K-Swiss US
(https://kswiss.com) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
11
Impact Weight: 20 / 100
55% Reputation
The site displays significant review counts, such as 91 reviews on the Best Sellers page and 53 on Accessories, yet the proof_links_count remains static at 2 across all pages. This suggests reviews are hosted internally without verified third-party paths like Trustpilot or direct outbound links to athletic certifications. Performance claims like most durable rubber compound and one of the lightest shoes in its class are made without providing specific comparative metrics or external lab results.
The ratio of verifiable evidence is high regarding product availability and technical composition (TPU, EVA, etc.), but low regarding independent testing. There are over 8 instances of specific technical names (K-Frame, Surgelite, ST329) which act as technical proof points. However, external proof paths are absent, with no outbound links to court-test reviews or professional athlete endorsements outside of the signature model name.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
191Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 29 | 2 |
| /collections/accessories-1/ | 53 | 2 |
| /pages/k-frame/ | 18 | 2 |
| /collections/all-best-sellers/ | 91 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "ShoeStore",
"@id": "https://kswiss.com#shoestore",
"name": "K-Swiss US",
"url": "https://kswiss.com",
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
},
"description": "Founded in California in 1966, K-Swiss is a heritage American tennis brand, known for on-court performance and off-court style. Shop K-Swiss shoes now!",
"telephone": "3236753020",
"priceRange": "20USD - 200 USD",
"address": {
"@type": "PostalAddress",
"streetAddress": "101 N Brand Blvd",
"addressCountry": "US",
"postalCode": "91203",
"addressLocality": "Glendale",
"addressRegion": "CA"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "3236753020",
"email": "tkim@ksgb.com"
},
"image": "https://cdn.shopify.com/s/files/1/0006/9969/5159/files/Untitled_design_1.png?v=1770334947"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://kswiss.com",
"name": "Home"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://kswiss.com#website",
"name": "K-Swiss US",
"alternateName": [
"KSGB",
"K-Swiss",
"KS",
"kswiss",
"k swiss"
],
"url": "https://kswiss.com",
"sameAs": [
"https://www.facebook.com/kswiss/",
"https://www.pinterest.com/ryanbolden84/k-swiss-shoes/",
"https://www.instagram.com/kswiss/?hl=en",
"https://x.com/KSWISS",
"https://www.linkedin.com/company/ksgb/",
"https://www.tiktok.com/@officialkswiss"
],
"potentialAction": {
"@type": "SearchAction",
"target": "https://kswiss.com/search?q={query}",
"query-input": "required name=query",
"url": "https://kswiss.com"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "K-Swiss US",
"logo": "https://kswiss.com/cdn/shop/files/logo.jpg?v=1760064983&width=500",
"sameAs": [
"https://twitter.com/KSWISS",
"https://www.facebook.com/kswiss/",
"",
"https://www.instagram.com/kswiss/",
"",
"",
"",
"https://www.youtube.com/channel/UCvdZzX6woqnttDzamVeYt1g",
""
],
"url": "https://kswiss.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "K-Swiss US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://kswiss.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://kswiss.com"
}
]
/collections/accessories-1/
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://kswiss.com/collections/accessories-1",
"name": "Accessories",
"url": "https://kswiss.com/collections/accessories-1",
"description": "Step up your game with K-Swiss’s exclusive range of tennis and pickleball accessories. Our collection features versatile backpacks, stylish hats and essential gear tailored for both sports. Designed with the athlete in mind, our tennis hats keep you cool under pressure, while our pickleball gear ensures you’re always ready for the next match. Experience the perfect blend of fashion and function with our accessories, crafted for peak performance. Shop now and find your edge on the court!",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://kswiss.com/products/c3562-101",
"name": "C3562-101 | RBLV HAT | WHITE/WHITE"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://kswiss.com/products/c3562-008",
"name": "C3562-008 | RBLV HAT | BLACK"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://kswiss.com/products/hb020-732",
"name": "HB020-732 | RBLV US HEADBAND | YELLOW"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://kswiss.com/products/hb015-407",
"name": "HB015-407 | RBLV HEADBAND | STARGAZER"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://kswiss.com/products/hb015-101",
"name": "HB015-101 | RBLV HEADBAND | WHITE"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://kswiss.com/products/ac0238-101",
"name": "AC0238-101 | RBLV HEADBAND | WHITE"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://kswiss.com/products/ac0239-008",
"name": "AC0239-008 | RBLV HEADBAND | BLACK"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://kswiss.com/products/c3512-101",
"name": "C3512-101 | RBLV HAT | WHITE"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://kswiss.com/products/bg661-407",
"name": "BG661-407 | RBLV DUFFEL BAG | NAVY"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://kswiss.com/products/wb033-667",
"name": "WB033-667 | UNISEX COURT WRISTBAND"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://kswiss.com/products/c3299-667",
"name": "C3299-667 | WOMEN LASER COURT VISOR"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://kswiss.com/products/c3297-460",
"name": "C3297-460 | UNISEX MESH COURT HAT | BLUE OPAL"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://kswiss.com/products/c3297-014",
"name": "C3297-014 | UNISEX MESH COURT HAT | JET BLACK"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://kswiss.com/products/c3297-100",
"name": "C3297-100 | UNISEX MESH COURT HAT | WHITE"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://kswiss.com/products/c3299-100",
"name": "C3299-100 | WOMEN LASER COURT VISOR | WHITE"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://kswiss.com/products/c3299-014",
"name": "C3299-014 | WOMEN LASER COURT VISOR | JET BLACK"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://kswiss.com/products/c3298-100",
"name": "C3298-100 | UNISEX LASER COURT PICKLEBALL HAT | WHITE"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://kswiss.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://kswiss.com/collections/accessories-1",
"name": "Accessories"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "K-Swiss US",
"logo": "https://kswiss.com/cdn/shop/files/logo.jpg?v=1760064983&width=500",
"sameAs": [
"https://twitter.com/KSWISS",
"https://www.facebook.com/kswiss/",
"",
"https://www.instagram.com/kswiss/",
"",
"",
"",
"https://www.youtube.com/channel/UCvdZzX6woqnttDzamVeYt1g",
""
],
"url": "https://kswiss.com"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://kswiss.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Accessories",
"item": "https://kswiss.com/collections/accessories-1"
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Accessories",
"url": "https://kswiss.com/collections/accessories-1",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://kswiss.com/products/c3562-101"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://kswiss.com/products/c3562-008"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://kswiss.com/products/hb020-732"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://kswiss.com/products/hb015-407"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://kswiss.com/products/hb015-101"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://kswiss.com/products/ac0238-101"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://kswiss.com/products/ac0239-008"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://kswiss.com/products/c3512-101"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://kswiss.com/products/bg661-407"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://kswiss.com/products/wb033-667"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://kswiss.com/products/c3299-667"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://kswiss.com/products/c3297-460"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://kswiss.com/products/c3297-014"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://kswiss.com/products/c3297-100"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://kswiss.com/products/c3299-100"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://kswiss.com/products/c3299-014"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://kswiss.com/products/c3298-100"
}
]
}
}
]
/pages/k-frame/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://kswiss.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://kswiss.com/pages/k-frame",
"name": "K-Frame Landing Page"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "K-Swiss US",
"logo": "https://kswiss.com/cdn/shop/files/logo.jpg?v=1760064983&width=500",
"sameAs": [
"https://twitter.com/KSWISS",
"https://www.facebook.com/kswiss/",
"",
"https://www.instagram.com/kswiss/",
"",
"",
"",
"https://www.youtube.com/channel/UCvdZzX6woqnttDzamVeYt1g",
""
],
"url": "https://kswiss.com"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://kswiss.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "K-Frame Landing Page",
"item": "https://kswiss.com/pages/k-frame"
}
]
}
]
/collections/all-best-sellers/
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://kswiss.com/collections/all-best-sellers",
"name": "All Best Sellers",
"url": "https://kswiss.com/collections/all-best-sellers",
"description": "Shop K-Swiss best sellers for men, women, and kids. Discover our most popular sneakers and customer favorites loved for comfort, style, and performance.",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://kswiss.com/products/07321-101-m",
"name": "07321-101-M | CLASSIC VN | WHITE/WHITE"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://kswiss.com/products/97321-101-m",
"name": "97321-101-M | CLASSIC VN | WHITE/WHITE"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://kswiss.com/products/03426-129-xw",
"name": "03426-129-XW | ST329 CMF | WHITE/BLACK/SILVER"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://kswiss.com/products/03426-130-m",
"name": "03426-130-M | ST329 CMF | WHITE/NAVY/RED"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://kswiss.com/products/03426-130-xw",
"name": "03426-130-XW | ST329 CMF | WHITE/NAVY/RED"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://kswiss.com/products/03426-085-m",
"name": "03426-085-M | ST329 CMF | NEUTRAL GRAY/SILVER"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://kswiss.com/products/93426-156-m",
"name": "93426-156-M | ST329 CMF | WHITE/SHOCKING PINK"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://kswiss.com/products/93629-155-m",
"name": "93629-155-M | COURT PRO II CMF SP | WHITE/SILVER"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://kswiss.com/products/03426-102-m",
"name": "03426-102-M | ST329 CMF | WHITE/BLACK"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://kswiss.com/products/03629-155-m",
"name": "03629-155-M | COURT PRO II CMF | WHITE/SILVER"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://kswiss.com/products/03426-129-m",
"name": "03426-129-M | ST329 CMF | WHITE/BLACK/SILVER"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://kswiss.com/products/03426-085-xw",
"name": "03426-085-XW | ST329 CMF | NEUTRAL GRAY/SILVER"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://kswiss.com/products/03426-008-xw",
"name": "03426-008-XW | ST329 CMF | BLACK"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://kswiss.com/products/07112-011-m",
"name": "07112-011-M | TUBES 200 | BLACK/CHARCOAL"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://kswiss.com/products/03426-102-xw",
"name": "03426-102-XW | ST329 CMF | WHITE/BLACK"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://kswiss.com/products/07321-001-m",
"name": "07321-001-M | CLASSIC VN | BLACK/ BLACK"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://kswiss.com/products/93426-155-m",
"name": "93426-155-M | ST329 CMF | WHITE/SILVER"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://kswiss.com/products/96613-102-m",
"name": "96613-102-M | HYPERCOURT EXPRESS 2 | WHITE/BLACK"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://kswiss.com/products/03426-098-xw",
"name": "03426-098-XW | ST329 CMF | BLACK/BLACK"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://kswiss.com/products/23446-001-m",
"name": "23446-001-M | CLASSIC VN VLC | BLACK/BLACK"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://kswiss.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://kswiss.com/collections/all-best-sellers",
"name": "All Best Sellers"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "K-Swiss US",
"logo": "https://kswiss.com/cdn/shop/files/logo.jpg?v=1760064983&width=500",
"sameAs": [
"https://twitter.com/KSWISS",
"https://www.facebook.com/kswiss/",
"",
"https://www.instagram.com/kswiss/",
"",
"",
"",
"https://www.youtube.com/channel/UCvdZzX6woqnttDzamVeYt1g",
""
],
"url": "https://kswiss.com"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://kswiss.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Best Sellers",
"item": "https://kswiss.com/collections/all-best-sellers"
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "All Best Sellers",
"url": "https://kswiss.com/collections/all-best-sellers",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://kswiss.com/products/07321-101-m"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://kswiss.com/products/97321-101-m"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://kswiss.com/products/03426-129-xw"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://kswiss.com/products/03426-130-m"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://kswiss.com/products/03426-130-xw"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://kswiss.com/products/03426-085-m"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://kswiss.com/products/93426-156-m"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://kswiss.com/products/93629-155-m"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://kswiss.com/products/03426-102-m"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://kswiss.com/products/03629-155-m"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://kswiss.com/products/03426-129-m"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://kswiss.com/products/03426-085-xw"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://kswiss.com/products/03426-008-xw"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://kswiss.com/products/07112-011-m"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://kswiss.com/products/03426-102-xw"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://kswiss.com/products/07321-001-m"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://kswiss.com/products/93426-155-m"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://kswiss.com/products/96613-102-m"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://kswiss.com/products/03426-098-xw"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://kswiss.com/products/23446-001-m"
}
]
}
}
]
Explore the other reputation pillars for K-Swiss US
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from K-Swiss US, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to K-Swiss US: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://kswiss.com to view the most current version of its content and see directly what this company is about and what it offers.