Information Density: Good On You – Signal Evidence & AI Readability

Good On You

(https://goodonyou.eco) 📸 Data Snapshot: May 27, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
25 Impact Weight: 30 / 100
83% Reputation

Information density is exceptionally high. Body text contains specific material standards like GOTS, REPREVE, and Regenerative Organic Certified cotton, alongside quantifiable impact claims such as tentree’s 65 million trees planted. Headings like 5 More Sustainable Men’s Dress Shoes for Formal Occasions use specific nouns and numbers rather than abstract power words, avoiding the fluff common in the industry.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://goodonyou.eco) Good On You – Sustainable Fashion and Beauty Brand Ratings
[IMG: Person in red jacket]
19 MayTop Picks
[H3] More Sustainable Fashion Brand Offers This May 2026
[IMG: person wearing a suit and vegan shoes from will]
19 MayTop Picks
[H3] 5 More Sustainable Men’s Dress Shoes for Formal Occasions
[IMG: barrel leg trousers from armedangels]
14 MayUltimate Guides
[H3] The Ultimate Guide to More Sustainable Pants and Trousers
[IMG: person wearing a black suit]
13 MayIn the Know
[H3] The Ultimate Guide to Buying a More Sustainable Suit
[H2] Ethical brand ratings. There’s an app for that.
Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.
[H2] What's trending
[IMG: more sustainable alternative sandals to birkenstock from up-fuse]
12 MayTop Picks
[H3] 9 More Sustainable Sandals Like Birkenstocks You’ll Love
Birkenstock sandals are everywhere. But the brand is “Not Good Enough”, so we hunted down Birkenstock alternatives you’ll love even more.
[IMG: person wearing more sustainable wedding dress from sabina motasem]
07 MayUltimate Guides
[H3] The Ultimate Guide to Sustainable and Ethical Wedding Outfits
[IMG: person]
06 MayTop Picks
[H3] 12 More Ethical and Sustainable Sandals for Summer
[IMG: rainforest and waterway seen from above]
05 MayIn the Know
[H3] 12 Things to Know in Sustainable Fashion This May
[IMG: piles of fast fashion clothes]
04 MayIn the Know
[H3] What Is Fast Fashion and Why Is It So Bad?
[IMG: person wearing denim outfit from more sustainable canadian brand triarchy]
29 AprUltimate Guides
[H3] 19 Fashion Brands From Canada Making Moves in Sustainability
28 AprRated
[H3] How Ethical Is Temu? Why ‘We Avoid’ It
[IMG: more sustainable blue bikini from finisterre]
27 AprTop Picks
[H3] The Best More Sustainable Bikinis for This Season and Next
[IMG: woman wearing striped dress from dilli grey (1)]
23 AprTop Picks
[H3] What’s New in Sustainable Fashion This April 2026
[H2] Explore topics
[H4] All
[H4] Top Picks
[H4] Rated
[H4] In the Know
[H4] Made From
[IMG: person wearing a red suit and sunglasses]
[H4] Ultimate Guides
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SUB-PAGE (https://goodonyou.eco/good-offers-wrap/) More Sustainable Fashion Brand Offers This May 2026 – Good On You
[H1] More Sustainable Fashion Brand Offers This May 2026
Words: Partnerships EditorCategory: Top PicksPublished: 19 May 2026Share for changeFBEvery week we publish offers and discounts from highly rated brands that have been assessed by our rigorous ratings system. Using our codes and links may earn us a commission—supporting the work we do. Learn more.   Good On You believes everyone should have access to more sustainable and affordable options when they need to buy something new. That’s why we share exclusive promotional offers from our network of more sustainable fashion brands, which have all been rated “Good” and “Great”. We update these offers every Wednesday to ensure you’re only seeing active promotions—this helps you find the best prices from some of our best-rated brands, and it gives us a means of highlighting and supporting their work, too.
[H2] Codes and offers from more sustainable fashion brands
[H2] Harvest & Mill
Rated: Great
[IMG: Harvest & Mill sustainable socks pack in ivory]
[H3] Offers
[H4] Harvest & Mill – Site-wide
Made with 100% US grown organic cotton fabrics. Dye-free, bleach-free and natural dye options.
15% off with code SUMMER26
(Ends: 25 MAY)Checkout code: SUMMER26Shop nowHarvest & Mill pieces are grown, milled, and sewn exclusively in the US, supporting American organic cotton farmers and local sewing communities. The brand makes basics for everyone, always ensuring they are not dyed or bleached, greatly reducing the use of water, energy, and dye materials. Even better, by cultivating different varieties of cotton, the brand is able to bolster biodiversity, which is essential for ensuring healthy ecosystems and keeping our planet resilient in the face of climate change.
Shop the range in sizes S-XL.
See the rating.
Shop Harvest & Mill.
[H2] Kotn
Rated: Good
[IMG: two models in Kotn clothing]
[H3] Offers
[H4] Kotn – Bedding
Sheets, duvet covers, and pillow cases crafted from natures finest fibres and made to soften over time.
15% off.
(Ends: 25 MAY)Shop nowCertified B Corp Kotn is based in Canada and works with local NGOs on the ground at the Nile Delta to provide every child in their farming communities with quality education, and to help close the gap of low literacy rates amongst communities. With every purchase, not only will you get a beautifully made garment, but you’ll also help fund school infrastructure, materials, and salaries for teachers.
Find Kotn in sizes XS-2XL.
See the rating.
Shop Kotn.
[H2] Dressarte Paris
Rated: Good
[IMG: custom sustainable design studio, Dressarte Paris.]
[H3] Offers
[H4] Dressarte Paris – Styling Experiences
Dressarte custom styling experiences are designed to help you dress with ease and self-assurance every day.
Exclusive 10% off with code Dressarte10
(Ends: 26 MAY)Checkout code: Dressarte10Shop nowDressarte Paris makes custom clothes using luxurious, lower impact materials that often come from surplus sources.
Its products are made-to-order, and you can choose from existing sizes or enter your own measurements.
See the rating.
Shop Dressarte Paris.
[H2] tentree
Rated: Good
[H3] Offers
[H4] tentree – Site-wide
More sustainable apparel for men and women. Every item plants ten trees. Wear your impact and protect the world you play in.
Exclusive 10% off on orders over $100 with code TENTREEGOODONYOU10 (1 use per customer. First order only. Excluding Climate Plus Packages, gift cards, and Mystery Boxes.)
(Ends: 26 MAY)Checkout code: TENTREEGOODONYOU10Shop nowCanadian brand tentree plants ten trees for every item purchased to help regenerate ecosystems and provide planting jobs in communities around the world, and has already planted over 65 million trees. All tentree’s products are created with an Earth-first approach, meaning they’re made in fair, safe working conditions, and constructed using lower-impact and recycled materials.
tentree’s clothes are typically available from XS-XL.
See the rating.
Shop tentree.
[H2] POPLINEN
Rated: Great
[IMG: Three people wearing lower-impact loungewear by POPLINEN.]
[H3] Offers
[IMG: people wearing outfits from poplinen]
[H4] POPLINEN – Site-wide (US)
Discover essentials made from plant-based materials, in sizes XS–3X, including dresses, tank tops, and sweatshirts.
Exclusive 20% off your first order with code POPLINENMD20 (Only available in the US)
(Ends: 26 MAY)Checkout code: POPLINENMD20Shop nowPOPLINEN is an LA brand that specialises in more sustainably made basics using plant-based materials.
Find items in sizes XS-L.
See the rating.
Shop POPLINEN.
[H2] SeamsFriendly
Rated: Good
[H3] Offers
[H4] SeamsFriendly – Reversible and Convertible Clothing
The most sustainable wardrobe is a smaller one. These pieces flip, convert, and transform. Multiple looks from one garment. Handcrafted in natural fabrics.
Exclusive 10% off with code SF-GY10
(Ends: 27 MAY)Checkout code: SF-GY10Shop now
[H4] SeamsFriendly – Most Loved Designer Styles
These styles have been custom-made for hundreds of women, each to her exact measurements. Not off-the-rack. Made by artisans, made when you order, made for you.
Exclusive 10% off with code SF-GY10
(Ends: 27 MAY)Checkout code: SF-GY10Shop now
[H4] SeamsFriendly – Jumpsuits And Rompers
Jumpsuits are impossible to fit off the rack. SeamsFriendly will make one that actually fits your body.
Exclusive 10% off with code SF-GY10
(Ends: 27 MAY)Checkout code: SF-GY10Shop now
[H4] SeamsFriendly – Customizable Clothing for Women
You choose the neckline, sleeves, and length. SeamsFriendly handcrafts it to your exact measurements in natural fabrics.
Exclusive 10% off with code SF-GY10
(Ends: 27 MAY)Checkout code: SF-GY10Shop nowSeamsFriendly creates beautiful tailored pieces for all body types. It focuses on function and utility in its designs and uses lower-impact materials like organic cotton and linen. What’s more, shoppers can customise the brand’s designs to their exact preferences—change the neck style, depth, sleeve length, garment length, fabric, and more on anything in its array of clothes.
The brand’s product sizing is customisable (for womenswear: bust size range 26″-70″, waist size range 19″-63″, including petite, regular, and tall heights; and for menswear: chest size 34″ to 76″ and above with free custom sizing) to ensure you always find the perfect fit.  There’s a kids range (bust: 18″-28″, waist: 19″-26″) available too.
See the rating.
Shop SeamsFriendly.
[H2] Passion Lilie
Rated: Great
[IMG: someone wearing matching top and pants by passion lilie.]
[H3] Offers
[H4] Passion Lilie – Site-wide
Designed with a comfort and fit in mind, each item is ethically handmade in small batches in India by producers and artisans.
20% off with code PLMemorialDay2026
(Ends: 27 MAY)Checkout code: PLMemorialDay2026Shop nowPassion Lilie creates more affordable, responsibly made fashion using traditional techniques to provide dignified employment to artisans in India.
Passion Lilie’s range in XS-2XL.
See the rating.
Shop Passion Lilie.
Shop Passion Lilieg @ Shop Like You Give a Damn.
[H2] SukkhaCitta
Rated: Great
[IMG: Someone in a gorgeous, flowing gold dress by SukkhaCitta.]
[H3] Offers
[H4] SukkhaCitta – Site-wide
Modern heritage handmade clothing by rural artisans in Indonesian villages, crafted using traditional crafts that regenerate soil and culture.
Free international shipping off with code SukkhaCitta-GoodOnYouFS
(Ends: 28 MAY)Checkout code: SukkhaCitta-GoodOnYouFSShop now
[H4] SukkhaCitta – Free Handmade Fan
Modern heritage handmade clothes by Indonesian women in rural areas, crafted using traditional crafts that regenerate soil and culture.
Free handmade fan with code SukkhaCitta-GoodOnYou052026 (Minimum spend IDR 4,000,000)
(Ends: 28 MAY)Checkout code: SukkhaCitta-GoodOnYou052026Shop nowSukkhaCitta is a certified B corp brand from Indonesia creating timeless modern heirlooms leveraging heritage crafts.
Find the range in sizes XS-L.
See the rating.
Shop SukkhaCitta.
[H2] Oobi
Rated: Good
[H3] Offers
[IMG: mum and daughter matching dresses from oobi]
[H4] Oobi – Full Priced
More sustainable cotton dresses, playsuits, and more for kids aged 2 to 12, made for Aussie weather and playground spins.
Exclusive 25% off with code GOODOOBI25 (Sale items excluded.)
(Ends: 31 MAY)Checkout code: GOODOOBI25Shop nowOobi is an Australian girl’s fashion, swimwear, homewares, and lifestyle brand. In addition to creating stylish clothes for children, the brand makes sure it uses low-impact non-toxic dyes throughout its range. It also uses no animal products and opts for sea freight to transport products to reduce its climate impact.
See the rating.
Shop Oobi.
Shop Oobi pre loved @ Retykle.
[H2] No Nasties
Rated: GreatAnother leader when it comes to responsible fashion, No Nasties makes simple and stylish clothing from Fairtrade organic cotton in India where it is actively working to grow the ethical consumer market.
Find styles in sizes 2XS-3XL.
See the rating.
Shop No Nasties.
[H2] Maren Jewellery
Rated: Great
[H3] Offers
[H4] Maren Jewellery – Site-wide
This is your chance to discover and own exclusive treasures from past collections. Archive Sale collection includes hand-picked pieces of jewelry.
Up to 40% off.
(Ends: 12 JUN)Shop nowMaren Jewellery creates more sustainable, honest, aesthetic and high quality jewelry.
See the rating.
Shop Maren Jewellery.
[H2] Vottera
Rated: Great
[H3] Offers
[H4] Vottera – Site-wide (US)
GOTS certified clothing you can feel good about wearing, responsibly made at Fair Trade Certified factories.
Exclusive 20% off with code VOTTERAGOOD20 (Only available in the US)
(Ends: 14 JUN)Checkout code: VOTTERAGOOD20Shop nowVottera offers beautifully crafted and ethically produced apparel made from certified organic and Regenerative Organic Certified cotton.
See the rating.
Shop Vottera.
[H2] Loop Swim
Rated: Great
[H3] Offers
[H4] Loop Swim – Site-wide
UPF50+ sun protective swimwear for women, men, and kids.
20% off with code SUMMERLOVE
(Ends: 16 JUN)Checkout code: SUMMERLOVEShop nowFounded by two women from the US and India and headquartered in Shanghai, Loop Swim is a brand on a mission to close the loop on waste and promote circular design. It transforms post-consumer plastic bottles into phenomenal REPREVE UP50+ sun protective swimwear for men, women, and kids. Its trendless, high-quality designs are developed to retain shape and colour swim after swim.
Find most items in sizes XS-XL.
See the rating.
Shop Loop Swim.
[H3] Editor's note
Feature image via Unsplash, other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion and beauty brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.
[IMG: person wearing a suit and vegan shoes from will]
19 MayTop Picks
[H3] 5 More Sustainable Men’s Dress Shoes for Formal Occasions
[IMG: more sustainable alternative sandals to birkenstock from up-fuse]
12 MayTop Picks
[H3] 9 More Sustainable Sandals Like Birkenstocks You’ll Love
[IMG: person]
06 MayTop Picks
[H3] 12 More Ethical and Sustainable Sandals for Summer
[IMG: more sustainable blue bikini from finisterre]
27 AprTop Picks
[H3] The Best More Sustainable Bikinis for This Season and Next
[H2] Ethical brand ratings. There’s an app for that.
Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.
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SUB-PAGE (https://goodonyou.eco/category/all/) Good On You
[IMG: barrel leg trousers from armedangels]
14 MayUltimate Guides
[H3] The Ultimate Guide to More Sustainable Pants and Trousers
[IMG: Person in red jacket]
13 MayTop Picks
[H3] More Sustainable Fashion Brand Offers This May 2026
[IMG: person wearing a black suit]
13 MayIn the Know
[H3] The Ultimate Guide to Buying a More Sustainable Suit
[IMG: more sustainable alternative sandals to birkenstock from up-fuse]
12 MayTop Picks
[H3] 9 More Sustainable Sandals Like Birkenstocks You’ll Love
[IMG: person]
06 MayTop Picks
[H3] 12 More Ethical and Sustainable Sandals for Summer
[IMG: rainforest and waterway seen from above]
05 MayIn the Know
[H3] 12 Things to Know in Sustainable Fashion This May
[IMG: piles of fast fashion clothes]
04 MayIn the Know
[H3] What Is Fast Fashion and Why Is It So Bad?
[IMG: person wearing denim outfit from more sustainable canadian brand triarchy]
29 AprUltimate Guides
[H3] 19 Fashion Brands From Canada Making Moves in Sustainability
[IMG: person wearing more sustainable wedding dress from sabina motasem]
[IMG: person wearing more sustainable wedding dress from sabina motasem]
[H2] The Ultimate Guide to Sustainable and Ethical Wedding Outfits
07 MayDiscover more sustainable wedding outfits to match your marriage to your morals on your special day.28 AprRated
[H3] How Ethical Is Temu? Why ‘We Avoid’ It
[IMG: more sustainable blue bikini from finisterre]
27 AprTop Picks
[H3] The Best More Sustainable Bikinis for This Season and Next
[IMG: woman wearing striped dress from dilli grey (1)]
23 AprTop Picks
[H3] What’s New in Sustainable Fashion This April 2026
[IMG: more sustainable sportswear from isto]
22 AprTop Picks
[H3] More Ethical Men’s Activewear for Running, Hiking, Yoga, and More
Load More
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SUB-PAGE (https://goodonyou.eco/category/top-picks/) Category: Top Picks – Good On You
[IMG: Person in red jacket]
19 MayTop Picks
[H3] More Sustainable Fashion Brand Offers This May 2026
[IMG: person wearing a suit and vegan shoes from will]
19 MayTop Picks
[H3] 5 More Sustainable Men’s Dress Shoes for Formal Occasions
[IMG: more sustainable alternative sandals to birkenstock from up-fuse]
12 MayTop Picks
[H3] 9 More Sustainable Sandals Like Birkenstocks You’ll Love
[IMG: person]
06 MayTop Picks
[H3] 12 More Ethical and Sustainable Sandals for Summer
[IMG: more sustainable blue bikini from finisterre]
27 AprTop Picks
[H3] The Best More Sustainable Bikinis for This Season and Next
[IMG: woman wearing striped dress from dilli grey (1)]
23 AprTop Picks
[H3] What’s New in Sustainable Fashion This April 2026
[IMG: more sustainable sportswear from isto]
22 AprTop Picks
[H3] More Ethical Men’s Activewear for Running, Hiking, Yoga, and More
[IMG: person wearing red suit from akyn]
20 AprTop Picks
[H3] Better Brand Edit: 18 More Sustainable Suits and Co-Ords for Everyone
[H2] 60 Clothing Brands from the USA Making More Ethical and Sustainable Fashion
03 DecSearching for more sustainable fashion brands from the USA? Look no further than our ultimate guide to the top-rated brands across the United States.
[IMG: person wearing bastet noir trench coat]
16 AprTop Picks
[H3] The Top 10 Fashion Brands Rating ‘Great’ for the Planet
[IMG: more sustainable basics from harvest and mill]
15 AprTop Picks
[H3] The Ultimate Guide to More Ethical and Sustainable Basics
[IMG: person wearing more sustainable dress]
14 AprTop Picks
[H3] The Ultimate Guide to More Ethical and Sustainable Dresses
[IMG: person wearing swimsuit from natasha tonic]
13 AprTop Picks
[H3] The Ultimate Guide to More Ethical and Sustainable Swimwear
Load More
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🧭 Industry Context — common generic-claim patterns in Fashion, Apparel & Accessories to weigh the text against
Generic Claims: premium quality fabrics, designed to last, fashion for every body, affordable luxury, the latest trends, express your style…
Red Flags: sustainable claims with no supply chain disclosure, handmade claims for mass-produced items, luxury positioning with fast-fashion pricing, model photos but no product flat-lay or detail shots, ethical claims without factory audit information, perpetual sale suggesting inflated original pricing…
Semantic Drift Patterns: homepage claims sustainable but no supply chain transparency, claims ethical production but no factory information, homepage shows luxury positioning but pricing is fast-fashion, claims handmade but product pages show industrial production…
Proof Expectations: specific material sourcing details and origins, factory names and locations for ethical claims, sustainability certifications (GOTS, OEKO-TEX, B Corp), real product photography with accurate color representation, detailed size charts with measurement methodology, clear return policy with wear-and-return stance…