Lorna Jane
(https://lornajane.com) 📸 Data Snapshot: May 31, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
5
Impact Weight: 20 / 100
25% Reputation
Trust theatre is highly active here as the site displays review_count values of 9 and 10 across pages, yet the proof_links_count is 0, indicating a lack of third-party verification. Bold performance claims such as engineered with over 30 years of innovation and unique formulas engineered to enhance move lack linked evidence or specific patent citations. No external proof paths to GOTS or OEKO-TEX certifications are provided despite the conscious collection positioning. The trust_theatre_flag is true on the homepage and across primary collection pages, suggesting self-hosted validation.
The proof density is low, with zero proof_links_count across the audit. While the site names specific testing categories (pilling, color fastness), it provides no verifiable evidence of these results. The ratio of vague assertions (emanate wellness, feel beautiful at all times) to verifiable facts (founding date, fabric brand names) leans heavily toward marketing fluff. The claim of being Australia’s leading women’s activewear brand is unsubstantiated by third-party market data within the text.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
28Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 9 | 0 |
| /customer_authentication/login/ | 0 | 0 |
| /collections/full-price-product/ | 10 | 0 |
| /collections/sale-flash-offer/ | 9 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Lorna Jane SG",
"description": "Lorna Jane is a leading activewear retailer and manufacturer, offering a wide range of stylish and functional activewear for women.",
"url": "https://www.lornajane.com",
"logo": {
"@type": "ImageObject",
"url": "//www.lornajane.com/cdn/shop/files/Logo_LornaJane_ActiveLiving.svg?v=1776723817&width=400",
"width": "400",
"height": "400"
},
"foundingDate": "1989",
"founder": {
"@type": "Person",
"name": "Lorna Jane Clarkson",
"url": "https://www.lornajane.com.au/our-founder",
"sameAs": [
"https://en.wikipedia.org/wiki/Lorna_Jane_Clarkson",
"https://www.wikidata.org/wiki/Q28842988",
"https://www.instagram.com/ljclarkson",
"https://www.linkedin.com/in/lorna-jane-clarkson-22094346"
]
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+61 7 3252 5552",
"contactType": "customer service"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "857 Kingsford Smith Drive",
"addressLocality": "Eagle Farm",
"addressRegion": "Queensland",
"postalCode": "4009",
"addressCountry": "Australia"
},
"sameAs": [
"https://www.facebook.com/lornajane.active",
"https://x.com/lornajaneactive",
"https://www.instagram.com/lornajaneactive",
"https://www.tiktok.com/@lornajaneactivewear",
"https://www.youtube.com/user/LornaJaneActive",
"https://linkedin.com/company/lorna-jane",
"https://www.lornajane.com",
"https://www.lornajane.nz",
"https://en.wikipedia.org/wiki/Lorna_Jane",
"https://www.wikidata.org/wiki/Q28857986",
"https://www.google.com/search?kgmid=/g/11c6s44d14"
]
}
/customer_authentication/login/ — no schema detected (entity gap)
/collections/full-price-product/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.lornajane.com/collections/full-price-product#collection-page",
"url": "https://www.lornajane.com/collections/full-price-product",
"name": "Full Price Product",
"description": "Shop now at Lorna Jane for best selling women's activewear. New styles land every 2 weeks! Includes sports bras, leggings, tops, shorts & gym clothing",
"mainEntity": {
"@type": "ItemList",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"numberOfItems": 6842,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.lornajane.com/products/amy-maximum-support-sports-bra-10",
"name": "Amy Maximum Support Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/compress-compact-sports-bra-beige_lb0205-almond_1_c3b6ca83-0f50-4ab4-8aea-5aa4f9c84ad1.jpg?v=1779949746&width=560"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.lornajane.com/products/lotus-no-chafe-phone-pocket-ankle-biter-leggings",
"name": "Lotus No Chafe Phone Pocket Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0478_AGAVG_2_2.jpg?v=1779079004&width=560"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.lornajane.com/products/lotus-t-shirt",
"name": "Lotus T-Shirt",
"image": "https://www.lornajane.com/cdn/shop/files/LB0380_ASHBLU_1.jpg?v=1779950666&width=560"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.lornajane.com/products/lotus-muscle-tank-7",
"name": "Lotus Muscle Tank",
"image": "https://www.lornajane.com/cdn/shop/files/LB0379_BLK_1.1_9a7caaea-4f5c-4f36-89df-5f768286b75b.jpg?v=1779749660&width=560"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.lornajane.com/products/lotus-longline-sports-bra-6",
"name": "Lotus Longline Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/LB0395_ACAIB_1.jpg?v=1779952991&width=560"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.lornajane.com/products/sammy-sports-bra-16",
"name": "Sammy Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/LB0128_ALMOND_1.jpg?v=1777455909&width=560"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.lornajane.com/products/amy-phone-pocket-tech-ankle-biter-leggings-1",
"name": "Amy Phone Pocket Tech Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0403_ASHBLU_1.jpg?v=1776583366&width=560"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.lornajane.com/products/amy-no-ride-phone-pocket-ankle-biter-leggings",
"name": "Amy No Ride Phone Pocket Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0503_ASHBLU_3.jpg?v=1776583214&width=560"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.lornajane.com/products/lightspeed-phone-pocket-run-shorts",
"name": "Lightspeed Phone Pocket Run Shorts",
"image": "https://www.lornajane.com/cdn/shop/files/LB0441_BLK_3.jpg?v=1776583020&width=560"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.lornajane.com/products/flashdance-pants",
"name": "Flashdance Pants",
"image": "https://www.lornajane.com/cdn/shop/files/LB0134_AGAVG_1.jpg?v=1779692791&width=560"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.lornajane.com/products/lotus-phone-pocket-ankle-biter-leggings",
"name": "Lotus Phone Pocket Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0486_BLKR_3.jpg?v=1776583112&width=560"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.lornajane.com/products/amy-no-chafe-phone-pocket-ankle-biter-leggings",
"name": "Amy No Chafe Phone Pocket Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0551_ASHBLU_5_e04de7b0-232c-446f-82c5-0dc89b2bb2a9.jpg?v=1777455782&width=560"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.lornajane.com/products/lotus-long-sleeve-top-1",
"name": "Lotus Long Sleeve Top",
"image": "https://www.lornajane.com/cdn/shop/files/LB0394_ACBLU_1.jpg?v=1780037993&width=560"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.lornajane.com/products/amy-stretch-stride-pocket-run-shorts",
"name": "Amy Stretch & Stride Pocket Run Shorts",
"image": "https://www.lornajane.com/cdn/shop/files/LB0439_BLK_1_MTc3Nzk2MjgwMzE1NQ_3D_3D.jpg?v=1779421746&width=560"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.lornajane.com/products/slouchy-gym-tank-22",
"name": "Slouchy Gym Tank",
"image": "https://www.lornajane.com/cdn/shop/files/slouchy-gym-tank-black_lb0140-blk_1.jpg?v=1778029317&width=560"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.lornajane.com/products/lotus-cropped-sports-bra",
"name": "Lotus Cropped Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/LB0451_BLKR_5_24b335c2-00df-47ef-ad89-6a1053eaff94.jpg?v=1779949704&width=560"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.lornajane.com/products/amy-phone-pocket-7-8-tech-leggings",
"name": "Amy Phone Pocket 7/8 Tech Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0402_BLK_9.jpg?v=1779421728&width=560"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.lornajane.com/products/lotus-ankle-biter-leggings-4",
"name": "Lotus Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/lotus-ankle-biter-leggings-blue_lb0235-aqbuzz_1.jpg?v=1776583133&width=560"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.lornajane.com/products/lifted-sports-bra-3",
"name": "Lifted Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/LB0520_BALL_1.jpg?v=1779425448&width=560"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.lornajane.com/products/lotus-no-chafe-phone-pocket-12cm-bike-shorts",
"name": "Lotus No Chafe Phone Pocket 12cm Bike Shorts",
"image": "https://www.lornajane.com/cdn/shop/files/LB0481_BLKR_6_4acf62ad-2497-4789-80b7-314a967520f4.jpg?v=1776583100&width=560"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.lornajane.com/products/lotus-no-chafe-full-length-leggings",
"name": "Lotus No Chafe Full Length Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0418_BLK_2.jpg?v=1776583023&width=560"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.lornajane.com/products/amy-no-ride-phone-pocket-14cm-bike-shorts",
"name": "Amy No Ride Phone Pocket 14cm Bike Shorts",
"image": "https://www.lornajane.com/cdn/shop/files/LB0510_ASHBLU_3.jpg?v=1776583188&width=560"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.lornajane.com/products/lj-active-headband",
"name": "LJ Active Headband",
"image": "https://www.lornajane.com/cdn/shop/files/LA323_AGAVG_1.3.jpg?v=1776582958&width=560"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.lornajane.com/products/liberty-ankle-biter-leggings",
"name": "Liberty Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0490_ASHBLU_1_MTc3NjQwMjI0NTM2NQ_3D_3D.jpg?v=1779953941&width=560"
}
]
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lornajane.com/collections/full-price-product#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lornajane.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Full Price Product",
"item": "https://www.lornajane.com/collections/full-price-product"
}
]
}
]
}
/collections/sale-flash-offer/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.lornajane.com/collections/sale-flash-offer#collection-page",
"url": "https://www.lornajane.com/collections/sale-flash-offer",
"name": "Sale > Flash Offer",
"description": "",
"mainEntity": {
"@type": "ItemList",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"numberOfItems": 629,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.lornajane.com/products/amy-maximum-support-sports-bra-10",
"name": "Amy Maximum Support Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/compress-compact-sports-bra-beige_lb0205-almond_1_c3b6ca83-0f50-4ab4-8aea-5aa4f9c84ad1.jpg?v=1779949746&width=560"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.lornajane.com/products/lotus-no-chafe-phone-pocket-ankle-biter-leggings",
"name": "Lotus No Chafe Phone Pocket Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0478_AGAVG_2_2.jpg?v=1779079004&width=560"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.lornajane.com/products/lotus-t-shirt",
"name": "Lotus T-Shirt",
"image": "https://www.lornajane.com/cdn/shop/files/LB0380_ASHBLU_1.jpg?v=1779950666&width=560"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.lornajane.com/products/lotus-muscle-tank-7",
"name": "Lotus Muscle Tank",
"image": "https://www.lornajane.com/cdn/shop/files/LB0379_BLK_1.1_9a7caaea-4f5c-4f36-89df-5f768286b75b.jpg?v=1779749660&width=560"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.lornajane.com/products/lotus-longline-sports-bra-6",
"name": "Lotus Longline Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/LB0395_ACAIB_1.jpg?v=1779952991&width=560"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.lornajane.com/products/amy-phone-pocket-tech-ankle-biter-leggings-1",
"name": "Amy Phone Pocket Tech Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0403_ASHBLU_1.jpg?v=1776583366&width=560"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.lornajane.com/products/amy-no-ride-phone-pocket-ankle-biter-leggings",
"name": "Amy No Ride Phone Pocket Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0503_ASHBLU_3.jpg?v=1776583214&width=560"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.lornajane.com/products/lightspeed-phone-pocket-run-shorts",
"name": "Lightspeed Phone Pocket Run Shorts",
"image": "https://www.lornajane.com/cdn/shop/files/LB0441_BLK_3.jpg?v=1776583020&width=560"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.lornajane.com/products/flashdance-pants",
"name": "Flashdance Pants",
"image": "https://www.lornajane.com/cdn/shop/files/LB0134_AGAVG_1.jpg?v=1779692791&width=560"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.lornajane.com/products/lotus-phone-pocket-ankle-biter-leggings",
"name": "Lotus Phone Pocket Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0486_BLKR_3.jpg?v=1776583112&width=560"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.lornajane.com/products/lotus-long-sleeve-top-1",
"name": "Lotus Long Sleeve Top",
"image": "https://www.lornajane.com/cdn/shop/files/LB0394_ACBLU_1.jpg?v=1780037993&width=560"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.lornajane.com/products/amy-stretch-stride-pocket-run-shorts",
"name": "Amy Stretch & Stride Pocket Run Shorts",
"image": "https://www.lornajane.com/cdn/shop/files/LB0439_BLK_1_MTc3Nzk2MjgwMzE1NQ_3D_3D.jpg?v=1779421746&width=560"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.lornajane.com/products/slouchy-gym-tank-22",
"name": "Slouchy Gym Tank",
"image": "https://www.lornajane.com/cdn/shop/files/slouchy-gym-tank-black_lb0140-blk_1.jpg?v=1778029317&width=560"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.lornajane.com/products/lotus-cropped-sports-bra",
"name": "Lotus Cropped Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/LB0451_BLKR_5_24b335c2-00df-47ef-ad89-6a1053eaff94.jpg?v=1779949704&width=560"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.lornajane.com/products/amy-phone-pocket-7-8-tech-leggings",
"name": "Amy Phone Pocket 7/8 Tech Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0402_BLK_9.jpg?v=1779421728&width=560"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.lornajane.com/products/lotus-ankle-biter-leggings-4",
"name": "Lotus Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/lotus-ankle-biter-leggings-blue_lb0235-aqbuzz_1.jpg?v=1776583133&width=560"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.lornajane.com/products/lifted-sports-bra-3",
"name": "Lifted Sports Bra",
"image": "https://www.lornajane.com/cdn/shop/files/LB0520_BALL_1.jpg?v=1779425448&width=560"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.lornajane.com/products/lotus-no-chafe-phone-pocket-12cm-bike-shorts",
"name": "Lotus No Chafe Phone Pocket 12cm Bike Shorts",
"image": "https://www.lornajane.com/cdn/shop/files/LB0481_BLKR_6_4acf62ad-2497-4789-80b7-314a967520f4.jpg?v=1776583100&width=560"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.lornajane.com/products/amy-no-ride-phone-pocket-14cm-bike-shorts",
"name": "Amy No Ride Phone Pocket 14cm Bike Shorts",
"image": "https://www.lornajane.com/cdn/shop/files/LB0510_ASHBLU_3.jpg?v=1776583188&width=560"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.lornajane.com/products/liberty-ankle-biter-leggings",
"name": "Liberty Ankle Biter Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0490_ASHBLU_1_MTc3NjQwMjI0NTM2NQ_3D_3D.jpg?v=1779953941&width=560"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.lornajane.com/products/lotus-slouchy-tank",
"name": "Lotus Slouchy Tank",
"image": "https://www.lornajane.com/cdn/shop/files/LB0536_BLK_1_47dbb317-0dba-483c-951f-85357fe064a2.jpg?v=1777455888&width=560"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.lornajane.com/products/lotus-bra-tank-combo",
"name": "Lotus Bra Tank Combo",
"image": "https://www.lornajane.com/cdn/shop/files/LB0527_BLK_2_8db52bfe-0f17-41f3-b763-af6a9ce98e3e.jpg?v=1779949804&width=560"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.lornajane.com/products/amy-no-ride-phone-pocket-7-8-leggings",
"name": "Amy No Ride Phone Pocket 7/8 Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0513_BLKR_1.jpg?v=1776583201&width=560"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.lornajane.com/products/lotus-flared-leggings",
"name": "Lotus Flared Leggings",
"image": "https://www.lornajane.com/cdn/shop/files/LB0436_BLK_4.jpg?v=1779077552&width=560"
}
]
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lornajane.com/collections/sale-flash-offer#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lornajane.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Flash Offer",
"item": "https://www.lornajane.com/collections/sale-flash-offer"
}
]
}
]
}
Explore the other reputation pillars for Lorna Jane
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Lorna Jane, captured on May 31, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lorna Jane: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://lornajane.com to view the most current version of its content and see directly what this company is about and what it offers.