Nikwax
(https://nikwax.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is well-established through the named founder Nick Brown and a documented history dating back to 1977. The structured data is technically competent, including Organization schema with sameAs links to social footprints. The only minor gap is the lack of specific Person schema for the founder in the provided data to fully link his individual authority to the brand identity.
The marketing tone is assertive, using terms like best performing system and high performance waterproofer frequently. While the site explains the technical mechanism (bonding to fabric fibres while leaving spaces breathable), it does not present case studies or raw test data to back these specific superlative descriptors. The claims are technically plausible but remain internal assertions.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nikwax.com/en-gb/",
"url": "https://nikwax.com/en-gb/",
"name": "Nikwax | Waterproofing & Cleaning Outdoor Gear since 1977",
"isPartOf": {
"@id": "https://nikwax.com/en-gb/#website"
},
"about": {
"@id": "https://nikwax.com/en-gb/#organization"
},
"datePublished": "2023-09-14T10:51:22+00:00",
"dateModified": "2026-01-27T15:59:27+00:00",
"description": "Nikwax never uses PFAS in our products | Nikwax is the no.1 Environmentally Friendly Cleaning & Proofing Solution | PFAS-Free always",
"breadcrumb": {
"@id": "https://nikwax.com/en-gb/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nikwax.com/en-gb/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nikwax.com/en-gb/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://nikwax.com/en-gb/#website",
"url": "https://nikwax.com/en-gb/",
"name": "Nikwax",
"description": "",
"publisher": {
"@id": "https://nikwax.com/en-gb/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nikwax.com/en-gb/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://nikwax.com/en-gb/#organization",
"name": "Nikwax",
"url": "https://nikwax.com/en-gb/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nikwax.com/en-gb/#/schema/logo/image/",
"url": "https://nikwax.com/wp-content/uploads/2023/10/logo.png",
"contentUrl": "https://nikwax.com/wp-content/uploads/2023/10/logo.png",
"width": 153,
"height": 161,
"caption": "Nikwax"
},
"image": {
"@id": "https://nikwax.com/en-gb/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/nikwax.waterproofing/",
"https://x.com/nikwax",
"https://www.instagram.com/nikwax/"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://nikwax.com/en-gb/"
}
}
]
}
]
/en-gb/how-nikwax-works/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nikwax.com/en-gb/how-nikwax-works/",
"url": "https://nikwax.com/en-gb/how-nikwax-works/",
"name": "How Nikwax Works - Nikwax",
"isPartOf": {
"@id": "https://nikwax.com/en-gb/#website"
},
"datePublished": "2023-09-14T15:13:52+00:00",
"dateModified": "2025-04-14T13:02:38+00:00",
"description": "Learn more about How Nikwax Works | Nikwax never uses PFAS in our products | PFAS-Free since 1977",
"breadcrumb": {
"@id": "https://nikwax.com/en-gb/how-nikwax-works/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nikwax.com/en-gb/how-nikwax-works/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nikwax.com/en-gb/how-nikwax-works/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nikwax.com/en-gb/"
},
{
"@type": "ListItem",
"position": 2,
"name": "How Nikwax Works"
}
]
},
{
"@type": "WebSite",
"@id": "https://nikwax.com/en-gb/#website",
"url": "https://nikwax.com/en-gb/",
"name": "Nikwax",
"description": "",
"publisher": {
"@id": "https://nikwax.com/en-gb/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nikwax.com/en-gb/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://nikwax.com/en-gb/#organization",
"name": "Nikwax",
"url": "https://nikwax.com/en-gb/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nikwax.com/en-gb/#/schema/logo/image/",
"url": "https://nikwax.com/wp-content/uploads/2023/10/logo.png",
"contentUrl": "https://nikwax.com/wp-content/uploads/2023/10/logo.png",
"width": 153,
"height": 161,
"caption": "Nikwax"
},
"image": {
"@id": "https://nikwax.com/en-gb/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/nikwax.waterproofing/",
"https://x.com/nikwax",
"https://www.instagram.com/nikwax/"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://nikwax.com/en-gb/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "How Nikwax Works",
"@id": "https://nikwax.com/en-gb/how-nikwax-works/"
}
}
]
}
]
/en-gb/products/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nikwax.com/en-gb/products/",
"url": "https://nikwax.com/en-gb/products/",
"name": "Nikwax PFAS-FREE Cleaning and Proofing Products - Nikwax®",
"isPartOf": {
"@id": "https://nikwax.com/en-gb/#website"
},
"primaryImageOfPage": {
"@id": "https://nikwax.com/en-gb/products/#primaryimage"
},
"image": {
"@id": "https://nikwax.com/en-gb/products/#primaryimage"
},
"thumbnailUrl": "https://nikwax.com/wp-content/uploads/2024/10/UK-TechWash-TXDirect-TWINPACK-300ML-460px.webp",
"datePublished": "2023-08-21T15:39:12+00:00",
"dateModified": "2025-07-29T09:32:57+00:00",
"description": "Learn more about Nikwax Products | Nikwax never uses PFAS in our products | PFAS-Free since 1977 | Buy Nikwax on Amazon",
"breadcrumb": {
"@id": "https://nikwax.com/en-gb/products/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nikwax.com/en-gb/products/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nikwax.com/en-gb/products/#primaryimage",
"url": "https://nikwax.com/wp-content/uploads/2024/10/UK-TechWash-TXDirect-TWINPACK-300ML-460px.webp",
"contentUrl": "https://nikwax.com/wp-content/uploads/2024/10/UK-TechWash-TXDirect-TWINPACK-300ML-460px.webp",
"width": 300,
"height": 460,
"caption": "Uk Techwash Txdirect Twinpack 300ml 460px"
},
{
"@type": "BreadcrumbList",
"@id": "https://nikwax.com/en-gb/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nikwax.com/en-gb/"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://nikwax.com/en-gb/#website",
"url": "https://nikwax.com/en-gb/",
"name": "Nikwax",
"description": "",
"publisher": {
"@id": "https://nikwax.com/en-gb/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nikwax.com/en-gb/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://nikwax.com/en-gb/#organization",
"name": "Nikwax",
"url": "https://nikwax.com/en-gb/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nikwax.com/en-gb/#/schema/logo/image/",
"url": "https://nikwax.com/wp-content/uploads/2023/10/logo.png",
"contentUrl": "https://nikwax.com/wp-content/uploads/2023/10/logo.png",
"width": 153,
"height": 161,
"caption": "Nikwax"
},
"image": {
"@id": "https://nikwax.com/en-gb/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/nikwax.waterproofing/",
"https://x.com/nikwax",
"https://www.instagram.com/nikwax/"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://nikwax.com/en-gb/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "All Products",
"@id": "https://nikwax.com/en-gb/products/"
}
}
]
}
]
/en-gb/about-nikwax/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nikwax.com/en-gb/about-nikwax/",
"url": "https://nikwax.com/en-gb/about-nikwax/",
"name": "About Nikwax - Nikwax",
"isPartOf": {
"@id": "https://nikwax.com/en-gb/#website"
},
"datePublished": "2023-09-14T15:13:52+00:00",
"dateModified": "2024-12-18T15:35:06+00:00",
"description": "Learn more about About Nikwax | Nikwax never uses PFAS in our products | PFAS-Free since 1977",
"breadcrumb": {
"@id": "https://nikwax.com/en-gb/about-nikwax/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nikwax.com/en-gb/about-nikwax/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nikwax.com/en-gb/about-nikwax/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nikwax.com/en-gb/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Nikwax"
}
]
},
{
"@type": "WebSite",
"@id": "https://nikwax.com/en-gb/#website",
"url": "https://nikwax.com/en-gb/",
"name": "Nikwax",
"description": "",
"publisher": {
"@id": "https://nikwax.com/en-gb/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nikwax.com/en-gb/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://nikwax.com/en-gb/#organization",
"name": "Nikwax",
"url": "https://nikwax.com/en-gb/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nikwax.com/en-gb/#/schema/logo/image/",
"url": "https://nikwax.com/wp-content/uploads/2023/10/logo.png",
"contentUrl": "https://nikwax.com/wp-content/uploads/2023/10/logo.png",
"width": 153,
"height": 161,
"caption": "Nikwax"
},
"image": {
"@id": "https://nikwax.com/en-gb/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/nikwax.waterproofing/",
"https://x.com/nikwax",
"https://www.instagram.com/nikwax/"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://nikwax.com/en-gb/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "About Nikwax",
"@id": "https://nikwax.com/en-gb/about-nikwax/"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
24Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 2 |
| /en-gb/how-nikwax-works/ | 6 | 2 |
| /en-gb/products/ | 6 | 2 |
| /en-gb/about-nikwax/ | 6 | 2 |
Explore the other reputation pillars for Nikwax
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Nikwax, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Nikwax: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://nikwax.com to view the most current version of its content and see directly what this company is about and what it offers.