MISSGUIDED
(https://missguided.co.uk) 📸 Data Snapshot: May 31, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
2
Impact Weight: 20 / 100
10% Reputation
Trust theatre is rampant, with a trust_theatre_flag identified on all pages. The site displays internal review counts (e.g., 69 reviews on collection pages) but maintains a proof_links_count of 0, meaning these reviews are unverifiable and lack third-party validation. Performance claims like ‘200+ sold’ or ‘800+ sold’ are displayed as bold badges but function as unlinked, internal metrics designed to trigger FOMO (Fear Of Missing Out) without external audit.
Proof density is extremely low. While the site provides 206 items in ‘Summer Icons’ and 28k+ in ‘PAY DAY DEALS,’ the ratio of verifiable brand proof (material sourcing, ethical audits, factory transparency) to vague assertions is 0:1. The site offers thousands of product names but zero evidence of its ‘extraordinary’ design process or the ‘affordable luxury’ it implies.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
188Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 31 | 0 |
| /login-register/ | 19 | 0 |
| /collection/Summer-Icons-39895551/ | 69 | 0 |
| /collection/PAY-DAY-DEALS-39851425/ | 69 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "missguided",
"url": "https://www.missguided.com",
"logo": "https://img.ltwebstatic.com/v4/w/er/2025/05/29/93/1748504375cb05e152e18d3dc996f0c857d92be135.webp",
"image": "https://img.ltwebstatic.com/v4/w/er/2025/05/29/93/1748504375cb05e152e18d3dc996f0c857d92be135.webp",
"description": "Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!",
"foundingDate": "2024-05-23",
"contactPoint": {
"@type": "ContactPoint",
"email": "service@missguided.com",
"contactType": "customer service"
},
"sameAs": [
"https://en.wikipedia.org/wiki/missguided",
"https://www.instagram.com/missguided/",
"https://www.tiktok.com/@missguided?lang=en"
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"returnsAccepted": true,
"returnMethod": "ReturnByMail",
"merchantReturnLink": "https://www.missguided.com/market-uk/page/refunds",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 30
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.missguided.com",
"name": "MISSGUIDED",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.missguided.com/market-uk/search/{search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/login-register/ — no schema detected (entity gap)
/collection/Summer-Icons-39895551/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.missguided.com/market-uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Summer Icons",
"item": "https://www.missguided.com/market-uk/collection/Summer-Icons-39895551"
}
],
"_truncated": true,
"_original_size": 12054
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Summer Icons｜MISSGUIDED",
"description": "Summer Icons｜MISSGUIDED",
"url": "https://www.missguided.com/market-uk/collection/Summer-Icons-39895551",
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 206,
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "BABYPHAT Pink Zip Up Hoodie With Leopard Print Hood And Text Graphic Long Sleeve Crop Top Jersey Style",
"url": "https://www.missguided.com/market-uk/product/BABYPHAT-Pink-Zip-Up-Hoodie-With-Leopard-Print-Hood-And-Text-Graphic-Long-Sleeve-Crop-Top-Jersey-Style-12983686916718656",
"image": "https://img.ltwebstatic.com/v4/j/sxfs/2026/04/07/77/1775570586455b45ba03d4da7d8e85ffe4c87dcddd.jpg",
"sku": "sz260130202086675348393",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
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"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
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"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
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"priceCurrency": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "BABYPHAT Velour Zip Up Collared Short Sleeve Top With Script Print And Graphic Design",
"url": "https://www.missguided.com/market-uk/product/BABYPHAT-Velour-Zip-Up-Collared-Short-Sleeve-Top-With-Script-Print-And-Graphic-Design-13034678177022912",
"image": "https://img.ltwebstatic.com/v4/j/pi/2026/04/16/72/1776321827832dd6a45c633f3e70bdcf5d16aacd93.jpg",
"sku": "sz251120305891642387",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
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"aggregateRating": {
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},
"offers": {
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"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "BABYPHAT High Rise Flare Leggings With Leopard Print Waistband And Fold Over Detail",
"url": "https://www.missguided.com/market-uk/product/BABYPHAT-High-Rise-Flare-Leggings-With-Leopard-Print-Waistband-And-Fold-Over-Detail-12976661680407296",
"image": "https://img.ltwebstatic.com/v4/j/sxfs/2026/04/07/eb/1775570597cd03dba2a3b1a3ca44837785c71fa366.jpg",
"sku": "sz260130194708396822746",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
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},
"aggregateRating": {
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},
"offers": {
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"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "BABYPHAT Women's Black Bandeau Jersey Top With White Contrast Trim And Tie Detail Strapless Tube Crop Summer Festival Party",
"url": "https://www.missguided.com/market-uk/product/BABYPHAT-Womens-Black-Bandeau-Jersey-Top-With-White-Contrast-Trim-And-Tie-Detail-Strapless-Tube-Crop-Summer-Festival-Party-12972382351245376",
"image": "https://img.ltwebstatic.com/v4/j/sxfs/2026/03/18/f4/17738031654cd116f3c3447df2d2ffabbf09c1e674.jpg",
"sku": "sz251119418144735877",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
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"priceCurrency": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "BABYPHAT Waist Detail Jersey Flare Leggings With V-Cut Waistband And Rhinestone Wing Back Print",
"url": "https://www.missguided.com/market-uk/product/BABYPHAT-Waist-Detail-Jersey-Flare-Leggings-With-V-Cut-Waistband-And-Rhinestone-Wing-Back-Print-13102589004596160",
"image": "https://img.ltwebstatic.com/v4/j/sxfs/2026/04/30/18/17775351363916b5147a2d1a0769727f6a271d7e60.jpg",
"sku": "sz251204398179390313",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
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"ratingValue": "[DEPTH_TRUNCATED]",
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"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
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"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"_items_truncated": true
}
},
"_truncated": true,
"_original_size": 12054
}
]
/collection/PAY-DAY-DEALS-39851425/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.missguided.com/market-uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "PAY DAY DEALS",
"item": "https://www.missguided.com/market-uk/collection/PAY-DAY-DEALS-39851425"
}
],
"_truncated": true,
"_original_size": 11526
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "PAY DAY DEALS｜MISSGUIDED",
"description": "PAY DAY DEALS｜MISSGUIDED",
"url": "https://www.missguided.com/market-uk/collection/PAY-DAY-DEALS-39851425",
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 28394,
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "MISSGUIDED Sheer Lace Cami And Panty Set",
"url": "https://www.missguided.com/market-uk/product/MISSGUIDED-Sheer-Lace-Cami-And-Panty-Set-12890761245344640",
"image": "https://img.ltwebstatic.com/v4/j/pi/2026/02/27/79/1772161635b03b120989fb97dbd76924beb4496637.jpg",
"sku": "si260112154454299407951",
"description": "Underwear & Sleepwear｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
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"price": "[DEPTH_TRUNCATED]",
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"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "SUMWON WOMEN Jamaica Flag Colors Crochet V Neck Oversized Tunic Top With Number 24 Print And Flag Design Relaxed Style, World Cup Sporty Game Streetwear Jersey",
"url": "https://www.missguided.com/market-uk/product/SUMWON-WOMEN-Jamaica-Flag-Colors-Crochet-V-Neck-Oversized-Tunic-Top-With-Number-24-Print-And-Flag-Design-Relaxed-Style-World-Cup-Sporty-Game-Streetwear-Jersey-13127858770396096",
"image": "https://img.ltwebstatic.com/v4/j/pi/2026/01/12/64/17682054423b6e0d8c43295526cf41a4c69f2feba2.jpg",
"sku": "sz251113646873684996",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
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"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "MISSGUIDED Halter Neck Capri Jumpsuit With Tie Detail",
"url": "https://www.missguided.com/market-uk/product/MISSGUIDED-Halter-Neck-Capri-Jumpsuit-With-Tie-Detail-12996429946470400",
"image": "https://img.ltwebstatic.com/v4/j/pi/2026/03/03/9c/1772525534dc3fd705a299134bc8d8d8e4aaca3eb1.jpg",
"sku": "sz260121151481976539091",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
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"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
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"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
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"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "MISSGUIDED High Waist Capri Leggings With Stretchy Fit",
"url": "https://www.missguided.com/market-uk/product/MISSGUIDED-High-Waist-Capri-Leggings-With-Stretchy-Fit-12944065521959424",
"image": "https://img.ltwebstatic.com/v4/j/sxfs/2026/03/27/67/177457482945d6cac4fdb2e86d43727fdf7324aecc.jpg",
"sku": "st25052172242137185",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
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"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
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"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
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"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "MISSGUIDED Striped Crop Top With Tie Waist Shorts Set",
"url": "https://www.missguided.com/market-uk/product/MISSGUIDED-Striped-Crop-Top-With-Tie-Waist-Shorts-Set-13051667692307200",
"image": "https://img.ltwebstatic.com/v4/j/sxfs/2026/04/17/b6/1776394940cc53839cf637b16c99e41525f482d12c.jpg",
"sku": "sz260310174534316522996",
"description": "Women Apparel｜Your go-to for stylish & affordable fashion that empowers you to look and feel confident. New arrivals weekly, shop now to discover dresses, tops, bodysuits, jeans and more at Missguided!｜MISSGUIDED",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"aggregateRating": {
"@type": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"reviewCount": "[DEPTH_TRUNCATED]"
},
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"availability": "[DEPTH_TRUNCATED]"
}
}
},
"_items_truncated": true
}
},
"_truncated": true,
"_original_size": 11526
}
]
Explore the other reputation pillars for MISSGUIDED
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from MISSGUIDED, captured on May 31, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MISSGUIDED: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://missguided.co.uk to view the most current version of its content and see directly what this company is about and what it offers.