Based on 2935 businesses audited.
Kelme has 8.7 points more reputation than the average for Fashion, Apparel & Accessories.
Fashion, Apparel & Accessories Reputation: Kelme (kelme.com)
Kelme is a legitimate heritage brand that suffers from modern ‘Trust Theatre’ symptoms, specifically using unverified review counts. It effectively leverages its 65-year history and specific niche (Futsal) to avoid the high BS scores typical of general fashion brands, but its technical claims remain largely unproven by external documentation.
Fashion, Apparel & Accessories Reputation: Kelme (kelme.com)
Kelme perfectly fits the sports apparel and footwear category. The content emphasizes technical performance in specific sports like Futsal and Running, aligning with its established market position.
“The score of 64 was primarily driven by Trust and Proof (13 points) due to high review counts without verification links and a lack of external proof paths. Information density and semantic coherence were strong, keeping the score in the 'Low BS' range. Identity and Authority gaps prevented a lower (better) score.”