH180392-011823-S24-000/?preset=dw-medium",
"sku": "195020173633",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195020173633.html"
}
}
},
{
"@type": "ListItem",
"position": 10,
"item": {
"@type": "Product",
"name": "Z/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195020173770.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH180393-031523-S24-000/?preset=dw-medium",
"sku": "195020173770",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195020173770.html"
}
}
},
{
"@type": "ListItem",
"position": 11,
"item": {
"@type": "Product",
"name": "Z/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195020173671.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH180392-011823-S24-000/?preset=dw-medium",
"sku": "195020173671",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195020173671.html"
}
}
},
{
"@type": "ListItem",
"position": 12,
"item": {
"@type": "Product",
"name": "Drifter",
"url": "https://www.chacos.com/US/en/drifter/195021535966.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH00000114-021925-S26-000/?preset=dw-medium",
"sku": "195021535966",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 52,
"maxPrice": 52,
"price": 52,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/drifter/195021535966.html"
}
}
},
{
"@type": "ListItem",
"position": 13,
"item": {
"@type": "Product",
"name": "Drifter",
"url": "https://www.chacos.com/US/en/drifter/195020173411.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH180390-011823-S24-000/?preset=dw-medium",
"sku": "195020173411",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 24.99,
"maxPrice": 24.99,
"price": 24.99,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/drifter/195020173411.html"
}
}
},
{
"@type": "ListItem",
"position": 14,
"item": {
"@type": "Product",
"name": "Drifter",
"url": "https://www.chacos.com/US/en/drifter/195021535904.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH00000114-021925-S26-000/?preset=dw-medium",
"sku": "195021535904",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 52,
"maxPrice": 52,
"price": 52,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/drifter/195021535904.html"
}
}
},
{
"@type": "ListItem",
"position": 15,
"item": {
"@type": "Product",
"name": "Drifter",
"url": "https://www.chacos.com/US/en/drifter/195020173527.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH180391-011823-S24-000/?preset=dw-medium",
"sku": "195020173527",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 24.99,
"maxPrice": 24.99,
"price": 24.99,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/drifter/195020173527.html"
}
}
},
{
"@type": "ListItem",
"position": 16,
"item": {
"@type": "Product",
"name": "Drifter",
"url": "https://www.chacos.com/US/en/drifter/195020173343.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH180389-011823-S24-000/?preset=dw-medium",
"sku": "195020173343",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 24.99,
"maxPrice": 24.99,
"price": 24.99,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/drifter/195020173343.html"
}
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
354Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 1 |
| /US/en/content/ | 9 | 1 |
| /US/en/memorial-day-sale/ | 245 | 1 |
| /US/en/kids/ | 83 | 1 |
Explore the other reputation pillars for Chaco (Wolverine World Wide, Inc.)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Chaco (Wolverine World Wide, Inc.), captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Chaco (Wolverine World Wide, Inc.): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://chacos.com to view the most current version of its content and see directly what this company is about and what it offers.