FRAME
(https://frame-store.com) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
4
Impact Weight: 15 / 100
27% Reputation
There is a notable authority gap regarding the Alexandra Leclerc’s Collection; while Leclerc is featured in H2 and H6 tags, there is no Person schema or biographical substance provided to establish her authority or the nature of the partnership. Furthermore, the technical implementation is inconsistent, with a missing H1 on the homepage and an empty meta_description for the Leclerc collection page, undermining the claim of luxury brand attention to detail.
The brand claims to be grounded in quality and craftsmanship but fails to provide a single manufacturing detail or quality metric (such as stitch density or denim weight) to prove it. Marketing phrases like Likely to sell out and Secure your modern fits create artificial urgency that contradicts the premium, timeless positioning of a luxury brand. The lack of supply chain transparency or factory information further distances the brand’s marketing tone from its actual content.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "FRAME",
"potentialAction": {
"@type": "SearchAction",
"target": "https://frame-store.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://frame-store.com"
}
/collections/most-wanted-women/
{
"@context": "http://schema.org/",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"url": "/products/the-gray-tolerate",
"name": "The Gray -- Tolerate"
},
{
"@type": "ListItem",
"position": "2",
"url": "/products/the-gray-2055210-rapt",
"name": "The Gray -- Rapture"
},
{
"@type": "ListItem",
"position": "3",
"url": "/products/the-gray-2055728-aucl",
"name": "The Gray -- Au Natural Clean"
},
{
"@type": "ListItem",
"position": "4",
"url": "/products/the-gray-astral",
"name": "The Gray -- Astral"
},
{
"@type": "ListItem",
"position": "5",
"url": "/products/the-pixie-gray-2055p728-aucl",
"name": "The Pixie Gray -- Au Natural Clean"
},
{
"@type": "ListItem",
"position": "6",
"url": "/products/le-slim-palazzo-modernist-pock-white",
"name": "Le Slim Palazzo Modernist Pocket -- White"
},
{
"@type": "ListItem",
"position": "7",
"url": "/products/the-pixie-gray-2055p210-rapt",
"name": "The Pixie Gray -- Rapture"
},
{
"@type": "ListItem",
"position": "8",
"url": "/products/the-pixie-gray-2055p210-tlat",
"name": "The Pixie Gray -- Tolerate"
},
{
"@type": "ListItem",
"position": "9",
"url": "/products/le-slim-palazzo-white-1",
"name": "Le Slim Palazzo -- White"
},
{
"@type": "ListItem",
"position": "10",
"url": "/products/the-pixie-gray-2055p659-atrl",
"name": "The Pixie Gray -- Astral"
},
{
"@type": "ListItem",
"position": "11",
"url": "/products/le-sleek-straight-white",
"name": "Le Sleek Straight -- White"
},
{
"@type": "ListItem",
"position": "12",
"url": "/products/the-bubble-outlaw",
"name": "The Bubble -- Outlaw"
},
{
"@type": "ListItem",
"position": "13",
"url": "/products/le-slim-palazzo-rinse",
"name": "Le Slim Palazzo -- Rinse"
},
{
"@type": "ListItem",
"position": "14",
"url": "/products/the-rodeo-nebula",
"name": "The Rodeo -- Nebula"
},
{
"@type": "ListItem",
"position": "15",
"url": "/products/the-bubble-au-natural-clean",
"name": "The Bubble -- Au Natural Clean"
},
{
"@type": "ListItem",
"position": "16",
"url": "/products/the-hang-short-swindle",
"name": "The Hang Short -- Swindle"
},
{
"@type": "ListItem",
"position": "17",
"url": "/products/the-reboot-crop-white",
"name": "The Reboot Crop -- White"
},
{
"@type": "ListItem",
"position": "18",
"url": "/products/the-gray-3039105-ukwn",
"name": "The Gray -- Unknown"
},
{
"@type": "ListItem",
"position": "19",
"url": "/products/the-vertical-logic",
"name": "The Vertical -- Logic"
},
{
"@type": "ListItem",
"position": "20",
"url": "/products/the-rodeo-deco",
"name": "The Rodeo -- Deco"
},
{
"@type": "ListItem",
"position": "21",
"url": "/products/ritz-cotton-hat-navy",
"name": "Ritz Cotton Hat -- Navy"
},
{
"@type": "ListItem",
"position": "22",
"url": "/products/the-pixie-rodeo-nebula",
"name": "The Pixie Rodeo -- Nebula"
},
{
"@type": "ListItem",
"position": "23",
"url": "/products/low-rise-le-slim-palazzo-white",
"name": "Low Rise Le Slim Palazzo -- White"
},
{
"@type": "ListItem",
"position": "24",
"url": "/products/the-essential-rapture",
"name": "The Essential -- Rapture"
},
{
"@type": "ListItem",
"position": "25",
"url": "/products/le-slim-palazzo-ripple",
"name": "Le Slim Palazzo -- Ripple"
},
{
"@type": "ListItem",
"position": "26",
"url": "/products/modern-pocket-jean-rinse",
"name": "Modern Pocket Jean -- Rinse"
},
{
"@type": "ListItem",
"position": "27",
"url": "/products/the-bubble-crop-outlaw-raw-fray",
"name": "The Bubble Crop -- Outlaw Raw Fray"
},
{
"@type": "ListItem",
"position": "28",
"url": "/products/the-icon-white",
"name": "The Icon -- White"
},
{
"@type": "ListItem",
"position": "29",
"url": "/products/the-hang-short-white",
"name": "The Hang Short -- White"
},
{
"@type": "ListItem",
"position": "30",
"url": "/products/le-slim-palazzo-trick",
"name": "Le Slim Palazzo -- Trick"
},
{
"@type": "ListItem",
"position": "31",
"url": "/products/the-stroll-au-natural-clean",
"name": "The Stroll -- Au Natural Clean"
},
{
"@type": "ListItem",
"position": "32",
"url": "/products/le-slim-palazzo-navy-stripe",
"name": "Le Slim Palazzo -- Navy Stripe"
},
{
"@type": "ListItem",
"position": "33",
"url": "/products/pixie-le-slim-palazzo-black",
"name": "Le Pixie Slim Palazzo -- Black"
},
{
"@type": "ListItem",
"position": "34",
"url": "/products/the-reboot-rinse",
"name": "The Reboot -- Rinse"
},
{
"@type": "ListItem",
"position": "35",
"url": "/products/the-off-duty-stroll-2033813-frey",
"name": "The Off Duty Stroll -- Frey"
},
{
"@type": "ListItem",
"position": "36",
"url": "/products/the-saturday-1025728-shll",
"name": "The Saturday -- Shell"
},
{
"@type": "ListItem",
"position": "37",
"url": "/products/the-cashmere-fleck-cardi-silver",
"name": "The Cashmere Fleck Cardi -- Silver"
},
{
"@type": "ListItem",
"position": "38",
"url": "/products/the-loose-trooper",
"name": "The Loose -- Trooper"
},
{
"@type": "ListItem",
"position": "39",
"url": "/products/the-bubble-lavish",
"name": "The Bubble -- Lavish"
},
{
"@type": "ListItem",
"position": "40",
"url": "/products/the-lax-white-raw-fray",
"name": "The Lax -- White Raw Fray"
},
{
"@type": "ListItem",
"position": "41",
"url": "/products/the-cashmere-crewneck-sweater-noir",
"name": "Cashmere Crewneck Sweater -- Noir"
},
{
"@type": "ListItem",
"position": "42",
"url": "/products/the-rodeo-spirit",
"name": "The Rodeo -- Spirit"
},
{
"@type": "ListItem",
"position": "43",
"url": "/products/the-off-duty-stroll-2033813-grda",
"name": "The Off Duty Stroll -- Garda"
},
{
"@type": "ListItem",
"position": "44",
"url": "/products/the-saturday-1025874-stic",
"name": "The Saturday -- Static"
},
{
"@type": "ListItem",
"position": "45",
"url": "/products/low-rise-le-slim-palazzo-femma",
"name": "Low Rise Le Slim Palazzo -- Femma"
},
{
"@type": "ListItem",
"position": "46",
"url": "/products/le-pixie-slim-palazzo-mdrn-pkt-rinse",
"name": "Le Pixie Slim Palazzo Modern Pocket -- Rinse"
},
{
"@type": "ListItem",
"position": "47",
"url": "/products/le-slim-palazzo-leather-cedar",
"name": "Le Slim Palazzo Leather -- Cedar"
},
{
"@type": "ListItem",
"position": "48",
"url": "/products/le-slim-palazzo-crop-rinse",
"name": "Le Slim Palazzo Crop -- Rinse"
},
{
"@type": "ListItem",
"position": "49",
"url": "/products/the-cashmere-crewneck-sweater-gris",
"name": "Cashmere Crewneck Sweater -- Gris"
},
{
"@type": "ListItem",
"position": "50",
"url": "/products/the-slim-palazzo-trouser-black",
"name": "The Slim Palazzo Trouser -- Black"
}
]
}
/collections/alexandra-leclerc-for-frame-1/
{
"@context": "http://schema.org/",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"url": "/products/the-leo-2102105-csno",
"name": "The Leo -- Casino"
},
{
"@type": "ListItem",
"position": "2",
"url": "/products/the-leo-2102105-rivg",
"name": "The Leo -- Rivage"
},
{
"@type": "ListItem",
"position": "3",
"url": "/products/the-leo-2102105-psci",
"name": "The Leo -- Piscine"
},
{
"@type": "ListItem",
"position": "4",
"url": "/products/the-pixie-leo-2102p105-psci",
"name": "The Pixie Leo -- Piscine"
},
{
"@type": "ListItem",
"position": "5",
"url": "/products/the-casino-capri-we26jpa001-blk",
"name": "The Casino Capri -- Black"
},
{
"@type": "ListItem",
"position": "6",
"url": "/products/the-casino-top-we26jkt021-blk",
"name": "The Casino Top -- Black"
},
{
"@type": "ListItem",
"position": "7",
"url": "/products/the-casino-top-we26jkt022-rdck",
"name": "The Casino Top -- Red Check"
},
{
"@type": "ListItem",
"position": "8",
"url": "/products/the-monte-carlo-sweatshirt-we26jss005-crem",
"name": "The Monte Carlo Sweatshirt -- Cream Multi"
},
{
"@type": "ListItem",
"position": "9",
"url": "/products/the-casino-capri-we26jpa002-rdck",
"name": "The Casino Capri -- Red Check"
},
{
"@type": "ListItem",
"position": "10",
"url": "/products/the-casino-top-we26jkt021-wht",
"name": "The Casino Top -- White"
},
{
"@type": "ListItem",
"position": "11",
"url": "/products/the-monte-carlo-sweatshort-we26jst001-crem",
"name": "The Monte Carlo Sweatshort -- Cream Multi"
},
{
"@type": "ListItem",
"position": "12",
"url": "/products/the-joyride-cardi-we26ksw055-bbbl",
"name": "The Joyride Cardi -- Baby Blue"
},
{
"@type": "ListItem",
"position": "13",
"url": "/products/the-casino-capri-we26jpa001-wht",
"name": "The Casino Capri -- White"
},
{
"@type": "ListItem",
"position": "14",
"url": "/products/the-leather-rouge-we26lpa002-burg",
"name": "The Leather Rouge -- Burgundy"
},
{
"@type": "ListItem",
"position": "15",
"url": "/products/le-rocher-hat-we26wht001-rdmu",
"name": "Le Rocher Hat -- Red Multi"
},
{
"@type": "ListItem",
"position": "16",
"url": "/products/the-leather-leo-we26lpa003-blk",
"name": "The Leather Leo -- Black"
},
{
"@type": "ListItem",
"position": "17",
"url": "/products/the-monaco-mini-dress-we26jdr004-blk",
"name": "The Monaco Mini Dress -- Black"
},
{
"@type": "ListItem",
"position": "18",
"url": "/products/the-alexandra-leather-trench-we26low007-burg",
"name": "The Alexandra Leather Trench -- Burgundy"
},
{
"@type": "ListItem",
"position": "19",
"url": "/products/the-lucky-silk-scarf-we26wsc001-ltpm",
"name": "The Lucky Silk Scarf -- Light Pink Multi"
},
{
"@type": "ListItem",
"position": "20",
"url": "/products/the-monaco-mini-dress-we26jdr004-rred",
"name": "The Monaco Mini Dress -- Red"
},
{
"@type": "ListItem",
"position": "21",
"url": "/products/le-rocher-bandana-we26wbd001-wht",
"name": "Le Rocher Pet Bandana -- White"
}
]
}
/collections/new-men/
{
"@context": "http://schema.org/",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"url": "/products/the-straight-jean-beach-sand",
"name": "The Straight Jean -- Beach Sand"
},
{
"@type": "ListItem",
"position": "2",
"url": "/products/double-face-shirt-jacket-black",
"name": "Double Face Shirt Jacket -- Black"
},
{
"@type": "ListItem",
"position": "3",
"url": "/products/s-s-light-cotton-tee-black",
"name": "Light Cotton Tee -- Black"
},
{
"@type": "ListItem",
"position": "4",
"url": "/products/s-s-light-cotton-tee-white",
"name": "Light Cotton Tee -- White"
},
{
"@type": "ListItem",
"position": "5",
"url": "/products/jacquard-polo-black",
"name": "Jacquard Polo -- Black"
},
{
"@type": "ListItem",
"position": "6",
"url": "/products/jacquard-polo-dark-navy",
"name": "Jacquard Polo -- Dark Navy"
},
{
"@type": "ListItem",
"position": "7",
"url": "/products/baggy-jean-off-white-grind",
"name": "Baggy Jean -- Off White Grind"
},
{
"@type": "ListItem",
"position": "8",
"url": "/products/suede-trucker-jacket-oxford-beige",
"name": "Suede Trucker Jacket -- Oxford Beige"
},
{
"@type": "ListItem",
"position": "9",
"url": "/products/suede-overshirt-stone-beige",
"name": "Suede Overshirt -- Stone Beige"
},
{
"@type": "ListItem",
"position": "10",
"url": "/products/lhomme-slim-whisper-white-1",
"name": "L'Homme Slim Twill -- Whisper White"
},
{
"@type": "ListItem",
"position": "11",
"url": "/products/modern-straight-noir",
"name": "Modern Straight -- Noir"
},
{
"@type": "ListItem",
"position": "12",
"url": "/products/relaxed-jean-brentwood",
"name": "Relaxed Jean -- Brentwood"
},
{
"@type": "ListItem",
"position": "13",
"url": "/products/l-s-pique-polo-smoky-mocha",
"name": "Long Sleeve Pique Polo -- Smoky Mocha"
},
{
"@type": "ListItem",
"position": "14",
"url": "/products/suede-chore-coat-dark-brown",
"name": "Suede Chore Coat -- Dark Brown"
},
{
"@type": "ListItem",
"position": "15",
"url": "/products/sothebys-mens-denim-jean-collectible",
"name": "Sotheby's Mens Denim Jean -- Collectible"
},
{
"@type": "ListItem",
"position": "16",
"url": "/products/sothebys-unisex-sweatshirt-cream",
"name": "Sotheby's Unisex Crewneck Sweatshirt -- Cream"
},
{
"@type": "ListItem",
"position": "17",
"url": "/products/sothebys-unisex-sweatshirt-navy",
"name": "Sotheby's Unisex Crewneck Sweatshirt -- Navy"
},
{
"@type": "ListItem",
"position": "18",
"url": "/products/sothebys-mens-sweatshort-navy",
"name": "Sotheby's Men's Sweat Short -- Navy"
},
{
"@type": "ListItem",
"position": "19",
"url": "/products/sothebys-unisex-classic-tee-navy",
"name": "Sotheby's Unisex Classic Tee -- Navy"
},
{
"@type": "ListItem",
"position": "20",
"url": "/products/sothebys-unisex-l-s-tee-white",
"name": "Sotheby's Unisex Long Sleeve Tee -- White"
},
{
"@type": "ListItem",
"position": "21",
"url": "/products/sothebys-unisex-classic-tee-white",
"name": "Sotheby's Unisex Classic Tee -- White"
},
{
"@type": "ListItem",
"position": "22",
"url": "/products/sothebys-cashmere-sweater-grey-melange",
"name": "Sotheby's Unisex Cashmere Sweater -- Grey Melange"
},
{
"@type": "ListItem",
"position": "23",
"url": "/products/sothebys-cashmere-sweater-navy",
"name": "Sotheby's Unisex Cashmere Sweater -- Navy"
},
{
"@type": "ListItem",
"position": "24",
"url": "/products/sothebys-cable-sweater-vest-cream",
"name": "Sotheby's Unisex Cable Sweater Vest -- Cream"
},
{
"@type": "ListItem",
"position": "25",
"url": "/products/sothebys-classic-blazer-navy",
"name": "Sotheby's Mens Blazer -- Navy"
},
{
"@type": "ListItem",
"position": "26",
"url": "/products/sothebys-baseball-cap-burgundy",
"name": "Sotheby's Baseball Cap -- Burgundy"
},
{
"@type": "ListItem",
"position": "27",
"url": "/products/sothebys-corduroy-cap-navy",
"name": "Sotheby's Corduroy Cap -- Navy"
},
{
"@type": "ListItem",
"position": "28",
"url": "/products/sothebys-pyjama-pants-blue-stripe",
"name": "Sotheby's Unisex Pajama Pant -- Blue Stripe"
},
{
"@type": "ListItem",
"position": "29",
"url": "/products/sothebys-unisex-oxford-shirt-white",
"name": "Sotheby's Unisex Oxford Shirt -- White"
},
{
"@type": "ListItem",
"position": "30",
"url": "/products/sothebys-unisex-pyjama-shirt-blue-stripe",
"name": "Sotheby's Unisex Pajama Shirt -- Blue Stripe"
},
{
"@type": "ListItem",
"position": "31",
"url": "/products/sothebys-unisex-boxer-short-blue-stripe",
"name": "Sotheby’s Unisex Boxer Short -- Blue Stripe"
},
{
"@type": "ListItem",
"position": "32",
"url": "/products/sothebys-terry-towel-cream-multi",
"name": "Sotheby’s Terry Towel -- Cream Multi"
},
{
"@type": "ListItem",
"position": "33",
"url": "/products/sothebys-terry-bathrobe-navy",
"name": "Sotheby’s Unisex Terry Bathrobe -- Navy"
},
{
"@type": "ListItem",
"position": "34",
"url": "/products/sothebys-argyle-socks-navy-multi",
"name": "Sotheby’s Cable Socks -- Navy Multi"
},
{
"@type": "ListItem",
"position": "35",
"url": "/products/s-s-light-cotton-tee-off-white",
"name": "Light Cotton Tee -- Off White"
},
{
"@type": "ListItem",
"position": "36",
"url": "/products/s-s-light-cotton-tee-grey-melange",
"name": "Light Cotton Tee -- Grey Melange"
},
{
"@type": "ListItem",
"position": "37",
"url": "/products/leather-bomber-black",
"name": "Leather Bomber -- Black"
},
{
"@type": "ListItem",
"position": "38",
"url": "/products/modern-straight-chemist",
"name": "Modern Straight -- Chemist"
},
{
"@type": "ListItem",
"position": "39",
"url": "/products/oxford-shirt-white",
"name": "Oxford Shirt -- White"
},
{
"@type": "ListItem",
"position": "40",
"url": "/products/relaxed-jean-momentum",
"name": "Relaxed Jean -- Momentum"
},
{
"@type": "ListItem",
"position": "41",
"url": "/products/lhomme-slim-rinse-1",
"name": "L'Homme Slim -- Rinse"
},
{
"@type": "ListItem",
"position": "42",
"url": "/products/superfine-polo-sweater-black",
"name": "Superfine Polo Sweater -- Black"
},
{
"@type": "ListItem",
"position": "43",
"url": "/products/pinstripe-wide-leg-trousers-dark-grey",
"name": "Pinstripe Wide Leg Trousers -- Dark Grey"
},
{
"@type": "ListItem",
"position": "44",
"url": "/products/wool-trousers-grey-melange",
"name": "Wool Trousers -- Grey Melange"
},
{
"@type": "ListItem",
"position": "45",
"url": "/products/woolen-plaid-overshirt-beige-multi",
"name": "Woolen Plaid Overshirt -- Beige Multi"
},
{
"@type": "ListItem",
"position": "46",
"url": "/products/cashmere-crewneck-sweater-latte-brown",
"name": "Cashmere Crewneck Sweater -- Latte Brown"
},
{
"@type": "ListItem",
"position": "47",
"url": "/products/relaxed-jean-momentum-destructed",
"name": "Relaxed Jean -- Momentum Destructed"
},
{
"@type": "ListItem",
"position": "48",
"url": "/products/pinstripe-wool-blazer-dark-grey",
"name": "Pinstripe Wool Blazer -- Dark Grey"
},
{
"@type": "ListItem",
"position": "49",
"url": "/products/modern-straight-fusion",
"name": "Modern Straight -- Fusion"
},
{
"@type": "ListItem",
"position": "50",
"url": "/products/suede-bomber-jacket-old-black",
"name": "Suede Bomber Jacket -- Old Black"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
84Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 42 | 1 |
| /collections/most-wanted-women/ | 14 | 1 |
| /collections/alexandra-leclerc-for-frame-1/ | 14 | 1 |
| /collections/new-men/ | 14 | 1 |
Explore the other reputation pillars for FRAME
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from FRAME, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to FRAME: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://frame-store.com to view the most current version of its content and see directly what this company is about and what it offers.