FRAME
(https://frame-store.com) 📸 Data Snapshot: May 26, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
5
Impact Weight: 20 / 100
25% Reputation
Trust theatre is evident as the site reports a review_count of 42 on the homepage and 14 on sub-pages, yet maintains a proof_links_count of only 1 across all audited pages. This suggests reviews are hosted internally without third-party verification or external proof paths. Bold performance claims like cult-classic fits the A-list covets lack linked sources or named celebrity endorsements to provide substance to the signal.
The proof-to-claim ratio is extremely low; the audit identifies over a dozen subjective claims regarding quality and exclusivity but finds zero technical specifications or external verification links. The only verifiable evidence consists of product names and prices within the schema ItemList, which serves as commerce data rather than trust substance. No certifications (B Corp, GOTS, etc.) are mentioned to support the luxury or quality assertions.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
84Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 42 | 1 |
| /collections/most-wanted-women/ | 14 | 1 |
| /collections/alexandra-leclerc-for-frame-1/ | 14 | 1 |
| /collections/new-men/ | 14 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "FRAME",
"potentialAction": {
"@type": "SearchAction",
"target": "https://frame-store.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://frame-store.com"
}
/collections/most-wanted-women/
{
"@context": "http://schema.org/",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"url": "/products/the-gray-tolerate",
"name": "The Gray -- Tolerate"
},
{
"@type": "ListItem",
"position": "2",
"url": "/products/the-gray-2055210-rapt",
"name": "The Gray -- Rapture"
},
{
"@type": "ListItem",
"position": "3",
"url": "/products/the-gray-2055728-aucl",
"name": "The Gray -- Au Natural Clean"
},
{
"@type": "ListItem",
"position": "4",
"url": "/products/the-gray-astral",
"name": "The Gray -- Astral"
},
{
"@type": "ListItem",
"position": "5",
"url": "/products/the-pixie-gray-2055p728-aucl",
"name": "The Pixie Gray -- Au Natural Clean"
},
{
"@type": "ListItem",
"position": "6",
"url": "/products/le-slim-palazzo-modernist-pock-white",
"name": "Le Slim Palazzo Modernist Pocket -- White"
},
{
"@type": "ListItem",
"position": "7",
"url": "/products/the-pixie-gray-2055p210-rapt",
"name": "The Pixie Gray -- Rapture"
},
{
"@type": "ListItem",
"position": "8",
"url": "/products/the-pixie-gray-2055p210-tlat",
"name": "The Pixie Gray -- Tolerate"
},
{
"@type": "ListItem",
"position": "9",
"url": "/products/le-slim-palazzo-white-1",
"name": "Le Slim Palazzo -- White"
},
{
"@type": "ListItem",
"position": "10",
"url": "/products/the-pixie-gray-2055p659-atrl",
"name": "The Pixie Gray -- Astral"
},
{
"@type": "ListItem",
"position": "11",
"url": "/products/le-sleek-straight-white",
"name": "Le Sleek Straight -- White"
},
{
"@type": "ListItem",
"position": "12",
"url": "/products/the-bubble-outlaw",
"name": "The Bubble -- Outlaw"
},
{
"@type": "ListItem",
"position": "13",
"url": "/products/le-slim-palazzo-rinse",
"name": "Le Slim Palazzo -- Rinse"
},
{
"@type": "ListItem",
"position": "14",
"url": "/products/the-rodeo-nebula",
"name": "The Rodeo -- Nebula"
},
{
"@type": "ListItem",
"position": "15",
"url": "/products/the-bubble-au-natural-clean",
"name": "The Bubble -- Au Natural Clean"
},
{
"@type": "ListItem",
"position": "16",
"url": "/products/the-hang-short-swindle",
"name": "The Hang Short -- Swindle"
},
{
"@type": "ListItem",
"position": "17",
"url": "/products/the-reboot-crop-white",
"name": "The Reboot Crop -- White"
},
{
"@type": "ListItem",
"position": "18",
"url": "/products/the-gray-3039105-ukwn",
"name": "The Gray -- Unknown"
},
{
"@type": "ListItem",
"position": "19",
"url": "/products/the-vertical-logic",
"name": "The Vertical -- Logic"
},
{
"@type": "ListItem",
"position": "20",
"url": "/products/the-rodeo-deco",
"name": "The Rodeo -- Deco"
},
{
"@type": "ListItem",
"position": "21",
"url": "/products/ritz-cotton-hat-navy",
"name": "Ritz Cotton Hat -- Navy"
},
{
"@type": "ListItem",
"position": "22",
"url": "/products/the-pixie-rodeo-nebula",
"name": "The Pixie Rodeo -- Nebula"
},
{
"@type": "ListItem",
"position": "23",
"url": "/products/low-rise-le-slim-palazzo-white",
"name": "Low Rise Le Slim Palazzo -- White"
},
{
"@type": "ListItem",
"position": "24",
"url": "/products/the-essential-rapture",
"name": "The Essential -- Rapture"
},
{
"@type": "ListItem",
"position": "25",
"url": "/products/le-slim-palazzo-ripple",
"name": "Le Slim Palazzo -- Ripple"
},
{
"@type": "ListItem",
"position": "26",
"url": "/products/modern-pocket-jean-rinse",
"name": "Modern Pocket Jean -- Rinse"
},
{
"@type": "ListItem",
"position": "27",
"url": "/products/the-bubble-crop-outlaw-raw-fray",
"name": "The Bubble Crop -- Outlaw Raw Fray"
},
{
"@type": "ListItem",
"position": "28",
"url": "/products/the-icon-white",
"name": "The Icon -- White"
},
{
"@type": "ListItem",
"position": "29",
"url": "/products/the-hang-short-white",
"name": "The Hang Short -- White"
},
{
"@type": "ListItem",
"position": "30",
"url": "/products/le-slim-palazzo-trick",
"name": "Le Slim Palazzo -- Trick"
},
{
"@type": "ListItem",
"position": "31",
"url": "/products/the-stroll-au-natural-clean",
"name": "The Stroll -- Au Natural Clean"
},
{
"@type": "ListItem",
"position": "32",
"url": "/products/le-slim-palazzo-navy-stripe",
"name": "Le Slim Palazzo -- Navy Stripe"
},
{
"@type": "ListItem",
"position": "33",
"url": "/products/pixie-le-slim-palazzo-black",
"name": "Le Pixie Slim Palazzo -- Black"
},
{
"@type": "ListItem",
"position": "34",
"url": "/products/the-reboot-rinse",
"name": "The Reboot -- Rinse"
},
{
"@type": "ListItem",
"position": "35",
"url": "/products/the-off-duty-stroll-2033813-frey",
"name": "The Off Duty Stroll -- Frey"
},
{
"@type": "ListItem",
"position": "36",
"url": "/products/the-saturday-1025728-shll",
"name": "The Saturday -- Shell"
},
{
"@type": "ListItem",
"position": "37",
"url": "/products/the-cashmere-fleck-cardi-silver",
"name": "The Cashmere Fleck Cardi -- Silver"
},
{
"@type": "ListItem",
"position": "38",
"url": "/products/the-loose-trooper",
"name": "The Loose -- Trooper"
},
{
"@type": "ListItem",
"position": "39",
"url": "/products/the-bubble-lavish",
"name": "The Bubble -- Lavish"
},
{
"@type": "ListItem",
"position": "40",
"url": "/products/the-lax-white-raw-fray",
"name": "The Lax -- White Raw Fray"
},
{
"@type": "ListItem",
"position": "41",
"url": "/products/the-cashmere-crewneck-sweater-noir",
"name": "Cashmere Crewneck Sweater -- Noir"
},
{
"@type": "ListItem",
"position": "42",
"url": "/products/the-rodeo-spirit",
"name": "The Rodeo -- Spirit"
},
{
"@type": "ListItem",
"position": "43",
"url": "/products/the-off-duty-stroll-2033813-grda",
"name": "The Off Duty Stroll -- Garda"
},
{
"@type": "ListItem",
"position": "44",
"url": "/products/the-saturday-1025874-stic",
"name": "The Saturday -- Static"
},
{
"@type": "ListItem",
"position": "45",
"url": "/products/low-rise-le-slim-palazzo-femma",
"name": "Low Rise Le Slim Palazzo -- Femma"
},
{
"@type": "ListItem",
"position": "46",
"url": "/products/le-pixie-slim-palazzo-mdrn-pkt-rinse",
"name": "Le Pixie Slim Palazzo Modern Pocket -- Rinse"
},
{
"@type": "ListItem",
"position": "47",
"url": "/products/le-slim-palazzo-leather-cedar",
"name": "Le Slim Palazzo Leather -- Cedar"
},
{
"@type": "ListItem",
"position": "48",
"url": "/products/le-slim-palazzo-crop-rinse",
"name": "Le Slim Palazzo Crop -- Rinse"
},
{
"@type": "ListItem",
"position": "49",
"url": "/products/the-cashmere-crewneck-sweater-gris",
"name": "Cashmere Crewneck Sweater -- Gris"
},
{
"@type": "ListItem",
"position": "50",
"url": "/products/the-slim-palazzo-trouser-black",
"name": "The Slim Palazzo Trouser -- Black"
}
]
}
/collections/alexandra-leclerc-for-frame-1/
{
"@context": "http://schema.org/",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"url": "/products/the-leo-2102105-csno",
"name": "The Leo -- Casino"
},
{
"@type": "ListItem",
"position": "2",
"url": "/products/the-leo-2102105-rivg",
"name": "The Leo -- Rivage"
},
{
"@type": "ListItem",
"position": "3",
"url": "/products/the-leo-2102105-psci",
"name": "The Leo -- Piscine"
},
{
"@type": "ListItem",
"position": "4",
"url": "/products/the-pixie-leo-2102p105-psci",
"name": "The Pixie Leo -- Piscine"
},
{
"@type": "ListItem",
"position": "5",
"url": "/products/the-casino-capri-we26jpa001-blk",
"name": "The Casino Capri -- Black"
},
{
"@type": "ListItem",
"position": "6",
"url": "/products/the-casino-top-we26jkt021-blk",
"name": "The Casino Top -- Black"
},
{
"@type": "ListItem",
"position": "7",
"url": "/products/the-casino-top-we26jkt022-rdck",
"name": "The Casino Top -- Red Check"
},
{
"@type": "ListItem",
"position": "8",
"url": "/products/the-monte-carlo-sweatshirt-we26jss005-crem",
"name": "The Monte Carlo Sweatshirt -- Cream Multi"
},
{
"@type": "ListItem",
"position": "9",
"url": "/products/the-casino-capri-we26jpa002-rdck",
"name": "The Casino Capri -- Red Check"
},
{
"@type": "ListItem",
"position": "10",
"url": "/products/the-casino-top-we26jkt021-wht",
"name": "The Casino Top -- White"
},
{
"@type": "ListItem",
"position": "11",
"url": "/products/the-monte-carlo-sweatshort-we26jst001-crem",
"name": "The Monte Carlo Sweatshort -- Cream Multi"
},
{
"@type": "ListItem",
"position": "12",
"url": "/products/the-joyride-cardi-we26ksw055-bbbl",
"name": "The Joyride Cardi -- Baby Blue"
},
{
"@type": "ListItem",
"position": "13",
"url": "/products/the-casino-capri-we26jpa001-wht",
"name": "The Casino Capri -- White"
},
{
"@type": "ListItem",
"position": "14",
"url": "/products/the-leather-rouge-we26lpa002-burg",
"name": "The Leather Rouge -- Burgundy"
},
{
"@type": "ListItem",
"position": "15",
"url": "/products/le-rocher-hat-we26wht001-rdmu",
"name": "Le Rocher Hat -- Red Multi"
},
{
"@type": "ListItem",
"position": "16",
"url": "/products/the-leather-leo-we26lpa003-blk",
"name": "The Leather Leo -- Black"
},
{
"@type": "ListItem",
"position": "17",
"url": "/products/the-monaco-mini-dress-we26jdr004-blk",
"name": "The Monaco Mini Dress -- Black"
},
{
"@type": "ListItem",
"position": "18",
"url": "/products/the-alexandra-leather-trench-we26low007-burg",
"name": "The Alexandra Leather Trench -- Burgundy"
},
{
"@type": "ListItem",
"position": "19",
"url": "/products/the-lucky-silk-scarf-we26wsc001-ltpm",
"name": "The Lucky Silk Scarf -- Light Pink Multi"
},
{
"@type": "ListItem",
"position": "20",
"url": "/products/the-monaco-mini-dress-we26jdr004-rred",
"name": "The Monaco Mini Dress -- Red"
},
{
"@type": "ListItem",
"position": "21",
"url": "/products/le-rocher-bandana-we26wbd001-wht",
"name": "Le Rocher Pet Bandana -- White"
}
]
}
/collections/new-men/
{
"@context": "http://schema.org/",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"url": "/products/the-straight-jean-beach-sand",
"name": "The Straight Jean -- Beach Sand"
},
{
"@type": "ListItem",
"position": "2",
"url": "/products/double-face-shirt-jacket-black",
"name": "Double Face Shirt Jacket -- Black"
},
{
"@type": "ListItem",
"position": "3",
"url": "/products/s-s-light-cotton-tee-black",
"name": "Light Cotton Tee -- Black"
},
{
"@type": "ListItem",
"position": "4",
"url": "/products/s-s-light-cotton-tee-white",
"name": "Light Cotton Tee -- White"
},
{
"@type": "ListItem",
"position": "5",
"url": "/products/jacquard-polo-black",
"name": "Jacquard Polo -- Black"
},
{
"@type": "ListItem",
"position": "6",
"url": "/products/jacquard-polo-dark-navy",
"name": "Jacquard Polo -- Dark Navy"
},
{
"@type": "ListItem",
"position": "7",
"url": "/products/baggy-jean-off-white-grind",
"name": "Baggy Jean -- Off White Grind"
},
{
"@type": "ListItem",
"position": "8",
"url": "/products/suede-trucker-jacket-oxford-beige",
"name": "Suede Trucker Jacket -- Oxford Beige"
},
{
"@type": "ListItem",
"position": "9",
"url": "/products/suede-overshirt-stone-beige",
"name": "Suede Overshirt -- Stone Beige"
},
{
"@type": "ListItem",
"position": "10",
"url": "/products/lhomme-slim-whisper-white-1",
"name": "L'Homme Slim Twill -- Whisper White"
},
{
"@type": "ListItem",
"position": "11",
"url": "/products/modern-straight-noir",
"name": "Modern Straight -- Noir"
},
{
"@type": "ListItem",
"position": "12",
"url": "/products/relaxed-jean-brentwood",
"name": "Relaxed Jean -- Brentwood"
},
{
"@type": "ListItem",
"position": "13",
"url": "/products/l-s-pique-polo-smoky-mocha",
"name": "Long Sleeve Pique Polo -- Smoky Mocha"
},
{
"@type": "ListItem",
"position": "14",
"url": "/products/suede-chore-coat-dark-brown",
"name": "Suede Chore Coat -- Dark Brown"
},
{
"@type": "ListItem",
"position": "15",
"url": "/products/sothebys-mens-denim-jean-collectible",
"name": "Sotheby's Mens Denim Jean -- Collectible"
},
{
"@type": "ListItem",
"position": "16",
"url": "/products/sothebys-unisex-sweatshirt-cream",
"name": "Sotheby's Unisex Crewneck Sweatshirt -- Cream"
},
{
"@type": "ListItem",
"position": "17",
"url": "/products/sothebys-unisex-sweatshirt-navy",
"name": "Sotheby's Unisex Crewneck Sweatshirt -- Navy"
},
{
"@type": "ListItem",
"position": "18",
"url": "/products/sothebys-mens-sweatshort-navy",
"name": "Sotheby's Men's Sweat Short -- Navy"
},
{
"@type": "ListItem",
"position": "19",
"url": "/products/sothebys-unisex-classic-tee-navy",
"name": "Sotheby's Unisex Classic Tee -- Navy"
},
{
"@type": "ListItem",
"position": "20",
"url": "/products/sothebys-unisex-l-s-tee-white",
"name": "Sotheby's Unisex Long Sleeve Tee -- White"
},
{
"@type": "ListItem",
"position": "21",
"url": "/products/sothebys-unisex-classic-tee-white",
"name": "Sotheby's Unisex Classic Tee -- White"
},
{
"@type": "ListItem",
"position": "22",
"url": "/products/sothebys-cashmere-sweater-grey-melange",
"name": "Sotheby's Unisex Cashmere Sweater -- Grey Melange"
},
{
"@type": "ListItem",
"position": "23",
"url": "/products/sothebys-cashmere-sweater-navy",
"name": "Sotheby's Unisex Cashmere Sweater -- Navy"
},
{
"@type": "ListItem",
"position": "24",
"url": "/products/sothebys-cable-sweater-vest-cream",
"name": "Sotheby's Unisex Cable Sweater Vest -- Cream"
},
{
"@type": "ListItem",
"position": "25",
"url": "/products/sothebys-classic-blazer-navy",
"name": "Sotheby's Mens Blazer -- Navy"
},
{
"@type": "ListItem",
"position": "26",
"url": "/products/sothebys-baseball-cap-burgundy",
"name": "Sotheby's Baseball Cap -- Burgundy"
},
{
"@type": "ListItem",
"position": "27",
"url": "/products/sothebys-corduroy-cap-navy",
"name": "Sotheby's Corduroy Cap -- Navy"
},
{
"@type": "ListItem",
"position": "28",
"url": "/products/sothebys-pyjama-pants-blue-stripe",
"name": "Sotheby's Unisex Pajama Pant -- Blue Stripe"
},
{
"@type": "ListItem",
"position": "29",
"url": "/products/sothebys-unisex-oxford-shirt-white",
"name": "Sotheby's Unisex Oxford Shirt -- White"
},
{
"@type": "ListItem",
"position": "30",
"url": "/products/sothebys-unisex-pyjama-shirt-blue-stripe",
"name": "Sotheby's Unisex Pajama Shirt -- Blue Stripe"
},
{
"@type": "ListItem",
"position": "31",
"url": "/products/sothebys-unisex-boxer-short-blue-stripe",
"name": "Sotheby’s Unisex Boxer Short -- Blue Stripe"
},
{
"@type": "ListItem",
"position": "32",
"url": "/products/sothebys-terry-towel-cream-multi",
"name": "Sotheby’s Terry Towel -- Cream Multi"
},
{
"@type": "ListItem",
"position": "33",
"url": "/products/sothebys-terry-bathrobe-navy",
"name": "Sotheby’s Unisex Terry Bathrobe -- Navy"
},
{
"@type": "ListItem",
"position": "34",
"url": "/products/sothebys-argyle-socks-navy-multi",
"name": "Sotheby’s Cable Socks -- Navy Multi"
},
{
"@type": "ListItem",
"position": "35",
"url": "/products/s-s-light-cotton-tee-off-white",
"name": "Light Cotton Tee -- Off White"
},
{
"@type": "ListItem",
"position": "36",
"url": "/products/s-s-light-cotton-tee-grey-melange",
"name": "Light Cotton Tee -- Grey Melange"
},
{
"@type": "ListItem",
"position": "37",
"url": "/products/leather-bomber-black",
"name": "Leather Bomber -- Black"
},
{
"@type": "ListItem",
"position": "38",
"url": "/products/modern-straight-chemist",
"name": "Modern Straight -- Chemist"
},
{
"@type": "ListItem",
"position": "39",
"url": "/products/oxford-shirt-white",
"name": "Oxford Shirt -- White"
},
{
"@type": "ListItem",
"position": "40",
"url": "/products/relaxed-jean-momentum",
"name": "Relaxed Jean -- Momentum"
},
{
"@type": "ListItem",
"position": "41",
"url": "/products/lhomme-slim-rinse-1",
"name": "L'Homme Slim -- Rinse"
},
{
"@type": "ListItem",
"position": "42",
"url": "/products/superfine-polo-sweater-black",
"name": "Superfine Polo Sweater -- Black"
},
{
"@type": "ListItem",
"position": "43",
"url": "/products/pinstripe-wide-leg-trousers-dark-grey",
"name": "Pinstripe Wide Leg Trousers -- Dark Grey"
},
{
"@type": "ListItem",
"position": "44",
"url": "/products/wool-trousers-grey-melange",
"name": "Wool Trousers -- Grey Melange"
},
{
"@type": "ListItem",
"position": "45",
"url": "/products/woolen-plaid-overshirt-beige-multi",
"name": "Woolen Plaid Overshirt -- Beige Multi"
},
{
"@type": "ListItem",
"position": "46",
"url": "/products/cashmere-crewneck-sweater-latte-brown",
"name": "Cashmere Crewneck Sweater -- Latte Brown"
},
{
"@type": "ListItem",
"position": "47",
"url": "/products/relaxed-jean-momentum-destructed",
"name": "Relaxed Jean -- Momentum Destructed"
},
{
"@type": "ListItem",
"position": "48",
"url": "/products/pinstripe-wool-blazer-dark-grey",
"name": "Pinstripe Wool Blazer -- Dark Grey"
},
{
"@type": "ListItem",
"position": "49",
"url": "/products/modern-straight-fusion",
"name": "Modern Straight -- Fusion"
},
{
"@type": "ListItem",
"position": "50",
"url": "/products/suede-bomber-jacket-old-black",
"name": "Suede Bomber Jacket -- Old Black"
}
]
}
Explore the other reputation pillars for FRAME
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from FRAME, captured on May 26, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to FRAME: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://frame-store.com to view the most current version of its content and see directly what this company is about and what it offers.