Levi Strauss & Co.
(https://levistrauss.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is exceptionally high with almost no gaps. The Leadership page provides granular biographies for 13 board members and executives, citing specific previous roles at recognizable entities like Apple, LinkedIn, and Sephora. The JSON-LD schema is robust, including sameAs links to Wikipedia and LinkedIn, though the presence of an Interim CHRO in text suggests some documentation lag compared to the May 2026 system date.
The primary disconnect lies in the aging sustainability metrics; as of May 2026, the prominent [H2] Read our 2024 Sustainability Goals & Metrics Update is 24 months old, creating a gap in real-time performance proof. Bold claims regarding worker well-being and social impact are not accompanied by specific case studies or site-level data in the provided text, relying instead on the brand’s established reputation.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.levistrauss.com/",
"url": "https://www.levistrauss.com/",
"name": "Levi Strauss Home - Levi Strauss & Co",
"isPartOf": {
"@id": "https://www.levistrauss.com/#website"
},
"datePublished": "2019-09-20T08:00:02+00:00",
"dateModified": "2025-10-20T23:44:10+00:00",
"description": "Levi Strauss & Co. believes that clothes — and how you make them — can make a difference. We are driven by our purpose: to deliver profits through principles to make an outsized impact on the world.",
"breadcrumb": {
"@id": "https://www.levistrauss.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.levistrauss.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.levistrauss.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.levistrauss.com/#website",
"url": "https://www.levistrauss.com/",
"name": "Levi Strauss & Co",
"description": "Levi Strauss - Levi Strauss & Co",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.levistrauss.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.levistrauss.com/#organization",
"name": "Levi Strauss & Co.",
"url": "https://www.levistrauss.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.levistrauss.com/wp-content/themes/levis/includes/img/Levi-Strauss-Logo.png",
"width": 300,
"height": 60
},
"description": "Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear.",
"foundingDate": "1853",
"founder": {
"@type": "Person",
"name": "Levi Strauss"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 19000
},
"sameAs": [
"https://en.wikipedia.org/wiki/Levi_Strauss_%26_Co.",
"https://www.wikidata.org/wiki/Q127962",
"https://www.linkedin.com/company/levi-strauss-&-co-",
"https://twitter.com/LeviStraussCo",
"https://www.instagram.com/levistraussco/"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"url": "https://www.levistrauss.com/contact/"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-levis",
"name": "Levi's",
"url": "https://www.levi.com/",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-beyondyoga",
"name": "Beyond Yoga",
"url": "https://www.beyondyoga.com/",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-signature",
"name": "Levi Strauss Signature",
"url": "https://www.levistrauss.com/who-we-are/brands/levi-strauss-signature",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "WebSite",
"@id": "https://www.levistrauss.com/#website",
"name": "Levi Strauss & Co.",
"url": "https://www.levistrauss.com/",
"publisher": {
"@id": "https://www.levistrauss.com/#organization"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
".bigText",
".company-body-wrap h2"
]
}
}
]
/work-with-us/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.levistrauss.com/work-with-us/",
"url": "https://www.levistrauss.com/work-with-us/",
"name": "Work With Us - Levi Strauss & Co",
"isPartOf": {
"@id": "https://www.levistrauss.com/#website"
},
"datePublished": "2024-09-03T19:31:39+00:00",
"dateModified": "2026-04-08T20:11:44+00:00",
"description": "Discover open positions at Levi Strauss & Co. and how to apply.",
"breadcrumb": {
"@id": "https://www.levistrauss.com/work-with-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.levistrauss.com/work-with-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.levistrauss.com/work-with-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.levistrauss.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Work With Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.levistrauss.com/#website",
"url": "https://www.levistrauss.com/",
"name": "Levi Strauss & Co",
"description": "Levi Strauss - Levi Strauss & Co",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.levistrauss.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.levistrauss.com/#organization",
"name": "Levi Strauss & Co.",
"url": "https://www.levistrauss.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.levistrauss.com/wp-content/themes/levis/includes/img/Levi-Strauss-Logo.png",
"width": 300,
"height": 60
},
"description": "Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear.",
"foundingDate": "1853",
"founder": {
"@type": "Person",
"name": "Levi Strauss"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 19000
},
"sameAs": [
"https://en.wikipedia.org/wiki/Levi_Strauss_%26_Co.",
"https://www.wikidata.org/wiki/Q127962",
"https://www.linkedin.com/company/levi-strauss-&-co-",
"https://twitter.com/LeviStraussCo",
"https://www.instagram.com/levistraussco/"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"url": "https://www.levistrauss.com/contact/"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-levis",
"name": "Levi's",
"url": "https://www.levi.com/",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-beyondyoga",
"name": "Beyond Yoga",
"url": "https://www.beyondyoga.com/",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-signature",
"name": "Levi Strauss Signature",
"url": "https://www.levistrauss.com/who-we-are/brands/levi-strauss-signature",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "WebSite",
"@id": "https://www.levistrauss.com/#website",
"name": "Levi Strauss & Co.",
"url": "https://www.levistrauss.com/",
"publisher": {
"@id": "https://www.levistrauss.com/#organization"
}
}
]
}
]
/who-we-are/leadership/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.levistrauss.com/who-we-are/leadership/",
"url": "https://www.levistrauss.com/who-we-are/leadership/",
"name": "Leadership - Levi Strauss & Co",
"isPartOf": {
"@id": "https://www.levistrauss.com/#website"
},
"datePublished": "2019-01-09T23:45:54+00:00",
"dateModified": "2026-05-07T15:54:26+00:00",
"description": "Our global leadership team sets the company's overall direction and oversees all major strategic, financial and operational decisions.",
"breadcrumb": {
"@id": "https://www.levistrauss.com/who-we-are/leadership/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.levistrauss.com/who-we-are/leadership/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.levistrauss.com/who-we-are/leadership/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.levistrauss.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who We Are",
"item": "https://www.levistrauss.com/who-we-are/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Leadership"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.levistrauss.com/#website",
"url": "https://www.levistrauss.com/",
"name": "Levi Strauss & Co",
"description": "Levi Strauss - Levi Strauss & Co",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.levistrauss.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.levistrauss.com/#organization",
"name": "Levi Strauss & Co.",
"url": "https://www.levistrauss.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.levistrauss.com/wp-content/themes/levis/includes/img/Levi-Strauss-Logo.png",
"width": 300,
"height": 60
},
"description": "Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear.",
"foundingDate": "1853",
"founder": {
"@type": "Person",
"name": "Levi Strauss"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 19000
},
"sameAs": [
"https://en.wikipedia.org/wiki/Levi_Strauss_%26_Co.",
"https://www.wikidata.org/wiki/Q127962",
"https://www.linkedin.com/company/levi-strauss-&-co-",
"https://twitter.com/LeviStraussCo",
"https://www.instagram.com/levistraussco/"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"url": "https://www.levistrauss.com/contact/"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-levis",
"name": "Levi's",
"url": "https://www.levi.com/",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-beyondyoga",
"name": "Beyond Yoga",
"url": "https://www.beyondyoga.com/",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-signature",
"name": "Levi Strauss Signature",
"url": "https://www.levistrauss.com/who-we-are/brands/levi-strauss-signature",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "WebSite",
"@id": "https://www.levistrauss.com/#website",
"name": "Levi Strauss & Co.",
"url": "https://www.levistrauss.com/",
"publisher": {
"@id": "https://www.levistrauss.com/#organization"
}
}
]
}
]
/who-we-are/brands/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.levistrauss.com/who-we-are/brands/",
"url": "https://www.levistrauss.com/who-we-are/brands/",
"name": "Brands - Levi Strauss & Co",
"isPartOf": {
"@id": "https://www.levistrauss.com/#website"
},
"datePublished": "2018-12-14T20:09:22+00:00",
"dateModified": "2025-08-07T22:20:48+00:00",
"breadcrumb": {
"@id": "https://www.levistrauss.com/who-we-are/brands/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.levistrauss.com/who-we-are/brands/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.levistrauss.com/who-we-are/brands/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.levistrauss.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who We Are",
"item": "https://www.levistrauss.com/who-we-are/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Brands"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.levistrauss.com/#website",
"url": "https://www.levistrauss.com/",
"name": "Levi Strauss & Co",
"description": "Levi Strauss - Levi Strauss & Co",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.levistrauss.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.levistrauss.com/#organization",
"name": "Levi Strauss & Co.",
"url": "https://www.levistrauss.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.levistrauss.com/wp-content/themes/levis/includes/img/Levi-Strauss-Logo.png",
"width": 300,
"height": 60
},
"description": "Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear.",
"foundingDate": "1853",
"founder": {
"@type": "Person",
"name": "Levi Strauss"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 19000
},
"sameAs": [
"https://en.wikipedia.org/wiki/Levi_Strauss_%26_Co.",
"https://www.wikidata.org/wiki/Q127962",
"https://www.linkedin.com/company/levi-strauss-&-co-",
"https://twitter.com/LeviStraussCo",
"https://www.instagram.com/levistraussco/"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"url": "https://www.levistrauss.com/contact/"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-levis",
"name": "Levi's",
"url": "https://www.levi.com/",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-beyondyoga",
"name": "Beyond Yoga",
"url": "https://www.beyondyoga.com/",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-signature",
"name": "Levi Strauss Signature",
"url": "https://www.levistrauss.com/who-we-are/brands/levi-strauss-signature",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "WebSite",
"@id": "https://www.levistrauss.com/#website",
"name": "Levi Strauss & Co.",
"url": "https://www.levistrauss.com/",
"publisher": {
"@id": "https://www.levistrauss.com/#organization"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
13Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 0 |
| /work-with-us/ | 2 | 0 |
| /who-we-are/leadership/ | 6 | 0 |
| /who-we-are/brands/ | 2 | 0 |
Explore the other reputation pillars for Levi Strauss & Co.
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Levi Strauss & Co., captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Levi Strauss & Co.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://levistrauss.com to view the most current version of its content and see directly what this company is about and what it offers.