MISSGUIDED
(https://missguided.co.uk) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
5
Impact Weight: 15 / 100
33% Reputation
The schema_json lists a foundingDate of 2024-05-23, making the current iteration of the brand only two years old as of the 2026 audit, yet it relies on the legacy Wikipedia authority of the previous entity. There are zero named experts, designers, or leadership figures referenced with a digital footprint or Person schema. The technical implementation is functional for e-commerce but lacks the structured data depth (like Material or Sustainability certifications) required for a brand claiming ‘extraordinary’ status.
The disconnect between ’empowering’ brand language and the mechanical reality of the site is stark. Claims of providing ‘style for the extraordinary’ are undermined by the sheer volume of 28,394 items, which proves a strategy of mass-market saturation rather than curated or extraordinary design. The ‘sold’ counts (e.g., ‘1k+ sold’) act as bold performance claims but lack any context or time-frame, serving only as a conversion tactic.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "missguided",
"url": "https://www.missguided.com",
"logo": "https://img.ltwebstatic.com/v4/w/er/2025/05/29/93/1748504375cb05e152e18d3dc996f0c857d92be135.webp",
"image": "https://img.ltwebstatic.com/v4/w/er/2025/05/29/93/1748504375cb05e152e18d3dc996f0c857d92be135.webp",
"description": "Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!",
"foundingDate": "2024-05-23",
"contactPoint": {
"@type": "ContactPoint",
"email": "service@missguided.com",
"contactType": "customer service"
},
"sameAs": [
"https://en.wikipedia.org/wiki/missguided",
"https://www.instagram.com/missguided/",
"https://www.tiktok.com/@missguided?lang=en"
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"returnsAccepted": true,
"returnMethod": "ReturnByMail",
"merchantReturnLink": "https://www.missguided.com/market-uk/page/refunds",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 30
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.missguided.com",
"name": "MISSGUIDED",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.missguided.com/market-uk/search/{search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/login-register/ — no schema detected (entity gap)
/collection/Summer-Icons-39895551/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.missguided.com/market-uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Summer Icons",
"item": "https://www.missguided.com/market-uk/collection/Summer-Icons-39895551"
}
],
"_truncated": true,
"_original_size": 12054
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Summer Icons｜MISSGUIDED",
"description": "Summer Icons｜MISSGUIDED",
"url": "https://www.missguided.com/market-uk/collection/Summer-Icons-39895551",
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 206,
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "BABYPHAT Pink Zip Up Hoodie With Leopard Print Hood And Text Graphic Long Sleeve Crop Top Jersey Style",
"url": "https://www.missguided.com/market-uk/product/BABYPHAT-Pink-Zip-Up-Hoodie-With-Leopard-Print-Hood-And-Text-Graphic-Long-Sleeve-Crop-Top-Jersey-Style-12983686916718656",
"image": "https://img.ltwebstatic.com/v4/j/sxfs/2026/04/07/77/1775570586455b45ba03d4da7d8e85ffe4c87dcddd.jpg",
"sku": "sz260130202086675348393",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "BABYPHAT Velour Zip Up Collared Short Sleeve Top With Script Print And Graphic Design",
"url": "https://www.missguided.com/market-uk/product/BABYPHAT-Velour-Zip-Up-Collared-Short-Sleeve-Top-With-Script-Print-And-Graphic-Design-13034678177022912",
"image": "https://img.ltwebstatic.com/v4/j/pi/2026/04/16/72/1776321827832dd6a45c633f3e70bdcf5d16aacd93.jpg",
"sku": "sz251120305891642387",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "BABYPHAT High Rise Flare Leggings With Leopard Print Waistband And Fold Over Detail",
"url": "https://www.missguided.com/market-uk/product/BABYPHAT-High-Rise-Flare-Leggings-With-Leopard-Print-Waistband-And-Fold-Over-Detail-12976661680407296",
"image": "https://img.ltwebstatic.com/v4/j/sxfs/2026/04/07/eb/1775570597cd03dba2a3b1a3ca44837785c71fa366.jpg",
"sku": "sz260130194708396822746",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "BABYPHAT Women's Black Bandeau Jersey Top With White Contrast Trim And Tie Detail Strapless Tube Crop Summer Festival Party",
"url": "https://www.missguided.com/market-uk/product/BABYPHAT-Womens-Black-Bandeau-Jersey-Top-With-White-Contrast-Trim-And-Tie-Detail-Strapless-Tube-Crop-Summer-Festival-Party-12972382351245376",
"image": "https://img.ltwebstatic.com/v4/j/sxfs/2026/03/18/f4/17738031654cd116f3c3447df2d2ffabbf09c1e674.jpg",
"sku": "sz251119418144735877",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "BABYPHAT Waist Detail Jersey Flare Leggings With V-Cut Waistband And Rhinestone Wing Back Print",
"url": "https://www.missguided.com/market-uk/product/BABYPHAT-Waist-Detail-Jersey-Flare-Leggings-With-V-Cut-Waistband-And-Rhinestone-Wing-Back-Print-13102589004596160",
"image": "https://img.ltwebstatic.com/v4/j/sxfs/2026/04/30/18/17775351363916b5147a2d1a0769727f6a271d7e60.jpg",
"sku": "sz251204398179390313",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"_items_truncated": true
}
},
"_truncated": true,
"_original_size": 12054
}
]
/collection/PAY-DAY-DEALS-39851425/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.missguided.com/market-uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "PAY DAY DEALS",
"item": "https://www.missguided.com/market-uk/collection/PAY-DAY-DEALS-39851425"
}
],
"_truncated": true,
"_original_size": 11526
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "PAY DAY DEALS｜MISSGUIDED",
"description": "PAY DAY DEALS｜MISSGUIDED",
"url": "https://www.missguided.com/market-uk/collection/PAY-DAY-DEALS-39851425",
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 28394,
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "MISSGUIDED Sheer Lace Cami And Panty Set",
"url": "https://www.missguided.com/market-uk/product/MISSGUIDED-Sheer-Lace-Cami-And-Panty-Set-12890761245344640",
"image": "https://img.ltwebstatic.com/v4/j/pi/2026/02/27/79/1772161635b03b120989fb97dbd76924beb4496637.jpg",
"sku": "si260112154454299407951",
"description": "Underwear & Sleepwear｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "SUMWON WOMEN Jamaica Flag Colors Crochet V Neck Oversized Tunic Top With Number 24 Print And Flag Design Relaxed Style, World Cup Sporty Game Streetwear Jersey",
"url": "https://www.missguided.com/market-uk/product/SUMWON-WOMEN-Jamaica-Flag-Colors-Crochet-V-Neck-Oversized-Tunic-Top-With-Number-24-Print-And-Flag-Design-Relaxed-Style-World-Cup-Sporty-Game-Streetwear-Jersey-13127858770396096",
"image": "https://img.ltwebstatic.com/v4/j/pi/2026/01/12/64/17682054423b6e0d8c43295526cf41a4c69f2feba2.jpg",
"sku": "sz251113646873684996",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "MISSGUIDED Halter Neck Capri Jumpsuit With Tie Detail",
"url": "https://www.missguided.com/market-uk/product/MISSGUIDED-Halter-Neck-Capri-Jumpsuit-With-Tie-Detail-12996429946470400",
"image": "https://img.ltwebstatic.com/v4/j/pi/2026/03/03/9c/1772525534dc3fd705a299134bc8d8d8e4aaca3eb1.jpg",
"sku": "sz260121151481976539091",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "MISSGUIDED High Waist Capri Leggings With Stretchy Fit",
"url": "https://www.missguided.com/market-uk/product/MISSGUIDED-High-Waist-Capri-Leggings-With-Stretchy-Fit-12944065521959424",
"image": "https://img.ltwebstatic.com/v4/j/sxfs/2026/03/27/67/177457482945d6cac4fdb2e86d43727fdf7324aecc.jpg",
"sku": "st25052172242137185",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "MISSGUIDED Striped Crop Top With Tie Waist Shorts Set",
"url": "https://www.missguided.com/market-uk/product/MISSGUIDED-Striped-Crop-Top-With-Tie-Waist-Shorts-Set-13051667692307200",
"image": "https://img.ltwebstatic.com/v4/j/sxfs/2026/04/17/b6/1776394940cc53839cf637b16c99e41525f482d12c.jpg",
"sku": "sz260310174534316522996",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"_items_truncated": true
}
},
"_truncated": true,
"_original_size": 11526
}
]
🛡️ Trust Signals — external proof links that back the declared identity
188Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 31 | 0 |
| /login-register/ | 19 | 0 |
| /collection/Summer-Icons-39895551/ | 69 | 0 |
| /collection/PAY-DAY-DEALS-39851425/ | 69 | 0 |
Explore the other reputation pillars for MISSGUIDED
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from MISSGUIDED, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MISSGUIDED: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://missguided.co.uk to view the most current version of its content and see directly what this company is about and what it offers.