Based on 2935 businesses audited.
On (On AG) has 8.3 points less reputation than the average for Fashion, Apparel & Accessories.
Fashion, Apparel & Accessories Reputation: On (On AG) (on-running.com)
On presents a high-authority facade through excellent structured data and Wikipedia validation, but the content delivery is pure marketing vapor. The contrast between its ‘Swiss engineering’ claims and the empty, review-flagged category pages creates a credibility canyon that only technical product specs can bridge.
Fashion, Apparel & Accessories Reputation: On (On AG) (on-running.com)
The site perfectly aligns with the Fashion, Apparel & Accessories industry, specifically the performance sportswear segment. Evidence includes meta-data regarding Swiss performance running shoes and schema properties identifying the entity as On AG based in Zurich.
“The score of 47 is driven primarily by Trust Theatre and Semantic Drift. While the brand's identity and schema are robust (limiting the Step 5 score), the presence of reviews on empty sub-pages and the lack of technical evidence for performance claims significantly inflate the BS rating.”