Jump The Gun
(https://jumpthegun.co.uk) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is established through tenure (since 1992) and physical location. There is a small gap in technical authority as the heading hierarchy is somewhat redundant (repeated H3s and H5s for the same product names), and there is no Person schema for the founders. However, the mention of ‘Photography by Anil Mistry’ adds a layer of creative authority that is rare in commodity e-commerce sites.
The site makes few bold performance claims, sticking instead to material and fit descriptions. The claim that the Charlie jacket is ‘rugged enough to be worn day in, day out’ is supported by the technical specification of ‘410gm2 heavy cotton moleskin.’ There are no ‘unrivaled quality’ or ‘world-class’ assertions that lack material context.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Jump The Gun",
"url": "https://jumpthegun.co.uk"
},
{
"@context": "http://schema.org/",
"@type": "Organization",
"name": "Jump The Gun",
"brand": {
"@type": "Brand",
"name": "Jump The Gun"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://jumpthegun.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://jumpthegun.co.uk"
}
]
/products/houston-japan-cwu-36p-nomex-sage/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Jump The Gun",
"url": "https://jumpthegun.co.uk"
},
{
"@context": "http://schema.org",
"@type": "Product",
"offers": [
{
"@type": "Offer",
"name": "M",
"availability": "https://schema.org/InStock",
"price": "275.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/houston-japan-cwu-36p-nomex-sage/products/houston-japan-cwu-36p-nomex-sage?variant=57564662366591"
},
{
"@type": "Offer",
"name": "L",
"availability": "https://schema.org/InStock",
"price": "275.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/houston-japan-cwu-36p-nomex-sage/products/houston-japan-cwu-36p-nomex-sage?variant=57565093593471"
},
{
"@type": "Offer",
"name": "XL",
"availability": "https://schema.org/InStock",
"price": "275.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/houston-japan-cwu-36p-nomex-sage/products/houston-japan-cwu-36p-nomex-sage?variant=57565093626239"
},
{
"@type": "Offer",
"name": "XXL",
"availability": "https://schema.org/OutOfStock",
"price": "275.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/houston-japan-cwu-36p-nomex-sage/products/houston-japan-cwu-36p-nomex-sage?variant=57565093659007"
}
],
"productId": 15682894791039,
"brand": {
"@type": "Brand",
"name": "My Store"
},
"name": "Houston Japan - CWU-36P Nomex Sage",
"description": "\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe CWU-36P is the summer weight flight jacket most people know from Top Gun - all sharp lines, oversized flap pockets and that perfect short blouson cut that smartens up the otherwise ultrapractical jacket. \nWe used to regularly stock original deadstock CWUs here, but like most good military gear, they slowly dried up and disappeared into collections. For a while we resigned ourselves to never really finding a proper replacement.\nThen we found these.\nMade in Japan by Houston, this is one of the only versions still produced in genuine Nomex, just like the originals. Lightweight, hard wearing and cut properly short, without the bloated fit most modern reproductions seem to end up with.\nAs close as we’ve found to the real thing.\n\n\n\n\n\n\n\n\n",
"category": "",
"url": "/products/houston-japan-cwu-36p-nomex-sage/products/houston-japan-cwu-36p-nomex-sage",
"sku": null,
"image": {
"@type": "ImageObject",
"url": "https://jumpthegun.co.uk/cdn/shop/files/product_5CW36P-NM_SG_202502201740049687216_1.jpg?v=1779206539&width=1024",
"image": "https://jumpthegun.co.uk/cdn/shop/files/product_5CW36P-NM_SG_202502201740049687216_1.jpg?v=1779206539&width=1024",
"name": "Houston Japan - CWU-36P Nomex Sage",
"width": "1024",
"height": "1024"
}
},
{
"@context": "http://schema.org",
"@type": "Product",
"name": "Houston Japan - CWU-36P Nomex Sage",
"url": "https://jumpthegun.co.uk/products/houston-japan-cwu-36p-nomex-sage",
"image": [
"https://jumpthegun.co.uk/cdn/shop/files/product_5CW36P-NM_SG_202502201740049687216_1_900x.jpg?v=1779206539"
],
"description": "\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe CWU-36P is the summer weight flight jacket most people know from Top Gun - all sharp lines, oversized flap pockets and that perfect short blouson cut that smartens up the otherwise ultrapractical jacket. \nWe used to regularly stock original deadstock CWUs here, but like most good military gear, they slowly dried up and disappeared into collections. For a while we resigned ourselves to never really finding a proper replacement.\nThen we found these.\nMade in Japan by Houston, this is one of the only versions still produced in genuine Nomex, just like the originals. Lightweight, hard wearing and cut properly short, without the bloated fit most modern reproductions seem to end up with.\nAs close as we’ve found to the real thing.\n\n\n\n\n\n\n\n\n",
"brand": {
"@type": "Thing",
"name": "My Store"
},
"offers": [
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 275,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/houston-japan-cwu-36p-nomex-sage?variant=57564662366591"
},
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 275,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/houston-japan-cwu-36p-nomex-sage?variant=57565093593471"
},
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 275,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/houston-japan-cwu-36p-nomex-sage?variant=57565093626239"
},
{
"@type": "Offer",
"availability": "http://schema.org/OutOfStock",
"price": 275,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/houston-japan-cwu-36p-nomex-sage?variant=57565093659007"
}
]
}
]
/pages/contact/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Jump The Gun",
"url": "https://jumpthegun.co.uk/pages/contact"
}
/products/charlie-jacket-olive-moleskin/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Jump The Gun",
"url": "https://jumpthegun.co.uk"
},
{
"@context": "http://schema.org",
"@type": "Product",
"offers": [
{
"@type": "Offer",
"name": "36",
"availability": "https://schema.org/InStock",
"price": "195.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/charlie-jacket-olive-moleskin/products/charlie-jacket-olive-moleskin?variant=45380633887032"
},
{
"@type": "Offer",
"name": "38",
"availability": "https://schema.org/InStock",
"price": "195.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/charlie-jacket-olive-moleskin/products/charlie-jacket-olive-moleskin?variant=45380633919800"
},
{
"@type": "Offer",
"name": "40",
"availability": "https://schema.org/InStock",
"price": "195.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/charlie-jacket-olive-moleskin/products/charlie-jacket-olive-moleskin?variant=48679397491000"
},
{
"@type": "Offer",
"name": "42",
"availability": "https://schema.org/InStock",
"price": "195.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/charlie-jacket-olive-moleskin/products/charlie-jacket-olive-moleskin?variant=48679397523768"
},
{
"@type": "Offer",
"name": "44",
"availability": "https://schema.org/OutOfStock",
"price": "195.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/charlie-jacket-olive-moleskin/products/charlie-jacket-olive-moleskin?variant=48704122650936"
},
{
"@type": "Offer",
"name": "46",
"availability": "https://schema.org/InStock",
"price": "195.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/charlie-jacket-olive-moleskin/products/charlie-jacket-olive-moleskin?variant=45380634050872"
},
{
"@type": "Offer",
"name": "48",
"availability": "https://schema.org/OutOfStock",
"price": "195.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/charlie-jacket-olive-moleskin/products/charlie-jacket-olive-moleskin?variant=48835513745720"
}
],
"productId": 8361189081400,
"brand": {
"@type": "Brand",
"name": "My Store"
},
"name": "Charlie Jacket - Olive Moleskin",
"description": "We've made a lot of casual jackets over the years, and the Charlie jacket might just be our best. A sharp alternative to a jean jacket, with a slim silhouette, the Charlie is rugged enough to be worn day in, day out - as we hope you will. \nMoleskin fabric is made from cotton, but comes out as a midpoint between velvet and suede. We love using it for our workwear range due to its resilience, weight, and buttery soft texture. When worn heavily, as intended with these jackets, moleskin tends to fade in and mould to your shape over time. \n\nSlim fit\n100% heavy cotton moleskin, 410gm2\n\nTwo patch pockets on the chest, two welt pockets and two inside pockets\nUnlined\nLocally made\n\n",
"category": "",
"url": "/products/charlie-jacket-olive-moleskin/products/charlie-jacket-olive-moleskin",
"sku": "",
"image": {
"@type": "ImageObject",
"url": "https://jumpthegun.co.uk/cdn/shop/files/Untitled-11.png?v=1769791734&width=1024",
"image": "https://jumpthegun.co.uk/cdn/shop/files/Untitled-11.png?v=1769791734&width=1024",
"name": "Charlie Jacket - Olive Moleskin",
"width": "1024",
"height": "1024"
}
},
{
"@context": "http://schema.org",
"@type": "Product",
"name": "Charlie Jacket - Olive Moleskin",
"url": "https://jumpthegun.co.uk/products/charlie-jacket-olive-moleskin",
"image": [
"https://jumpthegun.co.uk/cdn/shop/files/Untitled-11_1080x.png?v=1769791734"
],
"description": "We've made a lot of casual jackets over the years, and the Charlie jacket might just be our best. A sharp alternative to a jean jacket, with a slim silhouette, the Charlie is rugged enough to be worn day in, day out - as we hope you will. \nMoleskin fabric is made from cotton, but comes out as a midpoint between velvet and suede. We love using it for our workwear range due to its resilience, weight, and buttery soft texture. When worn heavily, as intended with these jackets, moleskin tends to fade in and mould to your shape over time. \n\nSlim fit\n100% heavy cotton moleskin, 410gm2\n\nTwo patch pockets on the chest, two welt pockets and two inside pockets\nUnlined\nLocally made\n\n",
"brand": {
"@type": "Thing",
"name": "My Store"
},
"offers": [
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 195,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/charlie-jacket-olive-moleskin?variant=45380633887032"
},
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 195,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/charlie-jacket-olive-moleskin?variant=45380633919800"
},
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 195,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/charlie-jacket-olive-moleskin?variant=48679397491000"
},
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 195,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/charlie-jacket-olive-moleskin?variant=48679397523768"
},
{
"@type": "Offer",
"availability": "http://schema.org/OutOfStock",
"price": 195,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/charlie-jacket-olive-moleskin?variant=48704122650936"
},
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 195,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/charlie-jacket-olive-moleskin?variant=45380634050872"
},
{
"@type": "Offer",
"availability": "http://schema.org/OutOfStock",
"price": 195,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/charlie-jacket-olive-moleskin?variant=48835513745720"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
1658Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 406 | 1 |
| /products/houston-japan-cwu-36p-nomex-sage/ | 424 | 1 |
| /pages/contact/ | 406 | 1 |
| /products/charlie-jacket-olive-moleskin/ | 422 | 1 |
Explore the other reputation pillars for Jump The Gun
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Jump The Gun, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Jump The Gun: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://jumpthegun.co.uk to view the most current version of its content and see directly what this company is about and what it offers.