Kelme
(https://kelme.com) 📸 Data Snapshot: May 27, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is the site’s weakest point. Every page displays significant review counts (e.g., 558 on the Zapatillas page), yet the proof_links_count is 0 across all pages, indicating these reviews are likely self-hosted or lack third-party verification links. Claims of being ‘tested by INESCOP’ and ‘LNFS sponsor for 6 years’ are strong but lack direct outbound links to verification or laboratory reports.
The ratio of verifiable evidence to claims is moderate. Verifiable proof includes the 1960 founding date, the specific national team kits (Bosnia, Jordan), and the naming of the INESCOP institute. Unsubstantiated claims include the specific impact of their ‘phylon tech’ on player agility without comparative metrics.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 484 | 0 |
| /collections/zapatillas/ | 558 | 0 |
| /collections/zapatillas-futbol-sala/ | 532 | 0 |
| /collections/zapatillas-de-running/ | 500 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Inicio",
"item": "https://kelme.com"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Kelme España",
"url": "https://kelme.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://kelme.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Kelme España",
"url": "https://kelme.com"
}
]
]
/collections/zapatillas/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Inicio",
"item": "https://kelme.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Zapatillas",
"item": "https://kelme.com/collections/zapatillas"
}
]
}
/collections/zapatillas-futbol-sala/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Inicio",
"item": "https://kelme.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Zapatillas de Fútbol Sala",
"item": "https://kelme.com/collections/zapatillas-futbol-sala"
}
]
}
/collections/zapatillas-de-running/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Inicio",
"item": "https://kelme.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Zapatillas de Running",
"item": "https://kelme.com/collections/zapatillas-de-running"
}
]
}
This page presents a snapshot of public data from Kelme, captured on May 27, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Kelme: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://kelme.com to view the most current version of its content and see directly what this company is about and what it offers.