Based on 2934 businesses audited.
Fashion, Apparel & Accessories Reputation: Frog Skateboards (frogskateboards.com)
Frog Skateboards is a forensic anomaly: a commercial entity that contains almost no marketing bullshit. It achieves this by being technically disorganized and aggressively informal, replacing corporate persuasion with raw product data and subcultural media. Its only ‘BS’ is a lack of structured technical data, which seems intentional within its DIY brand identity.
Fashion, Apparel & Accessories Reputation: Frog Skateboards (frogskateboards.com)
The site fits the Apparel & Accessories category but operates as a counter-culture sub-brand. It avoids all standard fashion industry marketing tropes, favoring a lo-fi, DIY aesthetic that aligns with niche skateboarding culture.
“The score of 90 is driven entirely by technical implementation gaps in the Identity and Authority pillar (Step 5). The site earned 0 points for BS in trust theatre, commodity fingerprinting, and proof path absence. It is effectively a 'pure' substance site that happens to have a broken heading hierarchy and missing structured data.”