On (On AG)
(https://on-running.com) 📸 Data Snapshot: May 31, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The authority is partially redeemed by the schema_json, which is highly sophisticated and includes numerous sameAs links to Wikipedia, Strava, and LinkedIn. However, the on-page text refers to an ‘Industrial engineer’ and ‘athletes’ in the abstract without naming them or linking to specific Person schema. There is a technical credibility gap where the schema suggests high authority, but the page content (specifically the empty sub-pages) reflects a thin-content marketing site.
The site claims a ‘first patented cushioning system’ in the meta-description, yet the text never provides a patent number or technical explanation of how it is ‘activated only when you need it’. The assertion that ‘amazing things happen when we move’ is a classic performance claim without a measurable outcome. The disconnect is most visible in the sub-pages which claim ‘Road running’ and ‘Marathon’ specialization but offer no technical data to support these specific disciplines.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "",
"name": "On | Swiss Performance Running Shoes & Clothing",
"alternateName": "On Running",
"description": "Born in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it - during the landing.",
"publisher": {
"@type": "Organization",
"name": "On",
"legalName": "On AG",
"url": "https://www.on.com/",
"logo": "https://www.on.com/favicon.ico",
"address": {
"@type": "PostalAddress",
"streetAddress": "Förrlibuckstrasse 190",
"addressLocality": "Zürich",
"postalCode": "8005",
"addressCountry": "CH"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+41 44 225 15 77",
"contactType": "customer service"
},
"sameAs": [
"https://www.facebook.com/on",
"https://www.instagram.com/on/",
"https://www.linkedin.com/company/on-ag",
"https://www.strava.com/clubs/on-226387",
"https://www.xing.com/pages/onag",
"https://x.com/on_running",
"https://www.youtube.com/@On-Running",
"https://pinterest.com/onrunning/",
"https://www.tiktok.com/@onrunning",
"https://en.wikipedia.org/wiki/On_(company)",
"https://de.wikipedia.org/wiki/On_AG",
"https://es.wikipedia.org/wiki/On_(empresa)",
"https://fa.wikipedia.org/wiki/%D8%A2%D9%86_%D8%B1%D8%A7%D9%86%DB%8C%D9%86%DA%AF",
"https://fr.wikipedia.org/wiki/On_(entreprise)",
"https://id.wikipedia.org/wiki/On_(Perusahaan)",
"https://hu.wikipedia.org/wiki/On_AG",
"https://pt.wikipedia.org/wiki/On_(empresa)",
"https://uk.wikipedia.org/wiki/On_(%D0%B1%D1%80%D0%B5%D0%BD%D0%B4)",
"https://zh.wikipedia.org/wiki/On_(%E9%81%8B%E5%8B%95%E9%9E%8B)",
"https://www.google.com/search?kgmid=/g/11dxprv1lg"
]
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 34 | 1 |
| /en-gb/shop/running/ | 1 | 0 |
| /en-gb/shop/road-running/ | 1 | 0 |
| /en-gb/shop/marathon/ | 1 | 0 |
This page presents a snapshot of public data from On (On AG), captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to On (On AG): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://on-running.com to view the most current version of its content and see directly what this company is about and what it offers.