Chaco (Wolverine World Wide, Inc.)
(https://chacos.com) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
16
Impact Weight: 20 / 100
80% Reputation
Trust signals are generally substantiated, with review counts ranging from 17 on the homepage to 245 on major sale pages. Unlike typical ‘trust theatre’ sites, Chacos provides a proof link count of 1 across all pages, suggesting a unified verification source (likely Bazaarvoice or similar). The claim of being ‘APMA accepted’ serves as a high-authority proof point that differentiates the brand from generic fashion competitors.
Proof density is high. Verifiable evidence includes the specific pricing for 314 items, the APMA certification, and the ReChaco repairability metric. Vague assertions are kept to a minimum, mostly appearing in hero banners (e.g., ‘Kick back like you mean it’). The ratio of specific product data to generic marketing copy is roughly 4:1.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
354Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 1 |
| /US/en/content/ | 9 | 1 |
| /US/en/memorial-day-sale/ | 245 | 1 |
| /US/en/kids/ | 83 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Wolverine World Wide, Inc.",
"url": "https://www.wolverineworldwide.com/",
"logo": "https://www.wolverineworldwide.com/wp-content/themes/wolverine-site-1.1.3-2/images/wolverine-logo.png",
"sameAs": [
"https://www.facebook.com/WolverineWorldWide/",
"https://twitter.com/wolverineww",
"https://www.instagram.com/wolverineworldwide/",
"https://www.linkedin.com/company/wolverineworldwide/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "9341 Courtland Dr NE",
"addressLocality": "Rockford",
"addressRegion": "MI",
"postalCode": "49351",
"addressCountry": "US"
},
"telephone": "+1-616-866-5500",
"email": "wwwcommunications@wwwinc.com"
}
/US/en/content/ — no schema detected (entity gap)
/US/en/memorial-day-sale/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"@id": "https://www.chacos.com/US/en/memorial-day-sale/#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.chacos.com/US"
},
{
"@type": "ListItem",
"position": 2,
"name": "Memorial Day Sale",
"item": "https://www.chacos.com/US/en/memorial-day-sale/"
}
],
"_truncated": true,
"_original_size": 169815
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"@id": "https://www.chacos.com/US/en/memorial-day-sale/#itemlist",
"url": "https://www.chacos.com/US/en/memorial-day-sale/",
"name": "Memorial Day Sale",
"numberOfItems": "314",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "Z/2 Adjustable Strap Classic Sandal",
"url": "https://www.chacos.com/US/en/z-2-adjustable-strap-classic-sandal/24107W.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAW-JCH00000046-071425-S26-000/?preset=dw-medium",
"sku": "24107W",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 64.99,
"maxPrice": 115,
"price": 115,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-2-adjustable-strap-classic-sandal/24107W.html"
}
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "Townes Midform Sandal",
"url": "https://www.chacos.com/US/en/townes-midform-sandal/195020167649.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAW-JCH109480-032222-S23-000/?preset=dw-medium",
"sku": "195020167649",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 33.99,
"maxPrice": 33.99,
"price": 33.99,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/townes-midform-sandal/195020167649.html"
}
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "Z/1 Adjustable Strap Classic Sandal",
"url": "https://www.chacos.com/US/en/z-1-adjustable-strap-classic-sandal/24081M.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAM-J105375-061615-S16-000/?preset=dw-medium",
"sku": "24081M",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 61.99,
"maxPrice": 84,
"price": 84,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-adjustable-strap-classic-sandal/24081M.html"
}
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "Lowdown Strappy Sandal",
"url": "https://www.chacos.com/US/en/lowdown-strappy-sandal/195020169308.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAW-JCH109644-042023-S24-000/?preset=dw-medium",
"sku": "195020169308",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 68,
"maxPrice": 68,
"price": 68,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/lowdown-strappy-sandal/195020169308.html"
}
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "Z/1 Adjustable Strap Classic Sandal",
"url": "https://www.chacos.com/US/en/z-1-adjustable-strap-classic-sandal/195020157770.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAW-J105414-061615-S16-000/?preset=dw-medium",
"sku": "195020157770",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 76,
"maxPrice": 76,
"price": 76,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-adjustable-strap-classic-sandal/195020157770.html"
}
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 169815
}
]
/US/en/kids/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"@id": "https://www.chacos.com/US/en/kids/#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.chacos.com/US"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kids",
"item": "https://www.chacos.com/US/en/kids/"
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"@id": "https://www.chacos.com/US/en/kids/#itemlist",
"url": "https://www.chacos.com/US/en/kids/",
"name": "Kids",
"numberOfItems": "16",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "ZX/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/zx-1-ecotread-sandal/195021738749.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH00001081-073125-S26-000/?preset=dw-medium",
"sku": "195021738749",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/zx-1-ecotread-sandal/195021738749.html"
}
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "ZX/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/zx-1-ecotread-sandal/195021738848.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH00001082-071625-S26-000/?preset=dw-medium",
"sku": "195021738848",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/zx-1-ecotread-sandal/195021738848.html"
}
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "ZX/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/zx-1-ecotread-sandal/195021738909.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH00001082-071625-S26-000/?preset=dw-medium",
"sku": "195021738909",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/zx-1-ecotread-sandal/195021738909.html"
}
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "ZX/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/zx-1-ecotread-sandal/195021738800.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH00001081-073125-S26-000/?preset=dw-medium",
"sku": "195021738800",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/zx-1-ecotread-sandal/195021738800.html"
}
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "Z/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195021738619.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH00001079-071625-S26-000/?preset=dw-medium",
"sku": "195021738619",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195021738619.html"
}
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "Product",
"name": "Z/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195021738695.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH00001080-071625-S26-000/?preset=dw-medium",
"sku": "195021738695",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195021738695.html"
}
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "Product",
"name": "Z/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195021071600.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH180197ZR-080624-S25-000/?preset=dw-medium",
"sku": "195021071600",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 49.99,
"maxPrice": 49.99,
"price": 49.99,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195021071600.html"
}
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "Product",
"name": "Z/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195020173718.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH180393-031523-S24-000/?preset=dw-medium",
"sku": "195020173718",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195020173718.html"
}
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "Product",
"name": "Z/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195020173633.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH180392-011823-S24-000/?preset=dw-medium",
"sku": "195020173633",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195020173633.html"
}
}
},
{
"@type": "ListItem",
"position": 10,
"item": {
"@type": "Product",
"name": "Z/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195020173770.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH180393-031523-S24-000/?preset=dw-medium",
"sku": "195020173770",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195020173770.html"
}
}
},
{
"@type": "ListItem",
"position": 11,
"item": {
"@type": "Product",
"name": "Z/1 EcoTread™ Sandal",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195020173671.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH180392-011823-S24-000/?preset=dw-medium",
"sku": "195020173671",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 48,
"maxPrice": 48,
"price": 48,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/z-1-ecotread-sandal/195020173671.html"
}
}
},
{
"@type": "ListItem",
"position": 12,
"item": {
"@type": "Product",
"name": "Drifter",
"url": "https://www.chacos.com/US/en/drifter/195021535966.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH00000114-021925-S26-000/?preset=dw-medium",
"sku": "195021535966",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 52,
"maxPrice": 52,
"price": 52,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/drifter/195021535966.html"
}
}
},
{
"@type": "ListItem",
"position": 13,
"item": {
"@type": "Product",
"name": "Drifter",
"url": "https://www.chacos.com/US/en/drifter/195020173411.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH180390-011823-S24-000/?preset=dw-medium",
"sku": "195020173411",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 24.99,
"maxPrice": 24.99,
"price": 24.99,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/drifter/195020173411.html"
}
}
},
{
"@type": "ListItem",
"position": 14,
"item": {
"@type": "Product",
"name": "Drifter",
"url": "https://www.chacos.com/US/en/drifter/195021535904.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH00000114-021925-S26-000/?preset=dw-medium",
"sku": "195021535904",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 52,
"maxPrice": 52,
"price": 52,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/drifter/195021535904.html"
}
}
},
{
"@type": "ListItem",
"position": 15,
"item": {
"@type": "Product",
"name": "Drifter",
"url": "https://www.chacos.com/US/en/drifter/195020173527.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH180391-011823-S24-000/?preset=dw-medium",
"sku": "195020173527",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 24.99,
"maxPrice": 24.99,
"price": 24.99,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/drifter/195020173527.html"
}
}
},
{
"@type": "ListItem",
"position": 16,
"item": {
"@type": "Product",
"name": "Drifter",
"url": "https://www.chacos.com/US/en/drifter/195020173343.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/CHAK-JCH180389-011823-S24-000/?preset=dw-medium",
"sku": "195020173343",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"minPrice": 24.99,
"maxPrice": 24.99,
"price": 24.99,
"availability": "InStock",
"url": "https://www.chacos.com/US/en/drifter/195020173343.html"
}
}
}
]
}
]
Explore the other reputation pillars for Chaco (Wolverine World Wide, Inc.)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Chaco (Wolverine World Wide, Inc.), captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Chaco (Wolverine World Wide, Inc.): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://chacos.com to view the most current version of its content and see directly what this company is about and what it offers.