Nikwax
(https://nikwax.com) 📸 Data Snapshot: May 29, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
13
Impact Weight: 20 / 100
65% Reputation
The site largely avoids trust theatre, as evidenced by the trust_theatre_flag being false. While the review_count is low (6) for a global leader, the site does not employ unverified logo clouds or fake social proof. However, it makes several bold performance claims like market leading cleaner and no.1 solution without providing direct outbound links to third-party verification or market share reports.
Proof density is high due to the presence of specific dates, geographical markers (Ecuador forest restoration), and patented chemical identifiers (TX.10i). The site provides verifiable evidence for its timeline (Employee Ownership Trust transition in 2022) and its technical foundations. The proof_links_count of 2 is the only limiting factor preventing a lower BS score, as many claims lack external validation paths.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
24Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 2 |
| /en-gb/how-nikwax-works/ | 6 | 2 |
| /en-gb/products/ | 6 | 2 |
| /en-gb/about-nikwax/ | 6 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nikwax.com/en-gb/",
"url": "https://nikwax.com/en-gb/",
"name": "Nikwax | Waterproofing & Cleaning Outdoor Gear since 1977",
"isPartOf": {
"@id": "https://nikwax.com/en-gb/#website"
},
"about": {
"@id": "https://nikwax.com/en-gb/#organization"
},
"datePublished": "2023-09-14T10:51:22+00:00",
"dateModified": "2026-01-27T15:59:27+00:00",
"description": "Nikwax never uses PFAS in our products | Nikwax is the no.1 Environmentally Friendly Cleaning & Proofing Solution | PFAS-Free always",
"breadcrumb": {
"@id": "https://nikwax.com/en-gb/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nikwax.com/en-gb/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nikwax.com/en-gb/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://nikwax.com/en-gb/#website",
"url": "https://nikwax.com/en-gb/",
"name": "Nikwax",
"description": "",
"publisher": {
"@id": "https://nikwax.com/en-gb/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nikwax.com/en-gb/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://nikwax.com/en-gb/#organization",
"name": "Nikwax",
"url": "https://nikwax.com/en-gb/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nikwax.com/en-gb/#/schema/logo/image/",
"url": "https://nikwax.com/wp-content/uploads/2023/10/logo.png",
"contentUrl": "https://nikwax.com/wp-content/uploads/2023/10/logo.png",
"width": 153,
"height": 161,
"caption": "Nikwax"
},
"image": {
"@id": "https://nikwax.com/en-gb/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/nikwax.waterproofing/",
"https://x.com/nikwax",
"https://www.instagram.com/nikwax/"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://nikwax.com/en-gb/"
}
}
]
}
]
/en-gb/how-nikwax-works/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nikwax.com/en-gb/how-nikwax-works/",
"url": "https://nikwax.com/en-gb/how-nikwax-works/",
"name": "How Nikwax Works - Nikwax",
"isPartOf": {
"@id": "https://nikwax.com/en-gb/#website"
},
"datePublished": "2023-09-14T15:13:52+00:00",
"dateModified": "2025-04-14T13:02:38+00:00",
"description": "Learn more about How Nikwax Works | Nikwax never uses PFAS in our products | PFAS-Free since 1977",
"breadcrumb": {
"@id": "https://nikwax.com/en-gb/how-nikwax-works/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nikwax.com/en-gb/how-nikwax-works/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nikwax.com/en-gb/how-nikwax-works/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nikwax.com/en-gb/"
},
{
"@type": "ListItem",
"position": 2,
"name": "How Nikwax Works"
}
]
},
{
"@type": "WebSite",
"@id": "https://nikwax.com/en-gb/#website",
"url": "https://nikwax.com/en-gb/",
"name": "Nikwax",
"description": "",
"publisher": {
"@id": "https://nikwax.com/en-gb/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nikwax.com/en-gb/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://nikwax.com/en-gb/#organization",
"name": "Nikwax",
"url": "https://nikwax.com/en-gb/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nikwax.com/en-gb/#/schema/logo/image/",
"url": "https://nikwax.com/wp-content/uploads/2023/10/logo.png",
"contentUrl": "https://nikwax.com/wp-content/uploads/2023/10/logo.png",
"width": 153,
"height": 161,
"caption": "Nikwax"
},
"image": {
"@id": "https://nikwax.com/en-gb/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/nikwax.waterproofing/",
"https://x.com/nikwax",
"https://www.instagram.com/nikwax/"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://nikwax.com/en-gb/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "How Nikwax Works",
"@id": "https://nikwax.com/en-gb/how-nikwax-works/"
}
}
]
}
]
/en-gb/products/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nikwax.com/en-gb/products/",
"url": "https://nikwax.com/en-gb/products/",
"name": "Nikwax PFAS-FREE Cleaning and Proofing Products - Nikwax®",
"isPartOf": {
"@id": "https://nikwax.com/en-gb/#website"
},
"primaryImageOfPage": {
"@id": "https://nikwax.com/en-gb/products/#primaryimage"
},
"image": {
"@id": "https://nikwax.com/en-gb/products/#primaryimage"
},
"thumbnailUrl": "https://nikwax.com/wp-content/uploads/2024/10/UK-TechWash-TXDirect-TWINPACK-300ML-460px.webp",
"datePublished": "2023-08-21T15:39:12+00:00",
"dateModified": "2025-07-29T09:32:57+00:00",
"description": "Learn more about Nikwax Products | Nikwax never uses PFAS in our products | PFAS-Free since 1977 | Buy Nikwax on Amazon",
"breadcrumb": {
"@id": "https://nikwax.com/en-gb/products/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nikwax.com/en-gb/products/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nikwax.com/en-gb/products/#primaryimage",
"url": "https://nikwax.com/wp-content/uploads/2024/10/UK-TechWash-TXDirect-TWINPACK-300ML-460px.webp",
"contentUrl": "https://nikwax.com/wp-content/uploads/2024/10/UK-TechWash-TXDirect-TWINPACK-300ML-460px.webp",
"width": 300,
"height": 460,
"caption": "Uk Techwash Txdirect Twinpack 300ml 460px"
},
{
"@type": "BreadcrumbList",
"@id": "https://nikwax.com/en-gb/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nikwax.com/en-gb/"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://nikwax.com/en-gb/#website",
"url": "https://nikwax.com/en-gb/",
"name": "Nikwax",
"description": "",
"publisher": {
"@id": "https://nikwax.com/en-gb/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nikwax.com/en-gb/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://nikwax.com/en-gb/#organization",
"name": "Nikwax",
"url": "https://nikwax.com/en-gb/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nikwax.com/en-gb/#/schema/logo/image/",
"url": "https://nikwax.com/wp-content/uploads/2023/10/logo.png",
"contentUrl": "https://nikwax.com/wp-content/uploads/2023/10/logo.png",
"width": 153,
"height": 161,
"caption": "Nikwax"
},
"image": {
"@id": "https://nikwax.com/en-gb/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/nikwax.waterproofing/",
"https://x.com/nikwax",
"https://www.instagram.com/nikwax/"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://nikwax.com/en-gb/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "All Products",
"@id": "https://nikwax.com/en-gb/products/"
}
}
]
}
]
/en-gb/about-nikwax/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nikwax.com/en-gb/about-nikwax/",
"url": "https://nikwax.com/en-gb/about-nikwax/",
"name": "About Nikwax - Nikwax",
"isPartOf": {
"@id": "https://nikwax.com/en-gb/#website"
},
"datePublished": "2023-09-14T15:13:52+00:00",
"dateModified": "2024-12-18T15:35:06+00:00",
"description": "Learn more about About Nikwax | Nikwax never uses PFAS in our products | PFAS-Free since 1977",
"breadcrumb": {
"@id": "https://nikwax.com/en-gb/about-nikwax/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nikwax.com/en-gb/about-nikwax/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nikwax.com/en-gb/about-nikwax/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nikwax.com/en-gb/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Nikwax"
}
]
},
{
"@type": "WebSite",
"@id": "https://nikwax.com/en-gb/#website",
"url": "https://nikwax.com/en-gb/",
"name": "Nikwax",
"description": "",
"publisher": {
"@id": "https://nikwax.com/en-gb/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nikwax.com/en-gb/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://nikwax.com/en-gb/#organization",
"name": "Nikwax",
"url": "https://nikwax.com/en-gb/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nikwax.com/en-gb/#/schema/logo/image/",
"url": "https://nikwax.com/wp-content/uploads/2023/10/logo.png",
"contentUrl": "https://nikwax.com/wp-content/uploads/2023/10/logo.png",
"width": 153,
"height": 161,
"caption": "Nikwax"
},
"image": {
"@id": "https://nikwax.com/en-gb/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/nikwax.waterproofing/",
"https://x.com/nikwax",
"https://www.instagram.com/nikwax/"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://nikwax.com/en-gb/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "About Nikwax",
"@id": "https://nikwax.com/en-gb/about-nikwax/"
}
}
]
}
]
Explore the other reputation pillars for Nikwax
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Nikwax, captured on May 29, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Nikwax: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://nikwax.com to view the most current version of its content and see directly what this company is about and what it offers.