Lorna Jane
(https://lornajane.com) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
The authority of the brand is bolstered significantly by its schema_json, which includes a named founder (Lorna Jane Clarkson) with Wikipedia and social links. Unlike many BS-heavy sites, Lorna Jane provides a clear founding date (1989) and a physical headquarters address in Australia. The technical credibility is high due to clean structured data and a logical heading hierarchy. The only gap is the lack of Person schema for the team of designers mentioned in the body text, who remain anonymous despite the brand’s ‘Designed by women’ claim.
The site makes bold claims about performance testing (stating they use commercial standards for abrasion and moisture wicking) but fails to show any actual data or comparison charts. The marketing tone emphasizes technical excellence (exclusive fabric technology), but the product descriptions are standard retail fare focused on style and fit. There is a disconnect between the claim of 30 years of innovation and the lack of a documented technical white paper or innovation timeline.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Lorna Jane SG",
"description": "Lorna Jane is a leading activewear retailer and manufacturer, offering a wide range of stylish and functional activewear for women.",
"url": "https://www.lornajane.com",
"logo": {
"@type": "ImageObject",
"url": "//www.lornajane.com/cdn/shop/files/Logo_LornaJane_ActiveLiving.svg?v=1776723817&width=400",
"width": "400",
"height": "400"
},
"foundingDate": "1989",
"founder": {
"@type": "Person",
"name": "Lorna Jane Clarkson",
"url": "https://www.lornajane.com.au/our-founder",
"sameAs": [
"https://en.wikipedia.org/wiki/Lorna_Jane_Clarkson",
"https://www.wikidata.org/wiki/Q28842988",
"https://www.instagram.com/ljclarkson",
"https://www.linkedin.com/in/lorna-jane-clarkson-22094346"
]
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+61 7 3252 5552",
"contactType": "customer service"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "857 Kingsford Smith Drive",
"addressLocality": "Eagle Farm",
"addressRegion": "Queensland",
"postalCode": "4009",
"addressCountry": "Australia"
},
"sameAs": [
"https://www.facebook.com/lornajane.active",
"https://x.com/lornajaneactive",
"https://www.instagram.com/lornajaneactive",
"https://www.tiktok.com/@lornajaneactivewear",
"https://www.youtube.com/user/LornaJaneActive",
"https://linkedin.com/company/lorna-jane",
"https://www.lornajane.com",
"https://www.lornajane.nz",
"https://en.wikipedia.org/wiki/Lorna_Jane",
"https://www.wikidata.org/wiki/Q28857986",
"https://www.google.com/search?kgmid=/g/11c6s44d14"
]
}
/customer_authentication/login/ — no schema detected (entity gap)
/collections/full-price-product/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.lornajane.com/collections/full-price-product#collection-page",
"url": "https://www.lornajane.com/collections/full-price-product",
"name": "Full Price Product",
"description": "Shop now at Lorna Jane for best selling women's activewear. New styles land every 2 weeks! Includes sports bras, leggings, tops, shorts & gym clothing",
"mainEntity": {
"@type": "ItemList",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"numberOfItems": 6842,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.lornajane.com/products/amy-maximum-support-sports-bra-10",
"name": "Amy Maximum Support Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/compress-compact-sports-bra-beige_lb0205-almond_1_c3b6ca83-0f50-4ab4-8aea-5aa4f9c84ad1.jpg?v=1779949746&width=560"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.lornajane.com/products/lotus-no-chafe-phone-pocket-ankle-biter-leggings",
"name": "Lotus No Chafe Phone Pocket Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0478_AGAVG_2_2.jpg?v=1779079004&width=560"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.lornajane.com/products/lotus-t-shirt",
"name": "Lotus T-Shirt",
"image": "https://www.lornajane.com/cdn/shop/files/LB0380_ASHBLU_1.jpg?v=1779950666&width=560"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.lornajane.com/products/lotus-muscle-tank-7",
"name": "Lotus Muscle Tank",
"image": "https://www.lornajane.com/cdn/shop/files/LB0379_BLK_1.1_9a7caaea-4f5c-4f36-89df-5f768286b75b.jpg?v=1779749660&width=560"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.lornajane.com/products/lotus-longline-sports-bra-6",
"name": "Lotus Longline Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/LB0395_ACAIB_1.jpg?v=1779952991&width=560"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.lornajane.com/products/sammy-sports-bra-16",
"name": "Sammy Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/LB0128_ALMOND_1.jpg?v=1777455909&width=560"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.lornajane.com/products/amy-phone-pocket-tech-ankle-biter-leggings-1",
"name": "Amy Phone Pocket Tech Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0403_ASHBLU_1.jpg?v=1776583366&width=560"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.lornajane.com/products/amy-no-ride-phone-pocket-ankle-biter-leggings",
"name": "Amy No Ride Phone Pocket Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0503_ASHBLU_3.jpg?v=1776583214&width=560"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.lornajane.com/products/lightspeed-phone-pocket-run-shorts",
"name": "Lightspeed Phone Pocket Run Shorts",
"image": "https://www.lornajane.com/cdn/shop/files/LB0441_BLK_3.jpg?v=1776583020&width=560"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.lornajane.com/products/flashdance-pants",
"name": "Flashdance Pants",
"image": "https://www.lornajane.com/cdn/shop/files/LB0134_AGAVG_1.jpg?v=1779692791&width=560"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.lornajane.com/products/lotus-phone-pocket-ankle-biter-leggings",
"name": "Lotus Phone Pocket Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0486_BLKR_3.jpg?v=1776583112&width=560"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.lornajane.com/products/amy-no-chafe-phone-pocket-ankle-biter-leggings",
"name": "Amy No Chafe Phone Pocket Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0551_ASHBLU_5_e04de7b0-232c-446f-82c5-0dc89b2bb2a9.jpg?v=1777455782&width=560"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.lornajane.com/products/lotus-long-sleeve-top-1",
"name": "Lotus Long Sleeve Top",
"image": "https://www.lornajane.com/cdn/shop/files/LB0394_ACBLU_1.jpg?v=1780037993&width=560"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.lornajane.com/products/amy-stretch-stride-pocket-run-shorts",
"name": "Amy Stretch & Stride Pocket Run Shorts",
"image": "https://www.lornajane.com/cdn/shop/files/LB0439_BLK_1_MTc3Nzk2MjgwMzE1NQ_3D_3D.jpg?v=1779421746&width=560"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.lornajane.com/products/slouchy-gym-tank-22",
"name": "Slouchy Gym Tank",
"image": "https://www.lornajane.com/cdn/shop/files/slouchy-gym-tank-black_lb0140-blk_1.jpg?v=1778029317&width=560"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.lornajane.com/products/lotus-cropped-sports-bra",
"name": "Lotus Cropped Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/LB0451_BLKR_5_24b335c2-00df-47ef-ad89-6a1053eaff94.jpg?v=1779949704&width=560"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.lornajane.com/products/amy-phone-pocket-7-8-tech-leggings",
"name": "Amy Phone Pocket 7/8 Tech Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0402_BLK_9.jpg?v=1779421728&width=560"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.lornajane.com/products/lotus-ankle-biter-leggings-4",
"name": "Lotus Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/lotus-ankle-biter-leggings-blue_lb0235-aqbuzz_1.jpg?v=1776583133&width=560"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.lornajane.com/products/lifted-sports-bra-3",
"name": "Lifted Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/LB0520_BALL_1.jpg?v=1779425448&width=560"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.lornajane.com/products/lotus-no-chafe-phone-pocket-12cm-bike-shorts",
"name": "Lotus No Chafe Phone Pocket 12cm Bike Shorts",
"image": "https://www.lornajane.com/cdn/shop/files/LB0481_BLKR_6_4acf62ad-2497-4789-80b7-314a967520f4.jpg?v=1776583100&width=560"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.lornajane.com/products/lotus-no-chafe-full-length-leggings",
"name": "Lotus No Chafe Full Length Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0418_BLK_2.jpg?v=1776583023&width=560"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.lornajane.com/products/amy-no-ride-phone-pocket-14cm-bike-shorts",
"name": "Amy No Ride Phone Pocket 14cm Bike Shorts",
"image": "https://www.lornajane.com/cdn/shop/files/LB0510_ASHBLU_3.jpg?v=1776583188&width=560"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.lornajane.com/products/lj-active-headband",
"name": "LJ Active Headband",
"image": "https://www.lornajane.com/cdn/shop/files/LA323_AGAVG_1.3.jpg?v=1776582958&width=560"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.lornajane.com/products/liberty-ankle-biter-leggings",
"name": "Liberty Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0490_ASHBLU_1_MTc3NjQwMjI0NTM2NQ_3D_3D.jpg?v=1779953941&width=560"
}
]
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lornajane.com/collections/full-price-product#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lornajane.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Full Price Product",
"item": "https://www.lornajane.com/collections/full-price-product"
}
]
}
]
}
/collections/sale-flash-offer/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.lornajane.com/collections/sale-flash-offer#collection-page",
"url": "https://www.lornajane.com/collections/sale-flash-offer",
"name": "Sale > Flash Offer",
"description": "",
"mainEntity": {
"@type": "ItemList",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"numberOfItems": 629,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.lornajane.com/products/amy-maximum-support-sports-bra-10",
"name": "Amy Maximum Support Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/compress-compact-sports-bra-beige_lb0205-almond_1_c3b6ca83-0f50-4ab4-8aea-5aa4f9c84ad1.jpg?v=1779949746&width=560"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.lornajane.com/products/lotus-no-chafe-phone-pocket-ankle-biter-leggings",
"name": "Lotus No Chafe Phone Pocket Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0478_AGAVG_2_2.jpg?v=1779079004&width=560"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.lornajane.com/products/lotus-t-shirt",
"name": "Lotus T-Shirt",
"image": "https://www.lornajane.com/cdn/shop/files/LB0380_ASHBLU_1.jpg?v=1779950666&width=560"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.lornajane.com/products/lotus-muscle-tank-7",
"name": "Lotus Muscle Tank",
"image": "https://www.lornajane.com/cdn/shop/files/LB0379_BLK_1.1_9a7caaea-4f5c-4f36-89df-5f768286b75b.jpg?v=1779749660&width=560"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.lornajane.com/products/lotus-longline-sports-bra-6",
"name": "Lotus Longline Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/LB0395_ACAIB_1.jpg?v=1779952991&width=560"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.lornajane.com/products/amy-phone-pocket-tech-ankle-biter-leggings-1",
"name": "Amy Phone Pocket Tech Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0403_ASHBLU_1.jpg?v=1776583366&width=560"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.lornajane.com/products/amy-no-ride-phone-pocket-ankle-biter-leggings",
"name": "Amy No Ride Phone Pocket Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0503_ASHBLU_3.jpg?v=1776583214&width=560"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.lornajane.com/products/lightspeed-phone-pocket-run-shorts",
"name": "Lightspeed Phone Pocket Run Shorts",
"image": "https://www.lornajane.com/cdn/shop/files/LB0441_BLK_3.jpg?v=1776583020&width=560"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.lornajane.com/products/flashdance-pants",
"name": "Flashdance Pants",
"image": "https://www.lornajane.com/cdn/shop/files/LB0134_AGAVG_1.jpg?v=1779692791&width=560"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.lornajane.com/products/lotus-phone-pocket-ankle-biter-leggings",
"name": "Lotus Phone Pocket Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0486_BLKR_3.jpg?v=1776583112&width=560"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.lornajane.com/products/lotus-long-sleeve-top-1",
"name": "Lotus Long Sleeve Top",
"image": "https://www.lornajane.com/cdn/shop/files/LB0394_ACBLU_1.jpg?v=1780037993&width=560"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.lornajane.com/products/amy-stretch-stride-pocket-run-shorts",
"name": "Amy Stretch & Stride Pocket Run Shorts",
"image": "https://www.lornajane.com/cdn/shop/files/LB0439_BLK_1_MTc3Nzk2MjgwMzE1NQ_3D_3D.jpg?v=1779421746&width=560"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.lornajane.com/products/slouchy-gym-tank-22",
"name": "Slouchy Gym Tank",
"image": "https://www.lornajane.com/cdn/shop/files/slouchy-gym-tank-black_lb0140-blk_1.jpg?v=1778029317&width=560"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.lornajane.com/products/lotus-cropped-sports-bra",
"name": "Lotus Cropped Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/LB0451_BLKR_5_24b335c2-00df-47ef-ad89-6a1053eaff94.jpg?v=1779949704&width=560"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.lornajane.com/products/amy-phone-pocket-7-8-tech-leggings",
"name": "Amy Phone Pocket 7/8 Tech Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0402_BLK_9.jpg?v=1779421728&width=560"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.lornajane.com/products/lotus-ankle-biter-leggings-4",
"name": "Lotus Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/lotus-ankle-biter-leggings-blue_lb0235-aqbuzz_1.jpg?v=1776583133&width=560"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.lornajane.com/products/lifted-sports-bra-3",
"name": "Lifted Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/LB0520_BALL_1.jpg?v=1779425448&width=560"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.lornajane.com/products/lotus-no-chafe-phone-pocket-12cm-bike-shorts",
"name": "Lotus No Chafe Phone Pocket 12cm Bike Shorts",
"image": "https://www.lornajane.com/cdn/shop/files/LB0481_BLKR_6_4acf62ad-2497-4789-80b7-314a967520f4.jpg?v=1776583100&width=560"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.lornajane.com/products/amy-no-ride-phone-pocket-14cm-bike-shorts",
"name": "Amy No Ride Phone Pocket 14cm Bike Shorts",
"image": "https://www.lornajane.com/cdn/shop/files/LB0510_ASHBLU_3.jpg?v=1776583188&width=560"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.lornajane.com/products/liberty-ankle-biter-leggings",
"name": "Liberty Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0490_ASHBLU_1_MTc3NjQwMjI0NTM2NQ_3D_3D.jpg?v=1779953941&width=560"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.lornajane.com/products/lotus-slouchy-tank",
"name": "Lotus Slouchy Tank",
"image": "https://www.lornajane.com/cdn/shop/files/LB0536_BLK_1_47dbb317-0dba-483c-951f-85357fe064a2.jpg?v=1777455888&width=560"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.lornajane.com/products/lotus-bra-tank-combo",
"name": "Lotus Bra Tank Combo",
"image": "https://www.lornajane.com/cdn/shop/files/LB0527_BLK_2_8db52bfe-0f17-41f3-b763-af6a9ce98e3e.jpg?v=1779949804&width=560"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.lornajane.com/products/amy-no-ride-phone-pocket-7-8-leggings",
"name": "Amy No Ride Phone Pocket 7/8 Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0513_BLKR_1.jpg?v=1776583201&width=560"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.lornajane.com/products/lotus-flared-leggings",
"name": "Lotus Flared Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0436_BLK_4.jpg?v=1779077552&width=560"
}
]
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lornajane.com/collections/sale-flash-offer#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lornajane.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Flash Offer",
"item": "https://www.lornajane.com/collections/sale-flash-offer"
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
28Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 9 | 0 |
| /customer_authentication/login/ | 0 | 0 |
| /collections/full-price-product/ | 10 | 0 |
| /collections/sale-flash-offer/ | 9 | 0 |
Explore the other reputation pillars for Lorna Jane
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Lorna Jane, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lorna Jane: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://lornajane.com to view the most current version of its content and see directly what this company is about and what it offers.