Levi Strauss & Co.
(https://levistrauss.com) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
8
Impact Weight: 20 / 100
40% Reputation
Trust theatre is present as the trust_theatre_flag is true across all pages while proof_links_count remains at 0. The site references 8 awards logos on the careers page and mentions being recognized for workplace culture, but lacks direct outbound links to third-party audit reports or live certification databases. Performance claims such as the world’s most buttery soft activewear are presented as fact without external verification or comparative testing data.
Specific proof points include the founding year (1853), the number of employees (19,000), and specific executive career histories. Vague assertions like authentic styles made to last and delivering profits through principles lack accompanying longevity test results or specific CSR spend ratios. The ratio of verifiable historical facts to unsubstantiated quality claims is roughly 1:2.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
13Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 0 |
| /work-with-us/ | 2 | 0 |
| /who-we-are/leadership/ | 6 | 0 |
| /who-we-are/brands/ | 2 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.levistrauss.com/",
"url": "https://www.levistrauss.com/",
"name": "Levi Strauss Home - Levi Strauss & Co",
"isPartOf": {
"@id": "https://www.levistrauss.com/#website"
},
"datePublished": "2019-09-20T08:00:02+00:00",
"dateModified": "2025-10-20T23:44:10+00:00",
"description": "Levi Strauss & Co. believes that clothes — and how you make them — can make a difference. We are driven by our purpose: to deliver profits through principles to make an outsized impact on the world.",
"breadcrumb": {
"@id": "https://www.levistrauss.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.levistrauss.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.levistrauss.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.levistrauss.com/#website",
"url": "https://www.levistrauss.com/",
"name": "Levi Strauss & Co",
"description": "Levi Strauss - Levi Strauss & Co",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.levistrauss.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.levistrauss.com/#organization",
"name": "Levi Strauss & Co.",
"url": "https://www.levistrauss.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.levistrauss.com/wp-content/themes/levis/includes/img/Levi-Strauss-Logo.png",
"width": 300,
"height": 60
},
"description": "Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear.",
"foundingDate": "1853",
"founder": {
"@type": "Person",
"name": "Levi Strauss"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 19000
},
"sameAs": [
"https://en.wikipedia.org/wiki/Levi_Strauss_%26_Co.",
"https://www.wikidata.org/wiki/Q127962",
"https://www.linkedin.com/company/levi-strauss-&-co-",
"https://twitter.com/LeviStraussCo",
"https://www.instagram.com/levistraussco/"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"url": "https://www.levistrauss.com/contact/"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-levis",
"name": "Levi's",
"url": "https://www.levi.com/",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-beyondyoga",
"name": "Beyond Yoga",
"url": "https://www.beyondyoga.com/",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-signature",
"name": "Levi Strauss Signature",
"url": "https://www.levistrauss.com/who-we-are/brands/levi-strauss-signature",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "WebSite",
"@id": "https://www.levistrauss.com/#website",
"name": "Levi Strauss & Co.",
"url": "https://www.levistrauss.com/",
"publisher": {
"@id": "https://www.levistrauss.com/#organization"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
".bigText",
".company-body-wrap h2"
]
}
}
]
/work-with-us/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.levistrauss.com/work-with-us/",
"url": "https://www.levistrauss.com/work-with-us/",
"name": "Work With Us - Levi Strauss & Co",
"isPartOf": {
"@id": "https://www.levistrauss.com/#website"
},
"datePublished": "2024-09-03T19:31:39+00:00",
"dateModified": "2026-04-08T20:11:44+00:00",
"description": "Discover open positions at Levi Strauss & Co. and how to apply.",
"breadcrumb": {
"@id": "https://www.levistrauss.com/work-with-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.levistrauss.com/work-with-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.levistrauss.com/work-with-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.levistrauss.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Work With Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.levistrauss.com/#website",
"url": "https://www.levistrauss.com/",
"name": "Levi Strauss & Co",
"description": "Levi Strauss - Levi Strauss & Co",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.levistrauss.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.levistrauss.com/#organization",
"name": "Levi Strauss & Co.",
"url": "https://www.levistrauss.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.levistrauss.com/wp-content/themes/levis/includes/img/Levi-Strauss-Logo.png",
"width": 300,
"height": 60
},
"description": "Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear.",
"foundingDate": "1853",
"founder": {
"@type": "Person",
"name": "Levi Strauss"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 19000
},
"sameAs": [
"https://en.wikipedia.org/wiki/Levi_Strauss_%26_Co.",
"https://www.wikidata.org/wiki/Q127962",
"https://www.linkedin.com/company/levi-strauss-&-co-",
"https://twitter.com/LeviStraussCo",
"https://www.instagram.com/levistraussco/"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"url": "https://www.levistrauss.com/contact/"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-levis",
"name": "Levi's",
"url": "https://www.levi.com/",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-beyondyoga",
"name": "Beyond Yoga",
"url": "https://www.beyondyoga.com/",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-signature",
"name": "Levi Strauss Signature",
"url": "https://www.levistrauss.com/who-we-are/brands/levi-strauss-signature",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "WebSite",
"@id": "https://www.levistrauss.com/#website",
"name": "Levi Strauss & Co.",
"url": "https://www.levistrauss.com/",
"publisher": {
"@id": "https://www.levistrauss.com/#organization"
}
}
]
}
]
/who-we-are/leadership/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.levistrauss.com/who-we-are/leadership/",
"url": "https://www.levistrauss.com/who-we-are/leadership/",
"name": "Leadership - Levi Strauss & Co",
"isPartOf": {
"@id": "https://www.levistrauss.com/#website"
},
"datePublished": "2019-01-09T23:45:54+00:00",
"dateModified": "2026-05-07T15:54:26+00:00",
"description": "Our global leadership team sets the company's overall direction and oversees all major strategic, financial and operational decisions.",
"breadcrumb": {
"@id": "https://www.levistrauss.com/who-we-are/leadership/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.levistrauss.com/who-we-are/leadership/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.levistrauss.com/who-we-are/leadership/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.levistrauss.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who We Are",
"item": "https://www.levistrauss.com/who-we-are/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Leadership"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.levistrauss.com/#website",
"url": "https://www.levistrauss.com/",
"name": "Levi Strauss & Co",
"description": "Levi Strauss - Levi Strauss & Co",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.levistrauss.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.levistrauss.com/#organization",
"name": "Levi Strauss & Co.",
"url": "https://www.levistrauss.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.levistrauss.com/wp-content/themes/levis/includes/img/Levi-Strauss-Logo.png",
"width": 300,
"height": 60
},
"description": "Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear.",
"foundingDate": "1853",
"founder": {
"@type": "Person",
"name": "Levi Strauss"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 19000
},
"sameAs": [
"https://en.wikipedia.org/wiki/Levi_Strauss_%26_Co.",
"https://www.wikidata.org/wiki/Q127962",
"https://www.linkedin.com/company/levi-strauss-&-co-",
"https://twitter.com/LeviStraussCo",
"https://www.instagram.com/levistraussco/"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"url": "https://www.levistrauss.com/contact/"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-levis",
"name": "Levi's",
"url": "https://www.levi.com/",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-beyondyoga",
"name": "Beyond Yoga",
"url": "https://www.beyondyoga.com/",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-signature",
"name": "Levi Strauss Signature",
"url": "https://www.levistrauss.com/who-we-are/brands/levi-strauss-signature",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "WebSite",
"@id": "https://www.levistrauss.com/#website",
"name": "Levi Strauss & Co.",
"url": "https://www.levistrauss.com/",
"publisher": {
"@id": "https://www.levistrauss.com/#organization"
}
}
]
}
]
/who-we-are/brands/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.levistrauss.com/who-we-are/brands/",
"url": "https://www.levistrauss.com/who-we-are/brands/",
"name": "Brands - Levi Strauss & Co",
"isPartOf": {
"@id": "https://www.levistrauss.com/#website"
},
"datePublished": "2018-12-14T20:09:22+00:00",
"dateModified": "2025-08-07T22:20:48+00:00",
"breadcrumb": {
"@id": "https://www.levistrauss.com/who-we-are/brands/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.levistrauss.com/who-we-are/brands/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.levistrauss.com/who-we-are/brands/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.levistrauss.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who We Are",
"item": "https://www.levistrauss.com/who-we-are/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Brands"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.levistrauss.com/#website",
"url": "https://www.levistrauss.com/",
"name": "Levi Strauss & Co",
"description": "Levi Strauss - Levi Strauss & Co",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.levistrauss.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.levistrauss.com/#organization",
"name": "Levi Strauss & Co.",
"url": "https://www.levistrauss.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.levistrauss.com/wp-content/themes/levis/includes/img/Levi-Strauss-Logo.png",
"width": 300,
"height": 60
},
"description": "Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear.",
"foundingDate": "1853",
"founder": {
"@type": "Person",
"name": "Levi Strauss"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 19000
},
"sameAs": [
"https://en.wikipedia.org/wiki/Levi_Strauss_%26_Co.",
"https://www.wikidata.org/wiki/Q127962",
"https://www.linkedin.com/company/levi-strauss-&-co-",
"https://twitter.com/LeviStraussCo",
"https://www.instagram.com/levistraussco/"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"url": "https://www.levistrauss.com/contact/"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-levis",
"name": "Levi's",
"url": "https://www.levi.com/",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-beyondyoga",
"name": "Beyond Yoga",
"url": "https://www.beyondyoga.com/",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "Brand",
"@id": "https://www.levistrauss.com/#brand-signature",
"name": "Levi Strauss Signature",
"url": "https://www.levistrauss.com/who-we-are/brands/levi-strauss-signature",
"parentOrganization": {
"@id": "https://www.levistrauss.com/#organization"
}
},
{
"@type": "WebSite",
"@id": "https://www.levistrauss.com/#website",
"name": "Levi Strauss & Co.",
"url": "https://www.levistrauss.com/",
"publisher": {
"@id": "https://www.levistrauss.com/#organization"
}
}
]
}
]
Explore the other reputation pillars for Levi Strauss & Co.
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Levi Strauss & Co., captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Levi Strauss & Co.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://levistrauss.com to view the most current version of its content and see directly what this company is about and what it offers.