Jump The Gun
(https://jumpthegun.co.uk) 📸 Data Snapshot: June 20, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
14
Impact Weight: 20 / 100
70% Reputation
The site avoids common trust theatre traps like ‘as seen in’ logos or vague celebrity endorsements. While it displays significant review counts (over 400), the proof_links_count is only 1, suggesting reviews are hosted internally rather than linked to a third-party verified platform. However, the inclusion of a specific physical address (36 Gardner Street, Brighton) and a direct WhatsApp contact number (07754960622) serves as a potent real-world trust signal.
The proof density is high for an e-commerce platform. Verifiable evidence includes specific material weights (410gm2), brand names (Houston Japan, Astorflex), a specific physical storefront with hours, and a historical start date of 1992. Out of the 4 pages analyzed, nearly every product description contains at least two technical specifications that serve as proof of product knowledge.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
1658Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 406 | 1 |
| /products/houston-japan-cwu-36p-nomex-sage/ | 424 | 1 |
| /pages/contact/ | 406 | 1 |
| /products/charlie-jacket-olive-moleskin/ | 422 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Jump The Gun",
"url": "https://jumpthegun.co.uk"
},
{
"@context": "http://schema.org/",
"@type": "Organization",
"name": "Jump The Gun",
"brand": {
"@type": "Brand",
"name": "Jump The Gun"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://jumpthegun.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://jumpthegun.co.uk"
}
]
/products/houston-japan-cwu-36p-nomex-sage/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Jump The Gun",
"url": "https://jumpthegun.co.uk"
},
{
"@context": "http://schema.org",
"@type": "Product",
"offers": [
{
"@type": "Offer",
"name": "M",
"availability": "https://schema.org/InStock",
"price": "275.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/houston-japan-cwu-36p-nomex-sage/products/houston-japan-cwu-36p-nomex-sage?variant=57564662366591"
},
{
"@type": "Offer",
"name": "L",
"availability": "https://schema.org/InStock",
"price": "275.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/houston-japan-cwu-36p-nomex-sage/products/houston-japan-cwu-36p-nomex-sage?variant=57565093593471"
},
{
"@type": "Offer",
"name": "XL",
"availability": "https://schema.org/InStock",
"price": "275.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/houston-japan-cwu-36p-nomex-sage/products/houston-japan-cwu-36p-nomex-sage?variant=57565093626239"
},
{
"@type": "Offer",
"name": "XXL",
"availability": "https://schema.org/OutOfStock",
"price": "275.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/houston-japan-cwu-36p-nomex-sage/products/houston-japan-cwu-36p-nomex-sage?variant=57565093659007"
}
],
"productId": 15682894791039,
"brand": {
"@type": "Brand",
"name": "My Store"
},
"name": "Houston Japan - CWU-36P Nomex Sage",
"description": "\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe CWU-36P is the summer weight flight jacket most people know from Top Gun - all sharp lines, oversized flap pockets and that perfect short blouson cut that smartens up the otherwise ultrapractical jacket. \nWe used to regularly stock original deadstock CWUs here, but like most good military gear, they slowly dried up and disappeared into collections. For a while we resigned ourselves to never really finding a proper replacement.\nThen we found these.\nMade in Japan by Houston, this is one of the only versions still produced in genuine Nomex, just like the originals. Lightweight, hard wearing and cut properly short, without the bloated fit most modern reproductions seem to end up with.\nAs close as we’ve found to the real thing.\n\n\n\n\n\n\n\n\n",
"category": "",
"url": "/products/houston-japan-cwu-36p-nomex-sage/products/houston-japan-cwu-36p-nomex-sage",
"sku": null,
"image": {
"@type": "ImageObject",
"url": "https://jumpthegun.co.uk/cdn/shop/files/product_5CW36P-NM_SG_202502201740049687216_1.jpg?v=1779206539&width=1024",
"image": "https://jumpthegun.co.uk/cdn/shop/files/product_5CW36P-NM_SG_202502201740049687216_1.jpg?v=1779206539&width=1024",
"name": "Houston Japan - CWU-36P Nomex Sage",
"width": "1024",
"height": "1024"
}
},
{
"@context": "http://schema.org",
"@type": "Product",
"name": "Houston Japan - CWU-36P Nomex Sage",
"url": "https://jumpthegun.co.uk/products/houston-japan-cwu-36p-nomex-sage",
"image": [
"https://jumpthegun.co.uk/cdn/shop/files/product_5CW36P-NM_SG_202502201740049687216_1_900x.jpg?v=1779206539"
],
"description": "\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe CWU-36P is the summer weight flight jacket most people know from Top Gun - all sharp lines, oversized flap pockets and that perfect short blouson cut that smartens up the otherwise ultrapractical jacket. \nWe used to regularly stock original deadstock CWUs here, but like most good military gear, they slowly dried up and disappeared into collections. For a while we resigned ourselves to never really finding a proper replacement.\nThen we found these.\nMade in Japan by Houston, this is one of the only versions still produced in genuine Nomex, just like the originals. Lightweight, hard wearing and cut properly short, without the bloated fit most modern reproductions seem to end up with.\nAs close as we’ve found to the real thing.\n\n\n\n\n\n\n\n\n",
"brand": {
"@type": "Thing",
"name": "My Store"
},
"offers": [
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 275,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/houston-japan-cwu-36p-nomex-sage?variant=57564662366591"
},
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 275,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/houston-japan-cwu-36p-nomex-sage?variant=57565093593471"
},
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 275,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/houston-japan-cwu-36p-nomex-sage?variant=57565093626239"
},
{
"@type": "Offer",
"availability": "http://schema.org/OutOfStock",
"price": 275,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/houston-japan-cwu-36p-nomex-sage?variant=57565093659007"
}
]
}
]
/pages/contact/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Jump The Gun",
"url": "https://jumpthegun.co.uk/pages/contact"
}
/products/charlie-jacket-olive-moleskin/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Jump The Gun",
"url": "https://jumpthegun.co.uk"
},
{
"@context": "http://schema.org",
"@type": "Product",
"offers": [
{
"@type": "Offer",
"name": "36",
"availability": "https://schema.org/InStock",
"price": "195.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/charlie-jacket-olive-moleskin/products/charlie-jacket-olive-moleskin?variant=45380633887032"
},
{
"@type": "Offer",
"name": "38",
"availability": "https://schema.org/InStock",
"price": "195.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/charlie-jacket-olive-moleskin/products/charlie-jacket-olive-moleskin?variant=45380633919800"
},
{
"@type": "Offer",
"name": "40",
"availability": "https://schema.org/InStock",
"price": "195.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/charlie-jacket-olive-moleskin/products/charlie-jacket-olive-moleskin?variant=48679397491000"
},
{
"@type": "Offer",
"name": "42",
"availability": "https://schema.org/InStock",
"price": "195.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/charlie-jacket-olive-moleskin/products/charlie-jacket-olive-moleskin?variant=48679397523768"
},
{
"@type": "Offer",
"name": "44",
"availability": "https://schema.org/OutOfStock",
"price": "195.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/charlie-jacket-olive-moleskin/products/charlie-jacket-olive-moleskin?variant=48704122650936"
},
{
"@type": "Offer",
"name": "46",
"availability": "https://schema.org/InStock",
"price": "195.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/charlie-jacket-olive-moleskin/products/charlie-jacket-olive-moleskin?variant=45380634050872"
},
{
"@type": "Offer",
"name": "48",
"availability": "https://schema.org/OutOfStock",
"price": "195.00",
"priceCurrency": "GBP",
"priceValidUntil": "2026-06-30",
"url": "/products/charlie-jacket-olive-moleskin/products/charlie-jacket-olive-moleskin?variant=48835513745720"
}
],
"productId": 8361189081400,
"brand": {
"@type": "Brand",
"name": "My Store"
},
"name": "Charlie Jacket - Olive Moleskin",
"description": "We've made a lot of casual jackets over the years, and the Charlie jacket might just be our best. A sharp alternative to a jean jacket, with a slim silhouette, the Charlie is rugged enough to be worn day in, day out - as we hope you will. \nMoleskin fabric is made from cotton, but comes out as a midpoint between velvet and suede. We love using it for our workwear range due to its resilience, weight, and buttery soft texture. When worn heavily, as intended with these jackets, moleskin tends to fade in and mould to your shape over time. \n\nSlim fit\n100% heavy cotton moleskin, 410gm2\n\nTwo patch pockets on the chest, two welt pockets and two inside pockets\nUnlined\nLocally made\n\n",
"category": "",
"url": "/products/charlie-jacket-olive-moleskin/products/charlie-jacket-olive-moleskin",
"sku": "",
"image": {
"@type": "ImageObject",
"url": "https://jumpthegun.co.uk/cdn/shop/files/Untitled-11.png?v=1769791734&width=1024",
"image": "https://jumpthegun.co.uk/cdn/shop/files/Untitled-11.png?v=1769791734&width=1024",
"name": "Charlie Jacket - Olive Moleskin",
"width": "1024",
"height": "1024"
}
},
{
"@context": "http://schema.org",
"@type": "Product",
"name": "Charlie Jacket - Olive Moleskin",
"url": "https://jumpthegun.co.uk/products/charlie-jacket-olive-moleskin",
"image": [
"https://jumpthegun.co.uk/cdn/shop/files/Untitled-11_1080x.png?v=1769791734"
],
"description": "We've made a lot of casual jackets over the years, and the Charlie jacket might just be our best. A sharp alternative to a jean jacket, with a slim silhouette, the Charlie is rugged enough to be worn day in, day out - as we hope you will. \nMoleskin fabric is made from cotton, but comes out as a midpoint between velvet and suede. We love using it for our workwear range due to its resilience, weight, and buttery soft texture. When worn heavily, as intended with these jackets, moleskin tends to fade in and mould to your shape over time. \n\nSlim fit\n100% heavy cotton moleskin, 410gm2\n\nTwo patch pockets on the chest, two welt pockets and two inside pockets\nUnlined\nLocally made\n\n",
"brand": {
"@type": "Thing",
"name": "My Store"
},
"offers": [
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 195,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/charlie-jacket-olive-moleskin?variant=45380633887032"
},
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 195,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/charlie-jacket-olive-moleskin?variant=45380633919800"
},
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 195,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/charlie-jacket-olive-moleskin?variant=48679397491000"
},
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 195,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/charlie-jacket-olive-moleskin?variant=48679397523768"
},
{
"@type": "Offer",
"availability": "http://schema.org/OutOfStock",
"price": 195,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/charlie-jacket-olive-moleskin?variant=48704122650936"
},
{
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": 195,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/charlie-jacket-olive-moleskin?variant=45380634050872"
},
{
"@type": "Offer",
"availability": "http://schema.org/OutOfStock",
"price": 195,
"priceCurrency": "GBP",
"url": "https://jumpthegun.co.uk/products/charlie-jacket-olive-moleskin?variant=48835513745720"
}
]
}
]
Explore the other reputation pillars for Jump The Gun
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Jump The Gun, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Jump The Gun: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://jumpthegun.co.uk to view the most current version of its content and see directly what this company is about and what it offers.